3D Identity
3D Identity is a Denver-based experiential graphic design firm founded in 2012 that creates environmental graphics, wayfinding, signage, and immersive brand environments for enterprise clients across workplace, hospitality, sports, and destination markets.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3D Identity does
3D Identity is a Denver-headquartered experiential graphic design firm founded in 2012 that designs and delivers environmental graphics, wayfinding systems, branded signage, and custom art installations for enterprise clients across workplace, hospitality, sports and entertainment, and destination-branding markets. The firm's core offering is environmental graphic design (EGD)—the integration of architectural elements, dimensional graphics, ADA-compliant wayfinding, and visual storytelling into built environments ranging from 10,000 SF office floors to 450,000+ SF multi-campus headquarters. Its proprietary "Discover, Design, Deliver" methodology is applied to projects for clients including Google, Molson Coors, Visa, JLL, Partners Group, NetApp, Western Union, and Janus Henderson, with specialized service lines for Executive Briefing Center (EBC) and experience-center design.
The firm operates an enterprise field-sales model with project-based, custom-scoped engagements delivered end-to-end from discovery workshops through fabrication and installation; pricing is determined per project with multi-year and multi-site follow-on relationships with select enterprise accounts. 3D Identity is founder/owner-operated (Mike Doody, Owner) with a multidisciplinary team of approximately 12 named professionals spanning interior design, graphic design, creative strategy, and project management, supported by distribution partnerships with architecture firms and commercial real estate developers. The firm runs five US offices (Denver HQ, Dallas, San Jose, Seattle, and Venice/Los Angeles), with the LA office and a sports and entertainment vertical launched in October 2024 in conjunction with a strategic talent acquisition from RipBang Studios. Revenue is project-based professional services income; no outside capital, subsidiaries, or public listing have been disclosed.
3D Identity firmographics
Firmographics- Name
- 3D Identity
- Legal name
- 3D Identity
- Website
- https://3d-identity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3D Identity is a Denver-based experiential graphic design firm founded in 2012 that creates environmental graphics, wayfinding, signage, and immersive brand environments for enterprise clients across workplace, hospitality, sports, and destination markets.
- Ownership category
- akta.pro rank
3D Identity industry classification
Industry- Product category
- Environmental Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Interior Design Services (541410)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where 3D Identity is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
3D Identity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Experiential Graphic Design Services: Custom design and installation of environmental graphics, signage, wayfinding systems, and immersive environments for corporate headquarters, stadiums, hotels, and mixed-use developments. Projects are typically large-scale (10,000–450,000+ SF) and delivered through a discovery-to-installation process. Revenue is project-based, one-time per engagement with potential for multi-phase or multi-site follow-on projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagement — scope defined per client |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
3D Identity product offering
Product offeringCore offering
3D Identity is an experiential graphic design firm that designs and delivers branded physical environments for enterprise clients. The firm provides end-to-end environmental graphic design (EGD) services — including environmental graphics, wayfinding systems, architectural signage, custom art installations, and immersive placemaking — for corporate headquarters, hospitality venues, sports and entertainment facilities, and mixed-use destinations. Projects are custom-scoped per client and delivered from discovery workshops through design, fabrication, and installation.
Product overview
3D Identity is an experiential graphic design firm operating as a single unified service offering rather than a software platform. The company's core offering is environmental graphic design (EGD) — a discipline that combines architectural elements, wayfinding, signage, and visual storytelling to transform physical spaces into immersive brand experiences. Its portfolio spans four primary market verticals: Workplace (office branding, lobby displays, and culture-integrated environments), Hospitality (hotels, restaurants, and retail), Sports and Entertainment (arena and venue branding), and Destination Branding (exterior environments and mixed-use developments). Key service components include custom art installations, ADA-compliant wayfinding and signage systems, Executive Briefing Center / Experience Center design, and full-service project delivery from discovery through installation. The company operates offices across the United States (Denver, Dallas, San Jose, Seattle, and Los Angeles) and partnered with RipBang Studios to expand into sports and entertainment design.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Experiential Graphic Design Custom experiential graphic design for corporate office environments, including environmental graphics, wayfinding, and brand-aligned installations that reflect company culture and inspire employees. Targeted at enterprise customers undertaking headquarters buildouts or workplace rebrands.
- Hospitality Environmental Graphic Design Architectural signage, wayfinding, and brand-integration design for hotels, restaurants, and retail spaces that provide direction while creating an inviting, guest-centric atmosphere connecting visitors to a sense of place.
- Sports and Entertainment Design Brand design, signage, and wayfinding programs for arenas, stadiums, team stores, and entertainment venues, creating fan-centered environments. Capabilities expanded through the RipBang Studios partnership to include Universal CityWalk, Disney Resorts, and major sports venue work.
- Destination Branding Exterior environmental design that transforms ordinary spaces into extraordinary experiences through cohesive wayfinding systems, iconic landmarks, and engaging environments for mixed-use developments, districts, and destination sites.
- Experience Center / Executive Briefing Center (EBC) Design Immersive environment design that showcases brand, company culture, and products for visitors, clients, and employees, creating destinations that provide experience-driven workplace environments aligned with company mission and brand values.
Quantifiable outcome
- Transforms spaces from 10,000 SF to over 450,000 SF in scope, delivering experiential environments for clients ranging from individual office floors to entire multi-campus corporate headquarters.
- +1 more outcomes
Companies that use 3D Identity
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
3D Identity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3D Identity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RipBang Studiosflagship3D Identity announced a strategic partnership with RipBang Studios (founded by Bob Bangham and Rowena Macaraeg) in October 2024, coinciding with the opening of a new Los Angeles office. RipBang brings over 30 years of combined experience in sports and entertainment brand design, with a portfolio including Universal CityWalk (Shanghai and Tokyo), Disney Resorts (Shanghai and Tokyo), and sports venues for the Orlando Magic, Minnesota Vikings, Phoenix Suns, and Los Angeles Angels. The partnership leverages RipBang's deep expertise to expand 3D Identity's vertical market offerings into sports and entertainment, building on four years of prior consulting work between the firms.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
3D Identity competitors and assessment
Company assessmentDirect peers
- IA Interior Architects: Global workplace interior design firm with strong corporate HQ and experience-center practice. Competes directly with 3D Identity on enterprise tenant fit-outs and integrated brand environments.
- ESI Design: Experience design firm specializing in immersive branded environments, digital interactives, and experiential storytelling for corporate, cultural, and sports clients. Closely comparable on experience-center design, interactive wayfinding, and visitor experience work.
- fd2s: Specialist environmental graphic design and wayfinding firm focused on healthcare, education, and corporate environments. Closely comparable on wayfinding systems, donor/honor walls, and wayfinding-heavy campus engagements.
- M Moser Associates: Workplace strategy and design firm that frequently delivers environmental graphics, wayfinding, and brand-integration projects for enterprise headquarters. Closely comparable in target customer (Fortune 500 HQs) and project scope (multi-floor, multi-building campuses).
Broad incumbents
- CallisonRTKL (Arcadis): Now part of Arcadis, this global design practice has a substantial workplace and destination branding group. Competes with 3D Identity on mixed-use destination branding (similar to the Exchange at BLVD One project) and large HQ buildouts.
- Populous: Sports and entertainment venue architecture firm with deep relationships across NFL, NBA, MLB, and college athletics. Directly relevant as a competitor for the sports venue design pipeline 3D Identity just unlocked via the RipBang partnership.
- HOK: Large global architecture firm with a dedicated branded environments and signage group. Competes on sports venue, corporate HQ, and mixed-use destination branding work similar to 3D Identity's RipBang-led sports and RipBang Disney/Universal portfolio.
- Perkins&Will: Global architecture and interior design firm serving corporate, healthcare, and sports/entertainment clients. Comparable on large campus EGD, sports venue brand design, and destination branding projects.
- DLR Group: Architecture and design firm with a Workplace and branded environments practice. Overlaps on tech and corporate campus EGD engagements and shares the architecture-firm-as-referral-channel go-to-market motion.
- Gensler: Global architecture and design firm with a dedicated Experiential Graphic Design practice. Overlaps with 3D Identity on workplace, hospitality, and sports venue EGD but operates at vastly greater scale across all design disciplines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
3D Identity social profiles
Digital presence3D Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
3D Identity leadership team
Management profileNumber of profiles
Profiles12 records
3D Identity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3D Identity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3D Identity
What does 3D Identity do?
3D Identity is an experiential graphic design firm that designs and delivers branded physical environments for enterprise clients. The firm provides end-to-end environmental graphic design (EGD) services — including environmental graphics, wayfinding systems, architectural signage, custom art installations, and immersive placemaking — for corporate headquarters, hospitality venues, sports and entertainment facilities, and mixed-use destinations. Projects are custom-scoped per client and delivered from discovery workshops through design, fabrication, and installation.
Is 3D Identity a public or private company?
3D Identity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3D Identity founded?
3D Identity was founded in 2012. It employs 11 to 50 people.
Where is 3D Identity based?
3D Identity is headquartered in Denver, United States, in the North America region.
How does 3D Identity make money?
One revenue line is on record: experiential Graphic Design Services.
Who are 3D Identity's main competitors?
Direct peers on record are IA Interior Architects, ESI Design, fd2s and M Moser Associates. Broad incumbents are CallisonRTKL (Arcadis), Populous, HOK, Perkins&Will, DLR Group and Gensler.
Does 3D Identity have an API?
No public API is recorded for 3D Identity.
What industry is 3D Identity in?
3D Identity's product category is Environmental Graphic Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.