Reddo
Reddo is a bootstrapped Dresden-based digital innovation firm founded in 2015, operating three subsidiaries (IT-SERVICE, INTERACTIVE, LABS) that deliver first-level IT support, interactive brand experiences, and bespoke software/hardware R&D to German B2B clients via a team of eight.
- Company typePrivate
- Founded2015
- HeadquartersDresden, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reddo does
Reddo is a privately held German digital innovation company founded in 2015 in Dresden by Dirk (Managing Director and Strategist) and Kai Unger (CTO and Co-Founder). Operating under the reddo VERSUM umbrella, the firm is structured as three wholly-owned operating subsidiaries: reddo IT-SERVICE, which provides first-level IT support to business clients; reddo INTERACTIVE, which designs interactive brand experiences intended to evoke genuine emotional responses; and reddo LABS, an R&D arm focused on bespoke software and hardware solutions. The legal entity is reddo UG (haftungsbeschränkt), a German private limited company (Unternehmergesellschaft) with no disclosed external funding or institutional investors, indicating a bootstrapped, founder-controlled operation. Headcount is reported at eight people, working in a cross-functional, agile, task-oriented model that spans creatives, engineers, developers, administration, and project management.
The company's stated technology philosophy is that "technology adapts to humans, not the other way around" — replacing complex devices with switches, cables, and buttons through intuitive interaction surfaces that expose only immediately callable functions. This is articulated as a design principle rather than as a patented or formally codified technology platform. There is no evidence of proprietary software products, SaaS offerings, API surfaces, mobile applications, or AI/ML components; commercial delivery appears to be entirely project-based and custom. Distribution is regional and direct: the firm relies on a website contact form, organic social media presence on Facebook, Instagram, and X, and word-of-mouth B2B engagement, with no marketplace listings, resellers, or formal channel partners. No customer logos, contract values, pricing, revenue figures, patents, trademarks, certifications, or awards are disclosed, and the firm has no regulatory actions or M&A history on record.
Reddo firmographics
Firmographics- Name
- Reddo
- Legal name
- reddo UG (haftungsbeschränkt)
- Website
- https://reddo.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reddo is a bootstrapped Dresden-based digital innovation firm founded in 2015, operating three subsidiaries (IT-SERVICE, INTERACTIVE, LABS) that deliver first-level IT support, interactive brand experiences, and bespoke software/hardware R&D to German B2B clients via a team of eight.
- Ownership category
- akta.pro rank
Reddo industry classification
Industry- Product category
- Digital Innovation Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Reddo is headquartered
LocationHeadquarters
- HQ city
- Dresden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Reddo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- IT Services: IT services including 1st level support provided to business clients. Services are delivered as ongoing professional services or project-based engagements.
- Interactive Brand Experiences: Creation of interactive brand experiences that deliver real emotions to customers, likely delivered as project-based or retainer engagements.
- Labs Services: Research and development services within reddo Labs, potentially including custom software and hardware development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Reddo product offering
Product offeringCore offering
Reddo operates as a digital innovation company providing professional services across three areas: IT services including 1st level support (reddo IT-SERVICE), interactive brand experiences designed to create genuine customer emotions (reddo INTERACTIVE), and innovation/development of custom software and hardware solutions (reddo LABS). The company connects digital and analog worlds for business clients, emphasizing intuitive interaction interfaces that replace complex devices with simple, user-friendly surfaces.
Product overview
Reddo operates as a unified company structure (reddoVERSUM) comprising three distinct subsidiaries under one umbrella. The core brand is reddo VERSUM, which serves as the central entity connecting digital and analog worlds. Supporting this are three specialized sub-brands: reddo IT-SERVICE provides IT services with 1st level support; reddo INTERACTIVE delivers interactive brand experiences for genuine customer emotions; and reddo LABS serves as the innovation and technology development arm focusing on software and hardware solutions. The company was founded in 2015 by Dirk (Strategist) and Kai (CTO/Tech lead) and operates in an agile, task-oriented manner.
Differentiator
Problem solved
Functional benefit
Products and services
- reddo IT-SERVICE IT services offering with 1st level support for business clients, including remote maintenance (Fernwartung via TeamViewer). Designed for businesses requiring ongoing IT helpdesk and technical assistance.
- reddo INTERACTIVE Creation of interactive brand experiences designed to deliver genuine emotional engagement with customers. Targeted at businesses seeking to differentiate their brand through interactive installations and experiences.
- reddo LABS Innovation and development laboratory focusing on custom software and hardware solutions that benefit customers. Provides R&D and prototyping services for businesses seeking novel technology solutions.
Companies that use Reddo
Customer profileSegments1 record
Ideal customer profiles1 record
Reddo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reddo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agentur Schröder / Digital UnitminorAgentur Schröder and its Digital Unit division were responsible for concept, design, and web development of the Reddo website. They are credited as responsible for the company's web presence.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Reddo competitors and assessment
Company assessmentPeers
Direct peers
- denkwerk GmbH: German digital agency offering interactive brand experiences, digital strategy, and custom software development — directly comparable to Reddo's combined Interactive and Labs offerings for B2B clients.
- Scholz & Volkmer: German interactive agency delivering digital brand experiences and customer-facing digital products; overlaps with Reddo INTERACTIVE's interactive brand experience focus and similar B2B enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Reddo social profiles
Digital presenceReddo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reddo leadership team
Management profileNumber of profiles
Profiles2 records
Reddo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Reddo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reddo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reddo
What does Reddo do?
Reddo operates as a digital innovation company providing professional services across three areas: IT services including 1st level support (reddo IT-SERVICE), interactive brand experiences designed to create genuine customer emotions (reddo INTERACTIVE), and innovation/development of custom software and hardware solutions (reddo LABS). The company connects digital and analog worlds for business clients, emphasizing intuitive interaction interfaces that replace complex devices with simple, user-friendly surfaces.
Is Reddo a public or private company?
Reddo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reddo founded?
Reddo was founded in 2015. It employs 1 to 10 people.
Where is Reddo based?
Reddo is headquartered in Dresden, Germany, in the Europe region.
How does Reddo make money?
Three revenue lines are on record. IT Services are the primary driver. The others are interactive Brand Experiences and labs Services.
Who are Reddo's main competitors?
SinnerSchrader (now part of Accenture Song) is listed as a peer. Direct peers are denkwerk GmbH and Scholz & Volkmer.
Does Reddo have an API?
No public API is recorded for Reddo.
What industry is Reddo in?
Reddo's product category is Digital Innovation Services. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541512 and its SIC code is 8742.