Novawood
Novawood is a Turkish manufacturer of thermally modified wood with 30,000 m³ annual capacity, exporting decking, cladding, structural timber, and proprietary Pi-clip and FireFence systems to 80+ countries. Founded 2005; serves architects, developers, and government projects.
- Company typePrivate
- Founded2005
- HeadquartersÜsküdar
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novawood does
Novawood is a Turkish manufacturer of thermally modified wood (thermowood), founded in 2005 and headquartered in Üsküdar, Istanbul. The company operates an annual production capacity of 30,000 m³ at its Gerede (Bolu) manufacturing facility and holds 12,000 m³ of ready stock, supplying decking, cladding, pergolas, tile decking, door/window components, solid parquet, wall and ceiling systems, saunas, and structural timber products (glulam and CLT-BBS) to more than 80 countries. Novawood maintains four locations: the Istanbul headquarters, the Gerede (Bolu) manufacturing plant, a Bodrum showroom, and a North America office in Aventura, Florida, and employs 251–500 people across the group.
The company monetizes primarily through B2B sales of finished and semi-finished thermowood products to architects, developers, contractors, and government projects, with pricing varying by species (5 hardwoods and 2 softwoods processed), treatment profile, and finish (e.g., Nova-Oiled, Nova-Brushed). Its proprietary Pi clips mounting series functions as a quasi-platform layer that ties installers and specifiers to Novawood-compatible profiles, and its FireFence fire-retardant treatment — developed in partnership with Denmark-based Burnblock — achieves B-s1, d0 classification, opening fire-rated building applications. Customers include municipal projects in Izmir and Ankara, and signature commissions by internationally recognized architects such as Norman Foster (Emaar Turkey) and Emre Arolat (Vicem Bodrum).
Novawood pursues certification-driven international expansion, joining the Thermowood Association board in 2024, and brand-building through industry recognition including the Nova-Ayous Architizer A+ Popular Choice Award (June 2025) and a "Top 5 Companies Exporting to Most Countries" designation in 2024. The business model combines manufacturing scale, proprietary treatment IP, and a wide distribution footprint rather than recurring software-style revenue, leaving revenue tied to project cycles, commodity wood input costs, and international construction demand.
Novawood firmographics
Firmographics- Name
- Novawood
- Legal name
- Novawood
- Website
- https://novawood.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Novawood is a Turkish manufacturer of thermally modified wood with 30,000 m³ annual capacity, exporting decking, cladding, structural timber, and proprietary Pi-clip and FireFence systems to 80+ countries. Founded 2005; serves architects, developers, and government projects.
- Ownership category
- akta.pro rank
Novawood industry classification
Industry- Product category
- Engineered Wood Products
- NAICS
- Wood Preservation (321114), Sawmills and Wood Preservation (32111), Engineered Wood Member Manufacturing (321215), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM)
- akta.pro secondary industries
- Wood Preservation & Pressure Treatment (IMAMABAF), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Treated Wood & Preserved Timber Products (IMADADAE), Wood Flooring & Wood Veneer Products (IMADADAI), Wood Treatment & Specialty Preservatives (IMAEABAO)
Keywords
Where Novawood is headquartered
LocationHeadquarters
- HQ city
- Üsküdar
Offices4 records
Markets served
Novawood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Thermowood Product Sales: Novawood manufactures and sells thermally modified wood products including exterior cladding, decking, sunshades, pergolas, interior wall panels, solid parquet flooring, ceiling systems, sauna products, and structural laminated timber (Glulam and CLT-BBS). Products are sold directly via the company website and export to 80+ countries. Revenue is generated through one-time product sales with international shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No tiered pricing structure is publicly disclosed. Pricing appears to be quote-based and project-specific. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Novawood product offering
Product offeringCore offering
Novawood manufactures and sells thermally modified wood (Thermowood) products for exterior and interior architectural applications, including decking, cladding, sunshades, pergolas, solid parquet flooring, interior wall panels, ceiling systems, sauna products, and structural laminated timber (Glulam and CLT-BBS). Production uses a proprietary chemical-free thermal modification process at 180°C+ in controlled steam environments, supplemented by the FireFence fire-retardant treatment using Burnblock technology. Products are sold directly via the company website and exported to 80+ countries worldwide.
Product overview
Novawood is a manufacturer of quality products from thermally modified wood (Thermowood) with a comprehensive portfolio organized into five main categories: Exterior products (Decking, Cladding, Sunshade, Pergola, Tile Decking, Door and Window profiles), Interior products (Solid Parquet, Interior Wall Panels, Ceiling Systems, Sauna), Systems (Decking Systems including Pi-2 Clips, Pi Clips, Grad System, Pi Teni, Pi Takoz, Pi Pedestal, End-Matching; Cladding Systems with Pi Zeta Clips, Grad System; Sunshade and Ceiling Systems with Pi-Fix, Grad System), Custom Solutions (Nova-Oiled, Nova-Brushed, Nova-Sahara, Nova-Vintage, Nova-Croco, Finger-Joint, Lamination), Timber in Hardwood (Nova-Ash, Nova-Iroko, Nova-Oak, Tulipwood, Nova-Ayous) and Softwood (Nova-Pine, Nova-Radiata Pine) species, and Structural Laminated Timber (Glulam, CLT). Novawood also offers FireFence, a fire-retardant treatment using Burnblock technology. The company has 20+ years of experience, exports to 80 countries, with annual production capacity of 30,000 m³ and maintains ready stock of 12,000 m³.
Differentiator
Problem solved
Functional benefit
Brands
- FireFence: Fire-retardant wood treatment system using Burnblock technology, producing B-s1, d0 fire resistance rating for wood products.
- Novathermowood
Products and services
- Decking
Quantifiable outcome
- 25-30 year lifespan for thermowood decking with proper maintenance
- +2 more outcomes
Companies that use Novawood
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Novawood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Novawood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Burnblock ApScoreBurnblock ApS provides the proprietary fire retardant technology used in Novawood's FireFence product line. FireFence uses 100% natural ingredients to prevent ignition by blocking oxygen from reaching wood cells. Treated surfaces carbonize and release water when heated, slowing fire spread. Novawood applies Burnblock technology to its thermowood products achieving B-s1, d0 fire classification meeting EN13501-1:2007, EN14135, EN45545:2015 R1 & R10, and EN 16755:2017 standards. The partnership is central to Novawood's premium fire-safe product offerings.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Novawood competitors and assessment
Company assessmentDirect peers
- Lunawood: Finnish manufacturer of thermally modified wood (Thermowood) for exterior cladding, decking, and interior use. Closest direct peer — competes head-to-head in European and international project specifications with the same core technology.
- Accsys Technologies (Accoya): UK/Netherlands-listed producer of Accoya acetylated wood — a chemical-modification alternative to thermal modification. Targets the same architect-led, exterior-grade wood market with comparable durability and stability claims.
- Kebony: Norwegian producer of furfurylated modified wood (Kebony) used in decking, cladding, and architectural applications. Competes with Novawood in the high-performance, non-toxic modified-wood category with similar sustainability positioning.
- Thermory: Estonian producer of thermally modified real wood for decking, cladding, and sauna with broad European and North American distribution. Directly comparable product portfolio and target customer base to Novawood's.
- Arbor Wood Co. US-based thermowood manufacturer producing thermally modified domestic hardwoods (ash, red oak) for exterior siding, decking, and interior applications. A regional/emerging direct peer overlapping with Novawood's species and product range.
- Midwest ThermalWood: US thermally modified lumber producer supplying decking, siding, and dimensional products. Smaller-scale direct peer competing in the North American channel that Novawood is targeting with its Aventura office.
Broad incumbents
- UPM-Kymmene: Finnish forest-products group with plywood, engineered wood, and bio-based materials businesses. Overlaps with Novawood in plywood-adjacent and bio-treated product categories, and participates in the same European sustainable-construction conversation.
- Boise Cascade: US-based manufacturer of engineered wood products, plywood, and lumber serving residential and commercial construction. A broad incumbent whose plywood and engineered-wood ranges overlap with several of Novawood's panel and structural categories.
- West Fraser Timber: Canadian diversified forest-products company producing lumber, OSB, plywood, and engineered panels. Competes with Novawood at the lower-priced lumber/panel end and increasingly in treated/engineered wood categories.
- Stora Enso: Finland/Sweden-headquartered global forest-products major producing CLT, Glulam, and mass-timber building systems. Overlaps with Novawood's structural-laminated offering and competes in the broader sustainable construction materials market at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Novawood social profiles
Digital presenceNovawood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novawood leadership team
Management profileNumber of profiles
Novawood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novawood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novawood
What does Novawood do?
Novawood manufactures and sells thermally modified wood (Thermowood) products for exterior and interior architectural applications, including decking, cladding, sunshades, pergolas, solid parquet flooring, interior wall panels, ceiling systems, sauna products, and structural laminated timber (Glulam and CLT-BBS). Production uses a proprietary chemical-free thermal modification process at 180°C+ in controlled steam environments, supplemented by the FireFence fire-retardant treatment using Burnblock technology. Products are sold directly via the company website and exported to 80+ countries worldwide.
Is Novawood a public or private company?
Novawood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novawood founded?
Novawood was founded in 2005. It employs 251 to 500 people.
Where is Novawood based?
Novawood is headquartered in Üsküdar.
How does Novawood make money?
One revenue line is on record: thermowood Product Sales.
Who are Novawood's main competitors?
Direct peers on record are Lunawood, Accsys Technologies (Accoya), Kebony, Thermory, Arbor Wood Co. and Midwest ThermalWood. Broad incumbents are UPM-Kymmene, Boise Cascade, West Fraser Timber and Stora Enso.
Does Novawood have an API?
No public API is recorded for Novawood.
What industry is Novawood in?
Novawood's product category is Engineered Wood Products. Its primary akta.pro industry code is IMAMACAM, Wood Treatment & Preservation for Engineered Wood Products, with a secondary code of IMAMABAF, Wood Preservation & Pressure Treatment. Its NAICS code is 321114 and its SIC code is 2400.