What Business Experience does

Business Experience is the corporate events (MICE) division of Grévin et Compagnie, the operator of the Parc Astérix theme park located in Plailly, Oise, approximately 35 minutes from Paris. The business sells integrated corporate events — seminars, conventions, trade shows, team-building programs, corporate evenings, and park privatizations — to enterprise clients, French works councils (CSE), and private individuals. Service delivery is anchored by a co-located asset base that includes three on-site hotels (Les Trois Hiboux, La Cité Suspendue, Les Quais de Lutèce) with roughly 450 rooms, around 15 modular meeting and seminar spaces, multiple themed restaurants, and the 20-hectare Parc Astérix estate. Headcount is in the 101–250 range and the operation runs approximately 200 corporate events per year.

The offering has no proprietary technology platform. The technology surface consists of a marketing and lead-capture website (businessexperience.parcasterix.fr) with dedicated SEO landing pages per event type, a 'Demande de devis' quote form segmented by audience (Enterprise, CSE, Private), a downloadable PDF brochure, and standard social channels operated under the Parc Astérix brand. Service execution is human-driven by a dedicated events team that operates as a single point of contact for each client, supported by multiple French 'entrepreneur de spectacles' entertainment licenses held by the parent and a tourism operator registration (IM060100010).

The business model is professional services with custom quoting: revenue is generated per event from venue rental, lodging, catering, animation, and team-building line items, with no publicly disclosed pricing or package rates. GTM is direct sales-led — the events team handles enterprise accounts end-to-end, supplemented by organic content marketing (blog, SEO, social) for top-of-funnel demand. The Asterix brand identity is licensed inbound from LES ÉDITIONS ALBERT RENÉ and underpins the differentiated experiential positioning.

Name

Business Experience

Legal name

Grévin et Compagnie

Website

https://businessexperience.parcasterix.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Business Experience is the corporate events division of Grévin et Compagnie, selling integrated seminars, conventions, team-building, and accommodation at the Parc Astérix theme park near Paris to enterprise clients, works councils, and private groups.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Traveler Accommodation (7211), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Corporate event management
• Venue rental services
• Team building activities
• Conference and seminars
• Hospitality and catering

Headquarters

HQ city

Plailly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Corporate Event Organization Services: Revenue is generated through fees for organizing corporate events including seminars, conventions, salons, team building activities, and company evenings. Services encompass venue rental, catering, accommodations, animations, and attraction privatizations, with pricing tailored to client needs and event scope.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Business Experience provides end-to-end organization of corporate events at the Parc Astérix destination near Paris, acting as a single point of contact that bundles venue rental, on-site hotel accommodation (three properties totaling ~450 rooms), themed restaurants and catering, team-building activities leveraging the theme park, park privatization, and modular meeting spaces (~15 rooms plus amphitheaters). The service targets businesses organizing seminars, conventions, trade shows, corporate evenings, and residential/off-site meetings, with quotes tailored to event scope.

Product overview

Business Experience is a corporate event management service operated by Grévin et Compagnie at Parc Astérix near Paris. The offering is a unified all-in-one venue-based service combining seminar/meeting spaces, team-building activities, on-site hotels, and catering/restaurant services. Core products include corporate seminars (séminaires d'entreprise), conventions, trade shows (salons), and corporate evening events (soirées d'entreprise), supported by venue infrastructure including meeting rooms, amphitheaters, and modular spaces. Accommodation is provided through three hotels: Les Trois Hiboux Hôtel (3-star), La Cité Suspendue Hôtel, and Les Quais de Lutèce Hôtel. Additional services comprise team-building programs, park privatization, and customized restaurant experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Les Quais de Lutèce Hôtel: Hotel facility within the Parc Astérix offering seminar and event spaces.
• Les Trois Hiboux Hôtel
• La Cité Suspendue Hôtel
• Le Capitole
• Le Cirque Restaurant
• Restaurant du Lac
• Les Comptoirs d'Epidemaïs

Products and services

• Séminaires d'entreprise (Corporate Seminars) Off-site corporate seminar services combining work sessions with recreational team-building activities in the natural setting of Parc Astérix, near Paris. Designed for corporate teams seeking 'green' seminar environments with on-site lodging, dining, and themed entertainment.
• Conventions (Corporate Conventions) Conventions for engaging employees in building the company's future through inspirational and unifying experiences, delivered in a distinctive themed setting.
• Salons (Trade Shows and Exhibitions) Trade show and exhibition hosting services for corporate events, using the venue infrastructure at Parc Astérix.
• Soirées d'entreprise (Corporate Evening Events) Corporate evening events with privatizable spaces, animations, and customized services for networking, client entertainment, and team celebrations. Available spaces accommodate between 100 to 800 guests.
• Team Building & Animations Team-building activities and animations designed to create foundational adventure experiences for corporate teams, leveraging the Parc Astérix attraction park.
• Privatisation du Parc (Full Park Privatization) Exclusive privatization of the entire Parc Astérix for corporate events, providing a fully themed private venue experience.
• Salles de réunions et séminaires (Meeting and Seminar Room Rentals) Rental of approximately 15 modular business spaces across two seminar centers at Parc Astérix, configurable for events of varying sizes.
• Amphithéâtres (Amphitheaters) Amphitheater venues for large corporate presentations and events.
• Espace modulable Le Capitole A versatile modular event space suitable for various corporate event configurations at Parc Astérix.
• Les Trois Hiboux Hôtel (3-star) Three-star hotel accommodation within the Parc Astérix complex offering a peaceful natural setting for seminar participants.
• La Cité Suspendue Hôtel Hotel accommodation with distinctive suspended architecture situated within a preserved natural area, part of the Parc Astérix lodging offering.
• Les Quais de Lutèce Hôtel (4-star) Hotel accommodation with seminar facilities located within the Parc Astérix entertainment complex.
• Restauration (Catering and Themed Restaurants) Catering and themed restaurant services adapted to corporate events, including Le Cirque Restaurant, Restaurant du Lac, and Les Comptoirs d'Epidemaïs (Egyptian-themed immersive restaurant), with menus adapted to dietary requirements and allergies.

Quantifiable outcome

• Approximately 200 corporate events organized per year

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GL Events: Major French event management and venue operator running corporate conventions, trade shows, and seminars at scale — a broad MICE incumbent that competes for the same enterprise event budgets.
• Accor MICE (Pullman, Novotel, Sofitel): Large hotel group with extensive convention and meeting infrastructure across Paris and Île-de-France, serving corporate seminars and conventions as part of a broad hospitality portfolio.
• Marriott International (Paris MICE): Global hotel group operating multiple large convention-capable properties in and around Paris that compete for the same enterprise seminar and convention spend as Business Experience.

Direct peers

• Puy du Fou: French themed historical park that offers corporate event hosting, seminars, and on-site lodging packages, competing for the same themed-resort MICE demand in the French market.
• Center Parcs (Pierre & Vacances): Forest-domain leisure resorts in/near France offering meeting rooms, team-building activities, and on-site lodging packages targeting corporate seminars and incentive stays.
• Villages Nature Paris (Disney/Pierre & Vacances): Nature-based resort near Disneyland Paris offering corporate seminars and group stays with integrated lodging, dining, and activities — directly competitive for Paris-region corporate offsites.
• Disneyland Paris (Disney Business Solutions): The corporate events and MICE arm of Disneyland Paris, offering themed conventions, seminars, and team-building on an integrated resort campus near Paris — the closest direct competitor to Business Experience's Parc Astérix proposition.
• Futuroscope: French theme park with on-site hotels and dedicated corporate event / seminar offerings aimed at enterprise clients seeking immersive off-site venues.

Regional players

• Astoria Parc (Marriott Paris): Other themed Paris-region venues that host corporate events, serving as regional alternatives for French corporate clients seeking differentiated off-site experiences.
• Splendid Hotel & Spa (Lille) / Relais & Châteaux MICE properties: Premium regional French properties offering corporate seminar and event packages, providing alternatives outside Paris for enterprises seeking non-urban venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parcasterix
• YouTubeyoutube.com/parcasterix
• LinkedInlinkedin.com/company/parc-asterix-business-experience
• Instagraminstagram.com/parcasterix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Experience