Professional Land Corporation

What Professional Land Corporation does

Professional Land Corporation is a privately held U.S. real estate brokerage firm headquartered in Laguna Hills, California. Founded in 1974, the company specializes in the sale of land parcels rather than general residential, commercial, or multifamily brokerage, indicating a deliberate niche focus on raw and transitional land transactions. It operates with a workforce in the 101-250 range and maintains a public web presence at proland.com, although the corporate website content was inaccessible during data collection (displaying only a loading/verification page). No product, technology, pricing, customer, partnership, ownership, or financial disclosures are available in the input set.

The firm's business model is not directly disclosed in the source data, but as a land-parcel brokerage it would typically derive revenue from commissions on buyer- and seller-side land transactions, with client segments comprising private land sellers, developers, investors, and individual lot buyers across the United States. No distribution channels, marketing channels, certifications, or regulatory actions are documented in the available material, and the value proposition, differentiators, and quantifiable outcomes are similarly not stated. The absence of third-party data, M&A activity, funding events, headcount trends, or product launches indicates either a low-data-visibility operation or one whose public footprint is largely offline and relationship-driven.

In aggregate, the visible record supports only a baseline profile: a long-established, privately held, niche land brokerage of small-to-mid headcount, based in Southern California, with no observable technology platform, AI capability, or recent strategic action discernible from the inputs. Any deeper assessment of unit economics, customer base, or growth trajectory will require primary research, financial disclosures, or transaction-volume data not present in the current data set.

Name

Professional Land Corporation

Website

https://proland.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Professional Land Corporation is a privately held U.S. real estate brokerage founded in 1974 and headquartered in Laguna Hills, California, specializing in the sale of land parcels to private sellers, developers, investors, and individual lot buyers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAA

Farmland Brokerage (Row Crops, Specialty Crops)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Land parcel sales
• Real estate brokerage
• Land acquisition
• Property transactions
• Commercial land sales

Headquarters

HQ city

Laguna Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Professional Land Corporation is a real estate brokerage that specializes in the sale of land parcels. The firm intermediates transactions between landowners selling parcels and buyers acquiring land, operating from Laguna Hills, California with a staff of 101–250 employees and a history dating to 1974.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Parcel Sales Brokerage Brokerage service that represents sellers and buyers in the purchase and sale of land parcels. Designed for landowners liquidating parcels and for developers, builders, and investors acquiring land for development, investment, or holding.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• The Land Group of Colorado: Western U.S. land brokerage focused on ranches, farms, and development parcels. Comparable specialist model and client base, though operating in Colorado rather than California.
• Clark Company (Land & Ranches): California-based land and ranch brokerage active across the Central Valley, Sierra foothills, and coastal counties. Direct overlap in geography and product (rural acreage, ranch, farm, transitional land).
• Pacific Land Sales: Southern California land brokerage handling land, ranch, and rural residential sales. Direct regional competitor serving the same Southern California buyer and seller pool.
• LandWatch: One of the largest online marketplaces for land parcels (ranches, farms, hunting land, residential acreage). Direct competitor to Professional Land Corporation for both buyer leads and seller listings across rural and development land.
• Land.com: CoStar-owned land listings platform aggregating rural, recreational, and development land. Directly comparable as a national land listing and brokerage referral channel competing for the same buyers and sellers.
• United Country Real Estate: Large franchise network heavily oriented to rural land, farms, ranches, and country homes. Competes for the same rural and acreage sellers and offers a scaled national platform against independent land brokerages.
• Lands of America: Online marketplace for farms, ranches, hunting land, and rural acreage. Comparable channel competing for the same rural land buyer traffic and a source of indirect competition for listing inventory.
• Mason & Morse Ranch Company: Specialized U.S. ranch, farm, and land brokerage with regional offices across the West. Closely comparable niche specialist competing for ranch, rural, and recreational land transactions in California-adjacent markets.

Broad incumbents

• Berkshire Hathaway HomeServices: Large national residential brokerage franchise that lists land, acreage, and ranch properties alongside its core residential business. Comparable as a competing channel for land sellers, though not a specialist.
• Century 21 Real Estate: Global residential and rural property franchise that brokers land and acreage listings through affiliated agents. Comparable as an alternative channel for land sellers, with far broader scope than a land specialist.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/proflandcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Land Corporation