Claes
- Company typePrivate
- Founded-
- HeadquartersNieheim, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Claes firmographics
Firmographics- Name
- Claes
- Legal name
- Claes GmbH
- Website
- https://claes.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Claes is headquartered
LocationHeadquarters
- HQ city
- Nieheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Claes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission: Receives commission from insurance providers for policy placement. Commission is included in the insurance premium paid by the customer, as customary for German insurance brokers under §34d GewO.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Claes product offering
Product offeringCore offering
Claes GmbH is a licensed German insurance broker (Versicherungsmakler) that places and advises on private and commercial insurance policies across multiple carriers. Its portfolio spans private property, liability, legal protection, accident, health, retirement, life, disability, motor, pet, and commercial lines including cyber, transport, and technical insurance. The company earns commissions from insurers for policy placement and provides advisory services through direct office, phone, and email consultations.
Product overview
Claes GmbH is an insurance broker (Versicherungsmakler) offering a comprehensive portfolio of insurance products and services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. The product portfolio includes private property insurance (private liability, legal protection, household contents, accident, building, property owner liability, photovoltaic, e-bike, and drone insurance), retirement planning and disability insurance, health insurance products, pet insurance, commercial property insurance (legal protection, cyber, business contents, building, transport, and technical insurance), vehicle insurance, and event-based insurance services. Additionally, the company provides specialized target group consulting for agriculture, civil servants, career starters, freelancers, D&O, associations, landlords, and the construction industry. All services are facilitated through the VEMA insurance broker network landing pages.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Property Insurance (Private Sachversicherungen) Comprehensive private insurance coverage including private liability (PHV), legal protection, household contents, accident insurance, builder's liability, building insurance, property owner liability, photovoltaic, e-bike, and drone insurance for private individuals.
- Retirement Planning (Altersvorsorge) Retirement planning services including occupational disability insurance, pension planning, company pension scheme (bAV), and Rürup pension for self-employed, employees, and freelancers.
- Life Insurance (Lebensversicherung) Life insurance products for financial security of individuals and families.
- Health Insurance (Private Krankenversicherung) Private health insurance with information on eligibility, premium calculation, and benefits compared to statutory insurance, plus hospital, outpatient, and dental supplementary coverage.
- Pet Insurance (Tierversicherung) Pet owner liability insurance and pet health insurance covering veterinary treatment costs and liability claims.
- Commercial Property Insurance (Gewerbliche Sachversicherungen) Commercial insurance products including legal protection, cyber risks, business contents, building, transport, and technical insurance for small and medium-sized businesses.
- Motor Vehicle Insurance (KFZ-Versicherung) Automobile insurance with tariff calculator for comprehensive coverage for vehicle owners.
- Event-Based Insurance (Anlassbezogene Versicherung) Insurance services triggered by specific life events including travel, marriage, birth, home construction, divorce, and claims handling.
- Target Group Consulting (Zielgruppen-Beratung) Specialized insurance consulting for agriculture, civil servants, career starters, freelancers, D&O executives, associations, landlords, and the construction industry, with dedicated VEMA landing pages and calculators for each segment.
Companies that use Claes
Customer profileSegments14 records
Ideal customer profiles6 records
Claes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Claes competitors and assessment
Company assessmentDirect peers
- Funk Gruppe: Hamburg-based independent insurance broker group serving corporate and private clients across Germany. Same independent broker model, multiple-carrier access, and broad product portfolio across personal and commercial lines.
- Ecclesia Group: Largest German independent broker group with concentration in healthcare, social welfare, church and association segments — directly overlapping with Claes' Verein (association) and commercial niche focus.
- Helmsauer & Partner: Nürnberg-based independent Versicherungsmakler with multi-line personal and commercial offerings. Closely comparable mid-sized independent broker operating under the same §34d GewO regulatory framework.
- MRH Trowe: One of Germany's largest independent insurance and risk brokers (Versicherungsmakler), operating nationally across personal and commercial lines. Highly comparable business model — independent broker representing clients across multiple carriers — though at substantially larger scale than Claes.
- Dr. Friedrich E. Hörtkorn München: Munich-based independent insurance broker with broad personal and commercial product portfolio. Comparable single-firm independent broker model with multi-carrier access.
Broad incumbents
- Aon Germany: Global insurance and risk broker with substantial German operations. Competes in commercial lines and risk advisory across the same customer base Claes serves, but at vastly larger scale and with broader service portfolio.
- Marsh Germany: Global broker with German operations serving mid-market and enterprise clients in commercial insurance and risk management. Overlapping customer base in commercial property, cyber and D&O but with corporate-scale specialization.
Emerging players
- Friday (Baloise): Digital-first German motor insurer built around app-based self-service. Competes for the same end customers as Claes' KFZ-Versicherung offering via a fully digital distribution model that bypasses traditional brokers.
- Getsafe: Heidelberg-based digital insurance broker (InsurTech) offering mobile-first multi-carrier brokerage. Represents the digitally native threat to traditional brokers like Claes in the personal lines space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Claes social profiles
Digital presenceClaes compliance and trust
Trust signalCompliance1 record
Claes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claes leadership team
Management profileNumber of profiles
Profiles1 record
Claes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claes
What does Claes do?
Claes GmbH is a licensed German insurance broker (Versicherungsmakler) that places and advises on private and commercial insurance policies across multiple carriers. Its portfolio spans private property, liability, legal protection, accident, health, retirement, life, disability, motor, pet, and commercial lines including cyber, transport, and technical insurance. The company earns commissions from insurers for policy placement and provides advisory services through direct office, phone, and email consultations.
Is Claes a public or private company?
Claes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Claes founded?
Claes was founded in -1. It employs 11 to 50 people.
Where is Claes based?
Claes is headquartered in Nieheim, Germany, in the Europe region.
How does Claes make money?
One revenue line is on record: insurance Commission.
Who are Claes's main competitors?
Direct peers on record are Funk Gruppe, Ecclesia Group, Helmsauer & Partner, MRH Trowe and Dr. Friedrich E. Hörtkorn München. Broad incumbents are Aon Germany and Marsh Germany. Emerging players are Friday (Baloise) and Getsafe.
Does Claes have an API?
No public API is recorded for Claes.