What Harrows does

Harrows is a privately held, family-owned New Zealand designer and manufacturer of commercial furniture, established as a third-generation business and headquartered in Auckland with showrooms in Auckland and Wellington and a manufacturing facility in South Canterbury (Timaru). The company designs, engineers, and produces made-to-order and finished-to-order commercial furniture in-house — covering laminating, machining, engineering, fitting, assembly, powder coating, polishing, painting, and upholstery — and operates a portfolio that includes chairs, stools, tables, leaners, banquette seating, modular seating, meeting booths, lounge collections, worksurfaces, and accessories, alongside specialty items such as the Revel table-tennis table. Its proprietary Banquette Revolution system repositions banquette seating from joinery packages to loose furniture with soft fit-out, and the Ledge Meeting Booth extends that system into a private meeting configuration.

The business operates a horizontal commercial-furniture model, serving enterprise customers across workplace, hospitality, healthcare, education, retail/reception, foodcourt, transport-hub, and public-space segments. Named project customers include UDC Finance, Bank of New Zealand, Dentsu, NTT, Lion HQ, AUT, Christchurch Airport, Tompkins Wake, Vector, and Warren and Mahoney. Beyond its own Harrows brand, the company is the New Zealand distributor for five international design brands — Arper, Cizeta, Colos, Green Furniture Concept, and Toou Design — and operates a separate harrows.com.au storefront for the Australian market. Products are sold via direct showroom consultation, phone (0800), email, and project-based collaboration with architects and interior designers, supported by an extensive 3D/BIM resource library for Revit, ArchiCAD, AutoCAD, and Sketchup.

Harrows generates revenue through one-time commercial furniture sales with quote-based pricing that is not publicly disclosed. It carries Global GreenTag GreenRate Level C and PlatinumHEALTH HealthRATE certifications, recognised in Green Star NZ, LEED, and WELL, and offers commercial warranties of 3–10 years. Creative Director Mark Suckling leads design, and the firm reports 11–50 employees. No external institutional investors, parent company, funding rounds, or public revenue figures were identified.

Name

Harrows

Legal name

Harrows

Website

https://harrows.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Furniture Sales: Harrows designs, manufactures, and sells commercial furniture including chairs, stools, tables, leaners, banquette seating, meeting booths, and worksurfaces. Products are sold as made-to-order or finished-to-order items, with customisation across fabrics, colours, stains, and powder coating. Both NZ-made own-brand products and international brands (Arper, Cizeta, Colos, Green Furniture Concept, Toou Design) are distributed.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Harrows designs, manufactures, and sells commercial furniture for social spaces, including chairs, stools, tables, leaners, banquette seating, meeting booths, and worksurfaces. Products are made-to-order or finished-to-order in the company's own South Canterbury factory, with extensive customisation across fabrics, colours, stains, and powder coating. The offering is complemented by distribution of international furniture brands (Arper, Cizeta, Colos, Green Furniture Concept, Toou Design) into New Zealand.

Product overview

Harrows is a New Zealand designer and manufacturer of commercial furniture for social spaces, operating as a unified product portfolio rather than a software platform. The offering centers on their own Harrows Design Collection of New Zealand-made products manufactured in their South Canterbury factory, complemented by internationally distributed brands including Arper (Italy), Cizeta (Italy), Colos (Italy), Green Furniture Concept, and Toou Design (Italy). The core portfolio includes modular seating systems (Method, Array), banquette seating (Ledge, Column, Post, Break, Chance, Solace), lounge collections (Curio, Noa), office chairs (Kinesit, Jolly), stools (Arc, Karaka, Chicago, Pola), tables (Ikon, Poise, Terete, Mesa, Fero, Dowel, Slab, Stem, Extant), and specialty items like the Revel table tennis table for breaking down workplace hierarchy. Products serve diverse spaces including workplaces, hospitality venues, healthcare facilities, restaurants, bars, cafes, foodcourts, education institutions, airports, and public spaces. Harrows offers extensive customisation through fabrics, finishes, sizes, and power integration options, supported by 3D/BIM design resources for architects and designers.

Differentiator

Problem solved

Functional benefit

Brands

• Harrows: New Zealand made social space furniture - the company's primary in-house brand for commercial furniture designed and manufactured in South Canterbury.
• Arper
• Cizeta
• Colos
• Green Furniture Concept
• Toou Design

Products and services

• Terete Collection Tables and leaners crafted around a distinctive tapered column base, offering sleek sophistication and versatility from intimate meetings to large stadium configurations, for commercial interiors.
• Stem Collection Steel base tables with slim, functional design fitting smoothly under furnishings, available in a wide variety of colours, suitable for cafe, lounge, and public space applications.
• Slab Collection Tables, bar leaners, bench seats and outdoor options featuring solid timber and locally quarried Bluestone, designed for communal dining in cafes, restaurants, and office cafeterias.
• Poise Collection Versatile, sturdy tables with cut-away sharknose edge profile, offering solid timber tops and HPL options for cafe, meeting, conference, and bar applications.
• Mesa Collection Flexible tables and leaners designed for dynamic work environments requiring adaptability, from traditional meeting spaces to agile environments.
• Karaka Collection Italian-made chair, stool, and stool-with-back range featuring minimalist design with unparalleled strength, crafted in Italy with exceptional craftsmanship for workplace and hospitality settings.
• Ikon Collection Solid American Ash tables with unique trestle underframe design and cut-away sharknose edge profile, ranging from occasional tables to multi-person worksurfaces.
• Fero Collection Pedestal tables, leaners, bench seats, and stools combining rustic timber warmth with industrial steel frame, suitable for staff cafeterias, restaurants, and bars.
• Extant Collection Outdoor furniture featuring robust welded steel frame with zinc coating and slatted sapele hardwood top, built for outdoor entertainment and bar areas.
• Dowel Collection Contemporary solid timber range with rounded legs and smooth tops creating a floating appearance, with hidden under-frame for robustness across tables, leaners, and side tables.
• Array Collection Freestanding modular seating and meeting booth system providing flexibility and adaptability, addressing needs from collaborating to relaxing across workplace breakout and meeting spaces.
• Arc Collection Chairs and stools featuring distinctive sweeping backrests, ergonomically crafted for exceptional comfort with elegant curves and plush upholstery for commercial interiors.
• Method Collection Flexible modular range with steel framing and offset legs, encompassing seating, hushchairs, planters, lamps, side tables, and coat racks for workplace zoning and breakout environments.
• Curio Collection Lounge collection featuring organic flowing curves and luxurious form, bringing home comfort to commercial environments through single seaters and extended lounges.
• Ledge Meeting Booth Private meeting space created by arranging Ledge banquette sections face to face, with overhanging profile for extra foot room and customisable fabrics, designed for office breakout and collaborative areas.
• Kinesit Chair Iconic office chair designed by Lievore Altherr Molina with mesh back, gas-lift mechanism, 3-position recline, and adjustable lumbar support, supplied in New Zealand by Harrows for workplace comfort.
• Jolly Chair Sleek upholstered chair with four base options, cold-cure fire retardant polyurethane foam shell, suitable for offices and collaborative spaces.
• Poise Timber Cafe Table Solid American Ash top table with cut-away sharknose edge profile on steel legs, ideal for restaurants, cafes, and office cafeterias.
• Revel Table Tennis Table Table tennis table designed as a mechanism to break down hierarchy in workspaces, transforming spaces into opportunities for genuine connection and social interaction in commercial environments.
• Arper Distributed Brand Range Italian furniture brand offering global design products for living spaces, including Kinesit and Catifa 46 ranges, distributed by Harrows in New Zealand.
• Cizeta Distributed Brand Range Italian-made timber furniture brand representing Italian know-how with a global vision, distributed by Harrows in New Zealand.
• Colos Distributed Brand Range Italian furniture brand bringing Italian know-how with global vision, creating places that matter for everyday moments, distributed by Harrows in New Zealand.
• Green Furniture Concept Distributed Brand Range International furniture brand focused on sustainable and community-oriented furniture design, distributed by Harrows in New Zealand.
• Toou Design Distributed Brand Range Global Italian design brand, family owned and independently run, envisioning products for the ways we live, distributed by Harrows in New Zealand.

Quantifiable outcome

• GreenRate Level C certification carries 50% of credit points in Green Star NZ program
• +1 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ArpercoreChannel Partner/ Reseller/ DistributorArper is an Italian furniture brand that Harrows distributes in New Zealand. Products include the Kinesit Chair, Catifa 46, and other Arper seating. Arper creates furnishings for harmonious, comfortable living, with openness and humanity.
• CizetaminorChannel Partner/ Reseller/ DistributorItalian made timber furniture brand distributed by Harrows in New Zealand. Cizeta represents Italian know-how with a global vision.
• ColosminorChannel Partner/ Reseller/ DistributorItalian furniture brand distributed by Harrows in New Zealand. Colos makes places that matter with Italian designs for everyday moments.
• Green Furniture ConceptminorChannel Partner/ Reseller/ DistributorInternational furniture brand distributed by Harrows in New Zealand, focused on sustainable and community-oriented furniture design.
• Toou DesignminorChannel Partner/ Reseller/ DistributorGlobal design brand distributed by Harrows in New Zealand. Family owned and independently run, guided by strong values, envisions products for the ways we live.
• Designers Institute of New Zealand (DINZ)minorStrategic or Co-development PartnerHarrows is proud to support and collaborate with DINZ, believing in the transformative power of collaboration to create spaces that enrich lives.
• Rapid Relief Team (RRT)minorStrategic or Co-development PartnerHarrows supports the Rapid Relief Team as part of its community engagement and corporate social responsibility.
• Cystic Fibrosis NZminorStrategic or Co-development PartnerHarrows supports Cystic Fibrosis NZ as part of its community partnerships and commitment to social causes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenith Interiors: Australia-based commercial interiors and furniture company distributing multiple premium international brands alongside own-brand products. Highly comparable to Harrows' model of combining distributed international brands with direct specification sales to architects and designers.
• Schiavello: Australian commercial furniture manufacturer and workspace solutions provider with showrooms across Australia and internationally. Directly comparable to Harrows as a vertically integrated designer/manufacturer of commercial office and hospitality furniture targeting architects and enterprise clients.
• Stylecraft: Australian furniture distributor representing multiple premium international brands to the commercial specification market. Closely comparable to Harrows' distribution arm (Arper, Cizeta, Colos, Green Furniture Concept, Toou Design) for the ANZ region.
• Corporate Culture: New Zealand commercial furniture specialist with showrooms and a curated portfolio of premium international and own-brand products. Operates in the same NZ commercial specification market as Harrows with a similar architect/designer-led GTM motion.

Emerging players

• Senator Group: UK-based commercial furniture manufacturer with growing international presence and focus on workplace seating and tables. Comparable to Harrows as a design-led, customisable commercial furniture maker serving architects and designers.
• Boss Design: UK commercial furniture designer and manufacturer focused on workplace, hospitality, and lounge seating. Comparable to Harrows in product range (chairs, lounge, modular seating) and B2B specification-led GTM, though operating in different geographies.

Broad incumbents

• Haworth: Global commercial furniture and workspace solutions manufacturer. Comparable to Harrows as a premium office/workplace furniture brand with strong sustainability credentials and architect-led specification channels.
• Kinnarps: European commercial furniture manufacturer with broad workplace product range. Comparable to Harrows as a vertically integrated office/workplace furniture manufacturer, but at significantly larger scale and with global distribution.
• MillerKnoll: Global commercial furniture conglomerate including Herman Miller and Knoll brands. Comparable to Harrows at the premium specification end of the commercial office furniture market, with significantly broader product portfolio and global reach.
• Steelcase: Global leader in office and workplace furniture with deep R&D, sustainability programs, and global specification networks. Comparable to Harrows as a premium commercial office furniture maker, but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HarrowsContractFurniture
• LinkedInlinkedin.com/company/harrows-contract-furniture
• Instagraminstagram.com/harrowsnz

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrows