Tea Bar
Tea Bar is a privately-held Dutch online retailer founded in 2008 selling premium loose-leaf teas, matcha, chai lattes, and tea accessories direct to consumers across Europe, with B2B wholesale to hospitality and a recurring office tea subscription.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tea Bar does
Tea Bar B.V. is a privately-held Dutch online tea retailer founded in 2008 by Sara and Fenje, headquartered in Baarn with origins in Amsterdam. The company sells premium loose-leaf teas, chai latte powders, matcha, tea accessories, and curated gift packages direct-to-consumer through teabar.nl, serving individual tea enthusiasts across more than 20 European countries. Its product portfolio includes proprietary in-house blends such as Notendroom and Amsterdam Blend, the Flavor Flow taste-profile categorization system (Clean Classics, Fresh and Fruity, Herbal Relax, Sweet and Spicy), and an organic Japanese matcha sub-brand called The Matcha League, launched in May 2025.
The business operates a hybrid B2C and B2B model with three revenue streams: one-time e-commerce purchases (with a €15 minimum order and €45 free-shipping threshold in the Netherlands), a €65/month Tea Bar Office subscription delivering five bestseller teas, filters, and storage tins to corporate customers, and B2B wholesale through a dedicated horeca-teabar.nl platform serving cafes and restaurants with 200g minimum orders. The company transitioned to online-only operations in 2018 after closing its Amsterdam physical store, and now runs a small (1-10 employee) operation supported by social-impact partnerships with Amerpoort and Betere Buren for fulfillment.
Go-to-market is product-led: free samples ship with every order, content marketing through the company blog and SEO drive top-of-funnel traffic, and email newsletters with a 5% welcome discount convert mid-funnel. Tea Bar holds SKAL organic certification (nr 108310) and B Lab climate action certification, positioning the brand in the sustainable and ethically-sourced segment of the European specialty tea market. The company has no disclosed external funding and operates as a self-funded, founder-led business.
Tea Bar firmographics
Firmographics- Name
- Tea Bar
- Legal name
- Tea Bar B.V.
- Website
- https://teabar.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tea Bar is a privately-held Dutch online retailer founded in 2008 selling premium loose-leaf teas, matcha, chai lattes, and tea accessories direct to consumers across Europe, with B2B wholesale to hospitality and a recurring office tea subscription.
- Ownership category
- akta.pro rank
Tea Bar industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Tea Blending & Flavoring (AFAFADAG)
Keywords
Where Tea Bar is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tea Bar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology
Revenue model
- E-commerce Retail: Direct-to-consumer online sales of loose tea, chai latte powders, matcha, and accessories. One-time purchases with volume discounts available. Orders shipped across Europe with free shipping thresholds.
- Tea Bar Office Subscription: Monthly subscription service delivering five bestseller teas (200g each), 300 tea filters, and storage tins to office customers. Priced at €65/month with 15% discount vs standard retail.
- B2B Wholesale: Wholesale supply to horeca sector (cafes, restaurants) with minimum orders of 200g per tea type. Dedicated horeca platform at horeca-teabar.nl with trade pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard loose tea pricing |
| Subscription | Monthly | Office subscription |
| Unit Pricing | Pay-as-you-go | Accessories pricing |
| Other | Pay-as-you-go | Shipping costs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tea Bar product offering
Product offeringCore offering
Tea Bar is an online tea retailer selling premium loose-leaf teas, chai latte powders, Japanese matcha, tea accessories, and curated gift packages directly to consumers across Europe through teabar.nl. The company also operates a dedicated B2B wholesale platform (horeca-teabar.nl) supplying cafes, restaurants, and hotels, and a Tea Bar Office monthly subscription service delivering bestseller teas, filters, and storage tins to workplaces. Proprietary in-house blends such as Notendroom, Amsterdam Blend, and Mangolicious, plus the company's own matcha sub-brand The Matcha League, anchor a differentiated catalog.
Product overview
Tea Bar is an online-only tea retailer (since 2018) offering premium loose-leaf teas, chai latte products, and matcha from Japan. The core offering centers on loose teas organized by type (green, black, white, rooibos, herbs) and the Flavor Flow taste-profile system. Complementary product lines include chai latte powders (notably David Rio), Japanese matcha under The Matcha League sub-brand, tea accessories (sieves, filters, measuring spoons, storage), and curated gift packages. A B2B subscription service called Tea Bar Office provides monthly office tea deliveries. The company holds SKAL organic certification and emphasizes sustainability, social responsibility, and partnerships with social employers.
Differentiator
Problem solved
Functional benefit
Products and services
- Loose Leaf Tea (Losse Thee) Premium loose-leaf teas and herbal blends across green, black, white, rooibos, oolong, pu-erh, and iced tea varieties, including proprietary Tea Bar blends with real fruit pieces and spices, sold to individual tea enthusiasts across Europe.
- Chai Latte Powders Premium chai latte powders and superfood lattes (beetroot, turmeric golden latte, colored lattes) for home or professional preparation, sold to consumers and hospitality venues.
- The Matcha League Tea Bar's own organic Japanese matcha sub-brand, offering ceremonial-grade matcha in Signature, Morning Rise, Velvet Top Grade, and Supreme variants, plus matcha lattes, iced matcha, and creamy vanilla matcha preparations.
- Tea Accessories Brewing tools and storage items for loose tea preparation, including stainless steel tea sieves, tea egg tongs (Thee Eitang), paper filters (T-sac and eco bags), measuring spoons (Maatlepel), tea mugs with built-in filters, teapots, and storage tins/blikken.
- Tea Gift Packages (Theepakketten) Curated tea gift sets and value bundles, including luxury gift boxes, tea chests, World of Tea Bar giftboxes, pregnancy packages, no-waste packages, and winter tea bundles for retail and gifting customers.
- Horeca Wholesale Supply Wholesale tea supply service for hospitality businesses (cafes, restaurants, hotels) via horeca-teabar.nl, with trade pricing, minimum orders of 200g per tea type, sample packages, and personalized tea advice for business partners serving premium loose tea.
- Tea Bar Office Subscription Monthly office tea subscription delivering five 200g bestseller teas, 300 paper filters, and storage tins at €65 per month with free shipping, designed to yield approximately 350 cups per delivery for workplace consumption.
Quantifiable outcome
- Same-day shipping on orders before 21:00 on weekdays with 99% next-day delivery rate
- +3 more outcomes
Companies that use Tea Bar
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Tea Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tea Bar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmerpoortcoreSocial partner for packing and fulfillment operations. Amerpoort provides employment opportunities for people with distance to the labor market in Baarn, supporting Tea Bar's social impact mission. Located locally, reducing transportation footprint.
- Betere BurenminorSocial partner collaboration creating meaningful work for people with distance to the labor market.
- Ethical Tea PartnershipminorNon-profit organization partnered with Tea Bar's supplier to ensure financial and social well-being of tea plantation workers.
- SKALcoreDutch certification body (nr 108310) for biological food products. Tea Bar is officially certified to sell, store, and repackage biological tea products.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Tea Bar competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tea Bar social profiles
Digital presenceTea Bar compliance and trust
Trust signalCompliance1 record
Tea Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tea Bar leadership team
Management profileNumber of profiles
Profiles3 records
Tea Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tea Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tea Bar
What does Tea Bar do?
Tea Bar is an online tea retailer selling premium loose-leaf teas, chai latte powders, Japanese matcha, tea accessories, and curated gift packages directly to consumers across Europe through teabar.nl. The company also operates a dedicated B2B wholesale platform (horeca-teabar.nl) supplying cafes, restaurants, and hotels, and a Tea Bar Office monthly subscription service delivering bestseller teas, filters, and storage tins to workplaces. Proprietary in-house blends such as Notendroom, Amsterdam Blend, and Mangolicious, plus the company's own matcha sub-brand The Matcha League, anchor a differentiated catalog.
Is Tea Bar a public or private company?
Tea Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tea Bar founded?
Tea Bar was founded in 2008. It employs 1 to 10 people.
Where is Tea Bar based?
Tea Bar is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Tea Bar make money?
Three revenue lines are on record. E-commerce Retail is the primary driver. The others are tea Bar Office Subscription and B2B Wholesale.
Who are Tea Bar's main competitors?
Simon Lévelt is listed as a direct peer.
Does Tea Bar have an API?
No public API is recorded for Tea Bar.
What industry is Tea Bar in?
Tea Bar's product category is Specialty Tea Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 44529 and its SIC code is 2080.