Royal New York
Royal New York is a privately held, family-owned specialty green coffee and wholesale tea importer and distributor founded in 1995, serving B2B customers including specialty roasters, cafes, and retailers across the continental US via three warehouses (NJ, WI, FL), and operating The Lab SCA-certified education program.
- Company typePrivate
- Founded1995
- HeadquartersSouth Plainfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Royal New York does
Royal New York (legal entity Royal Coffee New York, Inc.) is a privately held, family-owned B2B specialty green coffee and wholesale tea importer and distributor founded in 1995 and headquartered at 661 Hadley Road, South Plainfield, NJ. The company operates under three brands: Royal Coffee New York (green coffee sourced from origins across Africa, Central and South America, the Far East, and Indonesia, available in 22lb boxes and full bags with conventional, organic, Fair Trade, and Rain Forest Alliance certified options), Royal Tea New York LLC (wholesale specialty tea in bulk loose leaf and sachets, including black, green, white, oolong, puer, and herbal varieties sourced from 14+ countries), and The Lab by RNY (SCA-certified Barista Skills, Roasting, and Sensory Skills courses delivered online and in-person).
The underlying technology stack is a traditional account-based B2B e-commerce platform with proprietary inventory management modules, Bean Logic for green coffee and Leaf Logic for tea, which allow customers to track and manage their wholesale stock. The company augments this with The RNY Source newsletter, an Instagram content presence, and RNY Market Watch publications providing technical analysis of the New York 'C' coffee futures market and origin supply commentary. There is no disclosed API, SDK, or AI/ML capability; competitive advantage is built on physical infrastructure and accumulated trader knowledge rather than software differentiation.
The revenue model rests on three one-time-purchase streams (green coffee wholesale, wholesale tea, and paid education courses) priced on an account-by-account basis with no public price list and no order minimums. Go-to-market is sales-led: prospective customers submit account requests via the website and are contacted by specialty traders for approval, with orders then placed through the website, phone (888-769-2569), or email. Distribution is supported by three warehouse locations in South Plainfield NJ, Sturtevant WI (Costa Oro Chicagoland), and Jacksonville FL (Dupuy), enabling next-business-day shipping across the continental US and customer pickup windows at each site. Pricing requires authenticated login, supporting a relationship-driven, trader-assisted sales motion rather than transactional e-commerce.
Royal New York firmographics
Firmographics- Name
- Royal New York
- Legal name
- Royal Coffee New York, Inc.
- Website
- https://royalny.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royal New York is a privately held, family-owned specialty green coffee and wholesale tea importer and distributor founded in 1995, serving B2B customers including specialty roasters, cafes, and retailers across the continental US via three warehouses (NJ, WI, FL), and operating The Lab SCA-certified education program.
- Ownership category
- akta.pro rank
Royal New York industry classification
Industry- Product category
- Specialty Coffee and Tea Wholesale Distribution
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industry
- Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)
Keywords
Where Royal New York is headquartered
LocationHeadquarters
- HQ city
- South Plainfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Royal New York business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Green Coffee Wholesale: Wholesale specialty green coffee sold in full bags and 22lb boxes to roasters, retailers, and micro-roasters. Coffees sourced from origins worldwide including Africa, Central America, South America, Far East and Indonesia. Products include conventional, organic, Fair Trade, Rain Forest Alliance certified, and micro-lot coffees.
- Wholesale Tea: Wholesale specialty tea sold in bulk loose leaf and sachets. Offerings include black, green, white, oolong, puer, herbal teas, and blends. Tea sourced from Vietnam, Thailand, Taiwan, Sri Lanka, Peru, Nepal, Kenya, Japan, Indonesia, India, Guatemala, Egypt, China, and Brazil.
- The Lab Education: SCA-certified coffee and tea courses including Barista Skills, Roasting, and Sensory Skills. Both online and in-person classes available. Limited-time promotions offered (e.g., up to 20% off June classes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Royal New York product offering
Product offeringCore offering
Royal New York is a family-owned specialty green coffee and wholesale tea importer serving professional roasters, retailers, cafes, and micro-roasters across the United States and Canada. It sells green coffee in 22lb boxes and full bags (including conventional, organic, Fair Trade, Rain Forest Alliance, and micro-lot coffees from global origins) and wholesale specialty tea in bulk loose leaf and sachets. The company also operates The Lab, which delivers SCA-certified Barista Skills, Roasting, and Sensory Skills training online and in person.
Product overview
Royal New York is a family-owned specialty green coffee and wholesale tea importer operating since 1995. The company is comprised of three distinct brands: Royal Coffee New York (specialty green coffee imported from origins worldwide including Africa, Central America, South America, Far East/Indonesia, and Caribbean, available in 22lb boxes, full bags, organic, decaf, and robusta varieties), Royal Tea New York (wholesale tea including pure teas and blends such as Earl Grey, Masala Chai, and Moroccan Mint, available in bulk loose leaf and sachets), and The Lab by RNY (SCA-certified education courses in barista skills, roasting, and sensory analysis). The three brands share a unified checkout experience while maintaining specialized product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Coffee New York Wholesale specialty green coffee imported from origins across Africa, Central America, South America, the Caribbean, and the Far East/Indonesia. Sold in 22lb boxes and full bags, with conventional, organic, Fair Trade, Rain Forest Alliance, and micro-lot certifications available. Customers include roasters, retailers, and micro-roasters purchasing on account.
- Royal Tea New York Wholesale specialty tea offered in bulk loose leaf and sachets. Catalog includes black tea, green tea, white tea, oolong tea, puer tea, herbal tea, herbs & spices, and signature blends such as Earl Grey, Masala Chai, Moroccan Mint, New York Breakfast, Organic Hibiscus Berry, and Organic Turmeric Ginger. Sourced globally including Vietnam, Thailand, Taiwan, Sri Lanka, Nepal, Kenya, Japan, Indonesia, India, and China.
- The Lab by RNY Education platform delivering SCA (Specialty Coffee Association) certified training in Barista Skills, Roasting, and Sensory Skills, plus custom education offerings. Classes are available both online and in person, with active promotions such as up to 20% off June classes.
- Royal NY Line Up A rotating, curated 22lb-box assortment of the most unique, high-scoring specialty green coffee micro-lots available at the time, providing roasters with access to premium single-origin and exceptional micro-lot offerings not always visible in the standard catalog.
Quantifiable outcome
- Next business day shipping from all warehouse locations with no order minimums
Companies that use Royal New York
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Royal New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Royal New York partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights4 records
Royal New York competitors and assessment
Company assessmentBroad incumbents
- Sucafina: Global coffee trader with a strong specialty green coffee division serving US roasters. Comparable customer base and origin reach, but operates at significantly larger scale with vertically integrated supply chains.
- Volcafe: One of the world's largest green coffee traders (ED&F Man subsidiary) with a specialty division serving US roasters. Comparable origin breadth and product offerings, but vastly larger scale and global footprint.
- ofi (Olam Food Ingredients): Global food and beverage ingredient platform with a large specialty coffee division supplying US roasters. Comparable in product portfolio and origin reach, but operates as a much larger incumbent with broader ingredient lines.
- Coffee Holding Company: US public company integrating green coffee sourcing, roasting, and branded coffee products. Overlaps with RNY on the wholesale green coffee supply side while also competing further downstream in roasting and packaging.
Direct peers
- Atlas Coffee Importers: Specialty green coffee importer with deep Latin America and Africa sourcing, serving US micro-roasters. Closely comparable in customer profile, lot sizes (including micro-lots), and educational content focus.
- Intercontinental Coffee Trading: Specialty green coffee importer offering single-origin and certified coffees to US roasters. Comparable in product mix and target customer segment, with overlapping educational and content initiatives.
- Cafe Imports: Minneapolis-based specialty green coffee importer offering a similarly broad portfolio of single-origin and certified coffees to US roasters. Directly comparable in customer base, product range, and educational programming.
- Genuine Origin: Specialty green coffee importer operating across the Americas with a focus on traceable, relationship-sourced lots. Comparable in product positioning and roaster customer base, though backed by larger corporate parent.
- Royal Coffee: Oakland-based specialty green coffee importer and the namesake of Royal Coffee New York. Shares the same specialty importer DNA, Bay Area/New Jersey split for US distribution, and similar educational mission through the Crown.
- Bodhi Leaf Coffee Importers: US-based specialty green coffee importer focused on relationship-sourced, traceable single-origin lots. Closely comparable in customer base (small to mid-size roasters) and curated portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Royal New York social profiles
Digital presenceRoyal New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal New York leadership team
Management profileNumber of profiles
Profiles7 records
Royal New York subsidiaries and ownership
Company hierarchySubsidiaries1 record
Royal New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal New York
What does Royal New York do?
Royal New York is a family-owned specialty green coffee and wholesale tea importer serving professional roasters, retailers, cafes, and micro-roasters across the United States and Canada. It sells green coffee in 22lb boxes and full bags (including conventional, organic, Fair Trade, Rain Forest Alliance, and micro-lot coffees from global origins) and wholesale specialty tea in bulk loose leaf and sachets. The company also operates The Lab, which delivers SCA-certified Barista Skills, Roasting, and Sensory Skills training online and in person.
Is Royal New York a public or private company?
Royal New York is a private company. It is classified as family owned and is currently operating.
When was Royal New York founded?
Royal New York was founded in 1995. It employs 11 to 50 people.
Where is Royal New York based?
Royal New York is headquartered in South Plainfield, United States, in the North America region.
How does Royal New York make money?
Three revenue lines are on record. Green Coffee Wholesale is the primary driver. The others are wholesale Tea and the Lab Education.
Who are Royal New York's main competitors?
Broad incumbents on record are Sucafina, Volcafe, ofi (Olam Food Ingredients) and Coffee Holding Company. Direct peers are Atlas Coffee Importers, Intercontinental Coffee Trading, Cafe Imports, Genuine Origin, Royal Coffee and Bodhi Leaf Coffee Importers.
Does Royal New York have an API?
No public API is recorded for Royal New York.
What industry is Royal New York in?
Royal New York's product category is Specialty Coffee and Tea Wholesale Distribution. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of AFAFAIAL, Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations). Its NAICS code is 311920 and its SIC code is 2080.