GVL Yijing International Group

What GVL Yijing International Group does

GVL Yijing International Group (广州怡境规划设计有限公司, also operating as Greenview) is a Guangzhou-headquartered, privately held full-chain service provider for urban and rural development and construction, founded in 2000. The firm is organized into three operating groups: 怡境设计 (GVL Landscape, the core landscape, architecture, interior, and soft decoration design business), 怡境文旅 (GVL Cultural Tourism, providing planning, design, EPC construction, and operations for tourism destinations and rural revitalization projects), and 璞生活 (Pu Life, the C-end consumer lifestyle brand spanning Pu Yi Hotel, Pu Camp, Pu Coffee, and the 24 Yi smart tourism station system). Services span strategic consulting, comprehensive design, EPC delivery, investment operations, and brand marketing, supported by proprietary applied research in sponge city, waterfront landscape, and ecological restoration technologies and a provincial-level engineering research center.

GVL serves government clients at national, provincial, and municipal levels, large real estate developers (Poly, China State Construction, China Overseas Land, Yuexiu, Fangda, Agile, Vanke), central state-owned enterprises, and selected private-sector and charity-funded partners (notably Vipshop for the Langtou Village rural revitalization project). The company maintains nine regional offices across mainland China (Guangzhou HQ, Beijing, Shenzhen, Shanghai, Chengdu, Chongqing, Changsha, Wuhan) plus an international office in Thailand, with 1,000+ professional staff. Its go-to-market is direct enterprise and government sales, leveraging an integrated full-chain value proposition that reduces client coordination costs versus engaging separate planning, design, construction, and operations vendors.

Revenue is generated through project-based professional services fees (design and EPC) and recurring operations and brand-marketing income from the Pu Life ecosystem. Pricing is not publicly disclosed. The firm is founder-controlled under Chairman Peng Tao (彭涛), with no disclosed external institutional investors, no funding rounds, and no public listing. Notable recognition includes the 2024 BALI UK National Landscape Award Principal Award (fourth time), two 2024 IFLA APR AAPME Outstanding Awards, and 5 gold/2 silver awards at the 15th Yuanye Cup International Competition 2024.

Name

GVL Yijing International Group

Legal name

广州怡境规划设计有限公司

Website

https://greenview.com.cn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GVL Yijing International Group is a Guangzhou-headquartered full-chain urban-rural development service provider with 1,000+ professionals, delivering landscape design, cultural tourism operations, EPC construction, and the Pu Life consumer brand to government, real estate, and central SOE clients across China and Southeast Asia.

Ownership category

akta.pro rank

Product category

Landscape Architecture and Urban-Rural Development Services

NAICS

Specialized Design Services (5414), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Services (8741)

akta.pro primary industry

Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Landscape architecture design
• Cultural tourism planning
• Urban renewal services
• Rural revitalization consulting
• EPC landscape construction

Headquarters

HQ city

Zhujiang

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Design Services: Comprehensive design services including strategic planning, landscape architecture, building design, interior design, soft decoration design, content and IP products. Services span urban renewal, rural revitalization, municipal cultural tourism, industrial upgrading, and real estate transformation projects.
2. EPC Construction Services: EPC (Engineering, Procurement, Construction)落地 engineering construction services delivering projects from design to completion.
3. Operations and Consulting: Investment operations, business and tourism operations, project brand marketing, and investment consulting services for cultural tourism and urban-rural development projects.
4. 璞系品牌产品运营: Self-operated branded products including 璞驿酒店 (Pu Yi Hotel), 璞营地 (Pu Camp), 璞咖啡 (Pu Coffee), 24驿 (24 Yi), and 璞生活 (Pu Life) lifestyle brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GVL Yijing provides full-chain urban and rural development and construction services spanning strategic planning and consulting, comprehensive design (landscape, architecture, interior, soft decoration, content and IP products), EPC construction delivery, and investment operations with brand marketing. It serves government clients, real estate developers, central state-owned enterprises, and well-known private enterprises across urban renewal, rural revitalization, municipal cultural tourism, and real estate transformation projects, with a self-operated Pu Life lifestyle brand ecosystem as a downstream consumer-facing extension.

Product overview

GVL怡境国际集团是一家城乡发展建设全程全链服务商，旗下拥有怡境设计、怡境文旅和璞生活三大集团以及璞系品牌产品体系。怡境设计提供景观设计、建筑设计、室内设计等综合设计服务，涵盖居住景观、商业景观、旅居景观、都市景观、田园景观五大产品线；怡境文旅通过内容设计赋能和业态运营赋能服务，提供策划、规划、设计、施工、招商、运营一体化的全链条服务；璞生活作为聚焦C端消费者的生活方式品牌，涵盖璞营地、璞咖啡、璞驿酒店、璞餐吧等璞系产品线。三大集团协同运作，形成从设计到运营的完整服务生态。

Differentiator

Problem solved

Functional benefit

Brands

• 璞系: Brand product system including Pu Camp (璞营地), Pu Coffee (璞咖啡), Pu Inn (璞驿酒店), and 24 Yi (24驿) smart tourism stations
• 璞生活
• 璞营地
• 大野牧乡
• 高势

Products and services

• GVL Landscape (怡境设计)

Quantifiable outcome

• Revenue doubled in 2021 compared to 2020 for Baosangyuan project after GVL transformation and activation
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Appotronics (光峰科技)coreStrategic or Co-development Partner · 5 June 2026Strategic cooperation to jointly expand into cultural tourism light and shadow market. The partnership combines GVL's cultural tourism operation capabilities with Appotronics's projection technology to explore new opportunities in light and shadow experiences for cultural tourism destinations.
• Jinke Smart Services Group (金科智慧服务集团)coreStrategic or Co-development Partner · 15 March 2022Strategic cooperation to build a digital rural smart management and service display center in Ma Ling area, integrating urban smart property management with rural cultural tourism, rural governance, and rural business management to improve rural governance efficiency through smart operations.
• Vipshop (唯品会)coreStrategic or Co-development Partner · 1 September 2021Vipshop invested over 200 million RMB in charity donations to develop the Langtou Village rural revitalization project. GVL participated in landscape design transformation. The project created the 'Langtou Model' of cultural-driven rural revitalization, winning multiple international awards including IFLA Outstanding Award.
• Guangdong Agricultural Sciences Institute Sericulture Research Institute (广东省农科院蚕业研究所)coreStrategic or Co-development PartnerStrategic cooperation signed in November 2020 to transform Baosangyuan from agricultural research base to cultural tourism destination. The partnership leveraged agricultural science research with cultural tourism operations to create an integrated agricultural-cultural tourism experience.
• Guangzhou Huadu District GovernmentcoreStrategic or Co-development PartnerCooperation in rural revitalization projects including Baosangyuan agricultural park and Langtou Village cultural arts center. The government-enterprise partnership model established the 'Langtou Mode' as a benchmark for cultural-driven rural revitalization.
• Yangcheng Design Alliance (羊城设计联盟)majorStrategic or Co-development PartnerGVL Chairman Peng Tao served as Council President of Yangcheng Design Alliance. The partnership includes joint enterprise visits, learning activities, and industry thought leadership to promote industry development.
• Correct Digital (正佳集团)minorStrategic or Co-development PartnerPartnership for the PuZhi Entrepreneur Growth Camp ecosystem, where entrepreneurs visited Correct Digital Group to learn about its transformation from traditional shopping mall to internet-thinking cultural tourism enterprise.
• Qingyuan Municipal GovernmentcoreStrategic or Co-development PartnerStrategic cooperation for whole-region tourism development in Qingyuan, including the 'Qingyuan Tourism 365' smart tourism station project and Huanghua Town comprehensive tourism development. GVL provides planning, design, and operations for multiple tourism destinations.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SWA Group: International landscape architecture, urban design, and planning firm. Comparable in high-end landscape design for developers and public clients, with similar focus on award-winning cultural and park projects.
• Sasaki Associates: Internationally recognized landscape architecture and urban planning firm. Comparable in project scale, design quality, and cultural tourism/mixed-use development focus; strong direct overlap in waterfront and cultural landscape projects.
• Tiehan Ecology (铁汉生态): Chinese ecological restoration and landscape firm with strong government/SOE customer overlap and similar exposure to sponge city, ecological restoration, and rural development projects.
• Orient Landscape & Ecology (东方园林): Major Chinese landscape and ecological restoration firm historically focused on PPP-driven water/environmental projects. Comparable in scale and government-driven project model, with overlapping exposure to ecological restoration and sponge city work.
• ECOLAND (易兰规划设计): Chinese landscape architecture and urban planning firm with comparable design services and similar developer and government client base. Closely aligned in service scope (planning + landscape design) and project types.
• Palm Eco-town Development (棕榈股份): Chinese listed landscape design and eco-town development firm offering full-chain services from design to operations. Highly comparable in business model, geographic focus on China, and exposure to rural revitalization and cultural tourism projects.
• L&A Design Group (奥雅设计): Publicly listed Chinese landscape architecture and urban design firm with comprehensive design services spanning landscape, architecture, and urban renewal. Closest direct peer—same client base (developers, governments), similar project types, and overlapping service scope (planning + design).

Broad incumbents

• China Architecture Design & Research Group (CAG): Largest Chinese state-owned architecture and engineering design firm. Competes for high-end public and cultural projects, including those in rural revitalization and cultural tourism where GVL also operates.
• Tongji Architectural Design (TJAD): Major Chinese state-owned architectural and landscape design institute. Overlaps with GVL in landscape architecture and urban-rural development work for Chinese government and SOE clients; broader portfolio and significantly larger scale.
• AECOM: Global design, engineering, and construction services firm with major landscape architecture practice. Competes for marquee Chinese cultural tourism and urban renewal projects and sets international benchmark for design quality and integrated delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GVL Yijing International Group