What Testswitch does

NovaTech Automation, doing business as NovaTech, LLC and headquartered in Oden, Kansas, USA, manufactures the W3TS Test Switch, a modular electrical test switch designed to isolate transformers, meters, and Intelligent Electronic Devices (IEDs) during testing and maintenance within utility and industrial environments. The company's broader product portfolio extends across Orion Grid Automation (substation and grid automation), Bitronics Power Measurement (power metering), Kronos Satellite Clocks (precision timing), and Hermes Ethernet Switches (industrial networking). Together, these products address substation automation, precision timing, metering, and OT networking requirements for North American utility and industrial customers.

The W3TS platform is built around a configurable modular architecture supporting 1 to 50 poles, multiple switch element types, and three mounting configurations (front-connected, back-connected, and DIN rail). Notable technical features include a patented safety knob designed for gloved operation or remote actuation via a 5/16" nut driver, integrated barriers marketed as the tallest in category for short-circuit prevention, and nickel-plated conductive components intended to resist oxidation over an extended service life. The product is supported by a 10-year warranty and a standardized 2-week lead time After Receipt of Order (ARO).

The business operates a direct enterprise sales motion targeting investor-owned utilities as the primary customer segment, with secondary segments including municipal utilities, electric cooperatives, renewable energy operators, and rail transportation. Revenue is generated through one-time hardware sales on a quote-based pricing model, supported by an online configuration tool (quotes.novatechautomation.com) and phone-based sales (913-451-1880). Operations are entirely domestic (USA only), and the company holds ISO 9001 quality management certification. NovaTech, LLC was established as the parent legal entity in December 2023, and in 2024 the company acquired the IntelliCap 2000 product line from S&C Electric Company, broadening its presence in power grid automation.

Name

Testswitch

Legal name

NovaTech, LLC

Website

https://testswitch.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

NovaTech Automation (DBA of NovaTech, LLC) manufactures the modular W3TS electrical test switch and complementary grid automation, power measurement, timing, and networking products for investor-owned utilities, municipalities, renewable energy operators, and rail transportation customers across the USA.

Ownership category

akta.pro rank

Product category

Electrical Test Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Switchgear & Switchboard Apparatus (3613), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH)

Keywords

• Test switches
• Grid automation
• Terminal blocks
• Power measurement
• Industrial switchgear

Headquarters

HQ city

Oden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. W3TS Test Switch Hardware Sales: One-time hardware sales of configurable test switches with multiple mounting options (front-connected, back-connected, DIN rail). Revenue generated from product configuration and customization based on customer specifications, with 2-week lead time and 10-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Testswitch is the trade identity for NovaTech Automation's W3TS Test Switch, a modular electrical test switch used to isolate transformers, meters, and IEDs (Intelligent Electronic Devices) for testing and maintenance in utility and industrial environments. The product is configurable with 1 to 50 poles and available in front-connected, back-connected, and DIN rail mounting variants. The company also markets related product lines for grid automation, power measurement, precision timing, and industrial Ethernet switching.

Product overview

NovaTech Automation offers a portfolio of industrial automation products centered around the W3TS Test Switch as a core product. The W3TS Test Switch is a modular test switch solution used to isolate transformers, meters, or IEDs for testing, available with 1 to 50 poles and configurable mounting options (front connected, DIN rail, back connected). The broader product portfolio includes Orion Grid Automation, Bitronics Power Measurement, Kronos Satellite Clocks, and Hermes Ethernet Switches, addressing substation automation, precision timing, metering, and networking needs for utilities and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• W3TS Test Switch: The most versatile test switch product line by NovaTech Automation, designed for isolating transformers, meters, or IEDs for testing. Features modular design with 1 to 50 poles, nickel-plated components, and patented safety knobs.
• Orion Grid Automation
• Bitronics Power Measurement
• Kronos Satellite Clocks
• Hermes Ethernet Switches

Products and services

• W3TS Test Switch

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• S&C Electric CompanyminorOthersNovaTech Automation acquired the IntelliCap 2000 Product Line from S&C Electric Company, expanding their product portfolio in the power grid automation space.

Scale indicators2 records

Broad incumbents

• Siemens: Siemens offers a wide range of substation automation, switchgear and protection equipment targeting utility and rail operators. Its portfolio breadth makes it a broad incumbent comparable to NovaTech in the rail and utility segments the company serves.
• ABB: ABB supplies a broad portfolio of switchgear, protection, IEDs and substation automation products for utilities worldwide. Its portfolio competes with NovaTech across substations, metering and grid automation but at much larger scale and breadth.
• Eaton Corporation: Eaton is a global power management manufacturer offering switchgear, meter devices and substation switching equipment that overlaps directly with NovaTech's W3TS. As a broad incumbent, Eaton competes in utility substations but does not specialize in standalone test switches.
• Hubbell Incorporated: Hubbell manufactures electrical products including utility-grade switches, test equipment and connectors used in substations. It is a broad incumbent with overlapping switchgear and test switch products comparable to NovaTech's W3TS.
• Schneider Electric: Schneider Electric provides medium-voltage switchgear, metering and grid automation solutions to utilities and industrial customers globally. The company overlaps with NovaTech in substation switching and grid measurement applications.

Others

• S&C Electric Company: S&C Electric is a major supplier of switches, fuses and capacitor controls to electric utilities. NovaTech acquired the IntelliCap 2000 capacitor control line from S&C, making S&C both an ecosystem participant and a divesting counterparty rather than a direct competitor in NovaTech's core test switch business.

Direct peers

• Doble (ESB): Doble provides diagnostic test instruments and condition monitoring for electrical apparatus in the power utility sector, including instruments used during substation testing and metering verification. It is a direct comparable to NovaTech's W3TS in its utility test switch and IED-isolation use case.
• Megger Group Limited: Megger is a leading global manufacturer of electrical test and measurement instruments used by utilities and industry. Its portfolio spans insulation testers, relay testers and related equipment directly comparable to NovaTech's W3TS test switch in serving the same utility testing workflow.
• Electroswitch: Electroswitch manufactures test switches, control switches and disconnect switches for utility substations and industrial applications. Its test switch product line is the closest direct competitor to NovaTech's W3TS in the North American market.
• Mors Smitt (Knorr-Bremse): Mors Smitt designs and supplies switches, relays and electronic modules for rail, energy and industrial markets, including test switches for substation and traction power applications. It is a direct comparable in the railway and utility test switch segments NovaTech explicitly targets.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testswitch