Gullimex

What Gullimex does

Gullimex is a Netherlands-based, privately held B2B distributor and solution provider of measurement and monitoring instruments for food safety, hygiene control, and temperature management. Founded in 1981 and headquartered in Borne, the company serves customers across the Netherlands, Belgium, and Germany through local offices, country-specific webshops (gullimex.nl, gullimex.be, gullimex.de), and sector-specific storefronts for Food, Food Industry, and Medical verticals. Its primary verticals are food service and retail (horeca, catering, retail), food manufacturing and processing, and medical/healthcare, with a secondary use case in logistics and cold-chain warehousing.

The product portfolio is built around three layers: (1) branded measurement instruments from core partners, including Ebro/Xylem food thermometers (TLC 700, TLC 750i), Hygiena ATP hygiene testing systems (EnSURE Touch luminometer and UltraSnap 10-second rapid swabs), and Dansensor MAP packaging equipment (MAP Check 3 gas analyzer, LeakPointer 3+ leak detector); (2) SenseAnywhere wireless IoT temperature and humidity loggers and ORBCOMM cold-chain tracking; and (3) the RmoniWeb digital monitoring platform, which combines Rmoni sensors and digital checklists for real-time multi-location HACCP, hygiene, and temperature surveillance. Gullimex also operates an in-house Service Centre that provides calibration with proactive expiry reminders, temperature mapping, repair, consultancy, and validation services. ISO 9001:2015 certification from TÜV underpins its quality positioning.

The business model mixes hardware unit sales (entry-level thermometers from €59, professional ATP meters around €2,169) with recurring revenue from consumables (ATP test swabs, calibration solutions), service contracts (calibration, validation, mapping), and the RmoniWeb software/dashboard offering. Distribution is multi-channel: e-commerce webshops with account-based B2B invoicing, the My Gullimex customer portal, and direct account sales. The company reports that more than 5,000 organizations trust its UltraSnap ATP rapid test and showcases enterprise reference customers including IKEA, KLM, FrieslandCampina, UMC, Prinses Maxima Centrum, Libéma, Albron, and WSP Food. The company is independently operated with no disclosed parent, no funding history, and no disclosed revenue.

Name

Gullimex

Legal name

Gullimex

Website

https://gullimex.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Gullimex is a Netherlands-based, privately held B2B distributor of measurement and monitoring instruments serving food, food-processing, and medical customers across the Netherlands, Belgium, and Germany via webshops and direct sales, complemented by calibration, validation, and digital monitoring (RmoniWeb) services.

Ownership category

akta.pro rank

Product category

Food Safety Measurement Instruments

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Water & Drain Monitoring for Environmental Pathogens (Drains, CIP Return, Process Water) (AFALAEAE)

akta.pro secondary industries

Regulatory Compliance & HACCP Consulting (FDA/USDA/EFSA) (AFALAAAD), Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH), Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE), Water, Ice & Process Utility Testing for Food Operations (AFALAAAJ)

Keywords

• Food safety measurement
• HACCP monitoring solutions
• ATP hygiene testing
• Cold chain temperature logging
• MAP packaging analysis

Headquarters

HQ city

Borne

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Instrument and sensor hardware sales: Sale of measuring instruments including thermometers, ATP meters, gas analyzers, dataloggers, and monitoring sensors. Products sold through webshop with account-based ordering.
2. Calibration and maintenance services: Annual calibration service with proactive recall notifications before certificate expiry dates, repair services, and validation support through the Gullimex Service Centre.
3. Consultancy and validation services: Temperature mapping, validation studies, and HACCP consultancy services for regulatory compliance.
4. Consumables and accessories: Recurring sales of test swabs (UltraSnap ATP tests), calibration solutions, protective cases, mounting brackets, and charging stations.

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Gullimex distributes and services measuring instruments and digital monitoring solutions for food safety, hygiene control, and temperature management across the food, food industry, and medical sectors. The company sells thermometers, ATP hygiene test systems, gas analyzers, leak detectors, wireless IoT sensors, and dataloggers from brands such as Ebro, Hygiena, Dansensor, Rmoni, and SenseAnywhere, complemented by calibration, validation, and consultancy services.

Product overview

Gullimax is a specialized distributor and solution provider of measurement and monitoring equipment for food safety, hygiene control, and environmental monitoring. The portfolio consists of multiple product categories organized around a core platform: RmoniWeb digital monitoring platform (combining Rmoni Sensors, Rmoni Checklists, and SenseAnywhere wireless loggers) supported by a range of measurement instruments including food thermometers (TLC series by ebro), ATP luminometers (EnSURE Touch, UltraSnap), dataloggers for cold chain and validation, gas analyzers for MAP packaging (MAP Check 3, LeakPointer 3+ by Dansensor), and related accessories. The offering includes service capabilities for calibration, temperature mapping, repair, and validation. The company positions itself as a HACCP specialist serving food, food industry, and medical sectors across the Netherlands, Belgium, and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• My Gullimex: Customer portal for account management, order tracking, and access to Gullimex services.

Quantifiable outcome

• More than 5,000 organizations trust UltraSnap ATP rapid test
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Ebro (Xylem)coreTechnology or IntegrationEbro is a leading manufacturer of food thermometers and measuring instruments. Gullimex distributes Ebro products including TLC 700 and TLC 750i thermometers, representing a core product line in their portfolio.
• HygienacoreTechnology or IntegrationHygiena specializes in ATP bioluminescence testing for hygiene verification. Products include UltraSnap ATP rapid tests and EnSURE Touch ATP meters, representing a flagship product category for Gullimex.
• DansensorcoreTechnology or IntegrationDansensor provides MAP (Modified Atmosphere Packaging) solutions including gas analyzers, gas mixers, and leak detection equipment. MAP Check 3 and LeakPointer 3+ are distributed by Gullimex.
• RmonicoreTechnology or IntegrationRmoni provides digital monitoring solutions with sensors and checklists. Gullimex distributes Rmoni products as part of their digital solutions portfolio, featuring in case studies with Libéma and Albron.
• SenseAnywherecoreTechnology or IntegrationSenseAnywhere offers wireless IoT temperature and humidity logging sensors for cold chain and process monitoring. Distributed by Gullimex as part of their digital monitoring solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mettler-Toledo: Global manufacturer of precision instruments including food-safety-relevant pH meters, refractometers, and process analytics. Broader incumbent serving food/pharma QC labs with overlapping product categories such as pH-meters and refractometers carried by Gullimex.
• Bio-Rad Laboratories: Life science and food-safety testing supplier with pathogen detection kits and immunoassay-based food testing. Competes in the broader food-safety testing market Gullimex participates in through Hygiena and other distributed brands.
• 3M Food Safety: Food-safety division of 3M offering ATP testing (Clean-Trace), pathogen detection, and hygiene verification products. Broad incumbent with overlapping ATP rapid-test and hygiene-monitoring categories that Gullimex addresses through Hygiena.
• Eurofins Scientific: World-leading food-testing services group providing laboratory testing and HACCP-relevant compliance services. Adjacent competition where customers choose outsourced testing instead of in-house instrument-based monitoring sold by Gullimex.
• Thermo Fisher Scientific: Global life-sciences and instrumentation leader with food-safety testing portfolios and laboratory analytical instruments. Provides competitive alternatives to Gullimex's distributed instrumentation in larger food-industry accounts.

Direct peers

• Testo: German-based global leader in portable measurement instruments including food thermometers, data loggers, and HACCP-relevant monitoring. Direct overlap with Gullimex's thermometer and data-logger categories and competes in DACH more deeply than Gullimex does.
• Elpro-BUCHS: Specialist in cold-chain temperature monitoring, data loggers and GxP-compliant validation services. Directly competes with Gullimex's SenseAnywhere/datalogger and validation/Calibration services business in pharmaceutical and food cold-chain markets.
• Hygiena: Manufacturer of ATP hygiene monitoring systems including UltraSnap and EnSURE Touch - Gullimex's core partner and product line. While currently a supplier/distribution partner, Hygiena's own direct sales expansion in Europe would directly compete with Gullimex.

Emerging players

• VWR/Avantor: Global laboratory supplies distributor offering analytical instruments, consumables, and food-safety testing supplies. Competes with Gullimex's distribution-and-consumables model in European laboratory and food-industry accounts.

Others

• TÜV Rheinland / TÜV SÜD: Independent testing, inspection and certification bodies that issue the ISO 9001 certifications customers demand from Gullimex. Functions as an adjacent ecosystem participant and potential validator, not a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gullimex
• YouTubeyoutube.com/channel/UCpA-ICwxjesrd7kzMXsHhzQ/featured?app=desktop
• Facebookfacebook.com/Gullimex
• LinkedInlinkedin.com/company/gullimex-bv
• Instagraminstagram.com/gullimex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gullimex