Outbound Squad
Outbound Squad is a B2B sales training and methodology consulting firm that delivers the proprietary "Too Good To Ignore" outbound framework to mid-market and enterprise sales organizations via workshops, consulting engagements, and a membership platform, with programs starting at $64.5k USD.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Outbound Squad does
Outbound Squad (legally Blissful Prospecting, LLC, Washington-based LLC) is a B2B sales training and methodology consulting firm that operates the proprietary "Too Good To Ignore" outbound framework. Founded in 2017-2018 and led by CEO Jason Bay, the company has codified experience from 250+ sales-team engagements into a three-pillar methodology (Disqualify, Offer, Provoke) derived from the finding that top-performing reps build 4.3x more pipeline than average reps. The training is delivered through workshops, consulting engagements, and a membership platform, with programs starting at $64.5k USD and a 30-day money-back guarantee. The go-to-market is direct and CEO-led: prospects book a 30-minute discovery call that is typically scheduled 6+ weeks out, targeting enablement and sales leaders at mid-market and enterprise companies ranging from Seed/Series C startups through public companies with 1,000+ reps.
The company's product surface spans the core paid training programs, the Free Masterclass funnel with a 50+ page workbook of frameworks and AI prompts, the Outbound Squad Podcast (426+ episodes, 4.9 stars across Spotify, Apple Podcasts, iHeartRadio, and YouTube), and client transformation services. Distribution is concentrated in content-led inbound (podcast, free masterclass, named testimonials) feeding the founder-led sales process. The blended business model combines subscription/membership recurring revenue with bespoke enterprise training engagements.
The customer base spans 16+ named enterprise logos across e-commerce (Shopify), sales intelligence (Gong), communications (Zoom), HR/people ops (Rippling), media (iHeartMedia), EdTech (GoGuardian), digital optimization (Optimizely), cybersecurity (Varonis, DigiCert, Armis), content services (Hyland), equity management (Carta), graph databases (Neo4j), customer experience (Medallia), data protection (Commvault), planning (Anaplan), and SaaS (Powerpay). Outcomes cited include a 22.3% average pipeline increase within 90 days, 25% conversion lift at Shopify, 100% quarter-over-quarter outbound improvement, 38%+ qualified-opp growth, and 270%+ peak month pipeline generation in named case studies. The company remains founder-owned and bootstrapped with no disclosed external funding or parent organization.
Outbound Squad firmographics
Firmographics- Name
- Outbound Squad
- Legal name
- Blissful Prospecting, LLC
- Website
- https://outboundsquad.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outbound Squad is a B2B sales training and methodology consulting firm that delivers the proprietary "Too Good To Ignore" outbound framework to mid-market and enterprise sales organizations via workshops, consulting engagements, and a membership platform, with programs starting at $64.5k USD.
- Ownership category
- akta.pro rank
Outbound Squad industry classification
Industry- Product category
- Sales Training and Enablement
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- akta.pro primary industry
- Sales Onboarding & Ramp Programs (EDABABAA)
- akta.pro secondary industries
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH), Onboarding & New-Hire Training Programs (BPACANAF)
Keywords
Where Outbound Squad is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outbound Squad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Programs / Membership: Sales training programs delivered to client organizations. Membership-based access to platform with associated benefits. Programs start at $64.5k USD with typical 6+ week booking lead time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Training Programs starting at $64.5k USD |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Outbound Squad product offering
Product offeringCore offering
Outbound Squad delivers B2B sales training programs that implement its proprietary "Too Good To Ignore" outbound methodology for SDR teams, AE teams, and front-line sales managers. Engagements are run as consulting and training deliverables with client transformation services starting at $64.5k USD, supplemented by a 426-episode podcast and a free masterclass that includes a 50+-page workbook of frameworks, templates, and AI prompts.
Product overview
Outbound Squad is a B2B sales training and methodology company that helps sales organizations increase pipeline through outbound. The core offering consists of training programs implementing the company's proprietary 'Too Good To Ignore' methodology, which is built around three principles: Disqualify, Offer, and Provoke. The company also offers a Free Masterclass (50+ page workbook with frameworks and AI prompts), an Outbound Squad Podcast (426 episodes, 4.9 star rating), and client transformation services starting at $64.5k USD. The company is operated by Blissful Prospecting, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Outbound Squad Training Programs B2B sales training and methodology consulting engagements that implement the proprietary "Too Good To Ignore" framework with SDR teams, AE teams, and front-line sales leaders, with a stated result of increasing qualified pipeline by 20%+ within 90 days. Programs start at $64.5k USD and are targeted at mid-market and enterprise sales organizations.
- Too Good To Ignore Methodology Core sales methodology built around three principles — Disqualify (ruthlessly disqualify unworthy opportunities), Offer (consultative strategic gives to earn buyer time), and Provoke (engage buyers with a strong point of view that compels action) — used as the foundation for all Outbound Squad training engagements.
- Free Outbound Masterclass Free online masterclass that includes the full Outbound Masterclass course and a 50+-page companion workbook of frameworks, templates, and AI prompts; positioned as a lead-generation funnel into the paid training programs.
- Outbound Squad Podcast Weekly B2B sales podcast hosted by CEO Jason Bay featuring interviews with sales experts, leaders, and top-performing reps; 426+ episodes with a 4.9-star rating across 201+ reviews, distributed on Spotify, Apple Podcasts, iHeartRadio, and YouTube.
- Client Transformation Services Hands-on training and consulting engagements led by the Client Transformation team, including programs for SDR teams, AE teams, and front-line leaders, priced starting at $64.5k USD with a 30-day money-back guarantee and 50% remaining-balance cancellation fee during the fixed term.
Quantifiable outcome
- 22.3% average pipeline increase in 90 days
- +4 more outcomes
Companies that use Outbound Squad
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Outbound Squad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Outbound Squad partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Outbound Squad competitors and assessment
Company assessmentDirect peers
- Force Management: Enterprise sales transformation and methodology company serving sales leaders with customer-centric sales training and consulting. Directly comparable: premium B2B sales training engagements focused on sales process, qualification, and value articulation—same enterprise buyer, similar outcome-based methodology design.
- Sandler Training: Global sales training franchise delivering methodology-based B2B sales training and consulting across industries. Directly comparable: serves mid-market and enterprise sales teams with structured, repeatable outbound and pipeline methodology—same buyer (sales/enablement leaders), same service-based delivery model, same horizontal segmentation approach.
- RAIN Group: Global sales training and consulting firm delivering methodology programs to enterprise sales organizations. Directly comparable: same enterprise-targeted B2B training model, same measurable ROI-driven outcome claims, and similar premium consulting engagements.
- ValueSelling Associates: Sales training and consulting firm providing proprietary B2B sales methodology and enablement programs to enterprise clients. Directly comparable: similar methodology-based training model targeting enterprise sales leaders with outcome-driven engagement structures.
- JBarrows: Sales training and consulting firm specializing in outbound prospecting, cold calling, and follow-up for B2B sales teams. Directly comparable: shares the same niche of outbound sales methodology training, similar content-led marketing approach, and focus on converting cold outreach into pipeline.
- Predictable Revenue: Sales training and consulting company built around the "Predictable Revenue" outbound methodology for SDR and sales teams. Directly comparable: shares the same niche of scaling outbound sales motions and serves enterprises looking to systematize pipeline generation.
- Sales Hacker: Sales training, content, and community platform serving B2B sales professionals with events, courses, and playbooks. Directly comparable: shares the same content-led demand generation approach (podcast, events, courses) and serves the same sales leader / rep audience as Outbound Squad.
- Winning by Design: B2B sales training and consulting firm built around the Predictable Revenue / SLDS methodology, training enterprise SDR and AE teams. Directly comparable: targets the same enablement and sales leaders with a named proprietary methodology and premium program pricing for outbound optimization.
- Sales Enablement PRO: Sales enablement training, certification, and community firm serving sales enablement professionals. Directly comparable: targets the same sales enablement leader buyer with structured training, certification, and content; overlaps in offer type and audience.
Broad incumbents
- Pavilion: Membership-based community and learning platform for sales, marketing, and revenue leaders, offering cohort-based training and peer learning. Broadly comparable: serves the same enablement and sales leader audience and competes for training budget, but is broader (cross-functional) and community-led rather than methodology-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outbound Squad social profiles
Digital presenceOutbound Squad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outbound Squad leadership team
Management profileNumber of profiles
Profiles7 records
Outbound Squad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outbound Squad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outbound Squad
What does Outbound Squad do?
Outbound Squad delivers B2B sales training programs that implement its proprietary "Too Good To Ignore" outbound methodology for SDR teams, AE teams, and front-line sales managers. Engagements are run as consulting and training deliverables with client transformation services starting at $64.5k USD, supplemented by a 426-episode podcast and a free masterclass that includes a 50+-page workbook of frameworks, templates, and AI prompts.
Is Outbound Squad a public or private company?
Outbound Squad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outbound Squad founded?
Outbound Squad was founded in 2018. It employs 1 to 10 people.
Where is Outbound Squad based?
Outbound Squad is headquartered in Vancouver, United States, in the North America region.
How does Outbound Squad make money?
One revenue line is on record: training Programs / Membership.
Who are Outbound Squad's main competitors?
Direct peers on record are Force Management, Sandler Training, RAIN Group, ValueSelling Associates, JBarrows, Predictable Revenue, Sales Hacker, Winning by Design and Sales Enablement PRO. Pavilion is listed as a broad incumbent.
Does Outbound Squad have an API?
No public API is recorded for Outbound Squad.
What industry is Outbound Squad in?
Outbound Squad's product category is Sales Training and Enablement. Its primary akta.pro industry code is EDABABAA, Sales Onboarding & Ramp Programs, with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 61143.