Meto International
Meto International GmbH, founded in 1959 in Hirschhorn, Germany, is the inventor of the handheld price labeler and manufactures price marking, labeling, and retail merchandising solutions — including labelers, consumables, thermal printers, ESL accessories, and queue systems — for retail, food service, healthcare, and industrial customers across Europe and Asia-Pacific.
- Company typePrivate
- Founded1959
- HeadquartersHirschhorn, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Meto International does
Meto International GmbH is a German manufacturer of price marking, labeling, and retail merchandising solutions, headquartered in Hirschhorn, Germany. Founded in 1959 as the inventor of the handheld price labeler (Preisauszeichner), the company operates with 11–50 employees as a privately held GmbH and serves retail, system gastronomy, healthcare, industrial manufacturing, logistics, and pharmacy customers across DACH, broader Europe, and Asia-Pacific through eight regional/language websites.
The product portfolio is centered on handheld price labelers sold across four series — Meto Expert (premium, customizable, repair-service-backed), Meto Classic and Basic (value-oriented for resellers), and Meto Industry (dust/humidity/cold-tolerant) — priced from approximately EUR 50 to EUR 226 per unit. Consumables and adjacent products form the recurring-revenue backbone: self-adhesive price labels, food rotation labels (Day Dots) for HACCP compliance, tamper-evident sealing labels (MetoSafe/MetoSecure/MetoClosure), thermal labels and Meto Print thermal printers, sterilization indicator labels, ink rolls (~30,000 labels each), tagger guns, the Turn-O-Matic queue-calling system, ESL fixing systems (SnapOn) via a VusionGroup partnership, and point-of-sale merchandising hardware. German production is certified under ISO 9001, ISO 14001, BRCGS Global Food Safety, FSC (C190576), and EU GMP 2023/2006.
Meto's business model is hybrid: hardware sales of labelers and printers generate one-time revenue, while consumables (labels, ink rolls, tickets) deliver recurring revenue tied to the installed base. Go-to-market is dual — direct B2B e-commerce (EUR 150 minimum order, free Germany shipping above threshold, Billie invoice payment) for Basic and Classic tiers, and a consultative, customized sales motion for the Expert series including on-site repair at Hirschhorn — supplemented by a reseller/partner portal across eight markets. Only one named customer (Milchwerk Bad Wörishofen, dairy) is publicly referenced, consistent with a fragmented SMB/reseller customer base rather than concentrated enterprise accounts.
Meto International firmographics
Firmographics- Name
- Meto International
- Legal name
- Meto International GmbH
- Website
- https://meto.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Meto International GmbH, founded in 1959 in Hirschhorn, Germany, is the inventor of the handheld price labeler and manufactures price marking, labeling, and retail merchandising solutions — including labelers, consumables, thermal printers, ESL accessories, and queue systems — for retail, food service, healthcare, and industrial customers across Europe and Asia-Pacific.
- Ownership category
- akta.pro rank
Meto International industry classification
Industry- Product category
- Retail Labeling Equipment
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
- akta.pro secondary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where Meto International is headquartered
LocationHeadquarters
- HQ city
- Hirschhorn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Meto International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Price Labelers: Sale of handheld price labelers (Basic, Classic, Expert, Industry series) and thermal printers. One-time hardware purchase with accessories and spare parts.
- Consumables - Labels and Ink Rolls: Recurring sales of labels (price labelling labels, food rotation labels, sealing labels, thermal labels, sterilization labels), ink rolls, and ticket rolls. Consumables are recurring revenue tied to hardware usage.
- Professional Services: Consulting services, custom label design, and repair/maintenance services for Expert series. Repair services available at Hirschhorn headquarters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Meto Basic Series - Entry-level price labelers |
| One time/ perpetual license | Pay-as-you-go | Meto Classic Series - Mid-range price labelers |
| One time/ perpetual license | Pay-as-you-go | Meto Expert Series - Professional price labelers |
| Unit Pricing | Pay-as-you-go | Labels and Consumables |
| Unit Pricing | Pay-as-you-go | Turn-O-Matic Queue System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Meto International product offering
Product offeringCore offering
Meto International GmbH manufactures and sells handheld price labelers (Preisauszeichner) and a comprehensive portfolio of self-adhesive labels and consumables for retail price marking, food safety labeling, and retail merchandising. Product lines include Expert, Classic, Basic, and Industry series labelers, along with price labels, food rotation labels (Day Dots), tamper-evident sealing labels, thermal labels and printers, sterilization labels, ESL fixing systems, and the Turn-O-Matic queue-calling system. Founded in 1959, Meto is the inventor of the first handheld price labeler and produces in Germany under ISO 9001/14001, BRCGS, and FSC certifications.
Product overview
Meto International is a German company (founded 1959, headquartered in Hirschhorn, Germany) and the inventor of the handheld price labeler. It offers a unified portfolio of professional price marking, labelling, and retail merchandising solutions. The core offering centers on handheld price labelers (Preisauszeichner) in four series: Expert (premium, customizable, repair service), Classic & Basic (value-oriented for resellers), and Industry (industrial-grade). Complementary product lines include a comprehensive label portfolio (price labelling labels, advertising/information labels, food rotation labels/Day Dots, sealing labels including MetoSafe/MetoSecure/MetoClosure, thermal labels with Meto Print printers, and sterilization labels), retail merchandising solutions (price displays, fixing systems, frame systems, shelf presentation systems), ESL fixing systems and SnapOn/SnapOn Inlay accessories, the Turn-O-Matic queue-calling system, tagger guns, and associated consumables (ink rolls). The products serve retail, food service/gastronomy, healthcare/sterilization, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Meto Expert: Premium hand labeler series for individual requirements with customizability options and repair services
- Meto Classic
- Meto Basic
- Meto Industry
- Turn-O-Matic
- Meto Print
- MetoSafe
- MetoSecure
- MetoClosure
Products and services
- Meto Preisauszeichner (Handheld Price Labelers) Handheld price labelers (Handauszeichner) for printing and applying price, date, article number, batch number, and lot information on self-adhesive labels. Available in Expert, Classic, Basic, and Industry series targeting retail and industrial users.
- Meto Expert Series Premium handheld price labelers offering up to 3 print lines, ergonomic design, print-point mechanism for consistent print quality, customization options, and on-site repair services. Made with up to 20% recycled plastics.
- Meto Classic & Basic Series
Quantifiable outcome
- Color-coded food rotation labels help reduce food waste and ensure regulatory compliance with HACCP guidelines
- +4 more outcomes
Companies that use Meto International
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
Meto International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Meto International partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Meto International competitors and assessment
Company assessmentDirect peers
- Dymo (Newell Brands): Dymo, a Newell Brands company, sells handheld label makers and label printers for retail/SMB use, providing a direct product- and channel-level overlap with Meto's Classic and Basic handheld labeler lines.
- Bizerba: Bizerba (Germany) manufactures industrial scales, labeling equipment, and food-safety solutions for retail and food service — directly comparable to Meto's hardware plus HACCP-compliant label portfolio.
- TSC Auto ID: TSC manufactures thermal label printers and consumables for retail, transport, and industrial customers, directly comparable to Meto's Meto Print thermal printer and thermal label lines.
- Garvey Products: Garvey is a US-based manufacturer of handheld labelers, tag attachers, and labeling accessories used in retail and industrial settings; it is the most direct functional peer to Meto's core handheld price labeler business.
Broad incumbents
- Avery Dennison: Avery Dennison is a global leader in pressure-sensitive labels, retail tagging, and RFID/ESL-adjacent solutions, providing broader-scale competition in Meto's label and merchandising categories.
- Brady Corporation: Brady manufactures industrial and retail labels plus thermal/inkjet label printers, overlapping with Meto's label consumables and thermal printer lines, especially in industrial and healthcare sterilization applications.
- SATO Holdings: SATO provides industrial barcode printers, label printing solutions, and RFID/ESL offerings, with significant overlap to Meto's thermal and retail labeling portfolio.
- Zebra Technologies: Zebra Technologies is a global leader in barcode printing, thermal label printers, and retail/industrial identification solutions, competing in Meto's thermal printer and labeling hardware segments.
Emerging players
- VusionGroup (formerly SES-imagotag): VusionGroup is a leading European electronic shelf label (ESL) vendor and Meto's explicit partnership counterparty; it represents both a channel partner and a structural substitute risk for Meto's manual price labelers.
- Pricer: Pricer is a European ESL provider and a direct structural substitute for Meto's manual price labelers in the digital shelf-edge transition that Meto is trying to bridge via its Vusion partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Meto International social profiles
Digital presenceMeto International compliance and trust
Trust signalCompliance5 records
Meto International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meto International leadership team
Management profileNumber of profiles
Profiles3 records
Meto International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meto International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meto International
What does Meto International do?
Meto International GmbH manufactures and sells handheld price labelers (Preisauszeichner) and a comprehensive portfolio of self-adhesive labels and consumables for retail price marking, food safety labeling, and retail merchandising. Product lines include Expert, Classic, Basic, and Industry series labelers, along with price labels, food rotation labels (Day Dots), tamper-evident sealing labels, thermal labels and printers, sterilization labels, ESL fixing systems, and the Turn-O-Matic queue-calling system. Founded in 1959, Meto is the inventor of the first handheld price labeler and produces in Germany under ISO 9001/14001, BRCGS, and FSC certifications.
Is Meto International a public or private company?
Meto International is a private company. It is classified as unknown and is currently operating.
When was Meto International founded?
Meto International was founded in 1959. It employs 51 to 100 people.
Where is Meto International based?
Meto International is headquartered in Hirschhorn, Germany, in the Europe region.
How does Meto International make money?
Three revenue lines are on record. Hardware Sales - Price Labelers are the primary driver. The others are consumables - Labels and Ink Rolls and professional Services.
Who are Meto International's main competitors?
Direct peers on record are Dymo (Newell Brands), Bizerba, TSC Auto ID and Garvey Products. Broad incumbents are Avery Dennison, Brady Corporation, SATO Holdings and Zebra Technologies. Emerging players are VusionGroup (formerly SES-imagotag) and Pricer.
Does Meto International have an API?
No public API is recorded for Meto International.
What industry is Meto International in?
Meto International's product category is Retail Labeling Equipment. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser), with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart). Its NAICS code is 333993 and its SIC code is 2600.