The Avenues Trust Group

What The Avenues Trust Group does

The Avenues Trust Group is a UK charity (Charity Commission registration 1130473) founded in 1990 that provides social care and supported living services for adults with learning disabilities, autism, and acquired brain injury (ABI). It supports approximately 769 people across London, Kent, Surrey, Hampshire, the East of England, and the West Midlands, delivering 6,000+ hours of daily support through five regional subsidiaries (Avenues East, Avenues London, Avenues South, Avenues South East, and Autism Hampshire, the last acquired in November 2023). Its core products are personalised residential and supported-living placements, day services, short breaks, and post-16 specialist support, underpinned by the Active Support and Positive Behaviour Support methodologies co-developed with the Tizard Centre at the University of Kent. Underlying technology is limited to standard web infrastructure (WordPress, Microsoft 365, Google Analytics) with no proprietary platform or AI components disclosed.

The group operates under a commissioned-care business model: the majority of revenue is paid by local authority commissioners and NHS England on per-placement or per-hour fee schedules negotiated against needs assessments, with a small secondary contribution from family and self-funders plus donations and fundraising. Disclosed annual turnover is £70 million for 2024/25, and headcount stands at approximately 1,905 staff with a 6-year average tenure. Care quality is regulated by the CQC with predominantly Good ratings, and the group holds BILD ACT accreditation. Recent strategic activity centres on the Autism Hampshire integration, the £3M Norwich supported-living development (opened June 2026), construction of 17 homes in King's Lynn, and an NHS England PBS training partnership aimed at the Transforming Care cohort.

Name

The Avenues Trust Group

Legal name

The Avenues Trust Group

Website

https://avenuesgroup.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Avenues Trust Group is a UK charity providing residential, supported living, and day services for adults with learning disabilities, autism, and acquired brain injury across six regions, supporting ~769 people via ~1,905 staff and a £70M turnover.

Ownership category

akta.pro rank

Product category

Adult Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (62321), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGACAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAEAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDAKANAK

Housing Transition & Supported Living Navigation

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

Keywords

• Adult social care
• Learning disability support
• Supported living services
• Autism support services
• Acquired brain injury care

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Local Authority Social Care Contracts: Core revenue from commissioned social care services funded by local authorities. Avenues operates on a not-for-profit basis with financial surpluses reinvested into services.
2. NHS and Healthcare Commissioning: Some services commissioned by NHS for continuing healthcare and specialist support services.
3. Donations and Fundraising: Charitable donations from individuals and fundraising activities to supplement statutory funding for activities beyond basic care provision.
4. Charitable Activities: Avenues Group is a registered charity (1130473) operating across multiple subsidiaries including Avenues East, Avenues London, Avenues South, Avenues South East, and Autism Hampshire.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Avenues Trust Group is a UK registered charity providing community-based social care for adults with learning disabilities, autism, acquired brain injury, and complex needs. Services are delivered as supported living, residential care, and outreach through five regional subsidiaries (Avenues East, Avenues London, Avenues South, Avenues South East, and Autism Hampshire), applying Person-Centred Active Support (PCAS) and Positive Behaviour Support methodologies to enable independence and community inclusion. The organisation delivers more than 6,000 hours of daily support to approximately 600-769 people across London, the South East, East of England, and West Midlands.

Product overview

The Avenues Trust Group operates as a not-for-profit charity providing social care services through a platform of interconnected support offerings. The core portfolio includes specialized services for Acquired Brain Injury, Autism, Complex Needs/Challenging Behaviour, and Learning Disabilities, delivered through person-centered methodologies including Active Support (PCAS) and Positive Behaviour Support. These services are delivered via multiple channels: supported living, residential care, and outreach services. The organization operates through five regional subsidiaries (Avenues East, Avenues London, Avenues South, Avenues South East, and Autism Hampshire) providing approximately 6,000 hours of support daily to around 600 people across London, Kent, Essex, Surrey, Hampshire, East of England, and West Midlands. Supplementary offerings include Community Support Services (daytime activities and evening social events), short breaks, and family coproduction programs.

Differentiator

Problem solved

Functional benefit

Brands

• Avenues East: Community support services for people with learning disabilities, physical disabilities, sensory impairments and complex health needs in the East of England.
• Autism Hampshire

Products and services

• Supported Living Services Community-based supported living arrangements enabling adults with learning disabilities, autism, and acquired brain injury to live independently while receiving personalised, person-centred support. Delivered across multiple UK regions through Avenues East, London, South, South East, and Autism Hampshire subsidiaries.
• Residential Care Services Residential care services for individuals requiring more intensive 24/7 support, including CQC-inspected and rated registered services such as Avenues Margate Westbrook Avenue (rated Good in all areas) and Glebe House in London. Designed for adults with learning disabilities, autism, ABI, and complex needs.
• Outreach Services Flexible outreach support services available in limited areas, providing person-centred support to adults with learning disabilities and complex needs to enable independence and community participation outside of residential or supported living settings.
• Learning Disability Support Specialist support for people with profound and multiple learning disability (PMLD), often combined with autism and behaviour that challenges. Includes supported living, residential care, and outreach support delivered from childhood through end of life.
• Autism Support Services Specialized person-centred support for autistic people across different life stages, from young adults transitioning from residential school to adults leaving hospital and those needing different support packages. Addresses communication, socialisation, routine management, and anxiety reduction.
• Acquired Brain Injury (ABI) Support Case management and support services for individuals who have completed residential rehabilitation following acquired brain injury. Includes life skills development, independence building, social re-establishment, and coordination with medico-legal professionals.
• Complex Needs and Challenging Behaviour Support Specialist support for individuals with complex needs arising from learning disabilities, physical disabilities, autism, mental health, acquired brain injury, or dementia. Uses Positive Behaviour Support (PBS) approaches developed in collaboration with the Tizard Centre, with BILD ACT accredited physical intervention training.
• Avenues East Community Support Services Community-based daytime activities (tennis, badminton, nature walks, yoga, music workshops, arts and crafts) and evening social activities for adults with learning disabilities, physical disabilities, sensory impairments and complex health needs in the Suffolk area, including Ipswich, Stowmarket and Bury St Edmunds.
• Short Breaks and Events Respite and social engagement opportunities including day trips, holidays, and themed events for adults aged 16+ with learning disabilities, physical disabilities, sensory impairments and complex health needs.

Quantifiable outcome

• More than 6000 hours of daily support to around 600 people
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Norfolk County CouncilcoreStrategic or Co-development PartnerNorfolk County Council commissioned supported living development at Makers Close, Norwich. £3 million development with 12 apartments and 6 bungalows. Council cabinet member stated commitment to independent living in community rather than institutional settings.
• Golden Lane HousingcoreStrategic or Co-development PartnerCollaboration with Golden Lane Housing, a leading provider of specialist supported housing. Partnership on Norwich development delivering quality accessible homes for people with disabilities.
• Tizard Centre, University of KentcoreStrategic or Co-development PartnerLong history of collaboration with Tizard Centre, one of the leading academic groups in learning disability. Worked together on Person Centred Active Support roll-out and carried out research demonstrating positive impact on quality of life. Employees access learning from Tizard; Avenues hosts student placements.
• Skills for CarecoreStrategic or Co-development PartnerSkills for Care endorsed induction and training programme. Avenues developed comprehensive family training package that was shared by Skills for Care and is now used by the wider adult social care sector.
• Bild Association of Certified Training (ACT)coreStrategic or Co-development PartnerBILD ACT accreditation since 2020 demonstrating commitment to highest standard of support for people whose behaviours may challenge. Physical intervention training abides by Restraint Reduction Network Training Standards.
• Royal National Institute of Blind People (RNIB)minorStrategic or Co-development PartnerCollaboration with RNIB to deliver Vision Champion training in context of Positive Behaviour Support. Raises awareness of visual impairments and supports employees to identify sight loss and develop meaningful sensory information in support plans.
• Kent Challenging Behaviour NetworkminorStrategic or Co-development PartnerFounding member of professional network of professionals working with people with learning disabilities who present challenging behaviour. Seeks to promote best practice to improve people's quality of life.
• Surrey Positive Behaviour Support NetworkminorStrategic or Co-development PartnerFounding member of network bringing together people interested in improving lives of people with learning disabilities who challenge. Develops best practice in positive behaviour support.
• National Institute for Health and Care Excellence (NICE)minorOthersRegistered stakeholder allowing Avenues to help develop and influence guidance and quality standards in health and social care.
• Neuven (Neutral Vendor)coreImplementation/ SI/ Consulting PartnerNeutral vendor partner for temporary labour supply. Undertakes due diligence on agencies before adding to panel, including background checks, financial assessments, references, and annual desktop audits of worker welfare practices.
• Kent PoliceminorStrategic or Co-development PartnerAvenues works with Kent Police and arranges placements for trainee police officers.
• Driving up QualityminorOthersVoluntary code signatory for providers and commissioners of services for people with learning disabilities.
• HBV GroupminorOthersConstruction partner for Norwich supported living development at Makers Close.
• ATEL Design and BuildminorOthersDesign and build partner for Norwich supported living development, delivering architecture that complements surroundings with wheelchair-accessible, energy-efficient homes.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• United Response: National UK charity supporting people with learning disabilities, autism and mental health needs through supported living and community-based services, with a comparable regional operating model.
• Community Integrated Care: One of the UK's largest social care charities, providing supported living and residential services for people with learning disabilities, autism and complex needs — directly comparable on scale and commissioning model.
• MacIntyre: UK charity providing learning disability and autism support including supported living, residential services and education, with similar focus on person-centred approaches and family engagement.
• Dimensions: Large UK charity supporting people with learning disabilities and autism through supported living and community services, comparable in mission, scale and family-driven approach.
• Voyage Care: Major UK specialist provider (private-equity backed) of supported living and residential care for people with learning disabilities, autism and acquired brain injury. Closest direct competitor at scale.
• Hft (Home Farm Trust): A major UK charity providing learning disability, autism and complex needs support through supported living, residential care and shared lives — directly comparable in service mix, target population and charity structure.

Broad incumbents

• Mencap: The largest UK learning disability charity, providing supported living, advocacy and direct services alongside campaigning. Wider scope than Avenues but directly comparable on the supported living front.
• Leonard Cheshire: Major UK disability charity offering supported living, residential care and employment services. Operates at larger scale across broader disability categories including physical disabilities.
• Sense: National UK charity supporting people with complex disabilities including deafblindness, learning disabilities and autism. Comparable in complex-needs specialism but operates at broader national scale.
• National Autistic Society: UK charity providing autism-specific support, information and services across the country. Overlaps directly on autism specialism but with broader advocacy and information remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avenueseast
• Instagraminstagram.com/avenueseast/?fbclid=IwAR0_9c7S5cDwvO7lc02RQIp9Yn86id20iyiAWLcvz5cpoWupJA6hwLty968
• Xx.com/avenuesgroup

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Avenues Trust Group