Astrolift

What Astrolift does

Astrolift is a New Zealand-owned and operated industrial equipment distributor and light manufacturer, founded in 2006 and headquartered in Kamo. The company supplies what it describes as 'NZ's most comprehensive range' of materials handling, packaging, warehouse safety, access, and traffic safety equipment to New Zealand businesses, operating across six product categories (Access Equipment, Barrier and Safety, Materials Handling, Packaging Equipment, Traffic Safety, and Consumables) and six end-market verticals (Construction, Food Manufacturing, Freight/Logistics/Distribution, Laundries, Manufacturing, and Retail/Supermarkets).

The product portfolio combines a small set of NZ-manufactured or branded lines (Astrolift spring-loaded lift tables, Astrolift pallet rotators, GuardX barriers) with distribution rights for ten international principals: SIAT (Italy, pallet wrappers), A-Safe (UK, flexible polymer barriers), Edmolift (Sweden, scissor lifts), Movexx (Netherlands, electric tugs), Bravi (Italy, work platforms), OPK (Japan, pallet trucks), Premier (UK, pallet inverters), Armanni (Italy, lifters), Laweco (Germany, custom lift tables), and Palomat (pallet dispensers). Distribution is technology-light: an e-commerce storefront (astrolift.co.nz) supported by a regional field sales team, a national call center, and a 360 Install partnership for nationwide equipment installation.

The business model blends one-time equipment sales, replacement parts, professional installation services, ongoing maintenance contracts, and a leasing option for selected products. Pricing is published in NZD excluding freight and GST, with mix of fixed unit prices and quote-based enterprise sales. Customers include Toyota Parts Centre, Woolworths Distribution Centre, Ballance, Gilmours, Team Global Express, Millennium Hotels & Resorts, and NZ Dimensionz Manufacturing, alongside a stated long-tail of thousands of NZ SMB customers. There is no disclosed external investment, no parent company, and no M&A activity in the data set.

Name

Astrolift

Legal name

Astrolift Ltd

Website

https://astrolift.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Astrolift is a New Zealand-owned industrial equipment distributor (founded 2006) supplying materials handling, packaging, warehouse safety, access, and traffic safety equipment from ten international brands plus its own lines, serving construction, food manufacturing, logistics, and retail verticals across New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Kamo

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of materials handling equipment including pallet trucks, stackers, bollards, barriers, and packaging machinery. Products sourced from global suppliers or manufactured in NZ.
2. Parts and Spare Parts: Supply of replacement parts and components for equipment sold.
3. Installation Services: Onsite installation services for equipment through their 360 Install team partnership.
4. Maintenance and Servicing: Nationwide technician service support for repairs and maintenance.
5. Equipment Leasing: Lease options available for selected products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Astrolift supplies materials handling, packaging, warehouse safety, and traffic safety equipment to New Zealand businesses. The company distributes equipment from international manufacturers (SIAT, A-Safe, Movexx, Bravi, Edmolift, OPK, Premier) while also manufacturing some NZ-made products, and complements sales with nationwide installation, maintenance, and leasing services.

Product overview

Astrolift is a New Zealand-owned and operated business (since 2006) offering New Zealand's most comprehensive range of materials handling, packaging, and warehouse safety equipment. Their product portfolio includes six main product categories: Access Equipment (ladders, step stools, work platforms, forklift cages), Barrier and Safety Equipment (bollards, safety barriers, machine protection, mezzanine gates), Materials Handling Equipment (pallet stackers, pallet trucks, lift tables, conveyors, drum handlers, tugs and dumpers), Packaging Equipment (pallet wrappers, box erectors, strapping machines), Traffic Safety Equipment (speed humps, mirrors, wheel stops, kerb ramps), and Consumables (wrap film). The company operates as both a manufacturer of branded products (GuardX barriers, Astrolift spring-loaded lift tables, Astrolift pallet rotators) and a distributor of internationally-sourced equipment from brands including SIAT (Italy - pallet wrappers), A-Safe (UK - flexible polymer barriers), Movexx (Netherlands - electric tugs), Bravi (Italy - work platforms), Edmolift (Sweden - scissor lifts), OPK (Japan - pallet trucks), Premier (UK - pallet inverters), Armanni (Italy - lifters), and Laweco (Germany - custom lift tables). Services include nationwide installation, leasing options, and maintenance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Access Equipment Range of access equipment including ladders, step stools, work platforms, forklift cages and safety gear, container ramps and shelters, and stairs and truck access solutions for NZ businesses.
• Barrier and Safety Equipment Safety barriers and bollards including cast-in, bolt-down, removable, and retractable bollards, corner/pillar protection, machine protection, mezzanine gates, pedestrian barriers, traffic barriers, warehouse protection, and expandable safety barriers.
• Materials Handling Equipment Materials handling equipment including cage trolleys, conveyors, drum handlers, forklift attachments, lift tables, pallet inverters, pallet stackers, pallet trucks, roll lifters, scales, storage/stillage, trolleys, tugs and dumpers, utility lifters, and waste management equipment.
• Packaging Equipment Packaging machinery including box erectors, box tapers, pallet rotators, pallet wrappers, shrink wrapping systems, and strapping machines.
• Traffic Safety Equipment
• Consumables
• Installation Services
• Servicing, Spare Parts and Maintenance
• Lease Options

Quantifiable outcome

• Thousands of New Zealand businesses served

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SIATcoreChannel Partner/ Reseller/ DistributorSIAT is an Italian manufacturer of pallet wrappers and end-of-line equipment. Astrolift distributes SIAT products across New Zealand as a key supplier of packaging equipment including ProWrap, Onewrap, and BeeWrap+ pallet wrapping machines.
• MovexxcoreChannel Partner/ Reseller/ DistributorMovexx is a Dutch manufacturer of electrically-powered tugs. Astrolift distributes Movexx products across New Zealand for electric tug applications.
• BravicoreChannel Partner/ Reseller/ DistributorBravi is an Italian manufacturer of elevating work platforms. Astrolift distributes Bravi products across New Zealand.
• EdmoliftcoreChannel Partner/ Reseller/ DistributorEdmolift is a Swedish manufacturer of scissor lift tables. Astrolift distributes Edmolift products across New Zealand.
• A-SafecoreChannel Partner/ Reseller/ DistributorA-Safe is a UK-based manufacturer of safety barriers. Astrolift distributes A-Safe's patented flexible polymer bollards and barriers across New Zealand, featuring patented impact absorption technology.
• ArmanniminorChannel Partner/ Reseller/ DistributorArmanni is an Italian manufacturer of specialised lifters. Astrolift distributes Armanni products across New Zealand.
• LawecominorChannel Partner/ Reseller/ DistributorLaweco is a German manufacturer of custom-built heavy-duty lift tables. Astrolift distributes Laweco products across New Zealand.
• OPKcoreChannel Partner/ Reseller/ DistributorOPK is a Japanese manufacturer of pallet trucks. Astrolift distributes OPK products across New Zealand.
• PremiercoreChannel Partner/ Reseller/ DistributorPremier is a UK manufacturer of heavy-duty pallet inverter systems and pallet changers. Astrolift distributes Premier products including non-inversion pallet changers and floor-loading pallet inverters across New Zealand.
• PalomatminorChannel Partner/ Reseller/ DistributorPalomat is a manufacturer of pallet dispensers. Astrolift distributes Palomat electric and air-powered pallet dispensers across New Zealand.
• 360 InstallcoreImplementation/ SI/ Consulting Partner360 Install provides professional installation services for Astrolift equipment nationwide, handling equipment installation to complement Astrolift's product sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SSI Schaefer: Global intralogistics and warehouse equipment provider (racking, conveyors, pallet handling, automated storage). Comparable to Astrolift's materials handling and warehouse equipment offering but with a much heavier automation and systems-integration focus.
• Crown Equipment New Zealand: NZ operations of Crown Equipment, a major global manufacturer and distributor of forklifts, pallet trucks, and warehouse equipment. Overlaps with Astrolift in materials handling but with broader OEM scale and narrower product focus on lift trucks.
• Toyota Material Handling New Zealand: NZ arm of Toyota's global materials handling division, distributing forklifts, pallet trucks, and warehouse equipment directly. Comparable on category and customer base (Toyota Parts Centre NZ is a known Astrolift customer), but operates at much larger scale as an OEM subsidiary.
• Linde Material Handling (New Zealand): Global materials handling OEM with NZ distribution. Comparable on category (forklifts, pallet trucks, warehouse equipment) but competes from a manufacturer-owned model rather than Astrolift's multi-brand distribution approach.
• Konecranes: Global lifting equipment manufacturer and service provider with NZ presence in cranes and heavy lifting. Comparable in adjacent lifting/handling categories but skewed toward heavier industrial equipment than Astrolift's warehouse-focused mix.
• Fastenal: Large North American industrial distribution and supply chain company. Comparable business model (broad MRO and materials handling distribution, recurring service revenue, dense local service network) but at vastly greater scale and with a much wider SKU range.

Regional players

• MHA (Materials Handling Australia): Australian supplier of materials handling, storage, and warehouse equipment. Comparable product catalogue and customer base (logistics, manufacturing, retail) but serving the Australian market rather than NZ.
• Adaptalift Hyster: Australia-based distributor of materials handling equipment (forklifts, pallet trucks, warehouse equipment) under the Hyster and Yale brands. Closest regional comparable: similar distributor-led business model with multi-brand portfolio and service/parts aftermarket across a similarly sized trans-Tasman market.

Others

• A-Safe: UK-based manufacturer of patented flexible polymer safety barriers and bollards — a key Astrolift principal. Directly comparable product technology (workplace safety barriers and bollards), but operates as a manufacturer, not a distributor; also an Astrolift supplier.

Direct peers

• Contact Pacific: NZ-based supplier of industrial and materials handling equipment serving similar warehouse, logistics, and manufacturing customers. Closest direct competitor profile: small NZ distributor focused on access, lifting, and handling equipment with field sales and installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrolift