Mentor Hellas

What Mentor Hellas does

Mentor Hellas (legal entity: MENTOR HELLAS IKE) is a privately held Greek wholesale and retail distributor of hardware, construction materials, electrical supplies, lighting products, and garden equipment, headquartered at the Sindos industrial area in Thessaloniki. Founded in 2015, the company operates a multi-brand distribution model, carrying products from international manufacturers including Henkel (and its Pattex, Loctite, and Metylan sub-brands), Cellfast, Ferreli, Eurolamp, Saratoga, WD-40, and MUTLUSAN, alongside its own ASPIS water filtration line. Its catalog spans more than 20 product categories, including silicones and polyurethane foams, adhesives, spray paints and markers, electrical installation components, batteries, LED and halogen lighting, personal protective equipment, paint brushes and rollers, garden tools and irrigation accessories, automotive care, pest control, and insulation products. No proprietary technology, patents, certifications, or R&D activity is disclosed.

The company's go-to-market combines a domestic e-commerce storefront (mentor-hellas.gr) with traditional direct sales and wholesale distribution, targeting three primary customer segments: B2B distributors and resellers, professional tradespeople (builders, electricians, plumbers, and maintenance professionals), and DIY consumers. Marketing is conducted through a mix of its own website, email newsletter, and social media on Facebook, Google+, and LinkedIn. Pricing is not publicly disclosed. Mentor Hellas serves only the Greek domestic market, with no identified geographic expansion outside Greece. The company is independently owned with no disclosed parent company, private equity investment, institutional ownership, or funding history.

Structurally, the business is a conventional multi-brand specialty distributor competing on portfolio breadth and one-stop sourcing convenience for construction and trade buyers, rather than on proprietary technology, data, or digital platform capabilities. There are no disclosed revenue figures, no public reporting, no identified management team beyond a single named contact (Χατζοπούλου Νικολέτα), and no known acquisitions, partnerships beyond supplier relationships, or strategic transactions. The model is a low-capex, margin-driven wholesale operation with no visible moat beyond its distribution aggregation and supplier relationships.

Name

Mentor Hellas

Legal name

MENTOR HELLAS IKE

Website

https://mentor-hellas.gr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mentor Hellas is a Greek wholesale and retail distributor of hardware, construction materials, electrical supplies, lighting, and garden equipment, distributing international brands like Henkel, Pattex, Loctite, and WD-40 alongside its own ASPIS water filter brand to B2B resellers, professional tradespeople, and DIY consumers across Greece.

Ownership category

akta.pro rank

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

Mentor Hellas is a Greek wholesale and retail distributor of hardware, construction materials, electrical installation supplies, lighting, garden equipment, adhesives, sealants, water filtration products, and personal protective equipment. The company distributes internationally recognized brands (Henkel, Pattex, Loctite, Cellfast, Ferreli, Eurolamp, Saratoga, WD-40, MUTLUSAN) to B2B resellers, professional tradespeople, and DIY consumers in Greece through its own e-commerce website and physical store in Sindos, Thessaloniki.

Product overview

Mentor Hellas is a Greek wholesale/retail distributor of hardware, construction materials, and tools, operating as a multi-brand supplier. The product portfolio is organized into 20+ product categories including water filtration systems (ASPIS brand), garden equipment (Cellfast brand), silicones and polyurethane foams, adhesives and bonding materials (distributing Henkel, Pattex, Loctite, Saratoga brands), electrical installation materials (switches, outlets, circuit breakers, LED lighting, cables), personal protective equipment, light bulbs (LED, halogen, incandescent), paints and painting accessories, automotive products, and general hardware. The company serves both retail customers and professional tradespeople through its e-commerce platform, distributing products primarily from international manufacturers including Henkel, Pattex, Loctite, Cellfast, Ferreli, Eurolamp, Saratoga, WD-40, MUTLUSAN, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• ASPIS Water Filters (ASPIS Φίλτρα Νερού) Water filtration products including faucet filters, central water supply filters, and replacement filter cartridges sold under the ASPIS brand for residential and professional water treatment applications.
• Garden Equipment (Είδη Κήπου) Distributes Cellfast garden tools, hoses, and watering accessories including connectors, quick couplers, faucet adapters, water dividers, watering guns, sprinklers, irrigation programmers, and garden knives for residential and professional garden use.
• Silicones and Polyurethane Foams (Σιλικόνες - Αφροί Πολυουρεθάνης) Sealant, adhesive, and insulating silicones and polyurethane foams including acrylic, anti-mold bathroom, polyurethane, fire-resistant, and neutral silicones, plus silicone application guns for construction and renovation professionals and DIY users.
• Adhesives (Συγκολλητικές Ουσίες) Wide range of branded adhesives including Henkel/Pattex/Loctite repair adhesives, instant adhesives, Metylan wallpaper adhesives, PVC hydraulic adhesives, wood glues, flange adhesives, 2-component adhesives, mounting adhesives, gasoline adhesives, spray adhesives, hot-melt stick adhesives, and automotive adhesives.
• Sprays and Markers (Σπρέι - Μαρκαδόροι) Paint sprays, special-purpose sprays, and industrial markers for various professional and DIY applications.
• Electrical Installation Material (Ηλεκτρολογικό Υλικό) Complete range of electrical installation products including alkaline/rechargeable/lithium batteries, switches, outlets, electrical panels, rail material, fuses, circuit breakers, leakage relays, lightning protection, power relays, time switches, indicator lights, cables, TV/telephone/network equipment, floodlights, LED lighting fixtures, strips, night lights, flashlights, fans, heaters, and timers.
• Personal Protective Equipment (Είδη Ατομικής Προστασίας) Safety equipment for tradespeople and industrial users including work shoes/rubber boots, disposable gloves, work pants, salopettes, vests, jackets/waterproofs, work gloves, masks, glasses/helmets, and winter items.
• Light Bulbs (Λαμπτήρες) Eurolamp and other branded light bulbs including LED variants (A60/A80/A95, candle C37/F37, spherical G45, MR16/MR11/GU10, G95/G110/SL/R80/R63, G4/G9, Filament, T5/T8/T9), electronic, halogen, incandescent, fluorescent, and decorative bulbs.
• Paint Brushes and Rollers (Πινέλα - Ρολά Βαφής) Professional OLYMPIAN brand paint rollers, paint brushes, and painting equipment for trade and DIY painting applications.
• WD-40 Multi-Use Product Distribution of WD-40 brand multi-use product for lubrication, protection, and displacement of moisture in maintenance and repair applications.
• Chemicals and Cleaners (Χημικά-Καθαριστικά) Chemical products and cleaning solutions for household, professional, and industrial cleaning and maintenance uses.
• Fireplace and Stove Starters and Cleaners (Προσαμμάτων-Καθαριστικά Τζακιών & Σομπών) Fireplace and stove kindling and cleaning products for residential heating appliance maintenance.
• Shutters and Exhaust Fans (Περσίδες - Εξαεριστήρες) Plastic and metal shutters, residential and commercial exhaust fans, and plastic pipes for ventilation installations.
• Tapes (Ταινίες-Χαρτοταινίες) Various types of adhesive tapes and masking tapes for construction, painting, packaging, and general use.
• Pest Control Products (Κόλλα - Φάγητο Ποντικιών-Πτηνών) Rodent and bird glue traps and poison baits for pest control in residential and commercial settings.
• Putties and Polyesters (Σιδηρόστοκοι - Πολυεστέρες) Metal putties and polyester filling compounds for automotive, metalwork, and surface repair applications.
• Insulation Products (Προϊόντα Μόνωσης) Building insulation materials and products for thermal and acoustic insulation in construction.
• Cutting Discs and Abrasives (Δίσκοι Κοπής - Λειαντικά) Cutting discs and abrasive tools for metalworking, construction, and material processing.
• Wood Care and Maintenance (Συντήρηση Ξύλου) Wood preservation and maintenance products for treating and protecting wooden surfaces and structures.
• Automotive Products (Προϊόντα Αυτοκινήτου) Automotive maintenance and care products for vehicle upkeep and repair.
• Sealants and Waterproofing (Ασφαλιστικά - Στεγανοποιητικά) Sealant and waterproofing products for construction, roofing, and moisture protection applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Regional players

• Kotsovolos: Major Greek retailer of electronics, electrical installation, and lighting products. Comparable in electrical materials, lighting (Eurolamp-style SKUs), and B2B/B2C distribution in the Greek market.
• Kärcher Greece: Greek subsidiary of Kärcher selling cleaning equipment, garden tools, and accessories to professional and consumer buyers. Comparable in garden/category-specific distribution and B2B+B2C motion in Greece.
• Elektroworld: Greek retailer of electrical installation materials, lighting, and household appliances. Overlaps with Mentor Hellas on electrical materials, batteries, and lighting categories in the Greek market.

Broad incumbents

• JYSK Greece: Greek operation of the Scandinavian home goods retailer offering tools, garden, and household supplies. Adjacent in product categories (garden/hand tools, household maintenance) and overlapping DIY customer base in Greece.

Direct peers

• Leroy Merlin Greece: Large-format DIY and home improvement retailer in Greece offering hardware, electrical materials, lighting, adhesives, garden equipment, and tools. Comparable in core product categories and dual professional/DIY customer focus, though at much greater scale.
• Praktiker Hellas: Greek subsidiary of the Praktiker DIY/home improvement chain, selling hardware, construction materials, garden equipment, electrical supplies, and tools to both professional and DIY customers. Directly comparable in product categories, customer base, and Greek-only geography.
• Bricomarché Greece: Greek branch of the European home improvement chain specializing in construction materials, hardware, garden, and DIY supplies. Comparable product breadth and customer overlap with Mentor Hellas.
• Bauhaus Greece: Greek DIY and home improvement retailer carrying tools, electrical installation materials, lighting, garden equipment, and construction supplies. Overlapping assortment and target customer base.

Emerging players

• Toolplanet: Greek e-commerce-focused retailer of tools, hardware, and construction consumables. Comparable online-first distribution model and customer base, though more narrowly focused on tools and hardware.

Others

• Skroutz: Greece's leading price comparison and marketplace platform. Functions as an enabling distribution channel where Mentor Hellas and similar distributors compete for visibility, and as a competitive threat via third-party sellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mentorhellas
• LinkedInlinkedin.com/company/mentor-hellas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentor Hellas