Eesti Pagar
Eesti Pagar produces frozen bakery goods, including breads and pastries, focusing on Estonian tradition.
- Company typePrivate
- Founded-
- HeadquartersPaide, Estonia
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eesti Pagar does
Eesti Pagar specializes in the production of frozen bakery products. With a focus on quality and tradition, the company offers a wide range of bakery items, including breads, pastries, and cakes. Eesti Pagar caters to both the retail and food service sectors, providing products that are designed for convenience and ease of use, with a 'Thaw & Sell' approach for many items. The company emphasizes its commitment to maintaining the heritage of Estonian bakery industry, ensuring that its products meet the needs of modern consumers while preserving traditional flavors.
Eesti Pagar firmographics
Firmographics- Name
- Eesti Pagar
- Legal name
- Eesti Pagar
- Website
- https://export.eestipagar.ee
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Eesti Pagar produces frozen bakery goods, including breads and pastries, focusing on Estonian tradition.
- Ownership category
- akta.pro rank
Eesti Pagar industry classification
Industry- Product category
- Industrial Frozen Bakery
- NAICS
- Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Bakery Wholesale (AFAIAFAE)
Keywords
Where Eesti Pagar is headquartered
LocationHeadquarters
- HQ city
- Paide
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Eesti Pagar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Bakery Product Sales: B2B wholesale sales of frozen bakery products to retail chains, food service operators, and through private label manufacturing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale B2B pricing with volume-based minimum orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eesti Pagar product offering
Product offeringCore offering
Eesti Pagar AS produces frozen bakery products including pre-baked, pre-proofed, and ready-baked breads, pastries, croissants, cakes, donuts, waffles, and semi-finished bakery products for the Baltics and EU markets. The company serves retail chains, HoReCa operators, and manufactures private label bakery products for major European retailers. Products are stored at -18°C with shelf life up to 365 days.
Product overview
Eesti Pagar AS is a leading wholesale bakery group in the Baltics (EU) producing frozen bakery products. The portfolio consists of multiple product lines spanning Bake at Home (consumer baking), Thaw & Sell Breads (retail), Stone Oven Sourdough (artisan-style), Bake Off Breads (in-store baking), Sandwich Breads (pre-sliced for deli/sandwich shops), Sliced Breads, Rolls & Baguettes, Pastries (sweet and savory), Croissants, Frozen Cakes, Thaw & Sell Cakes (plate cakes, Swiss rolls, round cakes, cake cups), Thaw & Serve Cakes, Donuts and Waffles, and Semi-Finished Bakery Products (puff pastry, croissant dough, pizza dough). The company also offers Private Label contract manufacturing for major European retailers including AxFood, Coop, ICA, Kaufland, Kesko, Kespro, Lidl, Maxima, MeiraNova, Okay Colruyt Group, Rimi Baltic, SOK Finland, Tokmanni, Valio Aimo, and Wihuri Metro. Products are distributed as frozen (pre-baked, pre-proofed, or ready-baked) with various dietary options including Clean Label, Vegan, Lactose-free, Palm oil-free, No added sugar, 100% butter, and High fiber varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Bake at Home
- Thaw & Sell Breads
- Stone Oven Sourdough
- Bake Off Breads
- Sandwich Breads
- Sliced Breads
- Rolls & Baguettes
- Pastries
- Croissants
- Frozen Cakes
- Thaw & Sell Cakes
- Thaw & Serve Cakes
- Donuts and Waffles
- Semi-Finished Bakery Products
- Private Label Contract Manufacturing
Companies that use Eesti Pagar
Customer profileSegments2 records
Ideal customer profiles2 records
Eesti Pagar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eesti Pagar partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AxFoodcoreSwedish retail chain with private label bakery products supplied by Eesti Pagar under AxFood brand.
- CoopcoreCooperative retail chain with private label bakery products through Eesti Pagar manufacturing.
- ICAcoreSwedish retail chain with private label bakery products supplied by Eesti Pagar.
- KauflandcoreEuropean hypermarket chain with private label bakery products from Eesti Pagar.
- KeskocoreFinnish retail conglomerate with private label bakery products through Eesti Pagar.
- LidlcoreGerman discount retail chain with private label bakery products from Eesti Pagar.
- MaximacoreBaltic retail chain with private label bakery products supplied by Eesti Pagar.
- Rimi BalticcoreBaltic retail chain with private label bakery products through Eesti Pagar.
- TokmanniminorFinnish discount retailer with private label bakery products from Eesti Pagar.
- Valio AimominorFinnish food service supplier with private label bakery products through Eesti Pagar.
- Wihuri MetrominorFinnish wholesale/retail operator with private label bakery products from Eesti Pagar.
- SOK FinlandminorFinnish cooperative retail group with private label bakery products through Eesti Pagar.
- KesprominorFinnish food service wholesale supplier with private label bakery products from Eesti Pagar.
- MeiraNovaminorFinnish food service company with private label bakery products through Eesti Pagar.
- Okay Colruyt GroupminorBelgian retail group with private label bakery products from Eesti Pagar.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Eesti Pagar competitors and assessment
Company assessmentDirect peers
- Lantmännen Unibake: One of Europe's largest frozen-bakery groups, supplying retail private-label and foodservice customers across the continent. Direct overlap with Eesti Pagar in private-label breads, sourdough, croissants and bake-off formats across the same Northern European footprint.
- Vandemoortele: Belgian-headquartered frozen-bakery and pastry manufacturer serving European retail and foodservice with private-label and branded ranges. Closely comparable on product mix (breads, pastries, croissants) and on B2B private-label go-to-market.
- Aryzta: Swiss-registered global frozen-bakery group with leading positions in European and US retail private-label. Directly comparable in scale of frozen-bakery private-label programmes and multi-retailer relationships.
- Délifrance: French frozen-bakery specialist serving HoReCa, in-store bakery and retail with breads, viennoiserie and pastries. Highly comparable in product format, sourdough/traditional-fermentation positioning and European customer mix.
- Bridor: French premium frozen-bakery producer supplying retail and foodservice with breads, viennoiserie and pastries. Comparable in premium/artisan positioning, clean-label credentials and pan-European retail customer set.
- La Lorraine Bakery Group: Belgian frozen and fresh bakery group with broad retail and foodservice coverage in Europe. Comparable product depth (breads, pastries, viennoiserie, savoury) and private-label contract-manufacturing capability.
- Csm Ingredients (Baker & Baker): European frozen-bakery and patisserie supplier (part of CSM Ingredients) focused on private-label in-store bakery, thawing and bake-off products. Closely comparable channel mix and product technologies to Eesti Pagar.
- Harry-Brot: Germany's largest industrial baker producing fresh and frozen breads, rolls and snacks for retail private label and foodservice. Comparable in scale of private-label supply into European discount and hypermarket customers served by Eesti Pagar.
Regional players
- Fazer Bakeries: Nordic bakery group (Finland/Sweden) with strong branded and private-label bakery operations. Regional overlap with Eesti Pagar in Finland and the Baltics for breads and pastries via retail and foodservice.
- Mediterranea (Italmont/Panealba): Italian frozen-bakery producer focused on Mediterranean breads and snacks, exported across Europe. Comparable frozen-bakery manufacturing model with overlap on retail private-label SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Eesti Pagar social profiles
Digital presenceEesti Pagar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eesti Pagar leadership team
Management profileNumber of profiles
Eesti Pagar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eesti Pagar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eesti Pagar
What does Eesti Pagar do?
Eesti Pagar AS produces frozen bakery products including pre-baked, pre-proofed, and ready-baked breads, pastries, croissants, cakes, donuts, waffles, and semi-finished bakery products for the Baltics and EU markets. The company serves retail chains, HoReCa operators, and manufactures private label bakery products for major European retailers. Products are stored at -18°C with shelf life up to 365 days.
Is Eesti Pagar a public or private company?
Eesti Pagar is a private company. It is classified as unknown and is currently operating.
When was Eesti Pagar founded?
Eesti Pagar was founded in -1. It employs 501 to 1,000 people.
Where is Eesti Pagar based?
Eesti Pagar is headquartered in Paide, Estonia, in the Europe region.
How does Eesti Pagar make money?
One revenue line is on record: wholesale Bakery Product Sales.
Who are Eesti Pagar's main competitors?
Direct peers on record are Lantmännen Unibake, Vandemoortele, Aryzta, Délifrance, Bridor, La Lorraine Bakery Group, Csm Ingredients (Baker & Baker) and Harry-Brot. Regional players are Fazer Bakeries and Mediterranea (Italmont/Panealba).
Does Eesti Pagar have an API?
No public API is recorded for Eesti Pagar.
What industry is Eesti Pagar in?
Eesti Pagar's product category is Industrial Frozen Bakery. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.