Mylord

What Mylord does

Mylord is a French producer group (groupement de producteurs) of multi-generational apple growers operating under the GERFRUIT SA corporate structure, headquartered in Chenu in the Sarthe department of the Loire Valley. The group produces and commercializes approximately twenty apple varieties across roughly 251-500 employees, anchored in historic French apple-growing terroir (Loire Valley, Sarthe, Maine-et-Loire, Indre-et-Loire). Production and commercialization are handled through the parent SICA GERFRUIT entity, which runs fruit stations for sorting, packaging, and quality control.

The product portfolio is organized around the Mylord' master brand, with three flagship lines: Mylord' (15 varieties under a premium label), Gala de Mylord' (a flagship Gala variety drawing on four generations of producer expertise), and Bio par Mylord' (an organic line launched in 2016 that includes the Swing.bio variety). The group also co-markets international club varieties such as Jazz, Envy, Rubis Gold, Kissabel (red-fleshed), and the proprietary PINKGOLD Leratess (a 1986 natural Golden mutation discovered in Mylord orchards). All member farms have held HVE Level 3 certification since 2018, alongside Agriculture Biologique, Vergers Écoresponsables, and Collectif Nouveaux Champs (Zero Pesticide Residue) credentials.

Mylord operates a B2B go-to-market, selling through enterprise field sales to major retail chains, professional wholesalers, and food service operators. Distribution is via the group's own fruit stations and through partnerships such as the Auchan 'Cultivons le bon' program for Swing.bio. Marketing combines trade show presence (Fruit Logistica Berlin, Fruit Attraction Madrid), organic social, content marketing, and chef collaborations. Revenue is generated by transactional wholesale apple sales at negotiated B2B prices; the group is privately held under a cooperative-style ownership model with no external institutional investors.

Name

Mylord

Legal name

GERFRUIT Société Anonyme à Conseil d'administration

Website

https://mylord.fr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Mylord is a French cooperative producer group operating under GERFRUIT SA that grows and commercializes approximately twenty premium apple varieties from Loire Valley orchards, selling through wholesale channels to retail chains, distributors, and food-service operators across France and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Chenu

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Apple Sales: Primary revenue from producing and selling premium apple varieties to retail chains, wholesalers, and food service companies. Sales are transaction-based, with fruit sold in bulk quantities to professional buyers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mylord is a French agricultural producer group that cultivates and commercializes approximately 20 premium apple varieties across historic French growing regions. The group sells these apples through B2B wholesale channels to retail chains (e.g., Auchan), wholesale distributors, and food service operators, leveraging branded product lines (Mylord', Gala de Mylord', Bio par Mylord') and proprietary/licensed sub-brands (Swing.bio, Jazz, Envy, Rubis Gold, Kissabel, Reine des Reinettes Gourmande, PINKGOLD Leratess).

Product overview

Mylord is a French producer group specializing in premium apples, operating as part of SICA GERFRUIT. The company offers three main apple brands: Mylord' (premium brand with 15 varieties), Gala de Mylord' (flagship Gala variety with century-long expertise across 4 generations), and Bio par Mylord' (organic line launched in 2016). The portfolio includes approximately 20 apple varieties ranging from classics like Granny Smith, Golden, and Red Delicious to innovative varieties like Swing.bio (100% organic), Jazz, Envy, Rubis Gold, Kissabel, and Reine des Reinettes Gourmande. The company focuses on environmentally responsible agriculture with HVE Level 3 certification, organic farming, and Zero Pesticide Residues initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• GALA DE MYLORD': Premium apple brand featuring Gala variety, representing nearly a century of experience on historic terroir with 4 generations of producers.
• BIO PAR MYLORD'
• Swing.bio®
• Jazz™
• Envy™
• Rubis Gold®
• Kissabel®
• Reine des Reinettes Gourmande®

Products and services

• Mylord' Premium French apple brand under which 15 apple varieties are commercialized, recognized for excellent gustative and aesthetic qualities from exclusively French orchards. Sold through B2B wholesale channels to retail chains, distributors, and food service.
• Gala de Mylord' Premium Gala apple brand representing nearly a century of producer experience across 4 generations, featuring distinctive striped red color and powerful aromas. Sold through B2B wholesale channels.
• Bio par Mylord' Organic apple brand launched in 2016 offering premium BIO 100% French origin products across a range of organic apple varieties. Sold through B2B wholesale channels.
• Swing.bio 100% organically cultivated apple variety produced exclusively in France, naturally resistant to pests, with fragrant, crunchy and juicy flesh. Carries the European organic logo (Eurofeuille). Available November to June.
• Jazz Premium 'character' apple variety from a natural cross between Royal Gala and Braeburn, combining sweet and acidic notes with exceptional longevity that maintains taste and firmness for 6 weeks. Sold to retail and wholesale buyers.
• Envy Premium apple variety originating from New Zealand, cultivated by selected French producers in optimal climatic conditions. Known for unique taste and premium positioning.
• Rubis Gold Exceptional yellow apple variety with red-orange reflection, produced by French producers committed to HVE and Responsible Orchards certifications.
• Kissabel Range of red-fleshed apple varieties resulting from over 20 years of breeding crosses between wild apples and superior quality varieties, with distinctive taste qualities.
• Reine des Reinettes Gourmande Heritage French apple variety, the first apple of the year arriving in mid-August, produced in 100% French reasoned agriculture using ancestral know-how.
• Pinkgold Leratess Proprietary apple variety discovered in 1986 by producers M. Lerat and M. Tessier in Mylord orchards. Natural variant of Golden with a turning yellow background, pink veil, and caramel reflections.
• Ariane Bicolor rustic apple variety, very aromatic with sweet and acidic balance, firm and crunchy texture. Commercialized September to June.
• Braeburn Bicolor brick-red apple variety with a subtle balance of sugar and acidity. Commercialized October to May.
• Granny Smith Green apple variety with citrus aromas and characteristic acidity. Commercialized September to June.
• Golden Smooth-skinned yellow apple variety sometimes tinted with pink, sweet and slightly acidic. Commercialized September to July.
• Red Delicious Red apple variety with dark red stripes and five points on the lower part, sweet and crunchy. Commercialized September to April.
• Belchard Chantecler Rustic apple variety with flat shape and golden yellow skin speckled with lenticels, very aromatic, sweet and juicy.
• Elstar Apple variety yellow-streaked and mottled with red-orange, combining acidity and sweetness with pear aromas. Commercialized August to March.
• Gold Rush Delice d'Or Rustic yellow apple variety with marked lenticels, very sweet and acidic with powerful aromas. Commercialized January to April.
• Opal Yellow-orange apple variety with occasional freckles, sweet and very aromatic. Commercialized October to March.
• Belle de Boskoop Flat-shaped apple variety with rough green-yellow skin washed with red, fragrant and slightly acidic. Commercialized September to March.
• Canada Grise

Quantifiable outcome

• HVE Level 3 certification achieved by 100% of farms since 2018
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AuchancoreGTM or Marketing Partner · 1 January 2023Partnership 'Cultivons le bon' with Auchan retail chain for distributing Swing.bio organic apples. Producer Baptiste supplies Auchan stores through this partnership, with visibility created through chef collaborations.
• Mohamed CheikhminorGTM or Marketing Partner · 1 January 2023TopChef season 12 winner on M6, collaborated with Mylord producer Baptiste to create recipes featuring Swing.bio apples. Videos distributed through Instagram and other channels.
• Local BeekeepersminorStrategic or Co-development PartnerPartnerships with local beekeepers to protect bees and pollinating insects. Producers provide habitat and food sources while beekeepers support pollination in orchards.
• Schools and General PublicminorStrategic or Co-development PartnerEducational partnerships to increase knowledge and awareness about pollinator protection and sustainable agriculture. Orchards open to schools and public.
• Collectif Nouveaux ChampscoreStrategic or Co-development PartnerCitizen movement of producers committed to agricultural and environmental progress. Mylord participates in producing Zero Pesticide Residue apples as part of this collective.
• Agronomists and Doctoral ResearchersminorStrategic or Co-development PartnerPartnerships with agricultural scientists and PhD students who study soil life and underground ecosystems in Mylord orchards year-round.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Whale: Blue Whale is a French apple producer cooperative representing over 300 growers, directly comparable to Mylord as a fellow French grower-owned organization producing premium apples for retail chains across Europe with similar B2B distribution model.
• Crunch Time Apple Growers: Crunch Time Apple Growers is a cooperative of New York State apple growers that developed and owns the SnapDragon and RubyFrost varieties. Comparable to Mylord as a grower-owned cooperative that commercializes proprietary branded apple varieties through retail channels.
• CMI Orchards: CMI Orchards is a US-based grower cooperative representing multiple apple producers, directly comparable to Mylord's producer-group cooperative model with similar focus on branded varieties (Ambrosia, KIKU, Envy) and premium retail distribution.
• Pink Lady: Pink Lady is an international apple brand consortium licensing production to certified growers worldwide, highly comparable to Mylord's branded apple approach (Jazz, Envy, Kissabel). Pink Lady and Mylord both operate premium branded apple programs with controlled quality standards for retail distribution.
• Kanzi: Kanzi is a premium club apple variety brand jointly developed by Belgian and Dutch growers, directly comparable to Mylord's Jazz and Envy branded apple programs as a club-variety premium apple offering sold through European retail chains.
• Stemilt: Stemilt is a multi-generational family-owned apple producer in Washington State comparable to Mylord's family producer heritage, with similar focus on premium varieties, sustainability certifications, and direct B2B supply to major North American retail chains.

Regional players

• Montague: Montague is a third-generation Australian family-owned apple producer comparable to Mylord's multi-generational family producer model, though it operates primarily in the Australian market rather than directly competing with Mylord in France/Europe.

Broad incumbents

• T&G Global: T&G Global is a major New Zealand-headquartered fresh produce company that owns the Jazz and Envy apple brands Mylord commercializes. Comparable as the IP owner/licensor in the branded apple space and as a vertically integrated apple producer with international retail distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legrandnomdelapomme
• LinkedInlinkedin.com/company/mylord/?viewAsMember=true

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mylord