Ben & Florentine Restaurants
Ben & Florentine is a Canadian franchise breakfast, brunch, and lunch restaurant chain founded in 2009, operating 65+ locations across four provinces and owned by MTY Food Group since 2018, serving families and individual diners with a Canadian-sourced menu.
- Company typePrivate
- Founded2009
- HeadquartersSaint Laurent, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Ben & Florentine Restaurants does
Ben & Florentine Restaurants is a Canadian franchise restaurant chain specializing in breakfast, brunch, and lunch, founded in 2009 by Lorne Cassoff with its first location in Vaudreuil-Dorion, Quebec. The brand operates 65+ franchise locations concentrated in Quebec (60+) with a smaller footprint in Ontario, Manitoba, and Nova Scotia, and has been a wholly owned brand of MTY Franchising Inc. (TSX: MTY) since 2018. Its core menu centers on eggs-based dishes (Benedictines, omelets), sweet brunch items (crepes, pancakes, waffles, French toast), old-fashioned skillets, and more recently lunch-oriented bowls, salads, sandwiches, burgers, and signature cocktails. A defining operational element is the proprietary supply chain: 90% of products are sourced from Canadian suppliers including Cavendish Farms (signature home fries from Prince Edward Island), Furca (Quebec sausages), Heritage 77 (fresh juices), La petite cabane à sucre (maple syrup), Wise (lyophilized fruit smoothies), and Shop Santé (protein powders).
The business model operates as a multi-unit franchisor under MTY Food Group's broader portfolio of 80+ brands. Revenue mechanics include a one-time $40,000 franchise fee per new unit, ongoing royalties of 5% of franchisee gross sales, a 3% advertising fund contribution, and gift card sales ranging from $5 to $250 per card. Total franchise investment per unit ranges from $800,000 to $950,000 CAD with average cash requirements of $225,000 to $350,000. Franchisees are recruited through MTY Franchising's 8-step onboarding process covering application, financing, site selection, construction, training, and opening. Consumer-facing channels include 65+ physical restaurants, UEAT-powered online ordering for takeout/delivery, Shopify-powered digital and physical gift cards, and a broad social media presence across Facebook, LinkedIn, YouTube, Instagram, and TikTok.
The company employs over 1,500 people across its four-province footprint and is led by founder Lorne Cassoff (President/Founder). Strategic emphasis is placed on local Canadian sourcing and community engagement, exemplified by a 2022 philanthropic partnership with Fondation Olo pledging $500,000 over five years to support maternal and child health ($0.50 per kids meal sold). Recent product and channel evolution includes new meal bowls launched in 2026 under a 'T2' brand transformation campaign, expansion of the lunch daypart, and the 2017 launch of a mobile food truck.
Ben & Florentine Restaurants firmographics
Firmographics- Name
- Ben & Florentine Restaurants
- Legal name
- MTY Franchising Inc.
- Website
- https://benetflorentine.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ben & Florentine is a Canadian franchise breakfast, brunch, and lunch restaurant chain founded in 2009, operating 65+ locations across four provinces and owned by MTY Food Group since 2018, serving families and individual diners with a Canadian-sourced menu.
- Ownership category
- akta.pro rank
Ben & Florentine Restaurants industry classification
Industry- Product category
- Breakfast and Brunch Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where Ben & Florentine Restaurants is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ben & Florentine Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Royalties: Franchise fee of $40,000 plus ongoing royalties of 5% of gross sales revenue. Franchise investment ranges from $800,000 to $950,000 total investment with $225,000 to $350,000 average cash investment required.
- Restaurant Food and Beverage Sales: Direct restaurant sales from breakfast, brunch, and lunch menu items including Eggs Benedict, omelets, crepes, pancakes, skillets, sandwiches, salads, and signature cocktails.
- Gift Cards: Sale of physical and digital gift cards available in denominations from $5 to $250.
- Advertising Fund Contributions: 3% advertising fund fee collected from franchisees for marketing and brand promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift cards available in various denominations |
| One time/ perpetual license | Multi-year contract | Franchise fee for new franchisees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Ben & Florentine Restaurants product offering
Product offeringCore offering
Ben & Florentine is a Canadian breakfast, brunch, and lunch restaurant franchise operating 65+ locations across Quebec, Ontario, Manitoba, and Nova Scotia. The company sells dine-in, takeout, and delivery breakfast and brunch fare including Eggs Benedict, omelets, crepes, pancakes, waffles, skillets, sandwiches, burgers, salads, smoothies, and signature brunch cocktails. In addition to restaurant food sales, the company generates franchise royalty revenue from licensing its brand to franchisees.
Product overview
Ben & Florentine is a Canadian restaurant chain specializing in breakfast and brunch, operating as a franchise model under MTY Food Group since 2018. The company offers an extensive menu centered around eggs-based dishes (Benedictines, omelets), sweet breakfast items (crepes, pancakes, waffles, French toast), old-fashioned skillets, and more recently expanded into lunch with bowls, salads, sandwiches, and burgers. The product portfolio includes: Eggs Benedict and Omelets (core breakfast classics), Crepes/Pancakes/Waffles/French Toast (sweet brunch options), Old-Fashioned Skillets (hearty meals), Florentine's Choices (health-conscious options), Our Combos (combination plates), Gourmet Toasts (artisan tartines), Sandwiches/Burgers/Poutines (comfort food), Bowls and Salads (lunch offerings), Smoothies/Coffees/Beverages (drink menu), and Signature Cocktails (brunch alcoholic beverages). Additional services include an Early Bird discounted morning menu, Kids' Corner menu, Gift Card program, and franchise opportunities. The company sources potatoes from Cavendish Farms and maple products from La Petite Cabane à Sucre, emphasizing local Canadian suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Benedictines (Eggs Benedict) Eggs Benedict menu items featuring poached eggs on English muffins with various toppings including Florentine (spinach and cheese), bacon and cheddar sausage, lox, traditional bacon or ham, crispy chicken, maple ham, and avocado.
- Eggs & Omelettes Classic breakfast items including Big Ben, The Authentic, and various two-egg combinations. Three-egg omelets available with options like Western, Goat Cheese, and Butcher's Choice.
- Crepes, Pancakes, Waffles & French Toast Sweet and savory breakfast dishes including pancake stacks, crispy French toast, crepes with various fillings (maple ham & cheddar, apple & cheddar), and build-your-own options with waffles, crepes, French toast, or pancakes.
- Old-Fashioned Skillets Hearty skillet dishes served with eggs, home fries and toast. Options include B&F Chicken & Parmesan Sausage, Maple Syrup, Bacon & Avocado, Vegetarian, Three Meat, and Maple Ham & Cheese Curds.
- Florentine's Choices (Healthy Options) Health-conscious menu items including Healthy Delight with poached eggs and fresh fruit, Superfood Duo smoothie bowl, Bagel Lox, and Old-Fashioned Oatmeal.
- Our Combos Combination plates served with eggs, home fries, applesauce and toast. Includes sweet and savory options like Churros Style Bites, Crispy French Toast, Banana & Chocolate Crepe, and Ten on Ten with five protein choices.
- Gourmet Toast (Tartines) Artisan toast offerings served with eggs and fresh fruit. Options include Mascarpone & Caramelized Apples, Mascarpone & Strawberry, Avocado variations, and Avocado Lox with smoked salmon.
- Sandwiches, Burgers & Poutines Sandwich and comfort food items including Club Sandwich with Chicken, Breakfast Club, Maple Ham Croffle, Deluxe Cheeseburger, Crispy Chicken Burger, various wraps, and signature poutines with eggs, meats, and cheese curds.
- Bowls and Salads Lunch-focused bowls and salads. Bowls include B&F Chicken & Parmesan Sausage Bowl, Crispy or Grilled Chicken Bowl, Breakfast Bowl. Salads include Cobbs Salad with Maple Ham.
- Smoothies, Coffees & Beverages
Quantifiable outcome
- 90% of products sourced from Canada
- +3 more outcomes
Companies that use Ben & Florentine Restaurants
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Ben & Florentine Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Ben & Florentine Restaurants partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cavendish FarmscoreSupplier of crispy Canadian potatoes. Ben & Florentine's famous home fries are sourced from Cavendish Farms, featuring potatoes grown in Prince Edward Island's rich red soils.
- Heritage 77coreSupplier of homemade, freshly squeezed juices with no added sugar. Used in signature cocktails and beverages including Sparkling Sangria and various mimosas.
- WiseminorSupplier of smoothies made from lyophilized fruit. Products used in smoothie menu items.
- FurcacoreSupplier of premium sausages, proudly made in Quebec. Provides exclusive sausage products for various menu items.
- La petite cabane à sucre Inc.minorLocal maple syrup supplier from Quebec. Products used in various menu items and hollandaise sauces.
- Shop SantéminorSupplier of high-quality protein powder used in smoothie bowls and protein smoothies.
- Fondation OlocorePhilanthropic partnership since 2022 focused on maternal and child health. For each kid's meal sold, $0.50 is donated to the foundation with a goal of reaching $500,000 over 5 years.
- MTY Franchising Inc.coreParent company and franchisor since 2018. Provides franchise support, brand management, marketing, purchasing power, and operational assistance across 80+ brands in North America.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Ben & Florentine Restaurants competitors and assessment
Company assessmentDirect peers
- Eggsquis: Quebec-based breakfast and brunch chain with a comparable daypart-led menu and dine-in experience. Direct overlap in core Quebec market.
- Sunset Grill: Canadian breakfast-focused franchise operator offering all-day breakfast menus in a similar sit-down casual format, directly comparable on daypart focus and franchise growth strategy.
- Cora's (Chez Cora): Québec-originated breakfast and brunch franchise network widely regarded as Ben & Florentine's most direct domestic rival. Operates an overlapping dine-in breakfast/brunch concept across Canada and internationally.
- Eggspectation: Montreal-based casual breakfast/brunch chain with a comparably broad egg-and-pancake-centric menu and full-service dining format. Closest direct overlap on category and customer profile.
- The Breakfast Club: Canadian multi-unit breakfast/brunch concept operating in a comparable dine-in casual format; useful comparison for unit economics and menu breadth in Canadian breakfast.
Broad incumbents
- IHOP: U.S.-headquartered international breakfast/brunch franchise incumbent; competes for the same breakfast occasion at scale and is a useful benchmark on franchise economics and menu extension.
- St-Hubert: Iconic Quebec casual dining chain that historically includes breakfast daypart and competes for the same family/casual-dining occasions; also an MTY Group sibling brand via shared parent ownership.
- Tim Hortons: Canada's dominant breakfast QSR; competes on the same morning occasion with a faster/fuller convenience format relevant to B&F's daypart positioning and expansion trade-offs.
- Denny's: American 24/7 diner chain with heavy breakfast/brunch orientation that provides a useful benchmark for daypart extension and franchise system scaling in North America.
Others
- Swiss Chalet: MTY Group sibling casual-dining brand. Not a breakfast competitor but a relevant same-portfolio comparison for franchise economics, advertising-fund mechanics, and parent-supplied operational support.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ben & Florentine Restaurants social profiles
Digital presenceBen & Florentine Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben & Florentine Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
Ben & Florentine Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben & Florentine Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben & Florentine Restaurants
What does Ben & Florentine Restaurants do?
Ben & Florentine is a Canadian breakfast, brunch, and lunch restaurant franchise operating 65+ locations across Quebec, Ontario, Manitoba, and Nova Scotia. The company sells dine-in, takeout, and delivery breakfast and brunch fare including Eggs Benedict, omelets, crepes, pancakes, waffles, skillets, sandwiches, burgers, salads, smoothies, and signature brunch cocktails. In addition to restaurant food sales, the company generates franchise royalty revenue from licensing its brand to franchisees.
Is Ben & Florentine Restaurants a public or private company?
Ben & Florentine Restaurants is a private company. It is classified as corporate owned and is currently operating.
When was Ben & Florentine Restaurants founded?
Ben & Florentine Restaurants was founded in 2009. It employs 501 to 1,000 people.
Where is Ben & Florentine Restaurants based?
Ben & Florentine Restaurants is headquartered in Saint Laurent, Canada, in the North America region.
How does Ben & Florentine Restaurants make money?
Four revenue lines are on record. Franchise Royalties are the primary driver. The others are restaurant Food and Beverage Sales, gift Cards and advertising Fund Contributions.
Who are Ben & Florentine Restaurants's main competitors?
Direct peers on record are Eggsquis, Sunset Grill, Cora's (Chez Cora), Eggspectation and The Breakfast Club. Broad incumbents are IHOP, St-Hubert, Tim Hortons and Denny's. Swiss Chalet is listed as an others.
Does Ben & Florentine Restaurants have an API?
No public API is recorded for Ben & Florentine Restaurants.
What industry is Ben & Florentine Restaurants in?
Ben & Florentine Restaurants's product category is Breakfast and Brunch Restaurants. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.