PeakVision

What PeakVision does

PeakVision is a privately held US direct-to-consumer sunglasses brand founded in 1997 and headquartered in Conway, operating with a 1-10 person team. The company designs, markets, and sells non-polarized sports performance sunglasses through a single Shopify storefront at peakvision.com, targeting athletes and outdoor enthusiasts in golf, pickleball, tennis, disc golf, baseball, and general recreation. Its commercial model is one-time hardware sales at $109.99-$159.99 per frame, supplemented by accessories (replacement dual-zone lenses at $64.99, polarized dual-zone lenses at $84.99, EVA cases, nose pads) and digital gift cards, with free US shipping and a 30-day return policy.

The company's core technology is a patented dual-zone lens system pairing an Upper 20% Neutral Gray zone for sky protection with a Lower 60% Contrast Amber zone for ground/terrain visibility, paired with Zero-Distortion optics rated 52 on the Abbe scale — comparable in clarity to crown glass. Frames span Grilamid TR90, Aluminum Magnesium, the trademarked Ultemater polymer (used in the 11-gram PK1), Nickel/Silver Alloy, and Zyl-Acetate constructions across sports-wrap, aviator, wayfarer, and lifestyle silhouettes. Polarized variants (GX5P, LX2P) extend the platform into marine use cases.

PeakVision's go-to-market is DTC-only, supported by celebrity and professional-athlete endorsements (Chip Beck, John Maginnes, Grant Fuhr, Steve Azar, Bo Dietl, Bob Papa), sport-specific landing pages, organic social on Instagram/Facebook/YouTube, content marketing via 'Our Journal', and email newsletters. There is no disclosed wholesale, retail, or international distribution, no disclosed institutional funding, and no revenue disclosure.

Name

PeakVision

Legal name

PeakVision

Website

https://peakvision.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

PeakVision is a privately held US direct-to-consumer brand founded in 1997 that designs and sells non-polarized sports performance sunglasses with patented dual-zone lens technology to golfers, pickleball/tennis/baseball players, and outdoor recreation enthusiasts via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Sports Sunglasses / Performance Eyewear

NAICS

Optical Goods Retailers (45613), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sport & Performance Eyewear (CRAAAKAC)

akta.pro secondary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Sports sunglasses
• Performance eyewear
• Non-polarized lenses
• Golf sunglasses
• Dual-zone optics

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Sunglasses Sales: Primary revenue stream from direct-to-consumer sales of non-polarized sports sunglasses. One-time purchase model with prices ranging from $109.99 to $159.99 for main frames.
2. Accessories Sales: Revenue from replacement parts and accessories including nose pads ($2.99), EVA hard cases ($19.99), dual-zone replacement lenses ($64.99), and polarized dual-zone lenses ($84.99).
3. Gift Cards: Digital gift cards available from $50.00, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PeakVision designs, manufactures, and sells non-polarized sports sunglasses featuring patented Dual-Zone Lens Technology and Zero-Distortion optics, targeting athletes in golf, pickleball, tennis, disc golf, baseball, and outdoor recreation. Products are sold directly to consumers through the peakvision.com e-commerce site, with a model lineup priced from $109.99 to $159.99 plus accessories such as replacement lenses, nose pads, hard cases, and digital gift cards.

Product overview

PeakVision is a non-polarized sunglasses company focused on sports performance eyewear for golf, pickleball, tennis, disc golf, baseball, and recreation. The core technology is their patented dual-zone lens system with an Upper 20% Neutral Gray zone and Lower 60% Contrast Amber zone, achieving a 52 Abbe rating comparable to crown glass. Their product portfolio spans multiple sunglass models across sports wrap, aviator, wayfarer, and lifestyle styles, featuring frame materials including Grilamid TR90, Aluminum Magnesium, Ultematter polymer, Nickel/Silver Alloy, and Zyl-Acetate. The product lineup includes flagship models (GX5, GX6, SL9), specialized designs for specific needs (CY6 for long hair, LX2 for high-wind environments, PK1 as ultralight at 11 grams), polarized alternatives (GX5P, LX2P), and replacement lenses/accessories. All models feature Zero-Distortion optics and Dual-Zone lens technology, with a 30-day money-back guarantee and free shipping on all sunglasses in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• GX5 Sunglasses Half-rimmed sports wrap sunglasses made from Grilamid TR90 with fully-adjustable Megol nose pads and patented Dual-Zone lens technology; designed for athletes needing clear vision and lightweight performance.
• GX6 Sunglasses Sports wrap sunglasses with aluminum magnesium frame, rubberized temple pieces, spring hinges, and non-polarized dual-zone lens technology with rimless lens design for improved peripheral coverage.
• SL9 Sunglasses Sports wrap sunglasses made from aluminum magnesium with fully adjustable hypo-allergenic nose bridge, spring hinges, and non-polarized dual-zone lens technology with 70mm x 49mm peripheral coverage.
• CY6 Sunglasses Half-rimmed sports wrap designed for golfers with long hair, featuring a redesigned rubber temple piece that prevents hair snagging, with aluminum magnesium frame, adjustable nose pads, and non-polarized dual-zone lens technology.
• SD7 Sunglasses Half-rimmed sports wrap sunglasses made from aluminum magnesium featuring rubberized adjustable nose guards and equipped with Zero-Distortion optics and Dual-Zone lens technology for clear vision in lighting extremes.
• WX1 Sunglasses Neon colorway half-rimmed sports wrap made from Grilamid TR90 with rubberized temple pieces and rimless lens for full peripheral coverage, featuring non-polarized dual-zone lens technology with RA filters.
• LX2 Sunglasses Full-framed sports wrap crafted from Grilamid TR90 with co-injected rubber and temple tips designed for high-wind environments; recommended for golf, boating, biking, motorcycling, skiing, hunting, and shooting.
• PK1 (PEAK1) Sunglasses Lightweight performance sunglasses made from trademarked Ultemater material weighing a record-breaking 11 grams, with built-in nosepiece design for maximized lens coverage and Zero-Distortion dual-zone optics.
• AM1 Sunglasses Full wrap frame sunglasses made from lightweight Aluminum Magnesium with spring hinges, available in gloss black, gloss brown, and gloss navy blue and orange; features non-polarized dual-zone lens technology with RA filters for sports and driving.
• AM5 Sunglasses Modern wrap sunglasses in Aluminum Magnesium with two-tone color options (Brushed Gunmetal/Silver, Dark Gunmetal/Silver, Matte Black/Red), built-in nose bridge, spring hinges, and non-polarized dual-zone lens technology with RA filters.
• AV1 Sunglasses Classic aviator-style sunglasses with premium nickel/silver alloy front-piece and injected TR-90 temples, featuring Zero-Distortion optics and Dual-Zone lens technology; available in Gold/Tortoise and Silver/Black colorways.
• AV2 Sunglasses Large squared-off pilot aviator sunglasses with adjustable nose bridge, non-polarized dual-zone lens technology, and RA filters for clear vision; available in gloss black, gunmetal, and silver/tortoise colorways.
• DG1 Sunglasses Wayfarer-style sunglasses featuring Ultematter polymer frame for lightweight comfort, with Zero-Distortion optics and Dual-Zone lens technology; available in matte tortoise, matte white, and matte black.
• EOS Sunglasses Lifestyle sunglasses with injected TR-90 keyhole bridge and zyl-acetate temples, featuring a graduated tint lens for style, comfort, and clear vision; entry-level model priced at $109.99.
• PF1 Sunglasses Player Focused sunglasses with hand-made zyl-acetate frame and magnesium aluminum alloy temples with spring-loaded hinges, featuring Zero-Distortion optics with Dual-Zone lens technology.
• XD9 Sunglasses Sports wrap sunglasses featuring Magnesium/Aluminum alloy frame with spring-loaded temple hinges and adjustable Megol nose bridge, with Zero-Distortion optics and Dual-Zone lens technology.
• GX5P (Peak Polar2) Sunglasses Polarized version of GX5 sunglasses with half-rimmed Grilamid TR90 frame and Peak Polar2 lens technology, designed for marine activities.
• LX2P (Peak Polar2) Sunglasses Polarized version of LX2 sunglasses with lightweight Grilamid TR90 frame and Peak Polar2 lens technology, designed for marine activities.
• Dual-Zone Replacement Lenses Replacement non-polarized dual-zone lenses for PeakVision sunglasses priced at $64.99, maintaining Zero-Distortion optics for clear vision in lighting extremes.
• Polarized Dual-Zone Replacement Lenses Polarized replacement lenses featuring dual-zone lens technology for PeakVision sunglasses, priced at $84.99.
• Nose Pads Replacement nose pads for PeakVision sunglasses priced at $2.99, for maintaining fit and comfort.
• EVA Hard Case Hard shell EVA case for protecting PeakVision sunglasses during storage and transport, priced at $19.99.
• PeakVision Gift Card (Digital) Digital gift cards available in denominations starting at $50 for purchasing PeakVision products.

Quantifiable outcome

• 3X more visual information than naked eye
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Kids For Kids FoundationminorOthersPeakVision participated as a sponsor at the Kids For Kids Foundation 9th Annual Golf tournament, supporting charitable cause while gaining exposure to golfer customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-hcJkdNlOg4fKxm12z6rLA
• Facebookfacebook.com/PEAKVISIONSunglasses
• Instagraminstagram.com/peakvisionsunglasses
• Xx.com/PEAKVISION1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeakVision