What Beacon Grand does

Beacon Grand is a privately-held, independent, full-service historic hotel located at 450 Powell Street in San Francisco's Union Square district, occupying a 21-story property originally opened in 1928 as the Sir Francis Drake Hotel and rebranded in 2022 following a comprehensive renovation. The hotel operates five room/suite categories ranging from Classic Guestrooms to the signature 885 sq ft Beacon Grand Suite with a rooftop terrace, supported by 17,000 sq ft of meeting and event space, a 24-hour fitness studio, a dog-friendly rooms program, and valet parking with EV charging. Two flagship food and beverage venues anchor the ground-floor and rooftop: The Post Room (a café, bar, and brasserie operating morning through late evening) and Starlite (a 21st-floor rooftop lounge with 360-degree city views, a craft cocktail program by Scott Baird, a menu by Michelin-award-winning Chef Johnny Spero, and all-vinyl DJ sets by Nina Tarr).

The business model is a hybrid revenue engine anchored by guest room accommodations and diversified across F&B, meetings and events, and ancillary services. Room distribution runs through direct channels (official website and phone reservations at (415) 392-7755) supplemented by the SynXis booking engine, with package pricing (Direct Exclusive up to 30% off, Advanced Purchase 30% off, Stay Longer On Us 3-for-2, Booked & Buttered) steering demand away from third-party OTAs. F&B revenues flow through The Post Room, Starlite, Afternoon Tea ($105++ per adult), Winemaker Dinner Series ($140++ per adult), Happy Hour, in-room dining, and OpenTable reservations. Meetings and events revenue is generated via an RFP-driven sales process targeting 10+ peak room night group bookings, offering room rebates, F&B discounts, waived destination fees, and a 15% planner commission. Customer segments are diversified across leisure travelers, business travelers, international visitors, group event planners, and celebration guests.

On the technology side, the property runs a conventional hotel property management system integrated with the SynXis booking platform, and in-room technology comprises 55-inch 4K Ultra HD TVs with Chromecast, Illy coffee makers, mini fridges, high-speed WiFi, and C.O. Bigelow eco-luxury toiletries. The proprietary "Social Hosts" concierge program positions human-staffed cultural facilitators as the primary guest-experience differentiator. The property has accumulated 15+ travel industry awards since 2023, including Travel + Leisure World's Best 2025, U.S. News Best Hotels 2024-2025, Condé Nast Traveler Readers' Choice, Forbes 13 Best Hotels in San Francisco 2024 (Best Location), Esquire Best Bars in America 2024 (Starlite), and Michelin Guide Favorite Hotel Restorations 2024. No parent company, holding entity, or institutional investor has been disclosed in available sources, and no AI/ML capabilities, patents, or proprietary technology platforms are evident in the input data.

Name

Beacon Grand

Legal name

Beacon Grand

Website

https://beacongrand.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Beacon Grand is a privately-held, historic 1928 Union Square hotel in San Francisco offering 21 stories of accommodations, two flagship F&B venues (The Post Room brasserie and Starlite rooftop bar), 17,000 sq ft of meeting space, and event services to leisure, business, international, and group event travelers.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodations
• Food and beverage services
• Meetings and event venues
• Wedding and celebration hosting
• Rooftop bar lounge

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Guest Room Accommodations: Primary revenue stream from hotel room bookings across Classic Guestrooms, Grand Guestrooms, Grand Junior Suites, Grand One Bedroom Suites, and the Beacon Grand Suite. Rooms feature high ceilings, European oak floors, eco-luxury C.O. Bigelow toiletries, and integrated technology. Direct bookings receive up to 30% discount.
2. Food & Beverage Operations: Revenue from The Post Room restaurant (breakfast, lunch, brunch, dinner, bar service), Afternoon Tea service ($105++ per adult), In-Room Dining, and Curated In-Room Amenities (charcuterie platters, wine, specialty cocktails). Happy Hour generates additional traffic.
3. Starlite Rooftop Bar: Premium rooftop bar on 21st floor generating revenue through craft cocktails, bottle service, and private event bookings. Features Scott Baird cocktail program and Chef Johnny Spero bites. Event bookings include Bar Stars guest bartender series, Vino & Vinyl listening experiences, and drag shows.
4. Meetings & Events: 17,000 square feet of flexible event space including Grand Ballroom (3,081 sq ft, 322 capacity), multiple breakout rooms, and Starlite venue for private events. Revenue from venue rentals, catering, and group booking packages with incentives for qualifying bookings.
5. Valet Parking: Valet parking service at $79 + tax per day with in-and-out privileges. Hourly parking available at $18/hour plus $6 per 30 minutes thereafter. EV charging available for $15 additional. Oversized vehicles charged $89 daily maximum.
6. Pet Accommodations: Dog-friendly accommodations with $75+tax cleaning fee per stay. Includes dog beds and bowls. Up to two dogs permitted per room. Additional revenue stream supporting guest loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beacon Grand is a historic Union Square hotel offering overnight accommodations across five room and suite tiers, full-service dining at The Post Room brasserie, craft cocktails and panoramic views at the 21st-floor Starlite rooftop bar, and 17,000 sq ft of meetings, weddings, and private event space. The hotel also provides a proprietary Social Hosts concierge service, a 24-hour fitness studio with Peloton, in-room dining, afternoon tea, winemaker dinners, valet parking, and pet-friendly accommodations for travelers visiting San Francisco.

Product overview

Beacon Grand is a historic Union Square hotel in San Francisco offering a comprehensive hospitality portfolio centered on its accommodation and dining venues. The core offerings include five distinct room/suite categories (Classic Guestrooms, Grand Guestrooms, Grand Junior Suites, Grand One Bedroom Suite, and the signature Beacon Grand Suite at 885 sq ft with rooftop terrace), alongside two flagship food and beverage destinations: The Post Room (a café, bar, and brasserie) and Starlite (a 21st-floor rooftop lounge with panoramic views). Supporting products include 17,000 sq ft of meeting and event space, fitness facilities with Peloton equipment, curated in-room amenities, and pet-friendly accommodations. The hotel positions its 'Social Hosts' concierge service as a key differentiator, along with special packages like Direct Exclusive rates (up to 30% off with breakfast), Happy Hour offerings, Winemaker Pairing dinners, and Saturday Afternoon Tea service.

Differentiator

Problem solved

Functional benefit

Brands

• The Post Room: Hotel café, bar, and brasserie open from morning through late evening serving brasserie staples, oysters, steak frites, and cocktails under soaring vaulted ceilings.
• Starlite

Products and services

• Classic Guestrooms

Quantifiable outcome

• Up to 30% discount available for direct website bookings
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• St. Regis San Francisco: SoMa luxury hotel with comparable F&B outlets, butler service, and event space; competing for the same high-end business traveler and group event book in SF.
• Palace Hotel, a Luxury Collection Hotel: Historic downtown SF luxury hotel with grand ballroom event space comparable to Beacon Grand's 17,000 sq ft footprint; directly competes for corporate, wedding, and group event business.
• Hilton San Francisco Union Square: Large Union Square hotel with substantial meeting/event space, on-site restaurants and bars; directly comparable in product mix and target customers to Beacon Grand.
• Taj Campton Place: Boutique luxury Union Square hotel with comparable room tiering and an emphasis on culinary programming; competes for upscale leisure and corporate travelers.
• Hotel Nikko San Francisco: Union Square-adjacent upscale hotel with similar meeting space, F&B offering, and target customer segments (leisure and corporate group).
• The Westin St. Francis: Historic Union Square hotel directly across from Beacon Grand, comparable full-service luxury inventory, similarly historic building, and overlapping leisure/business/event customer base.
• Four Seasons Hotel San Francisco at Embarcadero: Luxury downtown SF full-service hotel competing with Beacon Grand for high-end leisure and corporate transient; comparable suite/room tiering and dining venues.
• The Ritz-Carlton, San Francisco: Nob Hill luxury hotel with comparable club lounge, dining, and event offerings; direct competitor for premium corporate transient and high-end group bookings.
• InterContinental San Francisco: Downtown SF full-service luxury hotel near Moscone with comparable event space and group capabilities; competes for the same union square/Moscone corporate group book.
• Fairmont San Francisco: Iconic Nob Hill/Union Square area full-service luxury hotel with comparable group/event space, F&B outlets, and historic positioning; directly competes for the same corporate transient and group RFP pool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beacongrand
• LinkedInlinkedin.com/company/73836368
• Instagraminstagram.com/beacongrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beacon Grand