What Mediolanum Vita does

Mediolanum Vita S.p.A. is an Italian life insurance and complementary pension company operating as the insurance arm of the Mediolanum Financial Conglomerate (Conglomerato Finanziario Mediolanum) and serving as Capogruppo of the Gruppo Assicurativo Mediolanum. The company is headquartered at Palazzo Meucci, Via Ennio Doris in Basiglio (Milano 3), Italy, and is constituted as a private Italian S.p.A. (VAT P. IVA 10540610960), regulated by IVASS. It offers investment solutions (the My Life family, Mediolanum Personal PIR, Mediolanum Intelligent Life Plan), the TaxBenefit New supplementary pension plan (PIP), and a protection portfolio including Mediolanum Protezione Vita, Protezione Gravi Malattie, Life Protection (mortgage-linked), and SelfyCare LifeProject. Underlying assets are managed via the Gestione Separata Medinvest separate account and through partnerships with international asset managers (DWS, Robeco, GAM, Anima, DNCA, Carmignac, Morgan Stanley, JPMorgan), with BNY Mellon providing custodian services.

The company's products span Ramo I (traditional life), Ramo III (unit/index-linked), and Ramo V (capitalisation) lines, with premiums structured as single, annual, or recurring payments. Pricing is risk-based on insured age, health, occupation, sports activity, sum assured, and duration, with selected products featuring ISTAT-linked inflation adjustments. The company has formalized an ESG/Responsible Investment policy integrating sustainability risks across proprietary investments and policy underlying assets, and joined the UN Principles for Responsible Investment (PRI) and the Forum per la Finanza Sostenibile (ItaSIF) in 2023.

Distribution is exclusive to Banca Mediolanum's network of over 4,300 Family Bankers covering the entire Italian territory, supplemented by distance selling through the Banca Mediolanum mobile app on iOS, Android, and Huawei stores. The GTM motion is therefore sales-led and relationship-driven, not digital-native. Revenue streams include life insurance premiums, supplementary pension contributions, and investment management fees on separate accounts and underlying funds. The company holds ISO 14001:2015 (environmental), ISO 45001:2018 (occupational health and safety), and UNI/PdR 125:2022 (gender equality) certifications, and complies with IVASS regulatory measures including those related to the Diritto all'oblio oncologico (Legge 193/2023). No AI/ML capabilities, patent portfolio, or external funding events are disclosed.

Name

Mediolanum Vita

Legal name

Mediolanum Vita S.p.A.

Website

https://mediolanumvita.it

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediolanum Vita S.p.A. is the Italian life insurance and complementary pension subsidiary of the Mediolanum Financial Conglomerate, offering investment, pension, and protection products distributed exclusively through Banca Mediolanum's network of over 4,300 Family Bankers across Italy.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

Keywords

• Life insurance products
• Pension solutions
• Investment products
• Protection insurance
• Unit-linked policies

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Collection of insurance premiums from life insurance products (Ramo I - traditional life, Ramo III - unit/index-linked, Ramo V - capitalisation) including investment, pension and protection solutions. Premiums can be single, annual, or recurring payments.
2. Pension Contributions: Collection of pension contributions for TaxBenefit New Individual Pension Plan (PIP), a supplementary pension product with tax benefits under Italian law.
3. Investment Management Fees: Fees from management of separate accounts (Gestione Separata Medinvest) and internal funds underlying insurance products, as well as monitoring and safeguarding activities for investment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mediolanum Vita S.p.A. is the life insurance company of the Gruppo Mediolanum operating in the life insurance and complementary pension sector. It offers investment-linked insurance policies (Mediolanum My Life family, Personal PIR, Intelligent Life Plan), supplementary pension products (TaxBenefit New individual pension plan), and protection policies covering death, critical illness and serious illness (Protezione Vita, Protezione Gravi Malattie, Life Protection, SelfyCare LifeProject, Capitale Persona Malattia Grave). Products are distributed exclusively through Banca Mediolanum's network of Family Bankers and via its mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• My Life: Family of investment products including Mediolanum My Life, Mediolanum My Life Special, Mediolanum My Life Wealth, and Mediolanum My Life Wealth Extra
• Mediolanum Personal PIR
• Mediolanum Intelligent Life Plan
• TaxBenefit New
• Mediolanum Protezione Vita
• Mediolanum Protezione Gravi Malattie
• Mediolanum Life Protection
• SelfyCare LifeProject

Products and services

• Mediolanum My Life Investment-linked life insurance policy providing flexible premium payments and a range of investment fund options for Italian households seeking wealth accumulation.
• Mediolanum My Life Special Variant of the My Life investment-linked life insurance policy offering tailored investment solutions to Italian individual investors and families.
• Mediolanum My Life Wealth Wealth-oriented variant of My Life for Italian households seeking wealth management solutions within an investment-linked insurance wrapper.
• Mediolanum My Life Wealth Extra Higher-tier variant of My Life Wealth offering enhanced investment-linked wealth management solutions.
• Mediolanum Personal PIR Personal PIR investment product structured for Italian individual investors seeking PIR-compliant investment solutions.
• Mediolanum Intelligent Life Plan Investment-solution life insurance product for Italian individual savers seeking flexible, managed investment options within an insurance policy.
• TaxBenefit New TaxBenefit New Individual Pension Plan (PIP), a supplementary pension product with tax-deductible contributions under Italian law, providing complementary retirement coverage.
• Mediolanum Protezione Vita Life protection insurance policy providing death benefit coverage for Italian individuals and families.
• Mediolanum Protezione Gravi Malattie Serious illness protection insurance policy paying a benefit upon diagnosis of a serious illness; annual premium is based on age, health, occupation, sum assured and duration, with sum assured adjusted annually to Istat cost-of-living index.
• Mediolanum Life Protection Death coverage insurance offered in conjunction with Banca Mediolanum mortgages to protect families from the mortgage debt burden in case of death.
• SelfyCare LifeProject Temporary death insurance product designed for specific life projects, available in three formula options (Formula 7: 70,000 EUR, 7 years, premium paid for 4 years; Formula 10: 100,000 EUR, 10 years, premium paid for 5 years; Formula 15: 150,000 EUR, 15 years, premium paid for 10 years), with decreasing capital and fixed annual premium.
• Mediolanum Capitale Persona Malattia Grave Protection policy from Mediolanum Vita S.p.A. providing an economic capital payment to the insured upon diagnosis of a serious illness.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Forum per la Finanza Sostenibile (ItaSIF)coreStrategic or Co-development Partner · 1 January 2023Since 2023, Mediolanum Vita is an ordinary member of the Forum per la Finanza Sostenibile (Italian Sustainable Finance Forum), a non-profit association founded in 2001 with a multi-stakeholder membership including financial operators and organizations interested in environmental and social impact of investments. The Forum's mission is to promote knowledge and practice of sustainable investment, with the goal of spreading the integration of environmental, social and governance (ESG) criteria in financial products and processes.
• Principles for Responsible Investment (PRI)coreStrategic or Co-development Partner · 1 January 2023Since 2023, Mediolanum Vita has also joined the Principles for Responsible Investment (PRI), a United Nations initiative created to support investors in implementing six principles that commit them to incorporating social, environmental and governance parameters in investment evaluation. Membership provides access to a network for sharing best practices and participating in working groups.
• ANIA (National Association of Insurance Companies)minorStrategic or Co-development PartnerMediolanum Vita participates in industry initiatives including the Permanent Sustainability Commission established by ANIA, and events to promote and improve knowledge and practice of sustainable investment including initiatives by MSCI ESG Research and the Forum della Finanza Sostenibile.
• Various Asset Management Companies (DWS, Robeco, GAM, etc.)coreTechnology or IntegrationMediolanum Vita works with multiple international asset management companies for the investment funds underlying its unit-linked insurance products. These include DWS, Robeco, GAM (Global Asset Management), Anima, DNCA, Carmignac, Morgan Stanley, JPMorgan, and others. The company conducts monitoring and safeguarding activities for these investment options.
• BNY MelloncoreTechnology or IntegrationBNY Mellon serves as custodian bank for the monitoring activities related to investment funds underlying Mediolanum My Life policies, ensuring safeguarding of assets.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Poste Vita: Life insurance company of Poste Italiane, distributed through Italy's postal network. Comparable as a mass-market life and pension insurer with a uniquely large captive distribution network, competing head-on with Mediolanum Vita for Italian retail savings.
• CNP Vita Assicurazione: Italian subsidiary of France's CNP Assurances, focused on life and pension products distributed through banking partners. Comparable as a life insurance carrier using partner-bank distribution and offering unit-linked and pension solutions in Italy.
• Intesa Sanpaolo Vita: Captive life insurer of Intesa Sanpaolo banking group, distributing through Italy's largest bank branch network. Closely comparable model to Mediolanum Vita — bancassurance life, pension, and protection products sold through parent-bank advisors.
• Generali Italia: Italian life and non-life insurance arm of Assicurazioni Generali, the largest Italian insurer. Directly comparable as a multi-line life, pension, and protection carrier with strong advisor and bancassurance distribution, competing for the same Italian households Mediolanum Vita targets.
• UniCredit Life Insurance: Life insurance arm of UniCredit's Italian operations, distributing through UniCredit bank branches. Directly comparable as a bancassurance life carrier offering similar investment-linked, pension, and protection products to Italian consumers.

Broad incumbents

• Allianz Italy (Allianz S.p.A.): Italian arm of global insurer Allianz, offering life, health, and P&C products through agents and bank partners. Comparable as a broad incumbent life insurer in Italy with overlapping product categories and ESG investing initiatives, but operating at a wider portfolio scale.
• UnipolSai Assicurazioni: Italy's largest domestic insurance group, offering life, motor, and non-life products through a large tied-agent network. Comparable as a broad Italian incumbent with substantial life and pension business competing with Mediolanum Vita's investment-linked offerings.
• Zurich Italy (Zurich Investments Life): Italian life and pensions subsidiary of Zurich Insurance Group, distributing through financial advisors and bank partners. Comparable as a multi-line life insurer with unit-linked, traditional, and pension products targeted at Italian retail customers.

Others

• Banca Mediolanum (parent distributor): Parent bank and exclusive distribution partner for Mediolanum Vita products. Relevant adjacent comparator as the captive distribution channel through which Mediolanum Vita sells 100% of its policies; its strategic direction directly governs Mediolanum Vita's go-to-market.

Regional players

• Reale Mutua di Assicurazioni: Italian mutual insurer offering life and non-life products through a regional agency network. Comparable as a domestically-focused Italian life insurer with strong historical brand, though smaller scale than the bancassurance giants competing with Mediolanum Vita.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediolanum-vita-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediolanum Vita