Universal EventSpace
Universal EventSpace is a Vaughan, Ontario-based full-service event venue offering 85,000 sq. ft. across six function rooms for weddings, social celebrations, cultural events, and corporate functions, operating under the Peter & Pauls Hospitality Group since August 2015.
- Company typePrivate
- Founded2015
- HeadquartersVaughan, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Universal EventSpace does
Universal EventSpace is a single-location, full-service hospitality event venue located at 6250 Highway 7, Vaughan, Ontario, and operated as a member venue of the Peter & Pauls Hospitality Group Inc. The venue opened in August 2015 and offers 85,000 square feet of event space across six versatile function rooms with capacity for over 2,000 guests, outdoor terraces, state-of-the-art audio-visual production, and contemporary design. It serves two primary customer segments — social event clients (weddings, engagement parties, bridal/baby showers, baptisms, communions, bar/bat mitzvahs, anniversaries, birthdays) and corporate event clients (trade shows, galas, proms, product launches, meetings, seminars, receptions, awards ceremonies) — with a dedicated Senior Sales Manager (Antonio Panacci) for corporate accounts and a Social Sales Manager (Helia Ranjbar) for weddings and life celebrations. The venue is supported by an in-house Executive Chef (Jerry Mecciche), Event Logistics Coordinators, cultural-design specialists, and cross-promoted sister brands (Pure Event Design, Peter & Pauls Gifts, Peter & Pauls Event Catering).
The business operates a quote-based pricing model with no publicly disclosed list rates; prospective clients submit an online inquiry form capturing event type, guest count, date, and cultural considerations, and a sales representative responds with a custom quote. Revenue is generated from three streams: (1) venue rental across the six function rooms, (2) in-house catering and bar service tied to each booked event, and (3) add-on event design, décor, lighting, gifting, and AV services delivered through in-house staff and sister-brand partners. Go-to-market is sales-led and direct-to-consumer, anchored by phone (905-326-8100), email ([email protected]), and an online inquiry portal, with a dedicated corporate events sub-site (corporate.bypeterandpauls.com) targeting enterprise and mid-market planners. The technology stack comprises a 360-degree panorama virtual tour, an online photo gallery, floor plan/specification documentation, and AODA accessibility compliance tooling. Marketing channels include Instagram (@universal1982), an email newsletter for promotions/events, organic search/SEO, and earned media (the 2026 Consumer Choice Award in York Region). Universal EventSpace is wholly controlled by Peter & Pauls Hospitality Group Inc.; no external funding, cap-table detail, or independent financial disclosures are available.
Universal EventSpace firmographics
Firmographics- Name
- Universal EventSpace
- Legal name
- PETER&PAULS HOSPITALITY GROUP INC.
- Website
- https://universal.bypeterandpauls.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Universal EventSpace is a Vaughan, Ontario-based full-service event venue offering 85,000 sq. ft. across six function rooms for weddings, social celebrations, cultural events, and corporate functions, operating under the Peter & Pauls Hospitality Group since August 2015.
- Ownership category
- akta.pro rank
Universal EventSpace industry classification
Industry- Product category
- Hospitality Event Venue Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Purpose Event Halls & Community Centers (THAHAAAI)
- akta.pro secondary industry
- Festival Grounds & Fairgrounds Operations (MPAGALAH)
Keywords
Where Universal EventSpace is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Universal EventSpace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Venue rental and event hosting: Primary revenue from renting the 85,000 sq. ft. venue and 6 function rooms for social and corporate events. Pricing is quote-based/custom, with packages (e.g., 2025 Wedding Package) rather than fixed published rates.
- In-house catering and bar service: Event-driven revenue from catering, food, and beverage services tied to each booked event. Led by Executive Chef Jerry Mecciche; menu choices are customizable per event.
- Event design, décor, and coordination services: Revenue from add-on services such as décor, lighting, gifting, audio-visual production, and event coordination, offered via in-house team and partner brands (Pure Event Design, Peter & Pauls Gifts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 2025 Wedding Package |
| Other | Pay-as-you-go | Custom event quote (general) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Universal EventSpace product offering
Product offeringCore offering
Universal EventSpace operates an 85,000 sq. ft. hospitality event venue in Vaughan, Ontario, comprising six versatile function rooms that accommodate over 2,000 guests. The venue is rented for weddings, corporate functions (trade shows, galas, product launches, meetings), and social/cultural celebrations, with bundled in-house catering, décor, lighting, gifting, and audio-visual production services under the Peter & Pauls Hospitality Group.
Product overview
Universal EventSpace is a single, unified physical event venue offering rather than a multi-product software platform; however, it is operated alongside a portfolio of digital touchpoints and sister-brand services that together constitute its customer-facing offering. The core product is the Universal EventSpace venue itself — a 85,000 sq. ft., 6-room Vaughan hospitality venue — which is offered through two primary booking categories: Social Events (Weddings) supported by the 2025 Wedding Package, and Corporate Events. Supporting digital features include the Virtual Tour, the 360 Panorama Tour (14 immersive scenes), the Photo Gallery, the Venue Specification / Floor Plans page, the What's On / Upcoming Events calendar, and the Event Inquiry & Booking System. These features are tightly coupled to the core venue product rather than being separately licensed modules, and the venue's hospitality services draw on Peter & Pauls Hospitality Group sister brands such as Peter and Paul's Gifts (party favours) and Pure Event Design (centerpieces and décor).
Differentiator
Problem solved
Functional benefit
Products and services
- Universal EventSpace Venue Rental A single 85,000 sq. ft. hospitality event venue in Vaughan, Ontario with 6 versatile function rooms, outdoor terraces, and capacity for over 2,000 guests, available for rent for social and corporate events under the Peter & Pauls Hospitality Group.
- Social Event Hosting (Weddings & Life Celebrations) A full-service social event hosting offering for weddings, bridal and baby showers, engagements, bar/bat mitzvahs, stag events, baptisms/communions, anniversaries, and birthdays, including customizable packages, in-house catering, décor, lighting, and gifting.
- Corporate Event Hosting Corporate event hosting service supporting trade shows, galas, proms, product launches, meetings, seminars, receptions, and awards ceremonies, with menu, décor, lighting, gifting, and in-house audio-visual production.
- 2025 Wedding Package A downloadable wedding package providing over 100 customizable options for food, beverages, entertainment, décor, lighting, gifting, and audio-visual production, leveraging Peter & Pauls Hospitality Group sister brands for an end-to-end celebration experience.
- In-house Catering & Bar Service Event-driven catering, food, and beverage service bundled with venue rentals, led by Executive Chef Jerry Mecciche with fully customizable menus tailored per event.
- Event Design, Décor & Audio-Visual Production Add-on event design, décor, lighting, gifting, and in-house audio-visual production services offered alongside venue rental, including state-of-the-art AV technology, contemporary lighting, and centerpieces via Pure Event Design.
Quantifiable outcome
- 85,000 sq. ft. of event space within a single property
- +4 more outcomes
Companies that use Universal EventSpace
Customer profileSegments4 records
Ideal customer profiles3 records
Universal EventSpace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Universal EventSpace partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- Peter & Pauls Hospitality GroupflagshipUniversal EventSpace operates as a member venue of the Peter & Pauls Hospitality Group, leveraging the group's 44 years of hospitality leadership, 5-star food and drink reputation, and shared service standards. The footer credits 'PETER&PAULS HOSPITALITY GROUP INC. - UNIVERSAL EVENTSPACE © 2026', indicating group ownership and brand alignment.
- Pure Event DesignminorPure Event Design is the preferred vendor for centerpieces and décor for Universal EventSpace weddings and social events. Cross-promoted on the Social Packages page with a footer logo linking to pureeventdesign.com.
- Peter & Pauls GiftsminorPeter & Pauls Gifts is the in-group gifting partner providing party favours for Universal Eventpace events. Cross-promoted on the Social Packages page footer linking to peterandpaulsgifts.com.
- Peter & Pauls Event CateringminorPeter & Pauls Event Catering is the in-group catering partner promoted on the Social Packages page footer linking to peterandpaulseventcatering.com, supporting Universal EventSpace's in-house food and beverage offering.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Universal EventSpace competitors and assessment
Company assessmentDirect peers
- The Guild Inn Estate: Scarborough/GTA estate venue hosting weddings, corporate events, and cultural celebrations with full-service catering and event coordination. Comparable as a multi-room GTA event venue targeting similar social and corporate segments.
- Liberty Grand Entertainment Complex: A large-scale GTA event venue operated by the Estate of Guillermo Velazquez, offering comparable capacity for weddings, galas, and corporate events with full-service catering and AV. Directly comparable as a high-capacity, full-service Greater Toronto Area banquet and event venue.
- The Carlu: Toronto landmark event venue offering multiple function rooms for weddings, galas, and corporate functions with full-service catering and production. Comparable as a premium GTA event venue serving the same high-end social and corporate client base.
- Graydon Hall Manor: Toronto luxury mansion estate venue specializing in weddings and corporate events with on-site catering. Comparable as a GTA-based full-service wedding and corporate event venue with similar all-in-one service positioning.
- Palais Royale Ballroom: Historic Toronto waterfront ballroom venue hosting weddings, corporate galas, and large social events with in-house catering and AV. Comparable as a large-capacity GTA event venue competing for similar wedding and corporate bookings.
- The Fermenting Cellar: Distillery District Toronto venue hosting large-scale weddings and corporate events with full-service catering and production support. Comparable as a high-capacity Toronto event venue serving the same wedding and corporate segments.
Regional players
- Eagles Nest Golf Club: Vaughan-area golf and event venue hosting weddings and corporate functions with full banquet service. Comparable as a Vaughan/York Region full-service event venue competing for the same local wedding and corporate client base.
Broad incumbents
- One King West Hotel & Residence: Large downtown Toronto hotel with extensive wedding, gala, and corporate event facilities including in-house catering and AV. Comparable as a larger GTA hospitality operator offering overlapping full-service event hosting capability.
- The Omni King Edward Hotel: Iconic Toronto luxury hotel with multiple ballrooms and event spaces serving weddings, galas, and corporate functions. Comparable as a broader hospitality incumbent offering full-service event hosting in the same GTA market.
Others
- Peter & Pauls Event Catering: In-group sister brand under Peter & Pauls Hospitality Group providing catering for Universal EventSpace events. Closely related as an in-ecosystem partner and shared service provider rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Universal EventSpace social profiles
Digital presenceUniversal EventSpace compliance and trust
Trust signalCompliance2 records
Universal EventSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal EventSpace leadership team
Management profileNumber of profiles
Profiles7 records
Universal EventSpace subsidiaries and ownership
Company hierarchySubsidiaries4 records
Universal EventSpace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal EventSpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal EventSpace
What does Universal EventSpace do?
Universal EventSpace operates an 85,000 sq. ft. hospitality event venue in Vaughan, Ontario, comprising six versatile function rooms that accommodate over 2,000 guests. The venue is rented for weddings, corporate functions (trade shows, galas, product launches, meetings), and social/cultural celebrations, with bundled in-house catering, décor, lighting, gifting, and audio-visual production services under the Peter & Pauls Hospitality Group.
Is Universal EventSpace a public or private company?
Universal EventSpace is a private company. It is classified as corporate owned and is currently operating.
When was Universal EventSpace founded?
Universal EventSpace was founded in 2015.
Where is Universal EventSpace based?
Universal EventSpace is headquartered in Vaughan, Canada, in the North America region.
How does Universal EventSpace make money?
Three revenue lines are on record. Venue rental and event hosting is the primary driver. The others are in-house catering and bar service and event design, décor, and coordination services.
Who are Universal EventSpace's main competitors?
Direct peers on record are The Guild Inn Estate, Liberty Grand Entertainment Complex, The Carlu, Graydon Hall Manor, Palais Royale Ballroom and The Fermenting Cellar. Eagles Nest Golf Club is listed as a regional player. Broad incumbents are One King West Hotel & Residence and The Omni King Edward Hotel. Peter & Pauls Event Catering is listed as an others.
Does Universal EventSpace have an API?
No public API is recorded for Universal EventSpace.
What industry is Universal EventSpace in?
Universal EventSpace's product category is Hospitality Event Venue Services. Its primary akta.pro industry code is THAHAAAI, Multi-Purpose Event Halls & Community Centers, with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 711 and its SIC code is 7900.