Slumbersac Trading Company

What Slumbersac Trading Company does

Slumbersac Trading Company is a UK-based direct-to-consumer e-commerce brand specializing in baby and children's sleeping bags and related sleepwear, founded approximately 1999 and headquartered in Bournemouth. The company self-describes as the original inventor of the sleeping bag with feet—a footed sleeping bag with fold-over foot covers and non-slip soles designed for active toddlers—and markets the product as a solution for children who kick off blankets or dislike confined sleeping bags. Core products span four TOG ratings (0.5, 1.0, 2.5, 3.5) using Oeko-Tex Standard 100 certified 100% cotton or organic cotton materials, and include standard sleeping bags, footed sleeping bags, adult sleeping bags with detachable sleeves, children's pyjamas (long and short), bath ponchos, waterproof bibs, bodysuits, comforters, cuddly toys, and gift vouchers priced from £7.99 to £99.99. The company is led by founder Karina Grassy as CEO.

The business operates exclusively through proprietary Shopify storefronts with country-specific domains for the UK, France, Germany, Ireland, Italy, and Spain, with localized currency and language support. Distribution is direct-to-consumer only, with no third-party retail, marketplace, or wholesale channels observed. Customer acquisition relies on social media presence (Facebook, Pinterest, Instagram, TikTok, YouTube), content marketing through an editorial blog covering baby sleep advice and child development, SEO-optimized product pages, and a 10%-discount email newsletter opt-in. The company cites partnerships with midwives for product development input and relationships with maternity wards where products are used and recommended, providing both clinical credibility and a non-DTC distribution touchpoint.

Revenue is generated entirely through one-time product sales; no subscription, licensing, or recurring revenue model is evident. The company is privately held with no disclosed funding rounds, external investors, parent company, or financial statements. Headcount is stated at 11–50 employees, consistent with a small-to-mid-sized e-commerce operator. No mobile app, API, AI capability, or proprietary technology platform beyond the original footed-sleeping-bag product design has been disclosed.

Name

Slumbersac Trading Company

Legal name

Slumbersac Trading Company

Website

https://slumbersac.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Slumbersac Trading Company is a UK-based direct-to-consumer e-commerce brand selling baby sleeping bags, pyjamas, and accessories across six European countries via country-specific Shopify storefronts. Founded in 1999, it claims to be the original inventor of the sleeping bag with feet.

Ownership category

akta.pro rank

Product category

Baby and Children's Sleepwear

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Sleepwear & Loungewear (Children) (CRAAAHAH)

akta.pro secondary industries

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Baby sleeping bags
• Children's sleepwear
• TOG-rated sleep sacks
• Organic cotton baby products
• Nursery bedding accessories

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Slumbersac generates revenue through direct-to-consumer sales of sleeping bags, pyjamas, and accessories via their own e-commerce platforms across multiple European country-specific stores. Products are sold at various price points ranging from approximately £12.99 to £99.99, with additional revenue from gift cards (£10-£100).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Slumbersac Trading Company designs, sources, and sells baby and children's sleeping bags (including the original Sleeping Bag with Feet), adult sleeping bags, children's pyjamas, and accessories such as bath ponchos, bibs, and comforters. Products are differentiated by a TOG thermal rating system, made from Oeko-Tex certified cotton/organic cotton, and sold direct-to-consumer via country-specific Shopify storefronts across six European markets.

Product overview

Slumbersac Trading Company offers a range of sleeping bag products for babies, children, and adults, along with children's apparel and accessories. The core product line includes Sleeping Bags with Feet (the company's original invention) and standard Baby Sleeping Bags available in four TOG ratings (0.5, 1.0, 2.5, 3.5) for different room temperatures and seasons. Adult Sleeping Bags with Feet & Detachable Sleeves extend the product range to parents. The company also offers children's pyjamas (long-sleeved and short styles), organic cotton apparel including bodysuits, and accessories such as hooded bath ponchos, waterproof baby bibs, cuddly toys, and comforters. All textile products are made from 100% cotton or organic cotton and are certified to Oeko-Tex Standard 100. The products are primarily sold through the company's e-commerce platform with UK and international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleeping Bag with Feet Footed baby and toddler sleeping bags with fold-over foot covers and non-slip soles, allowing freedom to walk, crawl, and play while staying warm. Available in multiple TOG ratings and themed designs. Targeted at parents of active babies and toddlers.
• Baby Sleeping Bag Standard baby sleeping bags in 0.5, 1.0, 2.5, and 3.5 TOG ratings, designed to maintain safe, comfortable sleep and replace loose blankets for newborns and young babies.
• Adult Sleeping Bag with Feet & Detachable Sleeves Adult sleeping bags with foot openings and detachable sleeves, offered in 1.0, 2.5, and 3.5 TOG ratings, designed for parents during co-sleeping or personal overnight comfort.
• Children's Short Pyjamas (Shortys) Lightweight organic cotton short pyjamas for children, featuring an elastic waistband and comfortable cut for warm summer nights.
• Children's Long-Sleeved Pyjamas Two-piece organic cotton pyjama sets with elasticated cuffs at neck, sleeves, and ankles, designed for snug fit with freedom of movement on cooler nights.
• Hooded Bath Poncho Cotton towelling ponchos combining bathrobe and towel functionality, with button closure and animal-design hood for head protection after bathing.
• Waterproof Baby Bib with Sleeves Waterproof baby bibs with full sleeve coverage designed to keep babies clean during feeding and mealtimes.
• Comforter Elephant (30x30 cm) Soft 30x30 cm comfort toy designed for babies and young children.
• Cuddly Toy Elephant (25 cm) 25 cm plush elephant cuddly toy for babies and young children.
• 100% Organic Short Sleeve Baby Body — 5-pack Pack of 5 organic cotton short sleeve baby bodysuits in assorted designs.
• Organic Long Sleeve Baby Body — 3-pack Pack of 3 organic cotton long sleeve baby bodysuits.
• Sleeping Bag Sleeves (detachable accessory) Detachable sleeves sold as a standalone accessory to extend seasonal versatility of compatible Slumbersac sleeping bags.
• Slumbersac Gift Voucher Gift cards redeemable on Slumbersac storefronts, available in £10, £25, £50, £75, and £100 denominations.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Midwives (Developed with Midwives)coreStrategic or Co-development PartnerSlumbersac products are developed with input from midwives, lending credibility to their baby sleep product designs. This partnership informs product development for safety and functionality.
• Maternity Wards (Partner to Maternity Wards)coreStrategic or Co-development PartnerSlumbersac has partnerships with maternity wards, suggesting their products are used and recommended in hospital settings. This provides both distribution visibility and medical credibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kyte BABY: Kyte BABY is a D2C baby sleepwear brand selling bamboo sleep sacks and pyjamas online. It is comparable to Slumbersac on product (baby sleepwear, sleep sacks), target customer (parents of infants), and DTC-first go-to-market.
• Nested Bean: Nested Bean is a US-based D2C baby sleep brand selling weighted sleeping bags and sleep sacks. Comparable on product type (baby sleeping bags with safety focus) and on the D2C e-commerce go-to-market, though with a US focus versus Slumbersac's European base.

Direct peers

• Woolino: Woolino is a direct-to-consumer baby and toddler sleeping bag brand specializing in merino wool sleep sacks with TOG ratings. It overlaps directly with Slumbersac on the baby sleeping bag category, the four-season TOG framework, and the D2C e-commerce go-to-market.
• The Gro Company: The Gro Company (Gro-bag) is the UK's leading baby sleeping bag brand and Slumbersac's most direct competitor. Both brands serve UK and European parents with TOG-rated baby sleeping bags, competing head-to-head in the same retail and D2C channels.
• Mori (formerly Mori Baby): Mori is a UK-based baby and children's clothing and sleepwear brand selling sleep sacks, pyjamas, and bodysuits made from organic cotton. It is comparable to Slumbersac on product mix (sleepwear + apparel), UK/European market focus, and emphasis on organic, safe textiles.
• Purflo: Purflo is a UK-based baby sleep brand selling sleeping bags, swaddles, and sleep aids. It competes directly with Slumbersac in the UK baby sleepwear category with similar product positioning around safety and temperature regulation.
• Aden + Anais: Aden + Anais is a global baby sleep and swaddle brand selling muslin sleeping bags and swaddles to parents of newborns. It is directly comparable on product category (baby sleep textiles), target customer (parents of infants), and premium positioning.

Broad incumbents

• Ergobaby: Ergobaby is a broader, larger baby products brand with a sleeping bag line alongside carriers and other infant gear. Comparable because it sells TOG-rated baby sleeping bags to the same parent demographic, though its primary category is babywearing.
• Burt's Bees Baby: Burt's Bees Baby is the baby apparel and sleepwear line of the broader Burt's Bees brand, selling organic cotton sleepers, sleep sacks, and pyjamas. Comparable on the baby sleepwear category and on the organic-textile positioning.
• Halo Innovations: Halo is a larger, established US baby sleep brand best known for the Halo SleepSack wearable blanket. It is comparable to Slumbersac as a baby sleeping bag specialist with safety certifications and a multi-channel distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCv5UnNiVEguRRQ5tqKc0uyg
• Facebookfacebook.com/slumbersacuk
• Instagraminstagram.com/slumbersac
• Pinterestpinterest.de/SlumbersacUK
• TikToktiktok.com/@slumbersac?lang=de-DE
• Xx.com/slumbersacuk
• LinkedInlinkedin.com/company/slumbersac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slumbersac Trading Company