Fundación Donde Quiero Estar

What Fundación Donde Quiero Estar does

Fundación Donde Quiero Estar is an Argentine nonprofit foundation founded in 2006 by Vicky Viel Temperley following the death of her son Santiago from a brain tumor. Operating from San Isidro in the Buenos Aires Province, the foundation delivers a portfolio of free services to cancer patients and their families across Argentina's public hospital system, including art therapy workshops, reflexology sessions, virtual reality experiences, and emotional containment delivered directly inside chemotherapy rooms. Its core channel is a network of 23+ public hospitals spanning Buenos Aires, Córdoba, Neuquén, Misiones, and Tierra del Fuego, with program coordination managed by a small core team supplemented by 140+ trained volunteers across reflexology, art, psychology, photography, and journalism.

The foundation's product portfolio combines in-person hospital services with digital and research assets. The mundocancer.org platform, launched in 2019, centralizes information on cancer types, healthcare centers, palliative care, and patient rights and offers personalized assistance through WhatsApp contact lines. The MAPEC research program (Mapeo de Personas con C\u00e1ncer) generates academic publications on patient pathways and barriers to cancer care. Specialized offerings include the Programa Santi for pediatric patients, the Libritos de Santi illustrated children's book series, the Programa de Acceso al Tratamiento Oncológico for medication navigation, and the Contención Emocional virtual therapy service. Distribution is direct-to-patient through hospital presence and WhatsApp, supported by social media and the foundation's website for awareness and volunteer recruitment.

The organization is funded entirely through donations, anchored by approximately 100 recurring monthly individual donors and supplemented by corporate supporters (including Ayuka) and institutional membership in international coalitions such as UICC, ILACC, and Unidos por el Cáncer. All services are provided free of charge to patients and families. There are no subsidiaries, no parent company, no disclosed funding rounds, and no public financial statements; revenue is unstated. The firm operates as a nonprofit legal entity domiciled in Buenos Aires, Argentina.

Name

Fundación Donde Quiero Estar

Legal name

Fundación Donde Quiero Estar

Website

https://dondequieroestar.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Donde Quiero Estar is an Argentine nonprofit foundation providing free art therapy, reflexology, emotional support, and treatment access assistance to cancer patients and families across 23+ public hospitals, supported by virtual services and the mundocancer.org platform.

Ownership category

akta.pro rank

Product category

Oncology Patient Support Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Oncology patient support
• Art therapy services
• Emotional containment programs
• Cancer treatment access
• Hospital volunteer coordination

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual donations: Monthly donors (around 100 individuals listed) contribute regular donations to sustain operations.
2. Corporate and institutional support: Support from organizations including Ayuka, donations through DonáOnline platform, and UICC membership indicate institutional funding sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fundación Donde Quiero Estar provides free, hospital-based emotional support, art therapy, reflexology, and personalized treatment access assistance to cancer patients and their families in Argentina. Its services are delivered across 23+ public hospitals and online via WhatsApp and the mundocancer.org information platform. The foundation also runs pediatric programs (Programa Santi, Libritos de Santi), the MAPEC research initiative, and the Desafío 5k fundraising event.

Product overview

Fundación Donde Quiero Estar operates as a non-profit foundation providing a comprehensive ecosystem of free services for cancer patients and their families in Argentina. The core offering consists of hospital-based art therapy, reflexology, and emotional support programs deployed across 23 public hospitals, complemented by virtual services including the mundocancer.org information platform, online emotional containment, and a treatment access assistance program. The portfolio includes specialized programs for pediatric patients (Programa Santi with children's books), the MAPEC research initiative for mapping patient experiences, volunteer coordination, art exhibitions ('Del hospital al museo'), and community events like the Desafío 5k. The foundation also operates the virtual art therapy workshop and the MundoCancer.org portal as key digital service delivery mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• mundocancer.org: Online platform launched in 2019 that centralizes information about cancer, provides personalized assistance, guides for procedures, and information about different types of cancer.
• Libritos de Santi
• MAPEC

Products and services

• Contención Emocional (Emotional Containment) Free psychological and psycho-oncological support provided virtually through individual or group therapy sessions for patients, family members, and people in mourning.
• Programa de Acceso al Tratamiento Oncológico (Oncology Treatment Access Program) Personalized support program where social workers help patients navigate bureaucratic processes to obtain cancer medication and continue their prescribed treatment through WhatsApp follow-up.
• MundoCancer.org Online platform providing updated procedural guides for accessing treatment, listings of healthcare centers, social organizations, palliative care locations, cancer-specific information, and patient rights resources.
• Acompañamiento en Hospitales (Hospital Accompaniment) Volunteer-led art workshops, virtual reality sessions, and reflexology services for patients during chemotherapy treatment, currently active in 23 public hospitals across Argentina.
• Programa Santi Virtual support program for children and adolescents with cancer or with parents undergoing treatment, featuring school support, art activities, games, and emotional containment.
• Taller de Arte / Arteterapia (Art Therapy Workshop) Virtual art workshop led by an art therapy instructor providing creative expression sessions for oncology patients and survivors.
• MAPEC (Mapeo de Personas con Cáncer) Cancer patient mapping research initiative that surveys patient experiences to identify barriers in cancer diagnosis and treatment access, generating data visualization panels and academic publications.
• Voluntariado (Volunteer Program) Volunteer coordination program recruiting reflexologists, artists, cosmetologists, psychologists, and other professionals to support patients in chemotherapy rooms and at the central headquarters.
• Programa Hoy Soy Photography program where patients transform into characters they admire, featuring professional makeup, costumes, and photography sessions.

Quantifiable outcome

• 98% of patients reported that participating in activities was positive and would recommend it to others (internal survey of 100 patients in 2019)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• UICC (Union for International Cancer Control)coreStrategic or Co-development PartnerFull member of UICC, an international cancer control organization that coordinates global efforts to reduce cancer incidence and improve patient outcomes. Membership provides access to international networks and resources for cancer advocacy.
• Unidos por el CáncercoreStrategic or Co-development PartnerPart of the national coordination network of patient organizations working to improve cancer care and diagnosis in Argentina. Participates in coalition activities to advocate for equitable access to cancer treatment.
• ILACC (Iniciativa Latam para el Control del Cáncer)coreStrategic or Co-development PartnerParticipates in this Latin American cancer control initiative, collaborating with regional partners to address cancer care disparities and share best practices across the region.
• AyukaminorOthersCorporate supporter listed under 'Nos apoya' (supports us) section on the foundation's website.
• Hospitales públicos de ArgentinacoreImplementation/ SI/ Consulting PartnerPartnership with 23+ public hospitals across Argentina including Hospital de Clínicas, Hospital Posadas, Hospital Rivadavia, Hospital Garrahan, Hospital Castro Rendón, and others. The foundation provides volunteer services directly in chemotherapy rooms with hospital authorization and cooperation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Macmillan Cancer Support: UK's largest cancer charity providing clinical, emotional, financial, and informational support to people living with cancer. Comparable in mission and service breadth, but materially larger in scale, scope, and funding.
• LIVESTRONG Foundation: US-based cancer nonprofit focused on survivorship support, navigation services, and patient empowerment. Comparable in its patient-navigation and emotional-support mission, though significantly larger and broader in scope.
• American Cancer Society: Largest US cancer nonprofit offering research funding, patient services, advocacy, and information. Comparable in patient-support and information-portal focus, but operates at much greater scale and broader scope than the foundation.

Regional players

• Fundaci\u00f3n C\u00e1ncer (Chile): Chilean nonprofit focused on cancer awareness, prevention, patient support, and access to treatment in Latin America. Comparable as a regional Spanish-language cancer nonprofit serving a different country within the same regional cancer-control ecosystem.

Direct peers

• LALCEC (Liga Argentina de Lucha contra el C\u00e1ncer): Argentine national cancer league providing patient support, awareness, and access programs across Argentina. Directly comparable as a home-country peer operating in cancer patient support and advocacy in the same public-system context.
• Cancer Support Community: Global nonprofit delivering free cancer support services including counseling, support groups, and patient education across a network of community-based centers. Comparable in its free, community-delivered psychosocial support model for cancer patients and families.
• Make-A-Wish Foundation: Global nonprofit creating transformative experiences (special wishes, photo sessions, character days) for children with critical illnesses including cancer. Comparable to Fundación Donde Quiero Estar's "Programa Hoy Soy" photography program and pediatric focus.
• CancerCare: US-based nonprofit providing free professional support services including counseling, support groups, education, and financial assistance to anyone affected by cancer. Directly comparable in its free, multidimensional service model for cancer patients and families.
• Look Good Feel Better: Global nonprofit program offering beauty, wellness, and cosmetic support to people undergoing cancer treatment, including in-hospital sessions. Highly comparable to Fundación Donde Quiero Estar's blend of oncological aesthetics, reflexology, and emotional support delivered in chemotherapy rooms.
• Young Lives vs Cancer: UK charity (formerly CLIC Sargent) supporting children and young people with cancer and their families through clinical, emotional, and financial support. Comparable to Fundación Donde Quiero Estar's Programa Santi and pediatric hospital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mundocancer
• YouTubeyoutube.com/channel/UCop-Dzlypb4SOcQBnS8-6aw
• Facebookfacebook.com/fundaciondondequieroestar
• Instagraminstagram.com/dondequieroestar
• LinkedInlinkedin.com/company/donde-quiero-estar

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundación Donde Quiero Estar