Escola Viva

What Escola Viva does

Escola Viva is a private K-12 school founded in 1974 and headquartered in São Paulo's Vila Olímpia neighborhood, where it operates three adjacent campuses along Rua Professor Vahia de Abreu. It delivers a continuous educational arc from Early Childhood Education (ages 1-6, in groups Amarelinho through Vermelho) through Elementary 1 (ages 6-9), Elementary 2 (ages 10-14), and High School (ages 15-17), and is pursuing International Baccalaureate (IB) World School authorization for its high school. The school is wholly owned by the Bioma Educação educational group and positions itself around a progressive, integral pedagogical model emphasizing democratic values, cultural diversity, anti-racism, peace culture (Viva pela Paz), and student protagonism, with a reported outcome that approximately 75% of graduates gain admission to their first-choice universities in Brazil and abroad (including the USA, Canada, UK, and Portugal).

The school's technology stack is conventional rather than proprietary: a Moodle-powered virtual learning environment (ava.escolaviva.com.br) integrated with Google Workspace for calendars and student authentication, complemented by physical maker spaces running an Arduino-based 'Tecnologia e Inovação' curriculum formalized since 2018. There is no mobile app, no published API, and no AI/ML capabilities disclosed. Teaching staff includes 26+ listed educators/pedagogical coordinators organized by educational stage, supported by specialized roles for library, English, sustainability, and nutrition.

Escola Viva's business model is subscription/recurring private school tuition paid by families on an annual billing cadence, with pricing not publicly disclosed (families must schedule a visit to receive a quote). Go-to-market combines direct-to-consumer lead capture via the website ('Agende uma visita') and community-led demand generation through events such as Semana Literária, student performances, family engagement initiatives, and content marketing through the Blog da Viva, e-books, Instagram, Facebook, YouTube, LinkedIn, and Flickr. Marketing and admissions operate exclusively in Portuguese for the Brazilian market; the school has no disclosed geographic expansion beyond Vila Olímpia and no disclosed venture or private equity investment, operating as a mature, privately held subsidiary of Bioma Educação.

Name

Escola Viva

Legal name

Escola Viva

Website

https://escolaviva.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Escola Viva is a 50-year-old private K-12 school in São Paulo's Vila Olímpia neighborhood, wholly owned by Bioma Educação, serving families from Early Childhood through High School with a progressive, integral pedagogy and IB World School authorization in progress.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bilingual & Language-Immersion Early Learning Academies (EDACADAG)

Keywords

• Private school education
• Early childhood education
• K-12 education services
• Progressive education
• International Baccalaureate

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private School Tuition: Escola Viva operates as a private educational institution generating revenue through recurring tuition fees paid by families for educational services spanning Early Childhood Education through High School.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Escola Viva is a private school delivering integral education from Early Childhood (ages 1-6) through High School (ages 15-17) at three campuses in Vila Olímpia, São Paulo. Its core offering is classroom-based teaching organized in four stages — Educação Infantil, Ensino Fundamental 1 (1st-3rd year), Ensino Fundamental 2 (4th-9th year), and Ensino Médio — supplemented by complementary activities, a maker-space technology curriculum (Tecnologia e Inovação), and a Moodle-based virtual learning environment. The school is currently pursuing International Baccalaureate (IB) World School authorization.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Early Childhood Education program for children ages 1-6, organized in groups (Amarelinho, Amarelo, Laranja for ages 1-4 and Azul, Vermelho for ages 4-6), focused on play-based learning, socialization, and foundational skills at the Vila Olímpia campuses in São Paulo.
• Ensino Fundamental 1 (Elementary 1) Elementary 1 program for students ages 6-9 (1st to 3rd year), focused on literacy, numeracy, social-emotional learning, and integral development at the Vila Olímpia campuses in São Paulo.
• Ensino Fundamental 2 (Elementary 2) Elementary 2 program for students ages 10-14 (4th to 9th year), focused on interdisciplinary learning, critical thinking, and preparation for High School at the Vila Olímpia campuses in São Paulo.
• Ensino Médio (High School) High School program for students ages 15-17 (1st to 3rd series), with university entrance preparation for Brazilian (ENEM/Vestibular) and international universities, life projects, and student protagonism at the Vila Olímpia campus in São Paulo.
• IB World School (International Baccalaureate program) International Baccalaureate program offered at Escola Viva, currently in the authorization process, providing an internationally recognized diploma pathway for High School students and supporting placement at universities abroad.
• Atividades Complementares (Complementary Activities) Complementary activities program supplementing the core curriculum, including arts, theater, library/reading clubs (children, youth, and family), field studies (Estudos do Meio), and other enrichment offerings for Escola Viva students.
• Tecnologia e Inovação (Technology and Innovation discipline) Formal Technology and Innovation discipline delivered through dedicated maker spaces using Arduino open-source platforms, teaching programming and electronics to Escola Viva students.

Quantifiable outcome

• Approximately 75% of graduates are admitted to their first-choice university programs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• VilaminorStrategic or Co-development PartnerJoint charitable initiative supporting 'Uma Escola de Chuva em Moçambique' (A School of Rain in Mozambique) - pages anti-racist initiative, where Vila, Escola Viva, and Bahema Educação collaborated to support an important educational project in Mozambique.
• Daqui pra ForacoreStrategic or Co-development PartnerLong-standing partner for international education guidance, helping students and families navigate the process of studying abroad including university applications, proficiency exams, and preparation for international academic opportunities.
• Instituto FandocaminorStrategic or Co-development PartnerNon-profit association working to promote quality education, mentioned in the context of educational solidarity initiatives and community engagement.
• Bahema Educação (Diversity and Inclusion Nucleus)coreStrategic or Co-development PartnerBahema Educação is the educational group that Escola Viva belongs to. The Diversity and Inclusion Nucleus of Bahema contributes to anti-racist initiatives and provides support for the school's internal committees and community events.
• GooglecoreTechnology or IntegrationIntegration partnership using Google Workspace tools including embedded Google Calendars for each educational stage showing schedules and academic events, and Google account integration for student login on the Moodle platform.
• MoodlecoreTechnology or IntegrationMoodle powers the school's virtual learning environment (ava.escolaviva.com.br), providing the learning management system for course content, assignments, and student communication.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Colégio Santa Cruz: Jesuit private school in São Paulo offering K-12 with strong university preparation and progressive educational philosophy. Comparable in scope, student outcomes, and target demographic.
• Colégio São Luís: Jesuit K-12 school in São Paulo with a similar comprehensive curriculum and emphasis on integral development. Strong overlap in university preparation and family profile.
• Colégio Visconde de Porto Seguro: Related São Paulo private school within the Porto Seguro educational ecosystem, offering comprehensive K-12 with progressive values. Direct competitor in the same premium São Paulo segment.
• Colégio Dante Alighieri: Italian-Brazilian bilingual school in São Paulo offering K-12 with strong international university placements. Comparable in multilingual approach, international orientation, and premium positioning.
• Colégio Rio Branco: Established São Paulo private school offering comprehensive K-12 with strong university preparation. Comparable in target demographic, scope, and traditional academic positioning.
• Colégio Porto Seguro: Premier São Paulo private school with comparable progressive pedagogy, comprehensive K-12 offering, and strong university placement reputation. Competes directly for the same Vila Olímpia-adjacent family demographic.
• Escola Beit Yaacov: São Paulo private school with full K-12 offering and progressive educational philosophy. Comparable in target demographic, pedagogical approach, and university preparation outcomes.
• Colégio Pueri Domus: São Paulo private school with full K-12 offering and emphasis on integral development. Comparable in curriculum depth, university preparation, and affluent family targeting.
• Colégio Bandeirantes: Long-established progressive private school in São Paulo with similar emphasis on integral education, critical thinking, and university preparation. Direct competitor for the same affluent, pedagogy-minded São Paulo families.

Broad incumbents

• Colégio Marista São Luís (Marista Network): Large Brazilian Catholic education network with multiple São Paulo units offering K-12. Comparable in scale and curriculum, though broader and more traditional than Escola Viva's progressive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/escolavivatecnologia/videos
• Facebookfacebook.com/istoeescolaviva
• LinkedInlinkedin.com/company/istoeescolaviva
• Instagraminstagram.com/escolaviva

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Viva