IIMP

What IIMP does

IIMP (International Institute of Marketing Professionals) is an independent not-for-profit professional association incorporated under Canadian federal law in July 2009 and headquartered in Brampton, Ontario. The organization develops and advocates the Internationally Accepted Marketing Standards (IAMST), a framework intended to implement best practices, policies and accountability in the practice of marketing globally. Its core product is the CMMP (Certified Marketing Management Professional) designation program — positioned as the world's first globally-recognized marketing management designation — offered at four levels (Associate, Manager, Executive, Chartered) and delivered through direct online enrollment, an Authorized Education Centres Program, certified study centres, and authorized exam centres.

The organization's platform extends beyond designations into scholarly and member-facing content: the peer-reviewed International Journal of Marketing Principles and Practices (IJMPP), the IIMP Newsletter (in publication since 2013), and the Marketing World Review magazine. It also runs three scholarship programs (International, Collegiate, and Researcher) targeting students and academics in developing markets, and partners with global marketing conferences (notably SIMSR's Global Marketing Conference in Mumbai and the AI in Marketing Conference in Zurich) for awards and paper publication channels. Governance is provided by three advisory bodies — IAMSB representing G-20 countries, IACMP representing 192 countries, and ACMP — supported by an international network of accredited educational institutions (including McMaster CCE, BPP, UCSI, University of the West Indies, and Al-Ahliyyah Amman University).

The business model is a hybrid of recurring and transactional streams typical of professional associations: annual membership dues across multiple categories, CMMP application and examination fees, accreditation fees charged to universities and training centres for Authorized Education Centre status, conference and event sponsorship/partnership revenue, and scholarship application processing fees (CAD $50 for the International Scholarship Program). A separate Canadian entity, CMMP Canada, operates as an empowered adjacent not-for-profit with dual-membership offerings. GTM is community-led and event-driven, relying on volunteer networks, advisory councils, academic partnerships, and conference presence rather than enterprise sales motion.

Name

IIMP

Legal name

International Institute of Marketing Professionals

Website

https://theiimp.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IIMP is a Canadian not-for-profit professional association that develops the IAMST marketing standards framework and administers the CMMP designation at four levels for marketing professionals worldwide. It generates revenue from membership dues, designation fees, university accreditation, and conference partnerships across 192 countries.

Ownership category

akta.pro rank

Product category

Professional Certification and Standards Services

NAICS

Professional and Management Development Training (611430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Compliance, Certification & Continuing Education LMS (EDAFAAAD)

akta.pro secondary industries

Standards, Metrology & Accreditation Bodies (BPAIAOAC), Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Professional certification services
• Marketing professional designations
• Professional association services
• Marketing standards development
• Educational accreditation services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CMMP Designation Fees: Revenue generated from processing applications and certifications for the Certified Marketing Management Professional program at four levels. Fees include application processing and examination registration.
2. Membership Dues: Annual membership fees for individual marketing professionals with various membership categories offering benefits including access to publications, events, and professional network.
3. Accreditation Services: Fees charged to educational institutions for accreditation through the Authorized Education Centres Program, including Certified Study Centres and Recognized Educational Institutions.
4. Conference and Event Partnerships: Revenue from sponsorship packages, event partnerships, and conference collaborations with various marketing conferences globally.
5. Scholarship Program Processing: Application processing fee of CAD $50 for the International Scholarship Program, with subsidized CMMP designations awarded on a need basis for developing countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IIMP develops and administers the CMMP (Certified Marketing Management Professional) designation program with four levels (Associate, Manager, Executive, Chartered) and operates the Internationally Accepted Marketing Standards (IAMST) framework. The organization sells professional certification, individual memberships, and educational institution accreditation services to marketing professionals and universities worldwide, supported by publications (IJMPP journal, Newsletter, Marketing Magazine) and scholarship programs.

Product overview

IIMP (International Institute of Marketing Professionals) is a not-for-profit professional organization that develops and advocates international standards within the marketing field. The organization operates a platform of interconnected products and services centered around its core CMMP (Certified Marketing Management Professional) designation program - a globally-recognized four-tier certification (Associate, Manager, Executive, Chartered). Supporting this core certification are educational programs including Authorized Professional Training Centres, and three scholarship programs (International, Collegiate, and Researcher). The organization publishes multiple intellectual property assets including the International Journal of Marketing Principles and Practices (IJMPP) scholarly journal, the IIMP Newsletter (monthly publication since 2013), and Marketing World Review Magazine. The Internationally Accepted Marketing Standards (IAMST) framework provides the underlying standards infrastructure. Annual conferences and awards programs, combined with global membership benefits, complete the professional development ecosystem. The organization represents 192 countries through its International Advisory Council and is led by the IAMSB Board representing G-20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CMMP (Certified Marketing Management Professional): Globally-recognized designation signifying professional and academic excellence in marketing practice.
• IAMST (Internationally Accepted Marketing Standards)
• IJMPP (International Journal of Marketing Principles and Practices)
• IACMP (International Advisory Council for the Marketing Profession)
• IAMSB (Internationally Accepted Marketing Standards Board)

Products and services

• CMMP (Certified Marketing Management Professional) Designation Program Globally-recognized professional certification program with four levels (Associate, Manager, Executive, Chartered) that validates expertise, competencies, and contribution of marketing professionals. Targeted at individual marketing practitioners, consultants, and academics seeking internationally recognized credentials.
• Internationally Accepted Marketing Standards (IAMST) High-quality, practical, enforceable, and comprehensive marketing standards framework that implements best practices, policies, and accountability in the marketing field. Provides the underlying standards infrastructure for CMMP training programs and marketing designations globally.
• IIMP Membership Program Global membership program offering benefits including access to publications, networking opportunities, discounts on events, professional recognition, and participation in standards development for individual marketing professionals.
• Authorized Professional Training Centres Program Network of assessed and approved training centres authorized to deliver CMMP designation training and prepare candidates for final integrated exams. Includes Recognized Educational Institutions, Certified Study Centres, and Authorized Exam Centres.
• Marketing Conferences and Awards Program Global partnership with major marketing conferences to recognize outstanding accomplishments by marketing practitioners, academicians, researchers, and students through awards programs and conference partnerships.
• IIMP International Scholarship Program (ISP) Scholarship program for graduates and post-graduate students pursuing marketing degrees, subsidizing entry into CMMP training program for 45 specified developing countries. Requires a CAD $50 application processing fee.

Quantifiable outcome

• Global network representing 192 countries through IACMP
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AI in Marketing Conference (AI-Zuerich)coreStrategic or Co-development Partner · 27 March 2019IIMP is the Global Partner of the Artificial Intelligence in Marketing Conference in Zurich, Switzerland. The conference brings together practitioners and leaders to advance marketing into new levels of digital marketing.
• K. J. Somaiya Institute of Management Studies & Research (SIMSR)coreStrategic or Co-development Partner · 19 September 2012Partnership at SIMSR Global Marketing Conference January 4-5, 2013 in Mumbai, India. Conference participants who submit winning papers gain visibility through publication in IIMP's International Journal of Marketing Principles and Practices (IJMPP). Both institutions promote advancements in marketing and acknowledge their impact on practitioners and academia globally.
• McMaster University CCEcoreStrategic or Co-development PartnerMcMaster University CCE offers IIMP Recognized Programs, entering their 4th year of partnership by 2017.
• BPP UniversitycoreStrategic or Co-development PartnerBPP University offers IIMP Accredited Programs and became an IIMP Accredited Educational Institution.
• UCSI UniversitycoreStrategic or Co-development PartnerUCSI University appointed as IIMP Recognized Educational Institution (REI).
• University of the West Indies (UWI)coreStrategic or Co-development PartnerUWI became an IIMP Accredited Educational Institution in Barbados.
• Columbia Commonwealth UniversityminorStrategic or Co-development PartnerColumbia Commonwealth University became a Certified Study Centre (CSC) for IIMP.
• CMMP CanadacoreStrategic or Co-development PartnerCMMP Canada is a not-for-profit Canadian-based association implementing Internationally Accepted Marketing Standards (IAMST), Marketing Designations and educational programs. Offers dual membership with IIMP.
• CERTXminorStrategic or Co-development PartnerIIMP partnered with CERTX for Middle East operations.
• Gro Pro 20/20minorStrategic or Co-development PartnerIIMP partnered with Gro Pro 20/20 in USA.
• BBICCminorStrategic or Co-development PartnerIIMP partnered with BBICC 2016, the global undergraduate business case competition.
• IIMP Chapters (Global)coreStrategic or Co-development PartnerIIMP chapters established worldwide to promote CMMP designations and professional networking at regional levels.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• European Marketing Confederation (EMC): EMC is the umbrella body for European national marketing associations, coordinating marketing professional standards and qualifications across Europe. It operates in a similar standards-setting and professional certification role to IIMP, though with a regional rather than global remit.

Direct peers

• MarketingProfs: MarketingProfs provides training, events, and professional development resources for marketing practitioners globally, with similar membership and learning products to IIMP's CMMP ecosystem. It serves as a competing destination for marketing professionals seeking credentials and continuing education.
• Digital Marketing Institute (DMI): DMI is a globally-recognized certification body for digital marketing professionals, offering the Certified Digital Marketing Professional program. It competes with IIMP for the same marketing professional audience, particularly in digital and content marketing specialization.
• American Marketing Association: The American Marketing Association is the largest professional marketing association in the United States, offering professional credentials, publications, conferences, and training directly comparable to IIMP's CMMP designation and journal ecosystem. Both compete for the same global pool of marketing professionals seeking credentials.
• Chartered Institute of Marketing (CIM): CIM is the world's largest professional marketing body in the UK, offering the Chartered Marketer designation and global accreditation of marketing programs. It is a direct competitor to IIMP's CMMP designation, particularly in Commonwealth and EMEA markets.

Broad incumbents

• Association of National Advertisers (ANA): The ANA is a large U.S.-based advertising and marketing industry association serving brand-side marketers with training, events, and certification. It is a broader incumbent with overlapping membership and learning offerings to IIMP's CMMP designation program.
• Data & Marketing Association (DMA): DMA is a long-established international trade association for the data-driven marketing community, offering professional development and certification programs. It overlaps with IIMP in marketing standards-setting and professional certification for marketers.
• International Advertising Association (IAA): IAA is a global advertising and marketing trade body with chapters in 56 countries, providing professional development and industry recognition. It is comparable to IIMP as a global marketing standards and recognition organization, though IAA is more advertising-focused.

Emerging players

• Institute of Marketing Management (IMM): IMM is a South African marketing professional body offering marketing management qualifications and designations. It is comparable to IIMP as a national/regional marketing certification body with similar curriculum and designation offerings.
• Society for Marketing Professional Services (SMPS): SMPS is a U.S.-focused professional association for marketing professionals in the architecture, engineering, and construction industries, offering the CPSM certification. It is comparable to IIMP as a niche marketing professional certification body, though much smaller and more regionally focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/theiimp
• Facebookfacebook.com/pages/International-Institute-of-Marketing-Professionals-IIMP/226078205983
• LinkedInlinkedin.com/company/international-institute-of-marketing-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIMP