High Five

What High Five does

High Five, Inc. is a privately held manufacturer's representative firm based in Ashburn, Virginia, founded in 1996. The company operates as an intermediary between toy and game manufacturers and retail buyers, representing a portfolio of branded suppliers including Goliath Games (Rummikub), Schylling (Nee Doh, retro arcade games), Ravensburger (Gravitrax), Blue Orange Games (Hide 'n Squeak), Tangle (NightBall), Carrera (Mario Kart slot car racing sets), B4 Adventure, Kid Galaxy, The Puppet Company, Brainstorm Wind N Sun, and Science Wiz. High Five does not manufacture products; instead, it earns commissions by selling these manufacturers' product lines into specialty, mid-tier, and big-box retail channels across the Mid-Atlantic, Northeast, and Southeastern United States.

The company runs a territory-based field-sales model, with roughly fifteen sales representatives assigned to concentrated geographic regions (MD/VA/WV/DC, NJ/PA, NY metro, Western PA, Philadelphia, and the Southeast) so that reps can maximize road-selling time. High Five is co-led by two principals, Dana Barnes and Chris Reynolds, who share sales and management responsibilities; the broader sales team has been largely intact for most of the company's 28-year history, providing institutional knowledge of retailer preferences and category assortments.

High Five supplements its road-selling motion with a B2B ordering portal (highfive.b2baccess.com) that gives retailers 24/7 access to vendor catalogs, programs, and order placement, and a newsletter cadence managed through Constant Contact. The firm's go-to-market is fundamentally relationship-driven and field-sales-led, with commission-based revenue tied to wholesale volume placed by its retail customers. Pricing for representation services is negotiated bilaterally with manufacturers and is not publicly disclosed. The firm has no disclosed external investors, no parent company, and operates without any technology platform dependency on artificial intelligence or proprietary software beyond its B2B portal.

Name

High Five

Legal name

High Five Inc.

Website

https://www.highfiveinc.com/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

High Five is a manufacturer’s representative group that provides vendor information, catalogs, products, and services to customers.

Ownership category

akta.pro rank

Product category

Toy Sales Representation

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Building Sets & Construction Toys Retail (CRALAFAE)

Keywords

• Manufacturer representation services
• Toy industry sales agency
• B2B sales representation
• Retail sales territory coverage
• Commission sales agency

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Manufacturer's Representative Commission: High Five operates as a manufacturer's representative (sales rep group) in the toy industry, earning commissions from toy manufacturers they represent. They connect manufacturers with retailers including specialty, mid-tier, and big box stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

High Five, Inc. is a manufacturer's representative firm in the toy industry that provides outsourced sales representation services connecting toy and game manufacturers with specialty, mid-tier, and big box retail buyers across the Mid-Atlantic and Northeastern United States. The firm earns commissions from the manufacturers it represents and supplements its field sales with a B2B ordering portal and regular email newsletters.

Product overview

High Five, Inc. is a manufacturer's representative company in the toy industry, serving as an intermediary between toy and game manufacturers and retail buyers. Rather than manufacturing products, the company represents multiple branded toy and game suppliers including Goliath Games (Rummikub), Schylling (Nee Doh stress toys, retro arcade games), Ravensburger (Gravitrax marble runs), Blue Orange Games (Hide 'n Squeak), Tangle (NightBall/NightBasketball LED sports balls), Carrera (Mario Kart slot car racing sets and drones), B4 Adventure (mini golf kits), Kid Galaxy (RC vehicles), The Puppet Company, Brainstorm Wind N Sun (kites), and Science Wiz (educational puzzles). The company operates a B2B ordering platform (highfive.b2baccess.com) for retailers to browse vendor catalogs and place orders. Their portfolio spans games, puzzles, action figures, educational toys, and novelty items across multiple age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer's Sales Representation Services Outsourced sales representation services for toy and game manufacturers. High Five acts as an independent sales agency, providing territory-based field sales coverage, customer communication, and ordering support to connect represented brands (such as Goliath Games, Schylling, Ravensburger, Blue Orange Games, Carrera, Tangle, Kid Galaxy, The Puppet Company, Brainstorm Wind N Sun, Smart Games, and B4 Adventure) with specialty, mid-tier, and big box retail buyers across the Mid-Atlantic and Northeastern United States. Includes access to a 24/7 B2B ordering portal and regular product newsletters.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Brainstorm Wind N SunminorChannel Partner/ Reseller/ DistributorBrainstorm Wind N Sun is a vendor represented by High Five, known for kites and windsocks.
• Goliath GamescoreChannel Partner/ Reseller/ DistributorGoliath Games is a key vendor represented by High Five. Their flagship product Rummikub has sold over 50 million units worldwide and is described as one of the world's best-selling games.
• SchyllingcoreChannel Partner/ Reseller/ DistributorSchylling is a vendor represented by High Five, specializing in classic and nostalgic toys including Nee Doh stress balls and retro arcade games.
• Blue Orange GamescoreChannel Partner/ Reseller/ DistributorBlue Orange Games is a vendor represented by High Five, known for family games like Hide 'n Squeak.
• RavensburgercoreChannel Partner/ Reseller/ DistributorRavensburger is a vendor represented by High Five, featuring products like Gravitrax marble run systems that teach STEM concepts.
• CarreracoreChannel Partner/ Reseller/ DistributorCarrera is a vendor represented by High Five, offering slot car racing sets including Mario Kart themed products.
• TangleminorChannel Partner/ Reseller/ DistributorTangle is a vendor represented by High Five, known for creative play products like NightBall basketballs with LED technology.
• Kid GalaxyminorChannel Partner/ Reseller/ DistributorKid Galaxy is a vendor represented by High Five, specializing in radio-controlled toys and Morphibians.
• The Puppet CompanyminorChannel Partner/ Reseller/ DistributorThe Puppet Company is a vendor represented by High Five, offering soft glove puppets for children.
• Smart GamesminorChannel Partner/ Reseller/ DistributorSmart Games is a vendor represented by High Five, known for educational puzzle games like Cool Circuits Junior.
• B4 AdventureminorChannel Partner/ Reseller/ DistributorB4 Adventure is a vendor represented by High Five, offering innovative products like Cosmic Mini Golf game sets.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hasbro: One of the largest global toy and game manufacturers. While Hasbro operates its own direct sales force, it uses independent rep firms like High Five to reach smaller specialty and mid-tier retail accounts, making it a customer/ecosystem incumbent rather than a direct sales channel competitor.
• Mattel: Major global toy manufacturer (Barbie, Hot Wheels, Fisher-Price). Similar to Hasbro, Mattel maintains a direct national sales team but relies on regional rep groups for deeper specialty coverage, positioning it as a comparable incumbent in the toy ecosystem High Five serves.
• Spin Master: Global children's entertainment company producing toys, games, and digital play. Spin Master's mix of games, puzzles, and activity toys overlaps the categories High Five represents, and it operates its own rep-supported distribution network in the same US regions.
• Funko: Pop culture collectibles manufacturer with a strong retail distribution presence. While Funko is collectibles-led, it uses independent rep groups for specialty and toy channel coverage and competes for the same retail buyers High Five calls on.
• MGA Entertainment: Private global toy company (L.O.L. Surprise, Bratz, Little Tikes). MGA operates a hybrid direct/rep sales model in the US, making it a comparable incumbent whose distribution strategy intersects with High Five's coverage territory and customer base.

Emerging players

• Goliath Games: Niche games publisher whose flagship product Rummikub has sold 50+ million units worldwide. Goliath is a core vendor of High Five; it represents an emerging player whose go-to-market depends on independent reps like High Five, making it a partial business-model comparable.
• Ravensburger: German games and puzzles manufacturer with US operations. Ravensburger is one of High Five's key vendors and operates a rep-supported sales model for its Gravitrax, puzzles, and board games lines, providing a comparable go-to-market structure.
• Schylling: US-based specialty toy maker focused on nostalgic and retro products like Nee Doh and mini arcade cabinets. Schylling is represented by High Five and operates in the same specialty/big-box channels, making it a comparable emerging player in the segment.
• Blue Orange Games: Independent publisher of family board and active games such as Hide 'n Squeak. Blue Orange relies on independent rep groups including High Five for US retail coverage and is comparable in scale and product-category focus.
• PlayMonster: Mid-sized US toy and game company producing games, puzzles, and activity products. PlayMonster uses an independent rep network across the US and competes for the same specialty and big-box shelf space that High Five helps its vendors win.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Five