Kredd
Kredd is a Norwegian fintech that is winding down its peer-to-peer crowdfunding platform and pivoting toward integrated finance, focusing on payment services and agent relationships for Norwegian consumers under a soon-to-launch new brand.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Kredd firmographics
Firmographics- Name
- Kredd
- Website
- https://kredd.it
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kredd is a Norwegian fintech that is winding down its peer-to-peer crowdfunding platform and pivoting toward integrated finance, focusing on payment services and agent relationships for Norwegian consumers under a soon-to-launch new brand.
- Ownership category
- akta.pro rank
Kredd industry classification
Industry- Product category
- Peer-to-peer lending and payment services
- SIC
- Loan Brokers (6163)
- akta.pro industry
- P2P Secured / Collateralized Lending (General)P2P Debt Consolidation & RefinancingP2P Loan Servicing & Collections (Marketplace-Specific)
Keywords
Where Kredd is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Kredd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Kredd product offering
Product offeringCore offering
Kredd operates a Norwegian fintech platform that has historically offered peer-to-peer crowdfunding loans (folkefinansiering), loan refinancing and bill deferral for private individuals, alongside payment services (betalingstjenester) and agent-based financial transaction services (agentforhold). The company is discontinuing its crowdfunding operations due to Norwegian regulatory challenges and pivoting to focus on payment services and agent relationships delivered through an integrated finance model under a new company name.
Differentiator
Problem solved
Functional benefit
Products and services
- Folkefinansiering (Crowdfunding) lending Peer-to-peer lending service that connected private lenders with private borrowers in Norway; being discontinued and the existing crowdfunding website is being shut down due to regulatory challenges with P2P lending to private individuals in Norway.
- Loan refinancing and bill deferral Services allowing Norwegian consumers to refinance existing loans or postpone/defer bill payments, offered through the Kredd platform as part of its personal finance offering.
- Betalingstjenester (Payment Services) Payment processing services for financial transactions that Kredd will continue to develop as part of its post-pivot focus on integrated finance under a new company name.
- Agentforhold (Agent Relationships) Agent partnership services facilitating financial transactions for clients, representing the continuing business focus alongside payment services in Kredd's integrated finance pivot.
Companies that use Kredd
Customer profileSegments1 record
Ideal customer profiles1 record
Kredd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kredd competitors and assessment
Company assessmentDirect peers
- October: European (France-headquartered) P2P lending platform focused on SME and business lending. Comparable marketplace-lending model with European regulatory footprint similar to Kredd's Nordic context.
- Zopa: One of the original P2P consumer lending platforms in the UK, operating a marketplace model that matches lenders with consumer borrowers — the same core mechanic Kredd deployed in Norway.
- Funding Circle: UK-headquartered P2P/marketplace lending platform connecting investors with SME borrowers. Directly comparable to Kredd's historical P2P lending marketplace model, though focused on SMEs rather than private individuals.
Broad incumbents
- Vipps: Dominant Norwegian consumer payment service. Directly relevant as the incumbent Kredd will compete against in the pivot to betalingstjenester, and as the benchmark for Norwegian payment-services scale.
- LendingClub: Largest US P2P consumer lending marketplace, now a broad digital banking platform. Relevant as the scaled reference point for the marketplace lending model Kredd operated, and for the pivot into adjacent financial services.
- Bank Norwegian: Norwegian consumer-facing bank offering loans, refinancing, and payment products. Comparable in customer segment (Norwegian consumers seeking loans and refinancing) and in the integrated consumer-finance proposition Kredd is pivoting toward.
Regional players
- Savelend: Nordic (Sweden-based) P2P lending marketplace focused on consumer credit. Operates a similar marketplace-broker model in the same Nordic regulatory neighborhood as Kredd.
- Kameo: Sweden-based P2P lending platform offering marketplace lending to consumers and SMEs. Closest geographic and model peer to Kredd in the Nordic region, providing a useful reference for Nordic P2P unit economics and regulation.
- Fellow Finance: Finland-headquartered P2P lending and crowdfunding platform operating across the Nordics. Comparable marketplace structure and Nordic regulatory exposure to Kredd's legacy business.
- Auka: Norwegian fintech offering embedded financial services and payment infrastructure. Closely comparable to the 'integrated finance' / payment-services direction Kredd has announced as its new focus.
Market position
Customer concentration
Kredd social profiles
Digital presenceKredd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kredd leadership team
Management profileNumber of profiles
Profiles1 record
Kredd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kredd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kredd
What does Kredd do?
Kredd operates a Norwegian fintech platform that has historically offered peer-to-peer crowdfunding loans (folkefinansiering), loan refinancing and bill deferral for private individuals, alongside payment services (betalingstjenester) and agent-based financial transaction services (agentforhold). The company is discontinuing its crowdfunding operations due to Norwegian regulatory challenges and pivoting to focus on payment services and agent relationships delivered through an integrated finance model under a new company name.
Is Kredd a public or private company?
Kredd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kredd founded?
Kredd was founded in 2016. It employs 1 to 10 people.
Where is Kredd based?
Kredd is headquartered in Oslo, Norway, in the Europe region.
Who are Kredd's main competitors?
Direct peers on record are October, Zopa and Funding Circle. Broad incumbents are Vipps, LendingClub and Bank Norwegian. Regional players are Savelend, Kameo, Fellow Finance and Auka.
Does Kredd have an API?
No public API is recorded for Kredd.
What industry is Kredd in?
Kredd's product category is Peer-to-peer lending and payment services. Its primary akta.pro industry code is FSAKAHAJ, P2P Secured / Collateralized Lending (General), with a secondary code of FSAKAHAB, P2P Debt Consolidation & Refinancing. Its SIC code is 6163.