Dealer Site Builder
Dealer Site Builder provides web design, web development, SEO, digital marketing, and online customer services for office product dealers.
- Company typePrivate
- Founded1998
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dealer Site Builder does
Dealer Site Builder is a privately held, founder-owned web services company founded in 1998 by David Zandri, a former office products dealer. The company is headquartered in Overland Park, Kansas, and exclusively serves office equipment and technology dealers (copiers, printers, multifunction devices, scanners, and adjacent office products such as furniture, water systems, and VOIP) in the United States and Canada. It provides managed websites, product catalogs, customer service forms, SEO tools, SSL certificate management, direct mail services, and machine ID labels to what it describes as hundreds of dealer clients.
The company's core product is a WordPress-based managed website platform with a proprietary content management system tailored to the office products dealer vertical. The platform's key technical differentiator is its product catalog system, which contains pre-built content for 40+ manufacturers (including Sharp, Kyocera, Canon, HP, Lexmark, Toshiba, Xerox, Ricoh, and Konica Minolta) and is automatically updated as manufacturers launch or retire equipment. Each product and brochure receives a unique Google-indexed URL, preventing dealer websites from redirecting visitors to manufacturer dealer locators where competitors appear. Customer service forms (meter reads, service requests, supply orders, quote requests, surveys) route to dealer-specified email addresses 24/7. A sub-brand, UseBOSS.com, provides a Kyocera-specific website template with 85+ pre-loaded pages of manufacturer content.
The business model is a subscription-based annual recurring revenue model, with a full website package priced at $2,400/year and a product catalogs add-on at $1,500/year. Add-on revenue streams include direct mail marketing services and machine ID label design/printing. Go-to-market is direct sales-led combined with event-driven marketing: the company sponsors industry conferences (Platinum Sponsor at Itex Show), maintains MDF co-marketing partnerships with manufacturers like Kyocera, holds BTA Vendor Member and IBPI Preferred Vendor status, and offers free website assessments and screen-share demonstrations. There are no disclosed funding rounds, no institutional investors, and the company has remained continuously founder-operated for 28+ years, gaining a notable market share boost in 2021 when competitor Structured Web exited the dealer catalog business.
Dealer Site Builder firmographics
Firmographics- Name
- Dealer Site Builder
- Legal name
- Dealer Site Builder
- Website
- https://www.dealersitebuilder.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dealer Site Builder provides web design, web development, SEO, digital marketing, and online customer services for office product dealers.
- Ownership category
- akta.pro rank
Where Dealer Site Builder is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dealer Site Builder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Website Subscription Services: Annual subscription model for website hosting, management, and support services. Pricing varies by package: product catalogs add-on at $1,500/year, full website at $2,400/year.
- Product Catalog Management: Managed product catalog service with automatic updates throughout the year. Includes 40+ product lines with brochures, videos, and product information customized to match dealer branding.
- Direct Mail Marketing Services: Design-to-print-to-mail direct marketing services including 'SUMO' oversized postcards with turn-key campaign management.
- Machine ID Labels: Design and setup service for equipment identification labels. $50 design/setup fee plus printing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Product Catalogs Add-on |
| Subscription | Annual | Full Website Package |
| Unit Pricing | Pay-as-you-go | Machine ID Labels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dealer Site Builder product offering
Product offeringCore offering
Dealer Site Builder provides custom website design, hosting, maintenance, and management services exclusively for office product dealers. Its offering centers on a managed WordPress-based website platform bundled with automatically updated product catalogs from 40+ manufacturers, customer service forms, SSL/security management, and optional direct mail marketing. The full website package is sold as an annual subscription at $2,400/year, with a product catalogs add-on at $1,500/year.
Product overview
Dealer Site Builder offers a unified managed website platform designed exclusively for office product dealers, combining website hosting, design, product catalogs, customer service tools, and digital marketing services. The core Managed Website Program provides custom-designed websites with responsive design, SSL security, and ongoing maintenance, supplemented by Product Catalogs that are automatically updated and integrated directly into dealer websites rather than linking externally. Additional add-on services include homepage design customization, customer service forms (quote requests, meter reads, service calls), Google Analytics, SEO tools, SSL certificate management, and direct mail marketing services. A sub-brand called BOSS (useBOSS.com) targets Kyocera dealers with a pre-configured website template featuring manufacturer-specific content. The company was founded in 1998 and serves dealers throughout the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- UseBOSS.com: A website platform example showcasing Kyocera content for dealers, featuring product catalogs and dealer-focused content.
Quantifiable outcome
- Websites live in days not weeks
- +1 more outcomes
Companies that use Dealer Site Builder
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Dealer Site Builder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dealer Site Builder partnerships and signals
Strategic signalPartnerships
41 partnerships are on record, tiered standard and core.
- EpsonstandardTechnology partner with large format printer catalog content.
- QuadientstandardTechnology partner for mailing solutions product catalogs.
- Konica MinoltacoreTechnology partner with product catalog integration for dealer websites.
- BrotherstandardTechnology partner with scanner and printer catalog content.
- Kodak AlarisstandardTechnology partner with scanner product catalog content.
- SharpcoreMajor technology partner with full product catalog integration. DealerSiteBuilder provides websites for Sharp dealers with customized product sections, color brochures, videos, and case studies.
- KyoceracoreActive MDF (Market Development Funds) partnership program. Dealers can use DSB services with Kyocera MDF approval. Special promotional pricing and dedicated support for Kyocera pure dealers and multi-brand dealers.
- CanoncoreTechnology partner with product catalog content including full multifunction products and large format solutions.
- HPcoreTechnology partner providing product catalog content for HP copiers, printers, and large format solutions.
- LexmarkcoreTechnology partner with BSD (Business Solutions Dealer) line catalog integration.
- XeroxcoreLong-standing technology partner. DSB founder David Zandri was invited to showcase the platform at Xerox National Conference in New Orleans in January 2000.
- ToshibacoreFormer Co-op Preferred Vendor for approximately 10 years until Toshiba discontinued co-op program. Continues to support Toshiba dealers across US and Canada.
- RicohcoreTechnology partner with full product catalog content including scanners and multifunction products.
- BTA (Business Technology Association)coreBTA Vendor Member providing credibility and access to dealer network through organized channel.
- IBPI (Independent Business Technology Partnership)coreIBPI Preferred Vendor Partner. Announced December 2020 as industry partner for office products dealers transitioning from Structured Web.
- KIPstandardTechnology partner for large format product catalogs.
- PaperCutstandardTechnology partner with print management software catalog content.
- FujitsustandardTechnology partner for scanner product catalogs.
- LaserfichestandardTechnology partner with document management software catalog content.
- Pitney BowesstandardTechnology partner for mailing solutions product catalogs.
- DuplostandardTechnology partner with finishing equipment catalog content.
- RolandstandardTechnology partner with wide format printer catalog content.
- Standard HorizonstandardTechnology partner with finishing equipment catalog content.
- MutohstandardTechnology partner with large format printer catalog content.
- DahlestandardTechnology partner with document shredder catalog content.
- KobrastandardTechnology partner with document shredder catalog content.
- MBM CorporationstandardTechnology partner with finishing equipment catalog content.
- RenastandardTechnology partner for mailing solutions product catalogs.
- FP Mailing SolutionsstandardTechnology partner for mailing solutions product catalogs.
- FormaxstandardTechnology partner with mailing and finishing equipment catalog content.
- IntimusstandardTechnology partner with document shredder catalog content.
- XantestandardTechnology partner with printing equipment catalog content.
- RisostandardTechnology partner with risograph equipment catalog content.
- ZebrastandardTechnology partner with labeling and barcode equipment catalog content.
- Clear TouchstandardTechnology partner with interactive display catalog content.
- YealinkstandardTechnology partner with business phone/VOIP catalog content.
- ZultysstandardTechnology partner with business phone/VOIP catalog content.
- WellsysstandardTechnology partner with water systems product catalog content.
- Pure Water TechnologystandardTechnology partner with water purification product catalog content.
- COE Office FurniturestandardTechnology partner with office furniture catalog content.
- HON Office FurniturestandardTechnology partner with office furniture catalog content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dealer Site Builder competitors and assessment
Company assessmentDirect peers
- Dealer Spike: Dealer Spike builds websites and digital marketing solutions specifically for dealerships across multiple verticals. Most directly comparable peer because it serves the same dealer website niche with subscription-based managed website services and OEM integrations.
Broad incumbents
- DealerOn: DealerOn is an established provider of digital marketing and website platforms for automotive dealerships. While primarily serving auto dealers, its managed website, SEO, and product catalog model is structurally analogous to DSB's offering for office product dealers.
- Web.com: Web.com is a large incumbent providing website building, hosting, and digital marketing services to small and mid-sized businesses. Comparable as a generalist alternative for SMBs needing an online presence, though lacking DSB's vertical depth.
- Wix: Wix is a leading generalist website builder used by millions of SMBs. Comparable as an alternative website-building platform for office product dealers who do not require deep vertical content, though it lacks DSB's pre-built OEM catalog integrations.
- Squarespace: Squarespace is a major website builder targeting small businesses and creatives. Comparable as a generalist website alternative, though its positioning toward design-forward SMBs makes it a partial substitute rather than a direct competitor to DSB's dealer-focused offering.
- GoDaddy: GoDaddy provides website building, hosting, and digital marketing tools primarily targeting micro and small businesses. Comparable as an alternative platform with bundled hosting and marketing services, though without DSB's industry-specific content depth.
- Thryv: Thryv is an SMB software platform offering websites, marketing automation, CRM, and business management tools. Comparable as a broad SMB digital platform serving similar small-business buyer profiles, though covering a wider scope than DSB's dealer-focused offering.
Others
- Vendorcom (formerly Structured Web): Structured Web was DSB's most direct competitor for office product dealer websites and product catalogs before discontinuing services in 2021. Included as a historical peer reference since DSB explicitly positioned itself as the successor for displaced Structured Web dealers.
- BTA (Business Technology Association): BTA is an industry association serving office equipment dealers and technology providers. Comparable as an ecosystem participant — DSB is a BTA Vendor Member — that influences dealer purchasing decisions and channel credibility.
Emerging players
- Vendasta: Vendasta provides a white-label SaaS platform for agencies serving SMBs with websites, marketing, and CRM tools. Comparable as an emerging platform alternative for delivering managed digital services to small businesses, including dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dealer Site Builder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealer Site Builder leadership team
Management profileNumber of profiles
Profiles4 records
Dealer Site Builder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealer Site Builder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealer Site Builder
What does Dealer Site Builder do?
Dealer Site Builder provides custom website design, hosting, maintenance, and management services exclusively for office product dealers. Its offering centers on a managed WordPress-based website platform bundled with automatically updated product catalogs from 40+ manufacturers, customer service forms, SSL/security management, and optional direct mail marketing. The full website package is sold as an annual subscription at $2,400/year, with a product catalogs add-on at $1,500/year.
Is Dealer Site Builder a public or private company?
Dealer Site Builder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dealer Site Builder founded?
Dealer Site Builder was founded in 1998. It employs 11 to 50 people.
Where is Dealer Site Builder based?
Dealer Site Builder is headquartered in Overland Park, United States, in the North America region.
How does Dealer Site Builder make money?
Four revenue lines are on record. Website Subscription Services are the primary driver. The others are product Catalog Management, direct Mail Marketing Services and machine ID Labels.
Who are Dealer Site Builder's main competitors?
Dealer Spike is listed as a direct peer. Broad incumbents are DealerOn, Web.com, Wix, Squarespace, GoDaddy and Thryv. Others are Vendorcom (formerly Structured Web) and BTA (Business Technology Association). Vendasta is listed as an emerging player.
Does Dealer Site Builder have an API?
No public API is recorded for Dealer Site Builder.