Frascona, Joiner, Goodman and Greenstein

What Frascona, Joiner, Goodman and Greenstein does

Frascona, Joiner, Goodman and Greenstein, P.C. is a privately held, partner-owned Colorado law firm founded in 1978, headquartered in Boulder with a secondary office in Denver. The firm delivers legal services across 15 practice areas including Real Estate Law, Business Law, Divorce and Family Law, Litigation, Wills/Trusts/Estates, Natural Resources (oil and gas, water law, renewable energy), Tax Consulting, Bankruptcy, Land Use and Zoning, Mediation, Telecommunication Infrastructure, and Employment Law. Its underlying delivery model is traditional attorney expertise — there is no proprietary technology platform, no AI tooling, and no integrations beyond a ZebraWorks-branded online payment portal; service production is built on the credentials and specialization of its roughly 20 named attorneys, several of whom carry dual J.D./C.P.A. or advanced tax credentials.

The firm serves four primary client segments: individuals and families (estate planning, family law, real estate transactions), business clients ranging from startups to established enterprises (formation, M&A, succession planning, litigation), trade associations (regulatory and governance counsel), and real estate professionals (transactions, title issues, broker defense). Revenue mechanics follow a professional services model — quote-based and hourly billing, retainers, and matter-based fees — with no publicly disclosed pricing. Client acquisition is sales-led and driven by referrals, community presence, content marketing (articles, webcasts, newsletters), social media, and a comprehensive website offering consultation requests.

FJGG's recent strategic posture emphasizes lateral capability-stacking over scale expansion: high-profile Of Counsel additions (Jeffrey Cohen in 2023 from The Cohen Law Firm, P.C.; Howard Bernstein in 2026 with 40+ years of cross-disciplinary experience), entry into emerging Colorado-specific practice areas such as renewable energy and AI regulatory advisory, and a second office to extend geographic reach within the state. The firm holds no external investment, has no subsidiaries, and is owned and controlled by its shareholders — including Gregg A. Greenstein, Jordan C. May, Cinthia M. Manzano, Jon H. Sargent, Zachary A. Grey, and Britney Beall-Eder.

Name

Frascona, Joiner, Goodman and Greenstein

Legal name

Frascona, Joiner, Goodman and Greenstein, P.C.

Website

https://frascona.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Frascona, Joiner, Goodman and Greenstein is a privately held Colorado law firm (founded 1978) with Boulder and Denver offices, delivering legal services across 15 practice areas — real estate, business law, family law, litigation, estates, natural resources, and tax — to individuals, businesses, trade associations, and real estate professionals statewide.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industries

Litigation & Dispute Resolution (BPAHAAAB), Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Real estate law
• Business law
• Estate planning
• Family law

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Billing: Traditional law firm billing model with hourly rates, retainers, and matter-based fees. Services range from general counsel to specialized legal advice across multiple practice areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frascona, Joiner, Goodman and Greenstein, P.C. is a client-focused Colorado law firm offering comprehensive legal services across multiple practice areas including real estate law, business law, divorce and family law, civil litigation, wills/trusts/estates, and natural resources (oil and gas, water law, renewable energy). The firm serves individuals, families, businesses ranging from startups to established enterprises, real estate professionals, and trade associations across Colorado. Attorneys provide services ranging from general counsel to specialized legal advice, billed through hourly rates, retainers, and matter-based fees.

Product overview

Frascona, Joiner, Goodman and Greenstein is a client-focused Colorado law firm offering comprehensive legal services through 15 distinct practice area service lines. The firm's service portfolio spans Real Estate Law, Business Law, Divorce and Family Law, Litigation, Wills/Trusts & Estates, Natural Resources (including Oil & Gas, Water Law, and Renewable Energy), Tax Consulting, Bankruptcy, Land Use/Zoning & Planning, Mediation, Telecommunication Infrastructure, and Employment Law. The firm also produces educational webcasts and resources on Colorado legal topics including real estate regulations, AI law compliance, and security deposit law changes. The practice areas operate as integrated service lines rather than modular products, with attorneys often collaborating across multiple practice areas to serve client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Law Legal services covering residential and commercial real estate transactions, title issues, construction disputes, easement conflicts, partition actions, foreclosure representation, and professional liability defense for brokers and property managers. Serves individuals, businesses, and real estate professionals in Colorado.
• Business Law Corporate legal services including business formation, entity selection, operating agreements, mergers and acquisitions, securities offerings, partnership agreements, and business succession planning for startups to established enterprises.
• Divorce and Family Law Family law representation including divorce, child custody, child support, adoption, protection orders, and mediation services for domestic relations matters for individuals and families.
• Litigation Civil litigation services for real estate disputes, business conflicts, construction defects, contract breaches, and general civil matters across state and federal courts for individuals and businesses.
• Wills, Trusts & Estates Estate planning services including wills, revocable living trusts, probate administration, trust administration, and estate tax planning strategies for individuals and families.
• Natural Resources Law Legal services for natural resource matters including oil and gas transactions, water rights, mineral rights, renewable energy project structuring, lease negotiations, mineral interest acquisitions, surface use agreements, and regulatory compliance. Serves operators, developers, and investors.
• Tax Consulting Tax advisory services including tax planning for businesses and individuals, tax controversy representation before IRS and state authorities, and nonprofit tax exemption guidance.
• Bankruptcy Creditor and debtor representation in Chapter 7 and Chapter 13 bankruptcy proceedings, foreclosure defense, loan modifications, and receivership matters.
• Land Use, Zoning & Planning Municipal law and land use representation for developers, landowners, and local governments on zoning, entitlements, special districts, and regulatory compliance.
• Mediation Alternative dispute resolution services where neutral attorneys facilitate settlement negotiations for parties seeking to resolve conflicts outside of litigation.
• Telecommunication Infrastructure Legal services for telecommunication companies on cell tower leases, infrastructure agreements, and regulatory compliance matters.
• Employment Law Employment law representation for employers including wrongful termination defense, discrimination claims, employment contracts, and workplace compliance matters.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Holland & Hart LLP: Major Colorado-based firm with strong natural resources, water law, real estate, and litigation practices that directly overlap FJGG's offerings, though operating with a much larger multi-state footprint.
• Lewis Roca Rothgerber Christie LLP: Multi-jurisdiction law firm with significant Colorado presence in Denver; competes in real estate, litigation, intellectual property, and natural resources practices that overlap FJGG's service lines.
• Brownstein Hyatt Farber Schreck LLP: Largest Colorado-headquartered law firm with significantly broader resources and practice depth; operates in many of the same areas (real estate, natural resources, litigation, corporate) but at much greater scale.
• Husch Blackwell LLP: Multi-jurisdiction law firm with a significant Denver office covering real estate, natural resources, litigation, and corporate practices; competes for larger Colorado mandates than FJGG typically pursues.
• Davis Graham & Stubbs LLP: Denver-based full-service firm with significant overlap in natural resources, energy, real estate, and litigation practices; larger scale and longer-tenured institutional relationships than FJGG.
• Sherman & Howard LLC: Denver-based full-service firm with comparable practice areas in real estate, business, litigation, employment, and estate planning, but with a broader multi-state presence and larger attorney count.

Direct peers

• Fairfield and Woods P.C. Denver-based full-service law firm with similar multi-practice coverage including real estate, business, litigation, estate planning, and natural resources, serving comparable Colorado clientele.
• Moye White LLP: Boulder/Denver full-service law firm offering business law, real estate, litigation, employment, and natural resources services with comparable headcount; competes head-to-head with FJGG for Colorado mid-market clients.
• Caplan and Earnest LLC: Boulder-based full-service law firm with comparable size, multi-office Colorado presence (Boulder/Denver), and similarly broad practice mix including real estate, business law, family law, and litigation. Most directly comparable peer given shared Boulder base and similar scale.
• Ireland Stapleton Pryor & Pascoe: Denver-based mid-sized law firm with similar practice mix including real estate, business, employment, and litigation; comparable size and client base to FJGG in the Colorado market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frasconalawfirm
• YouTubeyoutube.com/channel/UCTiMuBjTd4VGM0DjJftKVNg
• Facebookfacebook.com/frasconalaw
• LinkedInlinkedin.com/company/frasco/posts/?feedView=all&viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frascona, Joiner, Goodman and Greenstein