Believe Big

What Believe Big does

Believe Big is a 501(c)(3) nonprofit organization founded by Ivelisse Page that supports cancer patients pursuing a combined path of conventional and complementary medicine, with particular emphasis on mistletoe therapy as an adjunctive treatment. The organization is headquartered in the Hunt Valley/Glyndon, Maryland area and operates with a small staff (1-10 employees), serving individual cancer patients, caregivers, and integrative-medicine practitioners across the United States.

The core product surface is education and patient-advocacy programming rather than a single software platform. Deliverables include a podcast, the Food for Thought webinar series, the Wellness Grants program (direct financial assistance for patients pursuing complementary therapies), patient advocacy services, an annual Integrative Cancer Symposium, and an e-commerce merchandise store. The organization maintains the Believe Big Institute of Health as a structured educational entity and partners with Fullscript for supplement distribution, Remission Nutrition for nutritional support, and SupportNow.org for online community resources.

The business model is donation-driven: revenue flows from individual and corporate contributions, fundraising events (including the annual Harvesting Hope gathering), and merchandise sales. The organization holds a 4-star Charity Navigator rating and a GuideStar Platinum Seal of Transparency, which it uses to support donor acquisition. There is no software licensing, subscription, or transactional healthcare revenue stream disclosed in the input.

Name

Believe Big

Legal name

Believe Big Inc.

Website

https://believebig.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Believe Big is a 501(c)(3) nonprofit that supports cancer patients pursuing complementary therapies alongside conventional treatment, with a focus on mistletoe therapy, patient advocacy, wellness grants, and educational content for patients, caregivers, and integrative-medicine practitioners.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Patient Advocacy, Navigation & Access to Care (BPAGACAH), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Integrative oncology support
• Cancer patient resources
• Mistletoe therapy education
• Cancer caregiver support
• Nonprofit cancer services

Headquarters

HQ city

Glyndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Believe Big is a qualified 501(c)(3) tax-exempt organization that generates revenue primarily through donations, fundraising events, and sponsorship opportunities. The organization hosts annual fundraising dinners, Giving Tuesday campaigns, and various events to raise funds for cancer patient support.
2. Merchandise Sales: The organization operates an e-commerce store selling branded merchandise including gratitude journals ($19.99), mugs ($20.00), stickers, grippy socks, grocery totes, and anointing oil. Revenue from merchandise sales supports the organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Believe Big is a nonprofit organization that supports cancer patients and their families by providing educational resources, patient advocacy, and community programs that bridge conventional and complementary medicine. The organization offers information on mistletoe therapy, nutrition, and faith-based healing, while also running a podcast, webinars, wellness grants, and patient advocate training programs. It serves as a hub connecting patients with integrative oncology resources and supportive services.

Product overview

Believe Big is a nonprofit organization operating as a unified platform combining educational content, community support, and practical resources for cancer patients seeking integrative oncology options. The core offerings include the main website portal, the Believe Big Podcast with 100+ episodes, the monthly Food for Thought webinar series, and the annual Integrative Cancer Symposium. Supporting services include Patient Advocate one-on-one support, Integrative Practitioner referrals, and a Wellness Grants program. The organization operates the Believe Big Store e-commerce site (powered by BigCommerce) selling branded merchandise including the Believe Big Gratitude Journal and Believe Mugs. The Believe Big Institute of Health serves as the research and advocacy arm, while partnerships with Thinkific for courses, Zoom for virtual events, and Bloomerang for donations enable the organization's mission of bridging conventional and complementary medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Believe Mugs / Store: Online store selling Believe Big branded merchandise including mugs, journals, clothing, and accessories.
• Food for Thought
• Integrative Cancer Symposium

Products and services

• Believe Big Podcast
• Webinar Series
• Mistletoe Therapy Education Program
• Believe Big Symposium
• Patient Advocate Program
• Wellness Grants
• Believe Big Online Store
• Nutrition and Wellness Resources

Quantifiable outcome

• CA-125 tumor marker reduction from 1,968 to 35 in five weeks through integrative approach
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Remission NutritioncoreStrategic or Co-development PartnerRemission Nutrition provides oncology nutrition consultants who contribute regularly to Believe Big's Food for Thought webinar series. Consultants including Jen Nolan, Sara Stratton, and Carrie Procinsky provide nutrition education content. The partnership involves co-developing nutrition resources and webinars for cancer patients.
• Corporate and Family PartnerscoreGTM or Marketing PartnerBelieve Big maintains a Corporate and Family Partnership program with various companies that support their mission through sponsorships, donations, and collaborative marketing efforts. The organization highlights partnership opportunities and features current partners on their website.
• The Nest Membership (Remission Nutrition)minorOthersGroup-based support, coaching, community, and education program promoted through Believe Big's nutrition content.
• SupportNow.orgminorOthersFree online hub for patients and caregivers featuring fundraising, grant searches, meal trains, and streamlined communication tools. Promoted as a resource through Believe Big's content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Susan G. Komen: Major breast-cancer-focused nonprofit with patient support, education, and fundraising infrastructure that competes for cancer-donor attention and patient education reach.
• American Cancer Society: Large national cancer nonprofit offering patient navigation, education, and research funding; competes for donor mindshare and covers patient support topics that overlap with Believe Big's mission.
• Cancer Treatment Centers of America (City of Hope): Specialty oncology provider network that combines conventional and complementary therapies under one system; overlaps with Believe Big's integrative oncology positioning at a much larger scale.
• Memorial Sloan Kettering - Integrative Medicine Service: Major cancer center offering integrative medicine programs (acupuncture, massage, nutrition); competes for patients seeking integrative oncology services and practitioner referrals.
• Stand Up To Cancer: High-profile cancer research and patient support funder that runs large-scale fundraising and educational campaigns, overlapping with Believe Big on donor awareness of integrative options.
• National Cancer Institute - Office of Cancer Complementary and Alternative Medicine: Federal authority providing evidence-based information on complementary and alternative medicine for cancer; broader in scope but overlaps with Believe Big's integrative oncology content.

Direct peers

• Annie Appleseed Project: Nonprofit advocating complementary and integrative cancer therapies; shares Believe Big's focus on patient education, alternative treatment information, and patient advocacy.
• HealingStrong: Faith-based community organization that runs cancer support groups and natural-healing resources; Believe Big directly partners with HealingStrong for support group programming, making it the closest direct peer in mission and audience.
• Remission Nutrition: Oncology nutrition consultancy that co-develops Believe Big's Food for Thought webinars; comparable in targeting cancer patients with nutrition and integrative support content.

Emerging players

• ChemoCare: Patient education resource providing chemotherapy and integrative-support information; overlaps with Believe Big's patient education content, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/believebig1
• YouTubeyoutube.com/channel/UChM9CgletyS8WEq5FNoV3MA
• Facebookfacebook.com/believebig
• LinkedInlinkedin.com/company/believe-big
• Instagraminstagram.com/believebig
• Pinterestpinterest.com/BelieveBigInc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believe Big