St. Louis Black Pages

What St. Louis Black Pages does

St. Louis Black Pages (legal entity Black Pages, Inc.) is a regional business directory and magazine publisher serving the African American community in the St. Louis metropolitan area. Founded in 1992, the company maintains an online searchable directory of Black-owned businesses and publishes the Transformational Agenda Magazine, with 27 editions released as of 2022. Its customer base consists of local Black-owned SMBs (chiropractors, law offices, real estate firms, healthcare practices) along with a small number of larger enterprises, and it serves both advertisers and African American community readers seeking business resources and empowerment content.

The company operates two core products: the Black Pages Business Directory, a searchable online listing of Black-owned businesses, and the Transformational Agenda Magazine, a publication focused on community empowerment, healing, personal development, and topics spanning relationships, parenting, financial literacy, health, and spirituality. Distribution relies on standard web platforms plus the Flowpaper digital publishing format for magazine rendering; no proprietary technology, patents, trademarks, or AI/ML capabilities are disclosed. Editorial also includes transformational articles and client profiles that function as value-added marketing for advertisers.

Revenue is generated almost entirely through advertising sales, with placement tiers ranging from $400 line listings to $9,600 two-page spreads sold via an e-commerce shop on black-pages.com. The company supplements this with an affiliate program that pays commissions for referrals. Go-to-market is sales-led and community-led, combining direct outreach to local Black-owned businesses with content and partnerships that build trust within the St. Louis African American community, including cross-promotion links with major Black media outlets (The Root, Blavity, The Grio, News One, Black Voices) and a core partnership with The St. Louis American newspaper. The firm is privately held with 1-10 employees and no external funding rounds disclosed.

Name

St. Louis Black Pages

Legal name

Black Pages, Inc.

Website

https://black-pages.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

St. Louis Black Pages operates a searchable online business directory and publishes the Transformational Agenda Magazine for the African American community in the St. Louis metropolitan area, selling advertising space to Black-owned SMBs and a few enterprises.

Ownership category

akta.pro rank

Product category

Business Directory & Community Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Black business directory
• Community magazine publishing
• Print advertising sales
• Local business listings
• Affiliate marketing

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Revenue model

1. Advertising Sales: Revenue is generated through selling various sizes of print and digital advertisements in the Black Pages Business Directory and Transformational Agenda Magazine. Ad packages range from two-page spreads at $9,600 to line listings at $400.
2. Affiliate Program: The company operates an affiliate program where partners can promote the directory and magazine, earning commissions for referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

St. Louis Black Pages operates an online searchable Black business directory and publishes the Transformational Agenda Magazine for the African American community in the St. Louis metropolitan area. The company sells print and digital advertising placements of various sizes (line listings through two-page spreads) and runs an affiliate program for community promoters. The platform combines a directory of Black-owned businesses with editorial content focused on empowerment, healing, and community development.

Product overview

St. Louis Black Pages operates as a dual-purpose platform combining a searchable business directory for Black-owned businesses in the St. Louis and African American community with the Transformational Agenda Magazine. The organization also offers advertising packages for businesses seeking to reach this audience, along with editorial content including transformational articles and client profiles. The platform positions itself around themes of healing, empowerment, and economic advancement for the African American community.

Differentiator

Problem solved

Functional benefit

Brands

• The Transformational Agenda Magazine: A magazine publication focusing on empowerment, healing, and community development for African Americans, with articles covering relationships, parenting, professional development, financial literacy, health, and spirituality

Products and services

• Black Pages Business Directory An online searchable directory of Black-owned businesses in the St. Louis area, accessible to consumers seeking to find and support local African American businesses.
• Transformational Agenda Magazine A periodic publication (27 editions through 2022) focused on empowerment, healing, personal development, and community transformation for African American readers, distributed digitally via the Flowpaper platform.
• Advertisement Packages Print and digital advertising placements in the Black Pages Business Directory and Transformational Agenda Magazine, sold in tiered sizes from $400 line listings up to $9,600 two-page spreads, purchased directly through the black-pages.com shop.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• The RootminorGTM or Marketing PartnerFeatured as a news link partner on the St. Louis Black Pages website, providing cross-promotion of African American news and content to the St. Louis community.
• Black VoicesminorGTM or Marketing PartnerNews link partner providing African American perspectives and news coverage, featured on the St. Louis Black Pages platform.
• The GriominorGTM or Marketing PartnerAfrican American news and feature content partner linked from the St. Louis Black Pages website.
• News OneminorGTM or Marketing PartnerBlack news and culture news outlet featured as a partner link on the St. Louis Black Pages platform.
• BlavityminorGTM or Marketing PartnerBlack news and lifestyle media network partner linked from the St. Louis Black Pages website.
• The St. Louis AmericancoreGTM or Marketing PartnerLocal St. Louis African American newspaper serving as a primary news partner and community resource linked on the St. Louis Black Pages website.
• LCG Internet Marketing (Las Casas Graphics)minorOthersWebsite administration and internet marketing services provided by LCG Internet Marketing division Las Casas Graphics.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Official Black Wall Street: Digital directory and marketplace connecting consumers to Black-owned businesses; a more tech-forward emerging competitor to traditional print-based directories like St. Louis Black Pages in the same niche.
• Black Owned Everything: Online platform promoting and supporting Black-owned businesses through a searchable directory; an emerging digital-native alternative that competes for the same advertiser and consumer audience.

Broad incumbents

• Essence Communications (ESSENCE Magazine): Established national magazine and digital platform serving African American women; a broader incumbent in the Black community publishing space with overlapping advertising base but much larger scale and national reach.
• The Root: Major African American news and culture digital publication; already a partner of St. Louis Black Pages and an established incumbent in Black-focused digital media with overlapping content and audience categories.
• Blavity: Black news and lifestyle digital media network; a partner of St. Louis Black Pages and a broader incumbent serving the same African American audience with content, events, and SMB-facing resources.
• Yelp: Dominant online business directory with reviews and advertising; competes directly for SMB advertising dollars that St. Louis Black Pages also targets, though Yelp's coverage is geographically broad and not community-specific.
• Google Business Profile: Free business listing and discovery platform integrated with Google Search and Maps; structurally competes with paid local directory listings by offering free alternatives with unmatched reach.

Direct peers

• The St. Louis American: Long-standing African American newspaper serving the St. Louis metro; operates in the same local Black media space and is already a news-link partner of St. Louis Black Pages, with overlapping audience and advertiser base.
• Black Enterprise: National media brand covering Black business, entrepreneurship, and wealth-building; comparable business-directory and content offerings targeting African American professionals and business owners, though at national rather than local scale.

Others

• Flowpaper: Digital publishing platform used by St. Louis Black Pages to distribute the Transformational Agenda Magazine; an enabling infrastructure provider rather than a competitor, but relevant as the underlying technology stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/black_pages_stl
• Facebookfacebook.com/StLouisBlackPages
• LinkedInlinkedin.com/company/st-louis-black-pages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Black Pages