What Foppa does

Foppa is a privately held B2B food wholesale distributor headquartered in Neumarkt (Egna), South Tyrol, Italy, serving professional chefs, hotels, restaurants, food retailers, and quick-service operators across the Trentino-Alto Adige region. Founded approximately 60 years ago, the company distributes thousands of SKUs across 17 product categories — meat, produce, dairy, fish, frozen goods, pasta, beverages, snacks, spices, and non-food items — through three physical locations: the Neumarkt headquarters, a branch in Mühlen in Taufers, and a fish-specialty branch in Mezzolombardo. Distribution is executed via an owned logistics fleet with temperature-zoned compartments enabling single-vehicle delivery of dry, fresh, and frozen goods. The company operates a registered-account B2B e-commerce portal featuring favorites lists, order history with delivery slip downloads, order statistics, and recurring product subscriptions; Foppa explicitly does not serve private consumers.

Foppa monetizes through one-time product sales on B2B account terms, with no subscription, marketplace commission, or advertising revenue streams. The portfolio includes the proprietary DoGusto private label carrying BRC and IFS food-safety certifications, alongside distributed third-party brands such as Zuccato (pickled vegetables), Wiberg (Austrian spices), and Kobas (South Tyrolean organic fermented vegetables). Marketing is relationship-driven — direct account management, a newsletter, and the Foppa Sailing Week event sponsorship — with no paid advertising, social media programs, or content marketing disclosed.

In 2024 the company received several minor government supports: a €63,869 renewable-energy subsidy from GSE S.p.A., a €7,461 internationalization grant from the Autonomous Province of South Tyrol, a €4,800 Covid-19 subsidy, and a €3,183 'Nuova Sabatini' interest contribution. The company is family-owned with no disclosed external investors, M&A activity, or leadership changes.

Name

Foppa

Legal name

Foppa

Website

https://foppa.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Foppa is a privately held B2B food wholesale distributor serving hotels, restaurants, food retailers, and quick-service operators in South Tyrol, Italy, with over 50 years of operation across three regional branches and an own-label brand.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

akta.pro primary industry

Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)

Keywords

• B2B food wholesale
• Foodservice distribution
• Hospitality food supply
• Regional food distribution
• Professional food distribution

Headquarters

HQ city

Egna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food wholesale distribution: Foppa generates revenue by distributing food products (thousands of SKUs across meat, produce, dairy, fish, frozen goods, spices, snacks, beverages, and non-food categories) to professional customers including hotels, restaurants, food retailers, and other food service operators in South Tyrol. Revenue is derived from product sales with no mention of subscription, marketplace commission, or advertising revenue streams. The company operates exclusively B2B, serving registered professional accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Foppa is a B2B food wholesale distributor serving professional chefs, hotels, restaurants, food retailers, and snack stands across South Tyrol and Trentino, Italy. The company distributes thousands of food products across 17+ categories—including meat, produce, dairy, fish, frozen goods, spices, beverages, snacks, and non-food items—via its own temperature-controlled logistics fleet. The assortment includes the proprietary DoGusto premium private-label brand and established third-party brands such as Zuccato, Wiberg, and Kobas.

Product overview

Foppa is a food wholesale distributor serving professional chefs and restaurateurs in South Tyrol with over 50 years of experience. The company operates as a traditional B2B e-commerce platform offering a comprehensive range of food products across 17 main categories including meat, produce, dairy, fish, pasta, bakery, beverages, and non-food items. Their portfolio includes their own premium Italian food brand 'DoGusto' featuring certified organic, BRC, and IFS products, alongside established third-party brands such as Zuccato (pickled vegetables), Wiberg (Austrian spices and seasonings), and Kobas (organic fermented vegetables from South Tyrol). Foppa's online platform enables customers to browse products, manage favorites, track orders, and subscribe to recurring deliveries, but does not offer a public API for external integration.

Differentiator

Problem solved

Functional benefit

Brands

• DoGusto: Foppa's private label brand offering premium Italian food products including olive oil, tomatoes, olives, cheeses, and specialty ingredients for professional chefs and restaurants.

Products and services

• Foppa Wholesale Food Distribution (Brotaufstrich) B2B wholesale food distribution serving professional chefs, hotels, restaurants, food retailers, and snack stands across South Tyrol and Trentino, delivering thousands of food SKUs across 17+ categories (meat, fruit, vegetables, dairy, fish, frozen goods, spices, soups, sauces, beverages, snacks, pasta, bakery, desserts, non-food) via temperature-zoned logistics fleet.
• DoGusto Premium Italian food brand offering high-quality ingredients including olive oils, tomatoes, cheeses, olives, and specialty food products for professional chefs and restaurants, with organic, BRC, and IFS certifications.
• Zuccato Italian brand of pickled vegetables including artichokes, peppers, olives, capers, onions, and preserved vegetables, distributed to professional kitchens via Foppa's B2B channel.
• Wiberg Austrian premium spice and seasoning brand offering herbs, spices, sauces, vinegars, oils, salts, peppers, and culinary ingredients, distributed to professional kitchens via Foppa's B2B channel.
• Kobas South Tyrolean producer of fermented vegetables including kimchi in organic quality, produced in Vinschgau, distributed to professional kitchens via Foppa's B2B channel.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Autonome Provinz Bozen – SüdtirolminorOthers · 26 November 2024The province of South Tyrol provided a subsidy of €7,461 for internationalization activities on 26.11.2024.
• Ministero dell'Economia e delle Finanze (Italy)minorOthers · 6 November 2024The Italian Ministry of Economy and Finance provided an interest contribution (Zinsbeitrag) under the 'Nuova Sabatini' program of €3,183 on 06.11.2024.
• Autonome Provinz Bozen – SüdtirolminorOthers · 17 June 2024The province of South Tyrol provided a Covid-19 subsidy of €4,800 on 17.06.2024.
• Gestore dei Servizi Energetici – GSE S.p.A.minorOthers · 1 January 2024GSE S.p.A. provided a subsidy of €63,869 for electricity generation from renewable energy sources, covering the period 01.01.2024 – 31.12.2024.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Transgourmet Italia: Italian foodservice distribution subsidiary of the Transgourmet/Coop group, serving hotels, restaurants, and catering with multi-temperature delivery and broad assortment — directly comparable operating model at national scale.
• METRO Italia: Italian arm of the global METRO cash & carry and foodservice group, serving HoReCa professionals through physical wholesale markets and digital ordering — a broader incumbent with overlapping assortment and customer base.

Regional players

• Edeka Foodservice: German foodservice arm of Edeka, serving HoReCa customers across Germany with multi-temperature distribution and broad assortment — comparable model operating in a different geographic market.
• Bidfood: International B2B foodservice distributor (UK-originated) serving HoReCa across multiple European markets with multi-category assortment and digital ordering — a comparable operating model in different geographies.

Direct peers

• MARR S.p.A. Italy's largest dedicated B2B foodservice distributor serving HoReCa customers across the country, with multi-category assortment and direct delivery — the closest publicly listed comp for Foppa's business model at greater national scale.
• CHEFS CULINAR: European foodservice specialist serving hotels, restaurants, and catering with multi-category assortment and digital ordering tools, with Italian operations — comparable HoReCa-focused B2B distributor.
• Selefor: Italian regional B2B foodservice distributor serving restaurants and hotels with multi-category assortment and direct delivery — a smaller-scale national comp for Foppa's regional model.

Others

• HAVI: Global foodservice supply chain and logistics specialist supporting restaurant and HoReCa brands with distribution and temperature-controlled logistics — adjacent infrastructure provider relevant to Foppa's logistics-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fsweek2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foppa