La Victoria Lab

What La Victoria Lab does

La Victoria Lab is the wholly-owned innovation laboratory of Intercorp, a diversified Peruvian conglomerate, co-founded in 2014 with global design firm IDEO. Its stated mission is to accelerate the wellbeing of families in Latin America through design-driven transformation, executed by a team of approximately 35 professionals working across Intercorp's education, finance, healthcare, and retail businesses. The lab operates on a design-thinking methodology applied to internal transformation mandates, with no disclosed external monetization, no public pricing, and no API or software platform product.

The lab's core offerings are programs rather than packaged software products. FEST (launched 2016) is an annual innovation festival for Intercorp and is described as the largest of its kind in Latin America, gathering thousands of collaborators. COMETA (founded 2021) is a free annual career-guidance event for high school students, paired with the Beca Cometa scholarship for study at top global universities. SALTO (launched 2022) is an internal acceleration program that surfaces and scales the most promising innovation initiatives within Grupo Intercorp, evolving out of a prior FEST track called La Feria. In 2022 the lab also restructured its physical footprint, releasing 60% of its office space to operate as a remote-first organization, enabling team members to work from different countries.

Commercially, La Victoria Lab functions as an internal professional-services and transformation engine for Intercorp, with revenue generated through intra-group allocation and project-based work. Its legal entity is INTERCORP MANAGEMENT S.A.C., domiciled in Lima, Peru, and it has no independent funding rounds, external shareholders, or third-party customers on record. Distribution occurs exclusively through direct engagement with Intercorp business units, while its public-facing presence is limited to employer branding and thought leadership on Instagram, LinkedIn, YouTube, and its corporate website. The lab holds no patents or trademarks, has no external AI capabilities, and does not publish pricing.

Name

La Victoria Lab

Legal name

INTERCORP MANAGEMENT S.A.C.

Website

https://lavictoria.pe

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

La Victoria Lab is the innovation laboratory of Peru's Intercorp conglomerate, co-founded with IDEO in 2014 to drive design-led transformation across the group's education, finance, healthcare, and retail businesses in Latin America.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

Keywords

• Corporate innovation lab
• Design-driven transformation
• Business innovation consulting
• Digital product development
• User-centered design thinking

Headquarters

HQ city

La Victoria

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Innovation Services to Intercorp: As an internal innovation laboratory for Intercorp, La Victoria Lab provides innovation consulting and transformation services to group companies. Revenue is generated through internal allocation and project-based work for parent company.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

La Victoria Lab is the in-house innovation laboratory of the Intercorp group, delivering design-driven innovation consulting and transformation services to Intercorp companies in education, finance, retail, and healthcare. Its work spans four pillars—explore, inspire, build, and create—and includes designing digital products and running innovation programs such as FEST, COMETA, Beca Cometa, and SALTO. Revenue is generated through internal allocation for project-based work performed for the parent group's business units.

Product overview

La Victoria Lab is the innovation laboratory of Grupo Intercorp, offering a portfolio of programs and initiatives rather than a single unified product. The core offerings include: FEST (an annual innovation festival started in 2016), COMETA (a free career guidance event for high schoolers founded in 2021), Beca Cometa (an associated scholarship program), and SALTO (an acceleration program for innovation initiatives created in 2022). These programs work together to accelerate wellbeing for Latin American families through design-driven transformation across education, finance, retail, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• FEST (Festival de Innovación) An annual innovation festival for Grupo Intercorp, currently the largest of its kind in Latin America, gathering thousands of collaborators to celebrate innovation, share the latest relevant trends, and receive inspiration from internationally recognized leaders and speakers.
• COMETA A free annual event aimed at guiding high-school students through the process of deciding their vocation and university career; it also encompasses the Beca Cometa scholarship program that provides integral support to students aiming to study at top universities around the world.
• Beca Cometa A scholarship program that offers economic and comprehensive support to students interested in studying at top universities around the world, operating as part of the broader COMETA initiative.
• SALTO An acceleration program that identifies, boosts, and highlights the most promising innovation initiatives within Grupo Intercorp, scaling them to achieve long-term sustainable results; originally emerged as "La Feria" within FEST before being formalized as a standalone program.

Quantifiable outcome

• FEST has grown to become the largest innovation festival of its type in Latin America, gathering thousands of Intercorp collaborators annually since 2016.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• IntercorpflagshipStrategic or Co-development PartnerIntercorp is the Peruvian corporate group that owns La Victoria Lab. The lab serves as the group's innovation engine, supporting and boosting companies across finance, education, healthcare, and retail sectors since 2014.
• IDEOcoreStrategic or Co-development PartnerIDEO, one of the most important design and innovation organizations in the world, co-founded La Victoria Lab with Intercorp in 2014. The collaboration celebrated its 10th anniversary in 2021 and has driven large-scale disruptive projects including the Innova Schools primary education initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture Song (formerly Fjord): Accenture's design and experience transformation business. Comparable as a global services incumbent offering design-driven innovation and digital product development for large multi-sector enterprise clients.
• Globant: LatAm-headquartered digital and cognitive transformation services firm. Comparable as a regional incumbent with deep corporate relationships across multiple sectors and design/digital product offerings.
• Deloitte Digital: Deloitte's creative digital consultancy. Comparable as a global incumbent providing design-led transformation, digital product development, and innovation services for enterprise clients across industries.
• McKinsey Design (McKinsey & Company): Design-led transformation practice within McKinsey. Comparable because it combines top-tier management consulting with human-centered design to drive corporate transformation — directly overlapping La Victoria Lab's value proposition.
• IBM Consulting (formerly IBM iX): IBM's global digital transformation and design consultancy practice. Comparable as a broad incumbent offering design thinking, digital product development, and innovation services for multi-sector enterprise customers.
• BCG X (formerly BCG Digital Ventures): The corporate innovation and venture-building arm of Boston Consulting Group. Comparable as a global incumbent that builds, launches, and scales new products for large enterprise clients, often via corporate venture studios.

Direct peers

• frog (now part of Capgemini Invent): Global design and innovation firm specializing in human-centered design and digital transformation for Fortune 500 clients. Comparable as a design consultancy with the same human-centered methodology pedigree as La Victoria Lab's IDEO lineage.
• R/GA: Global digital design and innovation agency that builds products, services, and ventures for enterprise clients. Comparable as a peer innovation/design consultancy with corporate-venture-building capabilities similar to La Victoria Lab.
• IDEO: Global design and innovation consultancy that co-founded La Victoria Lab with Intercorp in 2014. Comparable as the originating methodology partner and as a peer in human-centered design consulting for corporate clients across multiple sectors.

Regional players

• BBVA Open Innovation / Spark: BBVA's corporate fintech venture and open-innovation platform operating in Latin America and Spain. Comparable as a regional corporate innovation function inside a financial conglomerate, with a similar structure to La Victoria Lab inside Intercorp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/la-victoria-lab
• Instagraminstagram.com/lavictorialab
• Xx.com/lavictorialab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Victoria Lab