AllDetails

What AllDetails does

AllDetails (legal entity: All Details Middle East FZ LLC) is a Dubai-based boutique public relations and communications agency founded in 2004 by Isabel Tapp. The firm specializes in helping international brands enter and expand across the GCC and broader Middle East market, delivering culturally tailored storytelling through media relations, event management, influencer marketing, social media campaigns, content creation, and brand launches. Its client base skews to enterprise accounts in luxury hospitality and travel (Mandarin Oriental, Avani Hotels & Resorts, North Island Seychelles, Velaa Private Island, Wilderness Safaris), alongside consumer brands (TRESemmé), automotive (Hertz MEA), tourism boards (Visit Britain, Visit Finland, Business Finland, Germany Tourism, Canton de Vaud), aviation (Austrian Airlines, Alliance Jet), fashion (Middle East Fashion Council), and food & beverage (Next Gen Foods/TiNDLE).

The business operates on a professional services model with consultation-based, bespoke engagement; pricing is not publicly disclosed and delivery is led by senior advisors. Distribution is direct-to-enterprise, with senior advisor consultations reviewing client positioning and go-to-market strategy for GCC entry. The company is founder-owned and privately held, with no disclosed institutional funding, headcount, or revenue figures. Its competitive position rests on a curated media and influencer network built over 17+ years, consecutive PR Week Powerbook Middle East recognition (2020 and 2021), and the personal reputation of founder/CEO Isabel Tapp, who also serves on the 30% Club MENA steering committee.

There is no proprietary technology platform or AI/ML capability disclosed; the offering is service-led rather than product-led. The agency holds no patents or trademarks and operates from a single headquarters at Dubai Media City, serving the six GCC countries (UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain) plus select international tourism-board mandates.

Name

AllDetails

Legal name

All Details Middle East FZ LLC

Website

https://alldetails.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AllDetails is a Dubai-based boutique PR and communications agency founded in 2004, serving enterprise brands in luxury hospitality, travel, tourism boards, aviation, fashion, and consumer goods seeking entry and expansion across the GCC and Middle East market.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Boutique PR agency providing comprehensive communications services including media relations, content creation, event management, social media, influencer marketing, and brand launches for clients seeking GCC market expansion.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

AllDetails is a Dubai-based boutique PR and communications agency that provides end-to-end marketing communications services for brands expanding into the GCC and Middle East. Its service portfolio spans media training, market research, competitor analysis, PR, content creation, translations, brand launches, event management, influencer marketing, press trips, reputation management, social media management, online monitoring, media buying, and advertising. Engagements are delivered through senior-advisor-led consultations and tailored retainers rather than self-serve software.

Product overview

AllDetails is a boutique PR and Communications Agency based in Dubai, operating since 2004. The company offers a comprehensive suite of marketing and communications services rather than a software product or platform. Services include Public Relations (media training, translations, market research, competitor analysis, strategic planning, media relations, brand launches, event management, press conferences, influencer campaigns, crisis management, press release distribution), Content Creation (press releases, company profiles, brochures, online content), Digital Services (social media management, advertising, community management, influencer engagement, online monitoring), and Consultancy (marketing, PR, social media, senior management profiling, media buying, celebrity profiling). AllDetails does not offer a structured software product portfolio with distinct named modules or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Media Relations Strategic public relations service including media training, translations, market research, competitor analysis, strategic planning, media relations, brand launches, press conferences, crisis management, and press release distribution for brands seeking exposure in the Middle East.
• Event Management and Brand Launch End-to-end event production for brands in the GCC including brand experiences, product exhibitions, gala dinners, red-carpet events, launch events, guest list management, venue sourcing, and creative event production from idea to execution.
• Influencer Marketing and Celebrity Profiling Influencer and celebrity engagement service including social media influencer campaigns, celebrity profiling, press trips, and influencer trips for brands seeking Middle East market visibility.
• Social Media Management and Digital Services Digital communications service including immersive social media campaigns, advertising, community management, influencer engagement, and online monitoring for brand awareness and engagement in the Middle East.
• Content Creation Content production including SEO-friendly blogs, press releases, artworks, video ads, company profiles, and brochures for omnichannel brand storytelling.
• Marketing and PR Consultancy Senior advisor consultation covering marketing, PR, social media, senior management profiling, media buying, and celebrity profiling, with scoped review of goals, positioning, and go-to-market strategy for GCC markets.

Quantifiable outcome

• Launched first Mandarin Oriental and St. Regis hotels in the Middle East
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Insight OutminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section of the website, providing strategic consulting services.
• Visit BritaincoreGTM or Marketing PartnerTourism board partner for destination marketing, helping promote British tourism to GCC markets.
• Business FinlandcoreGTM or Marketing PartnerOfficial tourism and business promotion partner for Finland in GCC region.
• Visit FinlandcoreGTM or Marketing PartnerFinnish tourism board representation in GCC markets for destination promotion.
• Germany TourismcoreGTM or Marketing PartnerGerman National Tourist Board partner for promoting Germany as a travel destination in Middle East.
• Canton de VaudminorGTM or Marketing PartnerSwiss regional tourism promotion partner for Vaud region in GCC markets.
• Austrian AirlinesminorGTM or Marketing PartnerAviation partner for Austrian Airlines PR and communications in Middle East region.
• Alliance JetminorGTM or Marketing PartnerPrivate aviation partner for Alliance Jet marketing communications in GCC markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Trojan PR Middle East: Dubai-based regional PR agency with comparable boutique scale and similar hospitality, consumer, and lifestyle client focus across the GCC market.

Direct peers

• ASDA'A BCW: Middle East's largest PR firm, headquartered in Dubai. Directly competes with AllDetails for the same GCC enterprise, consumer, and government clients across hospitality, travel, and brand-launch mandates.
• Golin MENA: Global PR network (IPG) with major MENA presence operating from Dubai. Competes for hospitality, consumer brand, and integrated marketing mandates in the same regional market as AllDetails.

Broad incumbents

• Edelman Middle East: Global PR giant with Dubai operations. Overlaps with AllDetails on brand launches, corporate communications, and consumer storytelling but serves a much broader portfolio across public affairs and B2B.
• Weber Shandwick MENA: IPG DXTRA network with strong MENA presence. Overlaps with AllDetails on brand PR, consumer campaigns, and corporate communications for multinational clients with Middle East exposure.
• Hill+Knowlton Strategies MENA: Established global network with regional offices. Competes with AllDetails for enterprise brand, government, and corporate PR mandates in the Middle East, offering broader geographic and sector coverage.
• Ketchum Middle East: Global PR network (Omnicom) with MENA presence. Overlaps with AllDetails on consumer brand, travel, and lifestyle PR campaigns for international clients expanding into the region.
• FleishmanHillard Middle East: Global network (Omnicom) with regional offices. Competes for hospitality, consumer, and technology brand PR in the Middle East while offering broader global reach than a single-Dubai boutique.
• Ogilvy PR (Memac Ogilvy) Middle East: Global network with deep MENA operations through Memac Ogilvy. Comparable in offering integrated brand communications, PR, and influencer marketing to enterprise and consumer clients in the GCC.
• APCO Worldwide Middle East: Global consultancy with regional offices. Overlaps with AllDetails in brand storytelling, public affairs, and stakeholder communications for GCC-based and multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllDetailsME
• Facebookfacebook.com/AllDetailsME
• LinkedInlinkedin.com/company/alldetails-me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllDetails