What ASM Sensors does

ASM Sensors, legally ASM Automation Sensorik Messtechnik GmbH, is a privately held German manufacturer of industrial position and displacement sensors founded in the 1980s by Klaus Manfred Steinich and headquartered in Moosinning near Munich. The company designs and produces non-contact, wear-free magnetic sensors across three families — displacement (POSIWIRE cable extension, POSITAPE tape extension, POSICHRON magnetostrictive including the EasyMount external-mount variant, POSIMAG lin magnetic scale), angle (POSIROT magnetic absolute, POSIMAG rot magnetic incremental, POSIHALL magnetic multiturn, AWS potentiometric), and inclination (POSITILT standard and POSITILT PTK gyro-compensated MEMS) — plus the NMG2 stop-time measuring system for safety compliance under EN ISO 13855. Its technology base spans magnetostrictive time-of-flight, magnetoresistive scale reading, multi-Hall magnetic encoders, and MEMS accelerometers with gyro-fusion firmware, hardened by IP68/IP69 stainless-steel packaging for harsh-environment applications.

The business is run as a family-managed GmbH under managing directors Klaus Manfred Steinich, Dr. Ines J. Steinich, and Rüdiger Köhler, with no disclosed external investors and a US subsidiary, ASM Sensors, Inc., in Elmhurst, IL. ASM generates revenue through direct B2B hardware sales — quote-based industrial pricing with no public list prices — using a regional direct-sales motion from offices in Germany, the USA, France, and Italy, supported by a multi-language website (DE/EN/FR/IT) and topic-specific inquiry forms covering displacement, angle, inclination, measuring equipment, and repair requests. Revenue streams break into industrial position sensors, complete measuring systems, and accessories/spare parts.

ASM serves a diversified industrial customer base across machinery, heavy equipment and lifting, mobile equipment, hydraulic systems, vehicle testing, aerospace research, precision manufacturing, and medical equipment (including CT and mammography patient positioning). Its durable value proposition is magnetic and wear-free measurement that outperforms optical encoders in dirty, icy, vibratory, or washdown conditions, supports long maintenance-free service life, and offers installation-economy features such as external hydraulic-cylinder mounting and dynamic-condition inclination compensation unavailable in competing optical potentiometer or string-pot architectures.

Name

ASM Sensors

Legal name

ASM Automation Sensorik Messtechnik GmbH

Website

https://asm-sensor.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

ASM Sensors is a German manufacturer of non-contact industrial position, angle, and inclination sensors (POSIWIRE, POSITAPE, POSICHRON, POSIMAG, POSIROT, POSIHALL, POSITILT) sold via direct sales in Germany, the USA, France, and Italy to machinery, heavy equipment, mobile-equipment, hydraulic, vehicle-testing, and medical-equipment OEMs.

Ownership category

akta.pro rank

Product category

Industrial Position Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Magnetic Sensors (Hall/Magnetoresistive/Compass) (HDAHALAC)

akta.pro secondary industries

Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA)

Keywords

• Industrial position sensors
• Magnetostrictive sensors
• Cable extension sensors
• Magnetic angle encoders
• Inclination sensors

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Industrial Position Sensors: ASM generates revenue through the sale of industrial position and displacement sensors. The company offers a comprehensive portfolio of sensor types (cable extension, magnetostrictive, magnetic scale, angle, inclination) targeting industrial automation, vehicle testing, medical equipment, and research applications. Sensors are sold with various output interfaces (analog voltage/current, digital protocols) and protection classes for diverse industrial environments.
2. Measuring Equipment & Systems: ASM sells complete measuring systems including the NMG2 Stop Time Measuring System with accessories and evaluation software. These standalone measurement instruments serve safety compliance testing requirements in industrial settings.
3. Accessories & Spare Parts: The company offers sensor accessories including magnets, mounting brackets, cables, and measurement wheels for their products and systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASM Sensors manufactures and sells non-contact industrial position and displacement measurement sensors organized into three product families: displacement sensors (POSIWIRE® cable extension, POSITAPE® tape extension, POSICHRON® magnetostrictive including EasyMount external-mount variants, and POSIMAG® lin magnetic scale sensors), angle sensors (POSIROT® magnetic absolute, POSIMAG® rot incremental, POSIHALL® multiturn, AWS potentiometric), and inclination sensors (POSITILT® standard and PTK gyro-compensated MEMS-based), plus the NMG2 stop time measuring system for machine safety compliance. The sensors leverage proprietary magnetostrictive, magnetoresistive, and multi-Hall magnetic principles to deliver wear-free measurement in harsh industrial environments including construction equipment, mobile machinery, medical devices, and aerospace testing.

Product overview

ASM Sensors is a manufacturer of industrial position measurement sensors organized into three main product families: Displacement Sensors (POSIWIRE® cable extension, POSITAPE® tape extension, POSICHRON® magnetostrictive including EasyMount external-mount variants, and POSIMAG® lin magnetic scale sensors), Angle Sensors (POSIROT® magnetic absolute, POSIMAG® rot incremental, POSIHALL® multiturn, and AWS potentiometric sensors), and Inclination Sensors (POSITILT® standard and PTK gyro-compensated MEMS-based sensors). Additionally, the company offers the NMG2 Stop Time Measuring System for safety measurements. All products utilize non-contact magnetic measurement technologies including magnetostrictive, magneto-resistive, and multi-Hall principles for robust industrial applications in harsh environments.

Differentiator

Problem solved

Functional benefit

Brands

• POSIWIRE: Cable extension sensors for linear displacement measurement
• POSITAPE
• POSICHRON
• POSIMAG
• POSIROT
• POSIHALL
• POSITILT
• AWS

Products and services

• POSIWIRE® Cable Extension Sensors Cable extension position sensors using a calibrated measuring cable wound on a precision drum with magnetic absolute encoders for non-contact position measurement. Designed for industrial applications requiring robust, wear-free linear displacement measurement, including hydraulic systems, lifting platforms, and factory automation.
• POSITAPE® Tape Extension Sensors Tape extension position sensors using stainless steel measuring tape that can be deflected multiple times via angle diverters without significant wear. Suited to construction machinery, lifting equipment, and other outdoor applications demanding high durability with measurement lengths up to 20,000 mm and IP68/IP69 protection.
• POSICHRON® Magnetostrictive Sensors Magnetostrictive position sensors that determine absolute position of a permanent magnet using the time-of-flight principle in a non-contact, wear-free manner. Available in rod, flat, square, and round profiles with shock resistance up to 50g, measurement lengths up to 5,750 mm, and linearity up to 0.02% of full scale.
• POSICHRON® EasyMount Magnetostrictive Sensors External-mount magnetostrictive sensors designed for hydraulic cylinders, mounting on the outside rather than inside to eliminate deep-hole drilling. Supports maintenance-friendly installation with redundant sensor assembly up to 4-fold and measurement lengths up to 5,750 mm.
• POSIMAG® lin Magnetic Scale Sensors Non-contact magnetic scale position measurement system for linear displacement up to 30 meters with resolution down to 1 micrometer. The sensor head scans magnetic fields on a magnetized scale without contact or wear, suitable for precision manufacturing and large-format industrial installations.
• POSIROT® Magnetic Angle Sensors Contact-free absolute magnetic angle sensors using multi-Hall technology for 0–360° measurement. Available in waterproof stainless steel housings with IP68/IP69 protection for harsh outdoor environments including mobile machinery, ships, excavators, wind turbines, and medical equipment.
• POSIMAG® rot Magnetic Incremental Encoders High-resolution magnetic incremental encoders for angular positions from 0 to 360°. Non-contact, wear-free, and insensitive to dirt with a metal-shielded housing, suitable for industrial applications requiring robust incremental angular position feedback.
• POSIHALL® Magnetic Multiturn Encoders True-absolute magnetic multiturn encoders measuring angular displacement over multiple rotations from 31×360° to 255×360° using coupled multi-Hall sensors with mechanical gear linkage. Operates from –40 °C to +85 °C with IP69 protection, providing a robust alternative to optical encoders.
• AWS Potentiometric Angle Sensors Potentiometric angle sensors using a high-precision potentiometer as the sensing device with specially designed output electronics for high lifetime. Available with servo-flange or square flange mounting options for industrial angle measurement.
• POSITILT® Inclination Sensors Inclination and tilt sensors using MEMS technology for measuring slope angles. Designed for dynamic applications involving movement, shocks, and vibrations in industrial machinery, mobile equipment, and process control.
• POSITILT® PTK Gyro-compensated Inclination Sensors MEMS-based inclination sensors with integrated gyro-compensation that corrects for shocks, vibrations, and acceleration to deliver accurate measurements in dynamic conditions. Features measurement ranges up to ±180° (1-axis) or ±60° (2-axis) with static linearity up to 0.05°, available in hermetic stainless steel housings.
• NMG2 Stop Time Measuring System Stop time measuring instrument for safety compliance testing on power-driven machines such as presses, shears, and robots. Calculates required safety distances per EN ISO 13855 and ships as a complete system with integrated dot matrix printer, RS232 interface, calibration certificate, and LabVIEW-based evaluation software.

Quantifiable outcome

• Position measurement with 1 micrometer resolution using POSIMAG magnetic scale sensors
• +4 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ifm Electronic: German industrial sensor manufacturer with deep position, angle, inclination, and vibration sensing lines plus IO-Link connectivity. Direct competitor to ASM in mid-market industrial automation customers with comparable German Mittelstand heritage.
• Balluff: German industrial sensor specialist with strong position-sensor, angle-sensor, and inclination-sensor lines serving factory automation and mobile equipment. Direct competitor to ASM in magnetostrictive, Hall-effect, and inductive position measurement.
• MTS Sensors (Temposonics): Brand of MTS Systems specializing in magnetostrictive linear position sensors — a category in which ASM's POSICHRON competes head-to-head. Most direct technological competitor, particularly in hydraulic cylinder and long-stroke applications.
• Baumer Group: Swiss industrial sensor manufacturer with strong position, angle, and inclination sensor lines plus heavy-duty encoders for harsh environments. Comparable to ASM in industrial machinery and heavy-equipment applications.
• Novotechnik: German potentiometric and non-contact position-sensor manufacturer serving industrial, automotive test, and medical markets. Directly comparable to ASM's AWS potentiometric angle sensors and POSIWIRE cable-extension lines.
• Turck: German industrial sensor specialist with position, angle, and inclination products plus IO-Link connectivity. Direct competitor in factory automation, mobile equipment, and harsh-environment industrial applications.
• Siko MagLine: German manufacturer of magnetic linear and rotary encoders, cable extension sensors, and inclinometers. Closely comparable product portfolio to ASM, especially in wire-actuated and magnetic position measurement.

Broad incumbents

• SICK AG: One of the world's largest industrial sensor manufacturers with a broad portfolio of position, distance, and inclination sensors. Comparable to ASM as a competitor in the same end-markets but with vastly greater scale, broader technology coverage, and global distribution.
• Pepperl+Fuchs: Global industrial sensor and explosion-protection specialist with position, inclination, and angle sensors. Comparable to ASM as an industrial-automation incumbent but with much larger scale and broader process-industry reach.

Regional players

• HBM / HBK: Test and measurement specialist with displacement, strain, and position sensors for vehicle testing and aerospace R&D — segments in which ASM also operates (e.g., chassis testing, aircraft structural tests). Overlap is partial but in adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asmautomationsensorikmesstechnikgmbh
• LinkedInde.linkedin.com/company/asm-automation-sensorik-meßtechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Sensors