Talking Aged Care
Talking Aged Care provides vital resources for senior Australians and people living with a disability.
- Company typePrivate
- Founded1998
- HeadquartersCaboolture, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Talking Aged Care does
Talking Aged Care provides vital resources for senior Australians and people living with a disability. They provide the gateway to connect senior Australians with aged care providers through industry-leading suite of resources including AgedCareGuide.com.au, TalkingAgedCare.com.au, the DPS Guide to Aged Care and Your Retirement Living magazine. It will help compare, choose and connect with preferred care choice.
Talking Aged Care firmographics
Firmographics- Name
- Talking Aged Care
- Legal name
- DPS Publishing Pty Ltd
- Website
- https://www.agedcareguide.com.au/
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Talking Aged Care provides vital resources for senior Australians and people living with a disability.
- Ownership category
- akta.pro rank
Talking Aged Care industry classification
Industry- Product category
- Aged Care Directory Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Technology Assistance & Digital Support for Seniors (HSABAAAH)
Keywords
Where Talking Aged Care is headquartered
LocationHeadquarters
- HQ city
- Caboolture
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Talking Aged Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Provider Directory Advertising: Aged care providers pay for tiered directory listings (Base, Standard+, Full, Premium) with varying levels of visibility, content, and search priority. Base tier is free; higher tiers offer increased search ranking, image galleries, videos, and profile features.
- Print Advertising: Print advertising options across six state/territory editions of the printed Aged Care Guide, with a range of ad sizes and placements for aged care providers.
- Digital Guide Subscriptions: Subscription services for providers accessing client and member login areas for enhanced platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Base Listing - Free inclusion for providers |
| Subscription | Monthly | Standard + Digital - Direct consumer communication |
| Subscription | Monthly | Full Listing - Enhanced profile with images and video |
| Subscription | Monthly | Premium Tier - Top search visibility and full feature set |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Talking Aged Care product offering
Product offeringCore offering
Talking Aged Care operates Australia's national aged care directory and referral platform, available in both digital and printed formats. The platform allows families and older adults to search, compare, and shortlist aged care providers (residential aged care homes, home care services, and retirement living) across Australia, supported by editorial information guides, interactive tools such as a fee estimator, ACAT/S finder, and personalised shortlist generator, plus a national printed Aged Care Guide.
Product overview
Talking Aged Care (operated by DPS Publishing Pty Ltd) offers a dual-format platform comprising the online agedcareguide.com.au digital directory and printed Aged Care Guide publications. The core offering is a national aged care directory enabling families to search and compare residential aged care homes, home care providers, and retirement villages. Supporting this are digital tools including a Fee Estimator Calculator, Personalised Shortlist Tool, Provider Map View, and Facility Tour Checklist. The platform also provides information guides and the Talking Aged Care newsletter for ongoing education and industry news.
Differentiator
Problem solved
Functional benefit
Brands
- DPS Guide to Aged Care: The print and digital guide containing comprehensive listings of aged care homes, home care providers, and retirement villages across Australia.
- Disability Support Guide
Products and services
- Aged Care Directory (Digital) Australia's national online aged care directory listing 7,000+ residential aged care homes, home care providers, and retirement living operators, allowing families and older adults to search, compare, and shortlist providers by location, services, and specialisation.
- Printed Aged Care Guide National printed aged care guide distributed across Australia containing provider listings and editorial information on aged care, home care, retirement living, funding, and dementia care for families and older adults researching care options.
- Provider Advertising Subscriptions Tiered advertising subscription offering for aged care providers, with Standard+, Full, and Premium tiers providing enhanced visibility, richer content profiles, and lead capture on the digital directory plus presence in the printed Aged Care Guide.
- Aged Care Information Guides (Editorial) Editorial information articles and guides covering aged care funding, dementia care, home care vs residential care, ACAT/S assessments, and other topics supporting families and older Australians in aged care decision-making.
Quantifiable outcome
- 4 million+ people helped find aged care services
- +2 more outcomes
Companies that use Talking Aged Care
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Talking Aged Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Talking Aged Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered moderate, core and minor.
- COTA AustraliamoderateCOTA Australia (Council on the Ageing) is an endorsing partner of the Aged Care Guide. COTA is Australia's leading peak organisation advocating for older Australians, lending credibility and trust to the platform among the target consumer demographic.
- ACIA (Aged Care Industry Association)moderateACIA (Aged & Community Services Australia) is listed as an endorsing partner of Aged Care Guide, providing industry credibility and trust signals for the platform among aged care providers and consumers.
- Care & Co MediacoreAged Care Guide operates as a brand within the Care & Co Media division of the Care & Co Group. This is a parent-subsidiary relationship providing cross-platform synergies in the Australian care ecosystem spanning media, technology, matching services, and social impact.
- Disability Support GuideminorSister publication under the same Care & Co Media umbrella, extending the company's information platform approach to disability support services.
- 180 of Australia's Largest HospitalscorePrint editions of the Aged Care Guide are distributed through 180 of Australia's largest hospitals, where families are at critical care decision points. This distribution channel reaches high-intent consumers during moments of acute need.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Talking Aged Care competitors and assessment
Company assessmentDirect peers
- A Place for Mom: The largest US senior care directory, connecting families with assisted living, memory care and home care providers through a similar advertising-funded directory model. Highly comparable in business model, target customer (families making care decisions) and revenue structure (provider advertising/leads).
- Aged Care Online: Australian aged care directory offering comparison and information services for residential aged care, home care and retirement living. Direct competitor in the same Australian market serving the same consumer audience with overlapping provider lists.
- Aged Care Decisions: Australian aged care placement service combining an online directory with expert advisory support to help families choose providers. Closely comparable operating model and target customer, with a heavier emphasis on guided placement.
- Caring.com: US-based senior care resource with directory listings, editorial content and provider advertising across assisted living, home care and memory care. Same directory-plus-content-plus-advertising model targeting family decision-makers.
- CareAbout: Australian aged care advisory and placement service that helps families compare providers and navigate home care packages. Overlaps directly with Talking Aged Care's care-navigation value proposition.
- HelloCare: Australian aged care news, opinion and information site serving consumers, providers and industry professionals. Comparable as an aged care content platform serving the same audience, though less focused on provider directory listings.
- Seniorly: US senior living marketplace and directory with provider listings, localised search and family-facing tools. Comparable directory/marketplace model targeting families researching senior living options.
Others
- My Aged Care: Australian Government-operated gateway providing aged care information, assessments and provider search. Not a commercial peer, but the dominant free public alternative that defines the competitive context for Talking Aged Care.
Broad incumbents
- CareLinx: Larger US-based digital care platform offering home care matching, caregiver networks and provider partnerships. Comparable in the care-navigation/matching category but operating at greater scale and with a broader service portfolio.
Regional players
- Retirement Living Online: Australian directory focused specifically on retirement villages and independent living. Partial overlap with Talking Aged Care's retirement living category; relevant peer for segment-level competitive dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Talking Aged Care social profiles
Digital presenceTalking Aged Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talking Aged Care leadership team
Management profileNumber of profiles
Profiles1 record
Talking Aged Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talking Aged Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talking Aged Care
What does Talking Aged Care do?
Talking Aged Care operates Australia's national aged care directory and referral platform, available in both digital and printed formats. The platform allows families and older adults to search, compare, and shortlist aged care providers (residential aged care homes, home care services, and retirement living) across Australia, supported by editorial information guides, interactive tools such as a fee estimator, ACAT/S finder, and personalised shortlist generator, plus a national printed Aged Care Guide.
Is Talking Aged Care a public or private company?
Talking Aged Care is a private company. It is classified as corporate owned and is currently operating.
When was Talking Aged Care founded?
Talking Aged Care was founded in 1998. It employs 11 to 50 people.
Where is Talking Aged Care based?
Talking Aged Care is headquartered in Caboolture, Australia, in the Oceania region.
How does Talking Aged Care make money?
Three revenue lines are on record. Provider Directory Advertising is the primary driver. The others are print Advertising and digital Guide Subscriptions.
Who are Talking Aged Care's main competitors?
Direct peers on record are A Place for Mom, Aged Care Online, Aged Care Decisions, Caring.com, CareAbout, HelloCare and Seniorly. My Aged Care is listed as an others. CareLinx is listed as a broad incumbent. Retirement Living Online is listed as a regional player.
Does Talking Aged Care have an API?
No public API is recorded for Talking Aged Care.
What industry is Talking Aged Care in?
Talking Aged Care's product category is Aged Care Directory Services. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 7372.