CRMS
CRMS (Claremont Retirement Management Services) is a privately-held operator of four senior living communities across California, Colorado, and Iowa, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation, Respite, and Hospice Care under a continuum-of-care model for older adults and their families.
- Company typePrivate
- Founded1989
- HeadquartersSan Ramon, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CRMS does
Claremont Retirement Management Services (CRMS) is a privately-held operator of senior living communities headquartered in San Ramon, California. Founded in 1989 by Douglas R. Gill, who continues to serve as President, the company operates four physical communities across three U.S. states: Peninsula Reflections (Colma, CA — memory care focus), Golden Pond Retirement Community (Sacramento, CA), Inglenook at Brighton (Brighton, CO), and Ramsey Village Continuing Care Retirement Community (Des Moines, IA — includes a 54-bed licensed skilled nursing Health Center). CRMS delivers the full spectrum of senior care services at these locations: Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation Care, Respite Care, and Hospice Care, structured around a "continuum of care" model that allows residents to transition between care levels without changing communities.
Operationally, the company runs a care-and-hospitality service business rather than a technology platform. Its core technology stack comprises partner-provided tools — Roobrik-powered online care-needs assessments embedded in community websites (helping families self-qualify and route to the appropriate care level) and iN2L (It's Never 2 Late) touch-screen systems deployed at multiple communities for resident engagement, particularly in memory care programs such as Ramsey Village's Courtyard and Bridges. Marketing infrastructure relies on G5 Search Marketing for website hosting, Google Analytics for traffic analysis, and Google AdWords/Display Network for remarketing and demographic-targeted digital advertising. There is no proprietary AI/ML, no native mobile application, no public API, and no patents or trademarks disclosed in source materials.
CRMS generates revenue primarily through recurring monthly resident fees for housing, meals, care services, and amenities, with pricing varying by care level, apartment type, and community location (California pricing tends to exceed Colorado/Iowa). The go-to-market motion is direct-to-consumer: prospective residents and families research via the corporate website (crmscommunities.com) and individual community microsites, complete Roobrik assessments, contact the company by phone or inquiry form, and schedule in-person tours before move-in. Family caregivers function as a secondary decision-maker customer segment. The company does not publicly disclose pricing, has no external investors, operates as a family/private business with 101–250 employees, and shows no record of funding rounds, M&A, or geographic expansion beyond its existing four-community footprint.
CRMS firmographics
Firmographics- Name
- CRMS
- Legal name
- Claremont Retirement Management Services
- Website
- https://crmscommunities.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CRMS (Claremont Retirement Management Services) is a privately-held operator of four senior living communities across California, Colorado, and Iowa, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation, Respite, and Hospice Care under a continuum-of-care model for older adults and their families.
- Ownership category
- akta.pro rank
CRMS industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Multi-Campus / Regional CCRC Networks (HLADAEAF)
- akta.pro secondary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where CRMS is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CRMS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Senior Living Residential Services: CRMS generates revenue through recurring monthly fees for senior living accommodations and care services across multiple levels of care including Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Respite Care. Residents pay for housing, meals, amenities, and varying levels of care support based on their needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pricing determined through personalized assessment based on care level and accommodation type |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CRMS product offering
Product offeringCore offering
CRMS operates four senior living communities that deliver a continuum of care spanning Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation Care, Respite Care, and Hospice Care. Residents pay recurring monthly fees for housing, meals, amenities, and care services tailored to individual needs, with tours and assessments serving as the entry point. The company also deploys engagement technology and online care-needs assessment tools to support residents and prospective families.
Product overview
Claremont Retirement Management Services (CRMS) operates a network of four senior living communities across California, Colorado, and Iowa: Peninsula Reflections (Colma, CA specializing in Memory Care), Golden Pond Retirement Community (Sacramento, CA), Inglenook at Brighton (Brighton, CO), and Ramsey Village Continuing Care Retirement Community (Des Moines, IA). The company provides a continuum of care at each location, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation Care, Respite Care, and Hospice Care services. CRMS combines warm senior living with modern care approaches, using technology platforms like iN2L touch screen systems and Roobrik assessment tools to enhance resident experiences and support families in care decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Peninsula Reflections A Memory Care-focused senior living community in Colma, California, offering Assisted Living, Memory Care, Respite Care, and Hospice Care services in a warm, supportive environment for seniors.
- Golden Pond Retirement Community A family-owned senior living community in Sacramento, California, offering Independent Living, Assisted Living, Memory Care, Hospice Care, and Respite Care with amenities including a pub, bistro, dog park, theater, and putting green.
- Inglenook at Brighton Retirement Community A senior living community in Brighton, Colorado, offering Independent Living, Assisted Living, Memory Care, Rehabilitation Care, Respite Care, and Hospice Care on a 5-acre property with courtyards and koi ponds.
- Ramsey Village Continuing Care Retirement Community A continuing care retirement community in Des Moines, Iowa, offering Independent Living, Residential Care, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation Care, and Respite Care, including a 54-bed licensed Health Care Center.
- Independent Living Maintenance-free, luxury apartment-style living for active seniors who need little or no daily assistance, including housekeeping, cooking, transportation, and social activities.
- Assisted Living Personalized care for residents needing assistance with daily activities while maintaining independence, vitality, and sense of purpose, with 24-hour support available.
- Memory Care Specialized person-centered care for residents with dementia and Alzheimer's disease, featuring innovative programming, highly trained caregivers, and safe, nurturing environments.
- Skilled Nursing / Health Center Licensed nursing facilities offering 24-hour medical care, with therapeutic services including skilled nursing, physical therapy, occupational therapy, speech therapy, and long-term health care.
- Rehabilitation Care Short-term care focused on recovery and rehabilitation following illness, injury, or hospitalization, with comprehensive treatment plans to regain skills and mobility.
- Respite Care Short-term stays in fully furnished rooms providing appropriate care and supervision, available from one week to 30 days or longer, ideal for caregiver breaks or post-surgery recovery.
- Hospice Care Palliative care services providing comfort and dignity in a soothing, homelike environment, delivered by compassionate professionals for residents requiring end-of-life support.
Companies that use CRMS
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
CRMS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
CRMS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RoobrikcoreRoobrik provides online care needs assessment tools integrated into CRMS community websites. The partnership helps families evaluate care requirements through a simple four-minute assessment, matching individual needs with appropriate living options and care levels across CRMS communities.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
CRMS competitors and assessment
Company assessmentRegional players
- A.G. Rhodes: Non-profit operator of continuing care retirement communities primarily in the southeastern U.S. Comparable in CCRC structure and continuum-of-care model, though operating in a different geography from CRMS.
Direct peers
- Atria Senior Living: Major national senior living operator offering independent living, assisted living, and memory care across the U.S. Overlaps with CRMS in California and Colorado markets and competes for the same resident demographics and family decision-makers.
- Sunrise Senior Living: National senior living provider with a strong assisted living and memory care focus, known for higher-end service delivery. Competes with CRMS for the same continuum-of-care positioning and premium assisted living customer base.
- Five Star Senior Living: National senior living and rehabilitation services operator with communities offering independent living, assisted living, memory care, and skilled nursing. Closely comparable service mix to CRMS, including rehabilitation and skilled nursing capabilities.
- Belmont Village Senior Living: Multi-state senior living operator with a strong memory care and assisted living focus. Competitor in California and Colorado markets and similar in scale and operating philosophy to CRMS.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities spanning independent living, assisted living, memory care, and skilled nursing. Directly comparable in service mix and resident segments to CRMS, though at vastly greater scale.
- Enlivant: Senior living operator focused on assisted living and memory care across the U.S. Comparable service mix and resident profile to CRMS, with a similar private-operator feel despite larger scale.
- Silverado Senior Living: Senior living provider specializing in memory care and hospice services. Closely comparable to CRMS's Peninsula Reflections and memory care programs at Ramsey Village, with a similar emphasis on person-centered dementia care.
- Erickson Senior Living: Operator of large-scale continuing care retirement communities (CCRCs) with a multi-campus model very similar in structure to CRMS's Ramsey Village. Directly comparable in CCRC strategy, although significantly larger per community.
Broad incumbents
- Life Care Services (LCS): One of the largest CCRC management companies in the U.S., providing management, consulting, and development services similar to CRMS's original mission. Comparable as a broader incumbent in the CCRC management space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CRMS social profiles
Digital presenceCRMS compliance and trust
Trust signalCompliance1 record
CRMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRMS leadership team
Management profileNumber of profiles
Profiles1 record
CRMS subsidiaries and ownership
Company hierarchySubsidiaries4 records
CRMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRMS
What does CRMS do?
CRMS operates four senior living communities that deliver a continuum of care spanning Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation Care, Respite Care, and Hospice Care. Residents pay recurring monthly fees for housing, meals, amenities, and care services tailored to individual needs, with tours and assessments serving as the entry point. The company also deploys engagement technology and online care-needs assessment tools to support residents and prospective families.
Is CRMS a public or private company?
CRMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRMS founded?
CRMS was founded in 1989. It employs 101 to 250 people.
Where is CRMS based?
CRMS is headquartered in San Ramon, United States, in the North America region.
How does CRMS make money?
One revenue line is on record: senior Living Residential Services.
Who are CRMS's main competitors?
A.G. Rhodes is listed as a regional player. Direct peers are Atria Senior Living, Sunrise Senior Living, Five Star Senior Living, Belmont Village Senior Living, Brookdale Senior Living, Enlivant, Silverado Senior Living and Erickson Senior Living. Life Care Services (LCS) is listed as a broad incumbent.
Does CRMS have an API?
No public API is recorded for CRMS.
What industry is CRMS in?
CRMS's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAF, Multi-Campus / Regional CCRC Networks, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 623311 and its SIC code is 8050.