Petmeds.co.uk

What Petmeds.co.uk does

Pet Supermarket (operating at petmeds.co.uk / pet-supermarket.co.uk) is a UK-based direct-to-consumer e-commerce retailer of pet supplies, operated by Fetch! Retail Limited, a private limited company registered in England with headquarters in Birstall, Batley. The platform sells pet food, treats, accessories, healthcare products, and veterinary medicines across dogs, cats, small animals, birds, and equestrian categories, with deep subcategory structure across life stages, health conditions, and dietary requirements (e.g., veterinary diets, hypoallergenic, grain-free, renal, gastrointestinal). The company is registered as an internet retailer of veterinary medicines with the VMD (registration no. 2041232) and holds an SQP business registration (no. 2036760), with a named RAMA (Registered Animal Medicines Advisor), Hayley Peters, enabling the legal online sale of certain non-prescription veterinary medicines and the provision of qualified pet health advice.

The storefront is built on Shopify with an integrated subscription/Repeat Order system supporting flexible recurring delivery frequencies (weekly to every 12 months) and skip/pause/swap/cancel controls, plus a Pet Profile feature for personalised recommendations and a stock-alert service. The company accepts a broad range of payment methods (Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay, Diners, Discover, JCB, Maestro, UnionPay) and ships via Amazon Shipping and DHL across mainland UK (with free delivery over £49) and to Ireland, Islands and Highlands on paid tiers. Geographic restrictions exclude Guernsey, Jersey, and Northern Ireland.

The business model is a transactional e-commerce retailer with an overlay subscription/recurring-order revenue stream. The primary customer segment is UK pet owners (dogs and cats as the largest subsegments, plus small animals, birds, and equestrian), with a secondary health-focused segment of pet owners seeking veterinary-grade products and professional advice. Marketing is concentrated in content ('If Pets Could Talk' blog), email newsletter, and a Facebook presence, supplemented by promotional offers and SEO-driven category pages. Pet Supermarket is independently owned with no disclosed parent company, institutional investors, or venture backing, and no funding rounds, M&A, or leadership changes are evident in the available data.

Name

Petmeds.co.uk

Legal name

Fetch! Retail Limited

Website

https://petmeds.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pet Supermarket (petmeds.co.uk) is a UK-based direct-to-consumer online pet supplies retailer operated by Fetch! Retail Limited, selling pet food, accessories, healthcare products, and VMD-registered veterinary medicines across dogs, cats, small animals, birds, and equestrian, with a subscription Repeat Order service and free UK mainland delivery over £49.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Online pet supplies
• Pet food retail
• Veterinary medicines
• Pet healthcare products
• Pet accessories

Headquarters

HQ city

Birstall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales across multiple categories including pet food, healthcare products, accessories, and veterinary medicines. Customers can purchase individual items or set up recurring subscription orders with configurable delivery frequencies from weekly to every twelve months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pet Supermarket is an online retailer selling pet food, healthcare products, accessories, and veterinary medicines across dogs, cats, small animals, birds, and equestrian categories. It operates as a VMD-registered internet retailer of veterinary medicines (registration no. 2041232) and an SQP-registered business (registration no. 2036760), dispensing prescription and non-prescription veterinary products under the supervision of certified RAMA advisors. Customers transact via a Shopify-based storefront with optional Repeat Order subscription deliveries managed by Amazon Shipping and DHL across mainland UK, Ireland, Islands, and Highlands.

Product overview

Pet Supermarket is a UK-based online pet supplies retailer operating as a comprehensive e-commerce platform. The core offering includes an extensive range of pet food products across multiple brands (Royal Canin, Hill's Science Plan, Purina Pro Plan, Canine Choice, Feline Choice, Natures Menu, Lily's Kitchen, James Wellbeloved), pet accessories, healthcare products (flea/tick/wormers, dental care, joint supplements), and veterinary medicines. Key services include a Repeat Order subscription platform for scheduled deliveries with full management capabilities (skip, pause, swap products), Pet Profile creation for personalized recommendations, and access to Animal Health Advisors. The platform integrates with major payment processors (Visa, Mastercard, PayPal, Apple Pay, Google Pay) and shipping couriers (Amazon Shipping, DHL) to deliver across mainland UK. Notable featured products include SureFeed microchip feeders for multi-pet household feeding management and various pet wellness brands including YuMOVE supplements, Adaptil/Feliway calming products, and KONG/BecoPets toy ranges.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food Range (Dogs, Cats, Small Animals, Birds) Multi-brand online catalogue of dry, wet, raw, grain-free, hypoallergenic, gastrointestinal, puppy/kitten, senior, veterinary, and natural pet food across dogs, cats, rabbits, guinea pigs, hamsters, chinchillas, ferrets, rats, caged and wild birds, including brands such as Royal Canin, Hill's Science Plan, Purina Pro Plan, Canine Choice, Feline Choice, Natures Menu Country Hunter, Lily's Kitchen, James Wellbeloved, Harringtons, Go! Solutions, BETA, Chappie, Pedigree, Whiskas, Felix, Gourmet, Burgess Excel, Mr Johnson's, Supreme, Peckish, Bucktons, and Wild Things.
• Pet Healthcare Products Online range of pet healthcare products including flea, tick and wormers (e.g. Frontline Plus, Advantage, Drontal Worming Tablets), joint care (YuMOVE Joint Care), skin and coat care (YuMOVE Skin and Coat Care), dental care and toothpaste, calming products (Adaptil, Feliway, Zylkene), digestion and stomach care, senior pet care, obesity and weight management, and renal and kidney/urinary care for cats.
• Pet Accessories Online catalogue of pet accessories including dog and cat toys, beds and blankets, collars, harnesses and leads, bowls/fountains/feeders, litter/trays, hygiene and waste bags, grooming tools (e.g. FURMinator), coats and clothing, crates and playpens, training and agility gear, cat trees and scratching posts, small animal habitats/cages/carriers, hay and bedding, and bird feeders.
• Veterinary Medicines (Prescription and Non-Prescription) Dispensing of veterinary medicines online under VMD internet retailer registration (no. 2041232) and SQP business registration (no. 2036760), enabling legal sale of certain categories of non-prescription medicines and prescription pet medicines under RAMA supervision.
• Pet Tech Products (SureFeed, SureFlap, Chuckit, KONG, Beco Pets) Specialist pet technology and durable toys, including the SureFeed Microchip Pet Feeder, SureFlap Microchip Cat Flap, KONG dog toys (Classic, Extreme, SqueakAir), Chuckit fetch toys and ball launchers, and Beco Pets sustainable toys made from recycled materials.
• Repeat Order / Subscription Service Scheduled recurring delivery service allowing customers to set up subscriptions for pet essentials with configurable delivery frequencies from weekly to every twelve months, with options to swap products, skip, pause, or cancel, and to manage multiple subscriptions with different frequencies.
• Animal Health Advisor Consultation Expert consultation service staffed by certified Registered Animal Medicines Advisors (RAMA) to advise UK pet owners on pet health concerns and recommend appropriate licensed products, including via the dedicated [email protected] contact channel.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bitiba: UK-focused online pet supplies retailer (part of the same Zooplus/Pets at Home ecosystem) offering discounted pet food, accessories, and health products via inventory-led e-commerce. Comparable online-only model and multi-category breadth for UK pet owners.
• Zooplus: Leading pan-European online pet supplies retailer (acquired by Pets at Home in 2024) operating an inventory-led e-commerce model with subscriptions across multiple European markets. Directly comparable to Pet Supermarket as a pure-play online pet retailer, though operating at much larger scale and broader geography.
• Animed Direct: UK online pet pharmacy and supplies retailer offering prescription and non-prescription veterinary medicines alongside food and accessories. Direct peer given overlapping regulated dispensing capability and DTC online model targeting UK pet owners.
• VioVet: UK-based online pet supplies and pharmacy retailer offering veterinary medicines, pet food, and healthcare products direct-to-consumer. Closely comparable as a UK-focused online retailer with regulated veterinary pharmacy capability, similar product breadth, and subscription/repeat order services.
• VetUK: UK-based online pet pharmacy retailer selling prescription and OTC veterinary medicines, pet food, and health products. Comparable as a UK online competitor with similar regulatory standing (VMD-registered) and product mix skewed toward health/pharmacy categories.

Broad incumbents

• Amazon UK Pet Store: Amazon's UK marketplace sells pet food, accessories, and certain OTC health products with Prime delivery. Competes for the same UK pet-owner basket and has structural advantages in logistics and breadth, though lacks regulated veterinary pharmacy capability.
• Chewy: US-based online pet supplies and pharmacy retailer with Autoship subscription model and broad product breadth across food, health, and pharmacy categories. Comparable business model and subscription mechanics, though operating in the US market rather than the UK.
• Pets at Home: UK's largest specialist pet retailer with omnichannel (physical superstores + online) presence, veterinary practices (Vets4Pets), and grooming salons. Directly comparable because Pets at Home competes head-on in UK pet food, accessories, and increasingly veterinary pharmacy online, but operates with substantially broader scope and scale.

Regional players

• Jollyes: UK high-street pet supplies retailer with growing online channel, offering food, accessories, and healthcare products for multiple pet categories. Comparable as a UK pet retailer with overlapping assortment and customer base, though primarily physical-store-led.

Others

• Purina (Nestlé): Major pet food manufacturer whose brands (Purina Pro Plan, Felix, BETA, etc.) form a core part of Pet Supermarket's assortment. Comparable as a critical upstream supplier and brand-driven traffic driver for the retailer; also an indirect competitive force via direct-to-consumer subscription pushes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petsupermarketcouk/?locale=en_GB
• Xx.com/petmeds
• LinkedInlinkedin.com/company/petmeds-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petmeds.co.uk