JASON Learning
JASON Learning is a 501(c)(3) nonprofit that delivers standards-aligned, project-based STEM curricula and virtual labs to U.S. K-12 school districts, schools, teachers, and families via a subscription-based digital platform.
- Company typePrivate
- Founded1989
- HeadquartersAshburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JASON Learning does
JASON Learning is an independent 501(c)(3) nonprofit organization founded in 1989 by Dr. Robert Ballard (discoverer of the RMS Titanic) to deliver standards-aligned, project-based STEM education to U.S. PreK-12 students. The organization operates the JASON Digital Platform, a proprietary online learning system hosting 153 curriculum collections and 3,000+ activities and resources per grade level, including virtual labs, interactive games, video content, and curriculum management tools aligned to state standards. Content is developed in collaboration with real scientists and partner institutions such as NOAA, NASA, National Geographic, the Aldrin Family Foundation, Virginia Institute of Marine Science, and LSU, with curriculum modules spanning ecology, climate, recycling, microplastics, space exploration, and early childhood STEM.
The company serves K-12 school districts, individual schools, individual classrooms/teachers, families, homeschoolers, and early childhood programs through tiered subscription models (district, school, classroom, homeschool). Additional revenue streams include professional development services with certificate-bearing courses, e-commerce sales through a Shopify storefront, and charitable donations including the board-designated Argonaut Endowment. Distribution combines enterprise field sales to superintendents and district administrators with the annual JASON National Conference (JNC) as a flagship event-driven GTM moment and direct-to-consumer e-commerce. The organization claims reach across 90+ partnered school districts in all 50 U.S. states and international markets.
Strategic positioning centers on real-world scientist involvement, regulatory compliance (iKeepSafe COPPA and FERPA certifications), the AASA/JASON STEM Certification for districts, and the Argonaut Expedition experiential learning program. Recent moves include partnerships with STEM Minds (2023) and Cuebric (2024) to add technology and AI/creativity curricula, expansion into data center and cybersecurity content with Infrastructure Masons and ROC, and a new Shopify-powered online store. Leadership is headed by President and CEO Dr. Eleanor Smalley, with the founder Dr. Robert Ballard maintaining an active role and a small executive team including a CIO/COO and Director of Systems Engineering.
JASON Learning firmographics
Firmographics- Name
- JASON Learning
- Legal name
- JASON Learning
- Website
- https://jason.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JASON Learning is a 501(c)(3) nonprofit that delivers standards-aligned, project-based STEM curricula and virtual labs to U.S. K-12 school districts, schools, teachers, and families via a subscription-based digital platform.
- Ownership category
- akta.pro rank
JASON Learning industry classification
Industry- Product category
- K-12 STEM Education
- NAICS
- Educational Support Services (611710), Educational Services (611), Educational Services (61), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), STEM & Computer Science Curriculum (EDAGAAAB), STEM & Coding Readiness for Early Learners (EDACANAF), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)
Keywords
Where JASON Learning is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JASON Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- School/District Subscriptions: Annual subscription model for school districts, schools, and classrooms to access the JASON Digital Platform and curriculum collections. Tiered pricing based on organizational size with district-wide, school-based, and community-based solutions.
- Individual Product Sales: Direct sales through the JASON Online Store (shop.jason.org) for educational products, curriculum materials, and merchandise. Process orders and payments handled through PayPal and Shopify.
- Donations: As a 501(c)(3) nonprofit, JASON accepts donations including general donations, board-designated Argonaut Endowment contributions, and school/teacher gifts.
- Professional Development Services: Training services for educators and staff, including virtual and in-person professional development sessions, offered as part of district partnerships or standalone training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | District Model - School District-wide Access |
| Subscription | Annual | School Model - Individual School Access |
| Subscription | Annual | Classroom Model - Individual Teacher Membership |
| Subscription | Annual | Family/Homeschool Model |
| Subscription | Annual | Back-to-School Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
JASON Learning product offering
Product offeringCore offering
JASON Learning delivers a proprietary digital STEM education platform providing 153 standards-aligned curriculum collections with 3,000+ activities per grade level for PreK-12 students, accessible via district, school, classroom, homeschool, and family subscription models. The offering is complemented by teacher professional development, the Argonaut Expedition experiential program, AASA/JASON STEM Certification, and curriculum content co-developed with working scientists from NOAA, NASA, National Geographic, and partner research institutions.
Product overview
JASON Learning offers a comprehensive STEM education ecosystem with its core JASON Digital Platform as the central hub, providing virtual access to 153 curriculum collections, 3,000+ activities and resources per grade level, and digital labs for PreK-12 students. The platform supports multiple deployment models (district, school, classroom, homeschool, family) and offers both virtual, blended, and in-person learning options. Core products include Professional Development services for teacher training with completion certificates, the Argonaut Expedition Program for experiential learning with real scientists, and the AASA/JASON STEM Certification for district recognition. The product portfolio includes specialized curriculum modules like Playwatch Kids (entertainment-based STEM), EcoVillage, ReMA Recycling Activities Collection, Pathways to Your Future career curriculum, Climate: Seas of Change, Design & Pitch Challenges, and Early Childhood STEM Program. JASON Academy provides online course completion certificates, while the annual JASON National Conference enables educator networking. Content partnerships with STEM Minds, Cuebric, and Playwatch Kids expand technology offerings to include AI/creativity tools and entertainment media. The company also operates the JASON Online Store (Shopify-based) for merchandise and subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Playwatch Kids: An entertainment and educational platform for children featuring award-winning content
- EcoVillage
- ReMA Recycling Activities Collection
- Pathways to Your Future
- JASON Digital Platform
- Argonaut Program
- STEM Minds
- JASON Learning Academy
Products and services
- JASON Digital Platform A comprehensive online platform providing virtual access to 153 standards-aligned STEM curriculum collections with 3,000+ activities and resources per grade level, digital labs, virtual field trips, interactive games, teacher professional development tools, custom LMS integration, and student progress tracking. Sold via tiered annual subscriptions (District, School, Classroom, Family/Homeschool models) for K-12 schools, districts, classrooms, and homeschool families.
- Professional Development Services Training services for educators and staff, including virtual and in-person professional development sessions, offered as part of district partnerships or as standalone training. Designed to support teacher implementation of JASON curricula and may qualify for educator professional development credits.
- JASON Learning Academy Online course platform delivering STEM-focused professional development courses for educators, with official completion certificates that may qualify for educator professional development credits.
- Argonaut Expedition Program An experiential learning expedition program in which selected students and educators join real scientists on field expeditions to locations such as the Amazon Rainforest, Costa Rica, and NASA facilities, engaging in hands-on research activities connected to the JASON curriculum.
- AASA/JASON STEM Certification National STEM certification program that recognizes school districts demonstrating excellence in STEM instruction, jointly operated by JASON Learning and AASA, The School Superintendents Association. Districts such as Mercer County Schools, London City Schools, Indian Hill School District, and Noble Local Schools have earned this certification.
- JASON National Conference (JNC) An annual national conference bringing together K-12 educators, administrators, superintendents, and school leaders to explore innovative STEM education solutions, featuring keynotes, breakout sessions, and partner showcases.
- Playwatch Kids An entertainment-focused STEM learning and streaming platform for children featuring award-winning educational series such as Black History Beats, made available in classrooms nationwide through the JASON Learning partnership with Playwatch Kids.
- CompTIA Certification Prep Fully virtual, instructor-provided CompTIA certification preparation courses delivered on the JASON Digital Platform through partnership with VIRCYB, offering students a pathway to industry-recognized IT credentials.
- AI and Creativity Curriculum with Cuebric A project-based learning curriculum focused on creativity and AI, developed with Cuebric, that uses a generative AI platform to allow students to create, segment, and dimensionalize scenes for filmmaking and visual representations of STEM concepts such as extreme weather phenomena. Available to schools and educators nationwide beginning September 2024.
- JASON Online Store A Shopify-powered e-commerce storefront at shop.jason.org selling JASON Learning educational products, individual teacher memberships, merchandise, and subscriptions, with payment processing handled through PayPal and Shopify.
Quantifiable outcome
- Mercer County Schools achieved AASA/JASON STEM Certification with implementation across 25 schools reaching 8,500 students and 1,200 staff
- +2 more outcomes
Companies that use JASON Learning
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
JASON Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
JASON Learning partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CuebriccoreCollaboration to revolutionize education through AI-driven creativity tools. Developing new project-based learning curriculum focused on creativity and AI. Cuebric's platform allows students to visualize and interact with STEM concepts. Curriculum available beginning September 2024.
- STEM MindscorePartnership to enhance STEM education nationwide by integrating STEM Minds' content (robotics, coding, AI, video game design, app development) into the JASON Digital Platform. Provides professional development for educators. School districts currently partnered with JASON have access to these units at no additional cost for the first year.
- Digital PromisecoreSTEM Minds Microcredentialing Provided by Digital Promise, enabling competency-based credentials for students completing JASON STEM programs.
- AASA (The School Superintendents Association)coreJoint STEM Certification program recognizing outstanding accomplishments in STEM education. AASA/JASON STEM Certification available to school districts demonstrating excellence in STEM instruction.
- Louisiana State University (LSU) College of the Coast and EnvironmentcorePartnership with East Baton Rouge Parish School System to create environmental science pathway for Eva Legard Center. LSU CCE creates new project-based geoscience curriculum resources; JASON provides aligned resources and educator training.
- ReMA (Recycled Materials Association)coreReMA-JASON Youth Recycling Contest and sponsorship program creating opportunities for ReMA members to sponsor schools in their communities with JASON Learning access.
- Thermo Fisher ScientificminorThermo Fisher Scientific Junior Innovators Challenge (JIC) - top 30 students tackle STEM challenges. Partnership with Society for Science provides competition platform.
- Playwatch KidsminorPartnership to expand 'Black History Beats' series into classrooms nationwide. Streaming platform and animation studio targeting minority children for education and entertainment.
- Virginia Institute of Marine Science (VIMS)minorMarine Science: Microplastics curriculum collection developed in partnership with VIMS, part of William & Mary. Students research microplastics and environmental impact.
- Region 4 ESC (Education Service Center)minorScience Content Powered by Region 4 ESC, providing educational resources aligned with Texas state standards and regional educational needs.
- Aldrin Family FoundationminorYou Are The Next Space Explorers program bringing space exploration content and STEM opportunities to students through Buzz Aldrin's foundation.
- Patagonia Old TownminorGear donation including raincoats, fleeces, and pants to outfit 2025 Argonauts for outdoor expedition experiences.
- Treehouse Dreams FilmsminorVideo production partnership creating documentary content including 'Defining Passion: The Waterman' which won 2023 Telly Award Silver. Films donated to JASON for educational use.
- Infrastructure MasonsminorData center-focused curriculum developed with Infrastructure Masons for JNC 2024, teaching students about data center technology and career pathways.
- ROC (Rank One Computing)minorCybersecurity curriculum with ROC for school safety education. Featured at JNC 2024 with Dr. Adam Cheeseman as keynote speaker.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
JASON Learning competitors and assessment
Company assessmentDirect peers
- BrainPOP: K-12 standards-aligned digital learning content spanning science, math, engineering and technology with subscription tiers for schools, classrooms, and families — directly comparable offering model and target buyer.
- Newsela: K-12 content platform delivering standards-aligned instructional content with school and district licensing — comparable subscription-tiered distribution into the K-12 market and similar curriculum positioning.
- Nearpod: K-12 interactive lesson delivery platform with standards-aligned content, virtual reality experiences, and district licensing — overlapping with JASON's digital platform, VR content, and district subscription model.
- Discovery Education: Largest K-12 digital curriculum platform offering standards-aligned content, professional development, and STEM resources to school districts — directly comparable to JASON's subscription-based K-12 STEM offerings and district sales motion.
- Project Lead the Way (PLTW): National K-12 STEM curriculum provider serving U.S. school districts with project-based, standards-aligned programs and teacher professional development — same district sales motion and curriculum subscription model as JASON.
Emerging players
- Code.org: Nonprofit K-12 computer science curriculum provider partnered with STEM Minds, the same partner that now powers JASON's technology curricula — overlapping STEM focus with comparable nonprofit distribution model.
- Museum of Science, Boston / EiE: Museum-affiliated K-12 STEM curriculum publisher (Engineering is Elementary) targeting school districts with project-based STEM — comparable mission-driven content model and district GTM.
Broad incumbents
- PBS LearningMedia: Free, large-scale K-12 educational content platform with deep STEM coverage — competes on price (free) versus JASON's paid curriculum, with a much broader content portfolio.
- Curriculum Associates (iReady): Major K-12 assessment and instruction vendor selling i-Ready and other curriculum products district-wide — larger and broader incumbent competing for the same district STEM/curriculum budget.
- National Geographic Education: K-12 STEM/natural-science content from a globally recognized brand — overlaps with JASON's real-scientist content positioning but as a free/adjacent offering inside a broader media portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JASON Learning social profiles
Digital presenceJASON Learning compliance and trust
Trust signalCompliance2 records
JASON Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
JASON Learning leadership team
Management profileNumber of profiles
Profiles7 records
JASON Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JASON Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JASON Learning
What does JASON Learning do?
JASON Learning delivers a proprietary digital STEM education platform providing 153 standards-aligned curriculum collections with 3,000+ activities per grade level for PreK-12 students, accessible via district, school, classroom, homeschool, and family subscription models. The offering is complemented by teacher professional development, the Argonaut Expedition experiential program, AASA/JASON STEM Certification, and curriculum content co-developed with working scientists from NOAA, NASA, National Geographic, and partner research institutions.
Is JASON Learning a public or private company?
JASON Learning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was JASON Learning founded?
JASON Learning was founded in 1989. It employs 11 to 50 people.
Where is JASON Learning based?
JASON Learning is headquartered in Ashburn, United States, in the North America region.
How does JASON Learning make money?
Four revenue lines are on record. School/District Subscriptions are the primary driver. The others are individual Product Sales, donations and professional Development Services.
Who are JASON Learning's main competitors?
Direct peers on record are BrainPOP, Newsela, Nearpod, Discovery Education and Project Lead the Way (PLTW). Emerging players are Code.org and Museum of Science, Boston / EiE. Broad incumbents are PBS LearningMedia, Curriculum Associates (iReady) and National Geographic Education.
Does JASON Learning have an API?
No public API is recorded for JASON Learning.
What industry is JASON Learning in?
JASON Learning's product category is K-12 STEM Education. Its primary akta.pro industry code is EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611710 and its SIC code is 8200.