Fotoprint
Schoolfoto.nl is a Netherlands-based school photography company, founded in 2004, that organizes on-site photo days for primary schools, secondary schools, and daycare centers, with parents ordering customized prints and merchandise online through a proprietary GDPR-compliant portal.
- Company typePrivate
- Founded2004
- HeadquartersNoordwijkerhout, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fotoprint does
Fotoprint, operating commercially as Schoolfoto.nl (legal entity: Schoolfoto B.V.), is a Netherlands-based school photography service provider founded in 2004 and headquartered in Noordwijkerhout. The company organizes end-to-end photography days for Dutch primary schools (basisonderwijs), secondary schools (voortgezet onderwijs), and preschool/daycare facilities (peuterspeelzalen, kinderdagverblijven), deploying professional photographers to schools and providing parents with an online portal to view, customize, order, and pay for portraits.
The core product consists of on-site school photography sessions producing individual portraits, class/group photos, and (for secondary schools) student ID cards and headshot sheets (koppenkaarten). The technology stack centers on a proprietary Online Schoolportaal and e-commerce storefront (winkel.schoolfoto.nl) where parents access photos using unique login codes, select from 200+ backgrounds, and purchase digital files or printed photo packages. The offering is AVG (Dutch GDPR) and CCPA compliant, with anonymized analytics and structured data-deletion workflows. Pricing starts at €4.50 per student for basic photo sets, with unit-priced upsells into photo merchandise including mugs, wooden blocks, keychains, phone cases, canvas prints, aluminum prints, and cookie tins.
The business model is a hybrid B2B2C unit-pricing/transaction-fee structure: schools act as the institutional anchor and distribution channel (no direct fee disclosed to schools), while revenue is realized at the parent level through per-photo and per-merchandise purchases. Go-to-market is direct enterprise outreach (phone, contact form, free sample packs) supported by SEO-optimized city landing pages and a 40+ article content-marketing blog. The company is privately held, bootstrapped (no disclosed funding rounds), operates with 1–10 employees, and is 100% Netherlands-domestic with no international expansion evidenced.
Fotoprint firmographics
Firmographics- Name
- Fotoprint
- Legal name
- Schoolfoto B.V.
- Website
- https://schoolfoto.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schoolfoto.nl is a Netherlands-based school photography company, founded in 2004, that organizes on-site photo days for primary schools, secondary schools, and daycare centers, with parents ordering customized prints and merchandise online through a proprietary GDPR-compliant portal.
- Ownership category
- akta.pro rank
Fotoprint industry classification
Industry- Product category
- School Photography Services
- NAICS
- Photography Studios, Portrait (541921), Photofinishing (81292)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)
Keywords
Where Fotoprint is headquartered
LocationHeadquarters
- HQ city
- Noordwijkerhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fotoprint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Photo sales to parents: Parents purchase photo packages (print sets, digital files) after the school photography day. Individual photo sets start from €4.50 per student. Parents can purchase individual photo sheets, digital files, or complete photo sets.
- Photo products: Photos can be printed on various products including mugs, keychains, wooden blocks, phone cases, cookie tins, lunch boxes, mouse pads, and enlarged prints on canvas, wood, or aluminum.
- School photography services: Professional photography services provided directly to schools for primary education, secondary education, and childcare centers, including group photos, individual portraits, and school ID cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic photo package starting price |
| Unit Pricing | Pay-as-you-go | Digital photo files |
| Unit Pricing | Pay-as-you-go | Photo products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fotoprint product offering
Product offeringCore offering
Fotoprint (operating as Schoolfoto.nl) provides professional school photography services for primary schools, secondary schools, preschools, and daycare centers across the Netherlands. The company organizes complete photography days on-site at schools and provides an online portal where parents can view, customize with over 200 backgrounds, order, and pay for printed photos and photo merchandise such as mugs, keychains, and canvas prints.
Product overview
Schoolfoto.nl operates as a school photography service provider covering both primary (basisonderwijs) and secondary (voortgezet onderwijs) education levels across the Netherlands. The core offering consists of on-site photography sessions with over 200 background options, supported by an online ordering portal (Winkel) where parents receive unique access codes to view, customize with different backgrounds, order, and pay for photos digitally. The product portfolio includes individual portraits, class/group photos, school ID passes, and physical photo merchandise (mugs, wooden blocks, keychains, canvas prints, aluminum prints). Pricing starts at €4.50 per student, with the service handling full organization of photo days from planning through delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Schoolfotografie Basisonderwijs Professional school photography service for primary education (ages 4-12), featuring on-site photo days with natural, spontaneous portrait sessions. Parents receive unique login codes to view, customize with over 200 backgrounds, order, and pay for photos online.
- Schoolfotografie Voortgezet Onderwijs Professional school photography services for secondary education, providing efficient photo days with fast delivery of ID cards (pasjes), headshots (koppenkaarten), and digital files for school administrative systems.
- Online Schoolportaal (Winkel) Web-based portal allowing parents to view photos using unique codes, customize orders by selecting poses and backgrounds, and process payments online. Complies with AVG (Dutch GDPR) privacy requirements.
- Fotosets (Schoolfoto Pakketten) Photo packages available in various configurations including individual portraits, group/class photos, and format combinations. Starting from €4.50 per student, with options to add digital files and physical products.
- Foto Producten (Merchandise)
Quantifiable outcome
- Over 200 background options available for photo customization
- +1 more outcomes
Companies that use Fotoprint
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fotoprint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fotoprint partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Fotoprint competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks3 records
Customer concentration
Fotoprint social profiles
Digital presenceFotoprint compliance and trust
Trust signalCompliance2 records
Fotoprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotoprint leadership team
Management profileNumber of profiles
Fotoprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotoprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotoprint
What does Fotoprint do?
Fotoprint (operating as Schoolfoto.nl) provides professional school photography services for primary schools, secondary schools, preschools, and daycare centers across the Netherlands. The company organizes complete photography days on-site at schools and provides an online portal where parents can view, customize with over 200 backgrounds, order, and pay for printed photos and photo merchandise such as mugs, keychains, and canvas prints.
Is Fotoprint a public or private company?
Fotoprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fotoprint founded?
Fotoprint was founded in 2004. It employs 1 to 10 people.
Where is Fotoprint based?
Fotoprint is headquartered in Noordwijkerhout, Netherlands, in the Europe region.
How does Fotoprint make money?
Three revenue lines are on record. Photo sales to parents are the primary driver. The others are photo products and school photography services.
Does Fotoprint have an API?
No public API is recorded for Fotoprint.
What industry is Fotoprint in?
Fotoprint's product category is School Photography Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of EDAEAJAD, Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage). Its NAICS code is 541921 and its SIC code is 7330.