Premier Choice Healthcare

Name

Premier Choice Healthcare

Legal name

Brown & Brown Health and Employee Benefits Ltd

Website

https://pch.uk.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Personal Protection & Employee Benefits)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro industry

PRIMARYFSAIAEAL

Individual Health Insurance Brokerage & Distribution

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

SECONDARYFSAIAEAD

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident)

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

SECONDARYFSAIAKAE

Individual/Retail Critical Illness & Hospital Indemnity

Financial & Insurance/Insurance — Life & Health/Critical Illness & Hospital Indemnity Insurance

SECONDARYFSAIAIAL

Disability Buy-Sell / Business Continuation Insurance

Financial & Insurance/Insurance — Life & Health/Disability Income Insurance (Short- & Long-Term)

SECONDARYFSAJAFAB

Mid-Market Commercial Package (Package Policies)

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Package / Business Owners Policies (BOP)

Keywords

• Health insurance brokerage
• Employee benefits advisory
• Income protection insurance
• Life insurance advisory
• Business protection insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission: Drewberry earns commission from insurance providers when placing client policies. They work with all leading UK investment and insurance companies and placed over £1 billion worth of risk with insurers for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Choice Healthcare is a UK insurance and employee benefits brokerage (also operating under the trading name Drewberry™) that places personal, group, and business protection cover — including Income Protection, Life, Critical Illness, Private and Business Health, Group Life, Group Income Protection, Keyman, Shareholder Protection, and Mortgage Protection insurance — with leading UK insurers on behalf of individual consumers, self-employed professionals, and corporate clients. Distribution combines an online quote-and-application platform with real-time premium calculators and the My Drew secure client portal, supported by dedicated specialist advisers and offices in London and Brighton.

Product overview

Drewberry is an insurance and employee benefits brokerage offering a unified platform (My Drew Portal) for managing financial products. The core product portfolio includes personal insurance products (Income Protection, Life Insurance, Critical Illness, Private Health Insurance, Mortgage Protection) and business/employee benefits (Business Health Insurance, Group Life, Group Income Protection, Group Critical Illness, Keyman Insurance, Shareholder Protection, Business Loan Insurance, Relevant Life Insurance). Additional offerings include Workplace Pension schemes and Employee Discount Schemes. The My Drew Portal serves as the central hub enabling customers to compare leading UK providers, obtain quotes, manage policies, access documents, communicate with dedicated advisers, and receive annual reviews. The company acts as an intermediary placing risk with various insurers including Legal & General, Bupa, Aviva, and Vitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Protection Insurance Insurance providing a monthly replacement income of up to 70% of gross annual earnings when the policyholder is unable to work due to accident, sickness, or unemployment; targeted at self-employed individuals and contractors without employer sick pay.
• Life Insurance Insurance providing a lump sum payment upon death, available as level or decreasing cover to financially protect loved ones, pay off mortgages, or settle other debts.
• Critical Illness Insurance Insurance providing a lump sum payment upon diagnosis of a critical illness (such as heart attack, cancer, or stroke), covering over 40 critical illnesses as defined within the insurer's terms.
• Private Health Insurance Insurance providing policyholders with access to private health facilities throughout the UK for rapid diagnosis and treatment.
• Mortgage Protection Insurance Insurance protecting mortgage payments and loved ones by enabling them to pay off mortgages or other debts upon death or specified critical illness.
• Business Health Insurance Company-sponsored private health insurance ensuring employees receive prompt medical treatment at private health facilities when they need it most.
• Group Life Insurance Death-in-service insurance providing a lump sum payment to employees' loved ones upon their passing while in employment.
• Group Income Protection Group company sick pay insurance providing employees with a percentage of their monthly income during long-term illness.
• Group Critical Illness Group cover providing employees with a multiple of their salary as a tax-free cash lump sum upon suffering a serious illness.
• Relevant Life Insurance Individual Life Insurance policy replicating Death in Service benefits for a single employee where there are insufficient members for a group scheme.
• Keyman Insurance Key person insurance providing a cash lump sum to ensure business continuity should a key individual die or suffer a critical illness.
• Shareholder Protection Insurance Insurance protecting a business owner's investment and paying a lump sum to beneficiaries while allowing remaining shareholders to maintain control.
• Business Loan Insurance Insurance providing a cash lump sum to repay outstanding company loans and ensure business continuity.
• Workplace Pension Workplace pension scheme with salary exchange (salary sacrifice) capabilities for UK employers.
• Employee Discount Schemes Employee discount schemes offered as part of the company's employee benefits package for UK employers.
• Total Reward Statements Total reward statements service that helps employers communicate the full value of their employee benefits package to staff.
• My Drew Client Portal Secure online customer portal that consolidates all financial policies, documents and adviser communications in one place and enables customers to view policies, access documents and track renewals.

Quantifiable outcome

• Up to 70% income replacement for individuals unable to work due to accident, sickness or unemployment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Money Advice ServiceminorOthersProud member of Money Advice Service, a UK government-backed service providing free and impartial money advice.
• BIBA (British Insurance Brokers' Association)coreOthersProud member of BIBA, the British Insurance Brokers' Association - the UK's leading general insurance intermediary organization representing insurance brokers and intermediaries.
• AMII (Association of Medical Insurers & Intermediaries)coreOthersProud member of AMII (Association of Medical Insurers & Intermediaries), supporting Drewberry's position as specialists in private health insurance.
• UnbiasedminorOthersProud member of Unbiased, a service helping consumers find independent financial advisers,mortgage advisers and solicitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reassured: UK life insurance and protection broker serving individual and corporate clients with over-50s and mainstream cover. Comparable to Drewberry in the personal protection intermediation segment with an online-and-advisor hybrid model.
• ActiveQuote: UK health and life insurance intermediary comparing quotes across major insurers for individuals and businesses. Direct competitor in private medical insurance and protection lines, addressing a similar UK consumer and SME audience.
• LifeSearch: UK specialist life insurance and protection broker comparing policies from leading insurers for individual and business clients. Direct competitor to Drewberry in personal income protection, life, and critical illness intermediation with similar advice-led distribution.
• Cavendish Online: UK protection insurance broker arranging life, critical illness, and income protection cover from leading insurers. Highly comparable niche player with similar product mix and individual/business split to Drewberry.

Broad incumbents

• Aviva: Major UK life and health insurer that is also a distribution partner for Drewberry. Operates direct-to-consumer channels that compete with Drewberry's intermediated book while supplying products to it; broad incumbent in the same lines of business.
• Vitality: UK private health and life insurer that combines insurance with wellness incentives. One of Drewberry's carrier partners but also operates its own direct-to-consumer and corporate channels.
• Bupa: UK private health insurer and corporate health benefit provider; supplies product to Drewberry while also selling directly to consumers and employers. Overlaps in private medical and corporate health insurance distribution.
• Legal & General: UK life insurance and workplace benefits provider, one of Drewberry's primary carrier partners. Sells protection and group benefits directly and through intermediaries, competing partially while supplying Drewberry's product shelf.
• Aon (UK Employee Benefits): Global insurance brokerage and employee benefits consultancy with a substantial UK mid-market and enterprise practice. Competitive with Drewberry on the employer/group benefits side while operating at much larger scale and across geographies.

Emerging players

• British Seniors (insurance broker): UK-based protection intermediary focused on over-50s cover, with a comparison-led model. Indirect overlap with Drewberry in the protection intermediation space but with narrower demographic targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/premierchoicehc
• LinkedInlinkedin.com/company/premier-choice-healthcare-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Choice Healthcare