FutureNow

Name

FutureNow

Legal name

FutureNow—Creative and Leisure Industries Training Council Inc.

Website

https://futurenow.org.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vocational Education and Workforce Development Advisory

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Vocational education training
• Workforce development advisory
• Industry skills intelligence
• Training council services
• Creative leisure industries

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Government Funding: FutureNow is a not-for-profit organisation funded by the Department of Training and Workforce Development. As a Training Council recognised by the State Training Board under section 22(1)(b) of the Vocational Education and Training Act 1996, they receive government funding to deliver workforce development advisory services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FutureNow is a not-for-profit Training Council that delivers workforce development advisory services across 15 creative, leisure and service industry sectors in Western Australia. Its core offering includes Industry Advisory Networks, career information resources, training package development advisory, workforce research and intelligence, the VET Qualifications Register, and industry snapshots — all funded by the Department of Training and Workforce Development and delivered at no cost to stakeholders.

Product overview

FutureNow is a not-for-profit training council that provides workforce development services for the creative, leisure, and service industries in Western Australia. Rather than a unified software product, FutureNow offers a portfolio of advisory, research, and facilitation services including Industry Advisory Networks, career information resources, training package development advisory services, workforce development research, VET qualifications registers, and industry snapshots. These services are delivered through collaboration with government, industry associations, employers, and training providers rather than through a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Information Resources Pathways guides, case studies and career information resources developed to support decision-making for educators, career guidance officers, students, and job seekers in the creative and leisure industries.
• Industry Advisory Networks Collaborative networks bringing together employers, industry associations, government bodies, and training providers to foster awareness and understanding of workforce development issues and skills needs across FutureNow's industry sectors.
• Training Package Development Advisory Services FutureNow facilitates industry input into the development and review of National Training Packages and curriculum for vocational education and training across creative, leisure, and service industries.
• Workforce Development Research and Intelligence FutureNow undertakes research on workforce development issues including skills shortages, digital transformation impacts, workforce diversity, and future skills requirements to inform government policy.
• VET Qualifications Register for Secondary Students Industry-approved ratings system for vocational education delivered to secondary students, using a color-coded system (green, orange, red) to indicate suitability for VET Delivered to Secondary Students delivery.
• Industry Snapshots and Sector Profiles FutureNow publishes industry-specific snapshots and career profiles for sectors including hospitality, tourism, events, floristry, funeral services, beauty, hairdressing, screen, and performing arts in Western Australia.

Quantifiable outcome

• Advises on State Priority Occupation List (SPOL) that informs Western Australian workforce development planning and State Training Plan funding
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered notable, core and major.

• Accommodation Australia Industry AssociationnotableStrategic or Co-development Partner · 13 December 2024Developed 'eger' workforce development platform for tourism, hospitality and travel with $10 million Austrade grant. FutureNow shares information about this platform through its communications channels.
• Department of Training and Workforce DevelopmentcoreOthersPrimary funder of FutureNow as a Training Council. Provides funding and governance oversight as part of the Western Australian vocational education and training system.
• State Training BoardcoreStrategic or Co-development PartnerFutureNow is recognised by the State Training Board under section 22(1)(b) of the Vocational Education and Training Act 1996. Provides formal governance and strategic direction for training council activities.
• Tourism WAcoreStrategic or Co-development PartnerCollaboration on tourism workforce development initiatives including career pathway programs for secondary students. FutureNow's Industry Development Manager participates in Tourism WA events.
• Service and Creative Skills Australia (SaCSA)coreStrategic or Co-development PartnerJobs and Skills Council for Events, Tourism, Hospitality and Personal Services sectors. Works closely with FutureNow to identify skills and workforce needs, map career pathways, and develop contemporary VET training products.
• ScreenwestcoreStrategic or Co-development PartnerWestern Australian screen agency represented on FutureNow Board. Collaboration on screen industry workforce development, training pathways, and strategic planning.
• Department of Local Government, Sport and Cultural IndustriescoreStrategic or Co-development PartnerKey government department for cultural industries workforce development. FutureNow works with the department on creative sector training needs and strategic planning.
• Hospitality Group TrainingmajorStrategic or Co-development PartnerRepresented on FutureNow Board by General Manager Iain McDougall, representing Australian Hotels Association. Supports hospitality workforce development and apprenticeship pathways.
• Known Associates AustraliamajorStrategic or Co-development PartnerRepresented on FutureNow Board by General Manager Tamara Cook. Provides events industry expertise and workforce development insights.
• Yirra Yaakin Theatre CompanymajorStrategic or Co-development PartnerRepresented on FutureNow Board by Executive Director Natalie Jenkins. Provides performing arts sector expertise and industry advisory.
• TAFEs and UniversitiescoreStrategic or Co-development PartnerPartnership with North Metropolitan TAFE, South Metropolitan TAFE, Edith Cowan University, Murdoch University, and Curtin University for training delivery and pathway development across all industry sectors.
• Other WA Training CouncilsmajorStrategic or Co-development PartnerFutureNow is one of eight Training Councils in WA who work collaboratively and across sectors to advance workforce development. Includes Community Skills WA, Construction Training Council, and others.
• Australian Apprenticeship Support Network ProvidersnotableChannel Partner/ Reseller/ DistributorChambers Apprenticeship Support Australia, MEGT, and Busy at Work provide Australian Apprenticeship support services that align with FutureNow's workforce development objectives.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Regional players

• TAFE Directors Australia: National peak body representing TAFE institutes across Australia. Comparable from a stakeholder perspective — both advise government on training system design and sit at the industry-training intersection — but represent training providers rather than industry sectors.

Direct peers

• Service and Creative Skills Australia (SaCSA): National Jobs and Skills Council covering Events, Tourism, Hospitality and Personal Services — FutureNow's strategic partner and the federal-level advisory body for several of FutureNow's sectors. Comparable in mission (workforce/skills intelligence and training product advice) but operating nationally rather than sub-nationally.
• Community Skills WA: One of the other seven WA Training Councils, also state-recognised under the same VET Act framework. Directly comparable as a sister statutory industry advisory body funded by the same Department, convened across a different industry remit.
• Construction Training Council (WA): Another WA Training Council operating under identical statutory structures recognised by the State Training Board. FutureNow explicitly lists it as a peer council; same funding model, governance posture, and industry advisory mandate applied to a different sector.

Emerging players

• Tourism WA: WA's state tourism agency and one of FutureNow's named core partners. Comparable in industry-development remit for tourism/hospitality workforce, but Tourism WA is destination/visitor-focused while FutureNow owns the workforce/training agenda.
• Screenwest: Western Australian screen sector agency with which FutureNow has formal Board representation; both operate as government-linked industry development bodies servicing creative/leisure industries in WA, giving Screenwest a workforce development advisory dimension through its partnership with FutureNow.

Broad incumbents

• National Centre for Vocational Education Research (NCVER): Australia's national VET research and data authority. While NCVER focuses on research/statistics rather than industry convening, both organisations serve the same Australian VET ecosystem with workforce intelligence feeding into policy and planning.
• AusSTI Industry Clusters / Jobs and Skills Councils network: National-level advisory bodies that influence training product development and skills policy across Australia. Comparable to FutureNow at scale — the federal-layer counterpart to state Training Councils, with overlapping workforce intelligence function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/futurenow---the-creative-and-leisure-industries-training-council-inc.
• Xx.com/futurenowitc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutureNow