Lutine Assurance Services

What Lutine Assurance Services does

Lutine Assurance Services is a UK-based Managing General Agent (MGA) operating under URIS Group Limited, authorised and regulated by the Financial Conduct Authority (FCA Register Number: 307332) and holding Coverholder status at Lloyd's. The company intermediates between insurance brokers and specialist underwriters, distributing group life insurance and related protection products to small and medium-sized enterprises across the United Kingdom, with particular focus on the Construction, Leisure, Agriculture, and Marine sectors. Its product portfolio comprises three core covers — Group Life Insurance (death-in-service lump sum benefits), Shareholder/Partnership Protection (enabling surviving owners to purchase a deceased partner's interest), and Group Key Person Protection (compensating businesses for the loss of integral employees such as owners, founders, and senior management) — augmented by a bundled Employee Assistance Programme offering 24/7 telephone counselling, BACP-accredited face-to-face counselling, and online self-help resources.

Lutine's revenue model is built on recurring group life insurance premiums with broker commissions of up to 30% available to distributing intermediaries. Scheme features include quotes based on multiples of salary (e.g., 2x, 4x) or fixed benefit structures (£100,000 or £25,000 flat benefit), a £500,000 minimum free cover limit per member before medical underwriting is required, and scheme sizes ranging from a 3-life minimum to no maximum, with policy cease age up to 75 years. Payments are accepted on annual or monthly cycles.

Distribution is exclusively through the UK insurance broker channel, with Lutine providing intermediaries with support for client identification, bespoke product development, and claims and risk management services. The company's stated scale metrics include over 30 years of operation and 5,000+ families protected. Headcount is in the 11-50 employee range and the registered office is located in Doncaster, South Yorkshire. No revenue, funding history, M&A activity, leadership changes, or AI/technology investments are disclosed in the available materials.

Name

Lutine Assurance Services

Legal name

URIS Group Limited

Website

https://lutine.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lutine Assurance Services is a UK Managing General Agent under URIS Group Limited, intermediating group life insurance and related protection products (Shareholder Protection, Key Person cover) to SMEs via insurance brokers, with FCA authorisation and Lloyd's Coverholder status.

Ownership category

akta.pro rank

Product category

Group Life Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Group life insurance
• Managing general agent
• Business protection insurance
• Key person cover
• Shareholder protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Life Insurance Premiums: Annual or monthly premium payments collected from employers for Group Life Assurance coverage. Benefits available on multiple of salary (e.g., 2x, 4x salary) or fixed benefit basis (e.g., £100,000, £25,000 flat benefit).
2. Broker Commission: Broker commission available up to 30% on group life insurance policies distributed through broker channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lutine Assurance Services is a Managing General Agent (MGA) that provides group life insurance and business protection products to UK SMEs, acting as an intermediary between insurance brokers and specialist underwriters at Lloyd's. The company sells Group Life Insurance (Death in Service cover), Shareholder/Partnership Protection, and Key Person Cover, bundled with an Employee Assistance Programme offering counselling and support services.

Product overview

Lutine Assurance Services operates as a Managing General Agent (MGA) within URIS Group Limited, offering a portfolio of group life insurance and protection products to SMEs across the UK. The core offering consists of three distinct insurance products: Group Life Insurance (providing lump sum death-in-service benefits to employees), Shareholder/Partnership Protection (enabling surviving business owners to purchase a deceased partner's share), and Group Key Person Protection (compensating businesses for the loss of integral employees). An Employee Assistance Programme is bundled as an added benefit with Group Life Insurance, providing employees with telephone counselling, face-to-face counselling, and online support resources. The company acts as an intermediary between brokers and specialist underwriters with A-rated capacity, serving the niche life insurance market across specialist sectors including Construction, Leisure, Agriculture, and Marine.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• URIS Group LimitedcoreStrategic or Co-development PartnerLutine Assurance Services is a trading name and part of URIS Group Limited. URIS Group Limited is the parent company providing authority and operational framework for Lutine's MGA activities. The parent company holds FCA authorization (Register Number: 307332) and is registered in England and Wales (Company Number: 02461657).
• Lloyd'scoreStrategic or Co-development PartnerLutine operates as a Coverholder at Lloyd's, accessing Lloyd's A-rated underwriting capacity. Lloyd's provides the financial strength and rated capacity that supports Lutine's ability to underwrite group life insurance products. Lloyd's policyholders may refer complaints to Lloyd's complaints team if unhappy with Lutine's response.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MetLife UK: Global insurer with significant UK group life and employee benefits operations. Comparable as a broad incumbent serving the same UK SME broker market with overlapping group life and key person protection products.
• AIG Life UK: UK life insurance provider offering group life and individual protection through adviser networks. Comparable broad incumbent competing in the broker-distributed UK group protection market.
• Scottish Widows Group Protection: UK life and pensions provider with group protection offerings distributed through advisers. Comparable broad incumbent with overlapping group life and death-in-service products targeting UK SME employers.
• Canada Life UK: UK life and protection provider offering group life schemes via intermediary channels to UK businesses. Comparable broad incumbent in the same broker-distributed UK group life market.
• Legal & General Group Protection: One of the UK's largest group life and group income protection providers with extensive broker reach. Comparable as the dominant incumbent in the same UK group protection market Lutine serves, though Legal & General operates across all SME segments rather than niche specialist sectors.
• Aviva Group Protection: Major UK insurer offering group life, group income protection, and critical illness to SMEs via broker channels. Comparable as a broad incumbent competitor across Lutine's entire product set, with greater scale and broker integration capabilities.
• Zurich UK Group Protection: UK arm of Zurich Insurance offering group life and group risk products through broker networks to SME employers. Comparable broad incumbent competing for the same broker-placed SME group protection business.

Direct peers

• Protectline: UK protection specialist operating as a brokerage/MGA distributing life insurance, group protection, and related products via intermediary channels to SMEs. Closely comparable direct peer given similar broker-intermediation model and protection-focused product portfolio.
• Unum UK: UK specialist provider of group life, group income protection, and group critical illness distributed via brokers to SMEs. Most directly comparable peer given similar product focus, broker intermediation model, and SME target market.

Emerging players

• Guardian Assurance Group Protection: UK group protection provider offering group life and related employee benefits to SMEs via brokers. Comparable as a specialist protection provider with similar target market and broker distribution, though smaller in scale than the broad incumbents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LutineAssurance
• LinkedInlinkedin.com/company/lutine-assurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutine Assurance Services