Iowa Automobile Dealers Association

What Iowa Automobile Dealers Association does

The Iowa Automobile Dealers Association (IADA) is a non-profit, voluntary membership trade association founded in 1919 and headquartered in West Des Moines, Iowa. It represents 300+ new and existing automobile dealerships operating in the state of Iowa, which collectively employ approximately 12,778 Iowans across an average of 49 employees per dealership (2025 figures). IADA's core offering is a bundled membership service spanning state-level government relations and legislative advocacy, a Legal Library and Legal Defense Fund, regulatory and compliance resources (including the 2026 Iowa Titling & Registration Handbook), training webinars, the Iowa Auto Dealer Magazine, IADA Newsletter, and member directories.

IADA generates revenue through recurring membership dues from dealerships plus product sales via its wholly-owned subsidiary, IADA Services Inc. (store.iada.com), an e-commerce storefront selling low-unit-price dealership supplies such as windshield numbers, model year stickers, slogans, hang tags, dispatch numbers, license plate hardware, and under-hood signs at unit prices ranging from roughly $2 to $100. The association also operates the Iowa Automobile Dealers Foundation for Education, awarding more than $20,000 in annual scholarships to support automotive education in Iowa. The underlying technology is a standard content/WordPress website plus a transactional e-commerce platform — there are no proprietary AI, data, or platform technology assets.

Go-to-market is direct-to-dealer within Iowa, supported by a website, social media presence (Facebook, Twitter/X), email newsletters, the magazine, and webinars. IADA's strategic posture is currently defensive on the regulatory front, exemplified by its February 2026 opposition to Senate Study Bill 3067, which would permit direct-to-consumer EV sales by Tesla, Rivian, and Lucid in Iowa.

Name

Iowa Automobile Dealers Association

Legal name

Iowa Automobile Dealers Association

Website

https://iada.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

The Iowa Automobile Dealers Association is a 1919-founded, non-profit trade association serving 300+ Iowa automobile dealerships through membership dues, government relations advocacy, legal/compliance resources, training, and an affiliated e-commerce storefront (IADA Services Inc.) for dealership supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Dues: The association generates revenue through membership dues from 300+ Iowa automobile dealerships. Membership provides access to resources, legal guidance, training, and the association's store.
2. Promotional Products and Supplies: IADA Services Inc. operates an e-commerce store selling dealership supplies including windshield numbers, slogans, model year stickers, hang tags, license plate hardware, and other automotive marketing materials. This is a product sales revenue stream targeting member dealerships.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

The Iowa Automobile Dealers Association is a non-profit trade association founded in 1919 that represents 300+ automobile dealerships across Iowa. It provides member services including government relations advocacy, legal resources, training webinars, and a Legal Defense Fund. Through its wholly-owned subsidiary IADA Services Inc., it operates an e-commerce store (store.iada.com) selling dealership supplies such as windshield numbers, model year stickers, license plate hardware, hang tags, and promotional materials.

Product overview

The Iowa Automobile Dealers Association (IADA) operates primarily as an industry trade association serving Iowa's automobile dealership network of 300+ members contributing to the state's economic vitality. IADA provides member resources including advocacy, a Legal Library, the Government Relations program, the Legal Defense Fund, a 2026 Iowa Titling & Registration Handbook, the IADA Newsletter, and Iowa Auto Dealer Magazine. IADA also operates IADA Services Inc. (store.iada.com), an e-commerce platform selling dealership supplies including windshield advertising products (numbers, model year stickers, slogans, banners), service department supplies (dispatch numbers, hang tags, key tags), sales supplies (license plate hardware, sold/hold tags), and promotional materials. Additionally, IADA supports automotive education through the Iowa Automobile Dealers Foundation for Education, which awards over $20,000 in annual scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• IAD Foundation for Education: The Iowa Automobile Dealers Foundation for Education invests in the future of automotive retail by awarding scholarships and grants to boost automotive education in Iowa, awarding more than $20,000 in scholarships to students each year.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Iowa State SenateminorOthersThe Iowa Automobile Dealers Association interacts with Iowa state government as an advocacy organization. In February 2026, the association opposed Senate Study Bill 3067 which would allow EV manufacturers like Tesla, Rivian, and Lucid to sell directly to consumers, arguing it would circumvent existing consumer protections in state law. The bill advanced on a 2-1 subcommittee vote.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• New York State Automobile Dealers Association: NYSADA represents franchised new-car dealers in New York, providing legislative advocacy, legal/compliance resources, and member benefits comparable to IADA. It is a direct structural peer despite the different state regulatory environment.
• California New Car Dealers Association: CNCDA is the California state dealer trade association, providing advocacy, legal/compliance support, education, and member services to franchised new-car dealers. It is a direct analog to IADA's role in Iowa, operating at significantly larger scale.
• Texas Automobile Dealers Association: TADA is a state-level dealer trade association representing franchised new-car dealers in Texas. It is comparable to IADA in mission and service mix (advocacy, legal/compliance resources, training, and dealer-member benefits), but at materially larger scale.
• Florida Automobile Dealers Association: FADA is Florida's state dealer trade association offering advocacy, dealer education, and member services to franchised dealers. It mirrors IADA's structure and service portfolio at a multi-region scale.
• Illinois Automobile Dealers Association: The Illinois Automobile Dealers Association (also abbreviates to IADA) is the closest geographic and structural peer to the Iowa Automobile Dealers Association. Both are state-level dealer trade associations offering government relations, legal resources, training, and member-supply programs to franchised dealers in their respective states.

Broad incumbents

• National Independent Automobile Dealers Association: NIADA represents independent (used-car) dealers nationwide, complementing NADA's franchised-dealer focus. It is comparable to IADA in advocacy and member-service role, but covers a different dealer segment.
• National Automobile Dealers Association: NADA is the national umbrella trade association for U.S. franchised new-car dealers. It is directly comparable to IADA as the federal-level counterpart advocating for dealer interests, providing training (Dealer Academy), legal/regulatory resources, and the annual NADA Show — the industry events where IADA-affiliated dealers also participate.

Others

• Automotive Trade Association Executives: ATAE is the professional association of executives managing state and metro auto dealer associations. It is a peer/ecosystem organization to IADA, representing the network of state-level associations that includes IADA and facilitates peer benchmarking and advocacy coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/iowaada
• Facebookfacebook.com/iowaautomobiledealers
• LinkedInlinkedin.com/company/iowa-automobile-dealers-association

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Automobile Dealers Association