Rosny Jewelry

What Rosny Jewelry does

Rosny & Company Inc, operating as Rosny Jewelry, is a U.S.-based wholesale and retail jewelry company founded in 2007 and headquartered in the Diamond Bar / Inland Empire region of Southern California. The company sells fine fashion jewelry featuring Swarovski Crystals, Cubic Zirconia, Fresh Water Pearls, and 925 Sterling Silver (with Rhodium, 18K Gold, and Rose Gold plating options) across four core categories: necklaces, earrings, bangles/bracelets, and rings. Its catalog is further segmented into signature collections including Dancing Stone Jewelry, Brilliant Crystals, Brilliant Cubic Zirconia, Birthstone Jewelry, Hoop Earrings, and Stackable Bangles, with dedicated bridal and sterling-silver lines.

The business operates a dual-channel model through a single e-commerce platform. The direct-to-consumer storefront (rosnyjewelry.com) sells to end consumers with retail pricing from approximately $6 to $316+, supported by a 40% off promotion and free shipping over $100, plus account registration, newsletter signup, and organic social presence on Facebook and Instagram. In parallel, a credential-gated wholesale dealer program requires TAX ID/Reseller Number and Proof of Permit, serving registered jewelry resellers with B2B wholesale pricing.

Underlying technology is limited to a standard e-commerce storefront with search, filtering, shopping cart, and account management; no proprietary technology, APIs, mobile applications, AI features, or third-party integrations are disclosed. Revenue, funding, ownership structure, and management team are not publicly disclosed. The company appears to be an independently owned, privately held SMB jewelry wholesaler/retailer with 11–50 employees and no evidence of institutional backing, M&A activity, or notable public recognition.

Name

Rosny Jewelry

Legal name

Rosny & Company Inc

Website

https://rosnyjewelry.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosny Jewelry (Rosny & Company Inc) is a U.S.-based wholesale and online retailer of fine fashion jewelry featuring Swarovski Crystals, Cubic Zirconia, and 925 Sterling Silver, selling directly to consumers and credentialed dealers worldwide.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Jewelry

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Wholesale fashion jewelry
• Crystal jewelry retail
• Cubic zirconia jewelry
• 925 sterling silver jewelry
• Bridal and birthstone jewelry

Headquarters

HQ city

Diamond Bar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail E-commerce Sales: One-time product sales of fashion jewelry directly to consumers through their website. Products include necklaces, earrings, bracelets, rings across various price points from budget ($6) to premium ($316+).
2. Wholesale/Dealer Sales: B2B wholesale jewelry sales to registered dealers who provide business credentials (TAX ID, reseller permit). Wholesale pricing structure for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rosny & Company Inc (Rosny Jewelry) designs, sources, and distributes wholesale and retail fashion jewelry — primarily necklaces, earrings, bangles/bracelets, and rings — featuring Swarovski and Brilliant Crystals, Cubic Zirconia, and Fresh Water Pearls set in 925 Sterling Silver with Rhodium, 18K Gold, Rose Gold, and Black Rhodium plating. The company sells through two channels: a direct-to-consumer e-commerce storefront at retail prices ($6–$316+) and a B2B wholesale dealer program for credentialed resellers. Specialty lines include Birthstone, Dancing Stone, Brilliant Crystals, Brilliant Cubic Zirconia, Hoop Earrings, Stackable Bangles, and Bridal collections.

Product overview

Rosny Jewelry operates as a wholesale jewelry company offering a diverse portfolio of fashion and fine jewelry across multiple categories. The core product line includes necklaces, earrings, bracelets/bangles, and rings, with collections organized by gemstone type (Birthstone, Dancing Stone, Brilliant Crystals, Cubic Zirconia), style (Hoop Earrings, Stackable Bangles), and material (925 Sterling Silver, Fresh Water Pearl). The company also serves the bridal market with specialized wedding jewelry. Products are primarily crafted from 925 Sterling Silver with various plating options (Rhodium, Gold, Rose Gold, Black Rhodium) and feature stones including Swarovski Crystals, Cubic Zirconia, and Fresh Water Pearls. The business operates as a wholesale dealer model, selling to retailers and dealers through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Birthstone Jewelry: Birthstone-themed jewelry collection
• Dancing Stone Jewelry
• Brilliant Crystals
• Brilliant Cubic Zirconia
• Hoop Earrings
• Stackable Bangles

Products and services

• Necklaces Complete line of necklaces including pendants, chains, and statement pieces in various styles and metals (sterling silver, rhodium, gold plated, rose gold plated). Targeted at retail consumers and wholesale dealers.
• Earrings Diverse earring collection featuring dangle, hoop, stud, and post styles with crystal and pearl embellishments. Targeted at retail consumers and wholesale dealers.
• Bangles and Bracelets Collection of bangles and bracelets including tennis bracelets, stackable bangles, and fashion styles. Targeted at retail consumers and wholesale dealers.
• Rings Extensive ring selection including engagement rings, eternity rings, cocktail rings, and fashion styles. Targeted at retail consumers and wholesale dealers.
• Birthstone Jewelry Collection Jewelry featuring birthstone-colored crystals allowing customers to purchase pieces corresponding to their birth month. Targeted at retail consumers and wholesale dealers.
• Dancing Stone Jewelry Collection Signature collection featuring dancing stone technology where stones appear to move within their setting, creating a sparkling effect. Targeted at retail consumers and wholesale dealers.
• Brilliant Crystals Collection Collection featuring Brilliant Crystals known for high clarity and light refraction properties. Targeted at retail consumers and wholesale dealers.
• Brilliant Cubic Zirconia Collection High-quality cubic zirconia stones engineered for diamond-like brilliance and durability. Targeted at retail consumers and wholesale dealers.
• Hoop Earrings Collection Specialized collection of hoop earrings in various sizes, metals, and embellishments. Targeted at retail consumers and wholesale dealers.
• Stackable Bangles Collection Coordinated bangles designed to be worn together in customizable combinations. Targeted at retail consumers and wholesale dealers.
• 925 Sterling Silver Jewelry Jewelry crafted from 925 Sterling Silver, a hypoallergenic precious metal alloy containing 92.5% silver. Targeted at retail consumers and wholesale dealers.
• Fresh Water Pearl Jewelry Pearl jewelry featuring genuine fresh water pearls in various sizes and colors. Targeted at retail consumers and wholesale dealers.
• Bridal Jewelry Wedding and bridal jewelry including wedding earrings and ceremony-appropriate designs. Targeted at brides, bridal parties, and wholesale dealers supplying the bridal market.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stuller: One of the largest wholesale jewelry manufacturers and suppliers in North America, serving retailers with finished jewelry, findings, and metals. Comparable B2B wholesale jewelry distribution model targeting resellers.
• Rio Grande: Wholesale jewelry supplier offering finished jewelry, findings, and supplies to trade customers. Comparable wholesale distribution model with overlapping crystal and sterling silver product categories.
• Fire Mountain Gems: Wholesale and retail supplier of jewelry-making supplies, beads, and finished fashion jewelry. Directly comparable as a multi-channel wholesale/retail fashion jewelry distributor serving dealers and consumers.

Others

• Swarovski: Branded crystal and jewelry manufacturer that supplies components used by Rosny. Functions as both a key supplier dependency and a direct competitor in crystal jewelry at retail.

Broad incumbents

• Ross-Simons: Omnichannel jewelry retailer offering fashion and fine jewelry across price points. Comparable assortment in sterling silver, CZ, and crystal jewelry sold via catalog and e-commerce.
• Blue Nile: Online jewelry retailer focused on fine jewelry, engagement rings, and sterling silver pieces. Comparable e-commerce-led jewelry retail with overlapping sterling silver and CZ assortment.
• Jewelry Television (JTV): Major jewelry retailer operating TV and e-commerce channels selling gemstone, crystal, and fashion jewelry. Comparable product categories at broader scale.
• Pandora: Global mass-market jewelry brand specializing in charm bracelets and crystal jewelry. Operates at much larger scale but competes in the same affordable fashion/crystal jewelry category.

Emerging players

• Etsy (Jewelry Category): Online marketplace aggregating thousands of independent jewelry sellers, including crystal and CZ fashion jewelry makers. Functions as a competing discovery and purchase channel for the same target customer.

Regional players

• Jomashop: Online retailer of jewelry, watches, and accessories with strong discount-driven model. Comparable e-commerce-led positioning in fashion jewelry and accessories across the U.S. market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rosnyjewelry
• Instagraminstagram.com/rosnyjewelry
• Xx.com/rosnyjewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosny Jewelry