Hakuhodo Digital Indonesia

What Hakuhodo Digital Indonesia does

Hakuhodo Digital Indonesia (HD) is a Jakarta-based, fully integrated digital marketing agency and a subsidiary of Hakuhodo International Indonesia, which sits within the Japan-headquartered Hakuhodo Group. The firm markets itself as 'rapidly adaptive' and provides four core service lines — Integrated Marketing Strategy, KOL Management, Social Media Services, and 'Cutting-Edge Tech' — to enterprise brand clients across Indonesia. Its disclosed client roster includes Telkomsel (telecommunications), Citra / Citrus Fruits and Dapur Umami (food & beverage), Cerebrofort (consumer healthcare), and TikTok (social media platform), with Telkomsel featured prominently in case studies including the #BhayPlastik social movement and the Halo+ product launch.

The agency's distinguishing operational capability is HD Production, an in-house audio-visual production unit that executes the full production pipeline from pre-production (location scouting, pre-production meetings, talent casting) through production (photography, video, motion) to post-production (offline editing, color grading, online, final mix output). This eliminates the need to subcontract AV work to third-party production houses and lets HD pitch end-to-end campaign ownership. HD also draws on group-level intellectual property: the sei-katsu-sha consumer philosophy for holistic audience understanding and the Hakuhodo Institute of Live and Living (HILL) ASEAN research arm, which conducts consumer research across seven ASEAN markets and produced the 'Emerging Affluent' segmentation. Director-level oversight rests with Devi Attamimi, who serves as Director of Hakuhodo International Indonesia and Institute Director of HILL ASEAN.

Commercially, the firm operates as a private B2B professional services business, headquartered at Jl. Kyai Maja No.4, Kebayoran Baru, Jakarta, with a headcount in the 51-100 range. Revenue is not publicly disclosed; pricing is quote-based and tailored to client scope. GTM is sales-led, with a dedicated business development email ([email protected]), a website contact form, and direct client engagement — no resellers, self-serve channel, or productized pricing are evident in the input data. Marketing channels are organic: a content blog, LinkedIn, Instagram, and a company TikTok account. The combined picture is a parent-subsidiary regional agency that monetizes brand-client relationships through integrated campaigns, in-house production, and proprietary consumer research rather than through software, licensing, or platform revenues.

Name

Hakuhodo Digital Indonesia

Legal name

Hakuhodo Digital Indonesia

Website

https://h-digital.id

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Hakuhodo Digital Indonesia is a Jakarta-based, Hakuhodo Group subsidiary digital marketing agency serving enterprise brand clients in Indonesia with integrated marketing strategy, KOL management, social media services, and in-house HD Production audio-visual content capabilities.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Digital marketing agency
• Integrated marketing strategy
• KOL management
• Social media services
• Audio-visual production

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Hakuhodo Digital Indonesia generates revenue by providing integrated digital marketing services to brand clients, including strategy development, social media management, KOL management, and audio-visual content production (HD Production). Services span from campaign-level engagements to full digital presence management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hakuhodo Digital Indonesia is a fully integrated digital marketing agency that develops end-to-end digital campaigns and manages brand presence across digital platforms for enterprise clients. Its service mix spans integrated marketing strategy, KOL/influencer management, social media services, and technology-enabled marketing solutions, supported by an in-house HD Production team that delivers audio-visual content from pre-production through post-production without reliance on external vendors.

Product overview

Hakuhodo Digital Indonesia operates as a fully integrated digital marketing agency offering a unified suite of services. The core offerings include Integrated Marketing Strategy (comprehensive campaign development and management), KOL Management, Social Media Services, and Cutting-Edge Tech solutions. The agency also maintains HD Production, an in-house production unit that handles all audio-visual content creation from pre-production through post-production. The company serves as a one-stop digital solution combining creative, production, and strategic capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• HD Production: In-house production team that handles audio-visual content from pre-production through post-production, including photography, audio, motion, and video.
• HILL ASEAN

Products and services

• Integrated Marketing Strategy Comprehensive strategy service that develops and manages digital campaigns across touchpoints from start to finish to help brand clients reach their objectives.
• KOL Management Service coordinating Key Opinion Leader and influencer partnerships and collaborations for brand clients.
• Social Media Services Social media management and content creation services delivered across digital platforms for brand clients.
• Cutting-Edge Tech Technology-driven digital marketing solutions leveraging modern tools and platforms for brand clients.
• HD Production In-house production team offering audio-visual content creation services covering pre-production (location scouting, storyboarding, talent casting), production (photography, video, motion), and post-production (editing, audio mastering, color grading).

Quantifiable outcome

• Produced and delivered a full-scale social media video campaign for Telkomsel's Halo+ service launch within a relatively short timeline, from pre-production through final digital delivery.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Soehanna Hall, SCBD JakartaminorOthers · 1 August 2023The 9th ASEAN HILL Forum was held offline at Soehanna Hall in SCBD Jakarta, as part of Hakuhodo Inc.'s commitment to developing data-based advertising. This venue partnership enabled the presentation of HILL ASEAN consumer research findings to industry stakeholders.
• TelkomselcoreStrategic or Co-development Partner · 1 November 2022Hakuhodo Digital Indonesia partnered with telecommunications company Telkomsel on multiple campaigns. Key engagements include the #BhayPlastik social movement campaign addressing plastic waste awareness in Indonesia using digital platforms and KOL management, as well as the Halo+ service launch video campaign produced by HD Production in November 2022. The agency manages the full digital campaign lifecycle from strategy to content production for Telkomsel.
• Hakuhodo Institute of Live and Living (HILL) ASEANcoreStrategic or Co-development PartnerHakuhodo Digital Indonesia is part of Hakuhodo International Indonesia and collaborates with the HILL ASEAN research team, which conducts consumer research across 7 countries (Japan, Singapore, Malaysia, Vietnam, Thailand, Indonesia, Philippines). The HILL ASEAN team includes Hakuhodo Digital staff members (Inayati Suryani among others) and produces the 'Emerging Affluent' consumer research used to shape marketing strategies for brand clients. The research was shared at the 9th ASEAN HILL Forum at Soehanna Hall, SCBD Jakarta.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GroupM Indonesia: WPP's media investment group in Indonesia operating Mindshare, Wavemaker, and Essence — a broad incumbent providing media planning and digital activation to the same enterprise advertisers HDI serves.
• Publicis Groupe Indonesia: Indonesia operations of Publicis Groupe spanning creative, media, digital, and PR — a larger multinational incumbent that overlaps with HDI's integrated marketing service lines through multiple sub-brands.

Direct peers

• Dentsu Creative Indonesia: Dentsu's creative network in Indonesia offering integrated digital marketing, creative, and brand strategy services to enterprise clients — a direct head-to-head competitor on the same enterprise brand roster with comparable full-service positioning.
• Ogilvy Indonesia: One of the largest full-service advertising agencies in Indonesia under WPP, delivering digital marketing, social, and content production services to major Indonesian brands — directly competing for the same enterprise mandates.
• Wunderman Thompson Indonesia (VML): A digitally-led creative agency within WPP operating in Indonesia, focused on integrated marketing, content production, and customer experience — closely comparable to HDI's integrated digital agency model.
• Starcom Indonesia: Publicis Groupe's media and digital agency in Indonesia serving brand clients with digital media planning, content, and KOL/integrated marketing services — directly comparable customer base and service mix.
• Initiative Indonesia: IPG Mediabrands' full-service media and digital agency in Indonesia delivering digital marketing and content services to major enterprise clients — direct competitor for integrated marketing and social mandates.
• Isobar Indonesia: Dentsu's digital transformation and experience agency in Indonesia offering digital marketing, social commerce, and content services — closest direct competitor within the digital-first agency segment.

Regional players

• Hakuhodo Malaysia: A sister Hakuhodo Group agency in Malaysia offering similar digital marketing, KOL, and production services — operates in the same corporate family and may compete or co-bid depending on the regional client mandate.

Emerging players

• Dapur Digital / Netviet Plus (local digital agencies): Smaller Indonesia-based digital agencies specializing in social media, content, and KOL management for local brands — emerging competitors in the digital-native segment where HDI also competes for mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hakuhodo-digital
• Instagraminstagram.com/hdigital.id
• TikTokvt.tiktok.com/ZSRjTyo8U

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hakuhodo Digital Indonesia