Sancell

What Sancell does

Sancell Pty Ltd is an Australian-owned protective packaging manufacturer founded in 1988, headquartered in Carrum Downs, Victoria, with manufacturing operations in Melbourne and Sydney. The company designs, produces and distributes LDPE4-based protective and thermal packaging products including bubble wrap (Phoenix 50% Recycled Bubble), PE foam wraps, thermal liners (Silver Sheen Eco, EnviroTherm), gel packs (ProtectaChill), padded mailer bags (Armour), pallet covers (ThermaWeave), void fill (Opus), greenhouse covers (Flexi-Grow), and custom-engineered cold chain solutions capable of maintaining temperature for up to 28 hours without refrigerated transport.

Its product technology is anchored on in-house extrusion, an onsite LDPE4 recycling machine that reprocesses up to 80% of internal waste into pellets re-fed through extruders, and proprietary thermal validation capability built on 50+ temperature profiling tests. Sancell holds ISO 9001 (since 1996), ISO 14001 (since 2009) and ISO 45001 certifications, sources 25% of Melbourne energy from GreenPower renewables, and operates an APCO 'Leader' status framework with 50% recycled content across major product lines — exceeding Australia's 2025 National Packaging Targets.

The business model is B2B product sales, quote-based pricing with no public tiers, delivered through a hybrid of direct enterprise sales (website, 1800 phone line) and a national distributor network including WRS Orora (10 sites), Gateway Packaging (since 2000), and CSD Packaging. Customer segments span food and beverage/perishables, healthcare and pharmaceuticals, e-commerce and online retail, agriculture, building and construction/insulation (notably toll-manufacturing for CSR Bradford since 2013), and Australian manufacturers. Reported scale signals include 130M+ Phoenix Bubble rolls produced, 2M+ Silver Sheen liners/bags sold since June 2022, 92% reduction in landfill waste since 2019, and 458 tonnes of carbon emissions saved annually under GreenPower.

Name

Sancell

Legal name

Sancell Pty Ltd

Website

https://sancell.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Sancell is an Australian manufacturer founded in 1988 that produces eco-friendly LDPE4-based protective and thermal packaging, including bubble wrap, thermal liners, gel packs and padded mailer bags, serving food, pharmaceutical, e-commerce, insulation and industrial B2B customers across Australia via direct sales and a national distributor network.

Ownership category

akta.pro rank

Product category

Protective Packaging Manufacturing

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics Bag and Pouch Manufacturing (326111)

SIC

Unsupported Plastics Film & Sheet (3081), Plastics Foam Products (3086), Plastics Products, Nec (3089)

akta.pro primary industry

Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH)

akta.pro secondary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

Keywords

• Protective packaging
• Thermal liners
• Cold chain solutions
• Bubble wrap
• Padded mailer bags

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Protective Packaging Product Sales: Sancell manufactures and sells a comprehensive range of protective packaging products including bubble wrap, foam wraps, thermal liners, gel packs, padded mailer bags, void fill, pallet covers, and custom solutions. Products are sold directly to end-users and through a national distributor network across Australia. Revenue is generated through product unit sales, with custom-engineered solutions representing higher-value engagements.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sancell manufactures and distributes eco-friendly protective and thermal packaging solutions made primarily from LDPE4 (Low-Density Polyethylene). The product range includes bubble wrap, foam wraps, padded mailer bags, thermal liners and bags, gel packs, void fill systems, and pallet covers. The company also offers custom-engineered packaging systems for cold chain logistics, e-commerce shipping, and surface protection applications across food, pharmaceutical, and industrial sectors in Australia.

Product overview

Sancell is an Australian manufacturer of protective packaging and thermal insulation solutions established in 1988. The product portfolio centers around protective packaging products organized into interconnected solution categories: (1) Impact/Vibration Protection: Phoenix 50% Recycled Bubble, Sancell Bubble Rolls, and Bubble Bags & Bubble Tubes provide cushioning; (2) Thermal/Cold Chain Management: ProtectaChill Gel Packs, Cold Chain Solutions, Silver Sheen Thermal Liners and Bags, EnviroTherm Thermal Liners, and ThermaWeave Pallet Covers work together to maintain temperature ranges for perishable and pharmaceutical goods; (3) Surface/Finish Protection: Sancell PE Foam Wrap and Surface Protection products preserve product aesthetics; (4) Void/Movement Control: Opus Void Fill and Cold Chain Solutions provide structural stability; (5) E-commerce/Retail Shipping: Armour Phoenix Padded Mailer Bags and Armour Padded Mailer Bags offer padded protection for small-format goods with returnable seal options; (6) Specialty Applications: Flexi-Grow for Greenhouses addresses horticulture needs. The company also offers Custom Solutions for tailored requirements and has expanded its environmental focus with Phoenix recycled-content technology incorporated across multiple product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix: Australia's first protective packaging with minimum 25% post-consumer recycled content. Available in Standard Bubble lines, Silver Sheen Thermal Liners and Bags, and Armour Padded Mailer Bags.
• Silver Sheen
• ProtectaChill
• EnviroTherm
• Armour

Products and services

• ProtectaChill Gel Packs High-performance gel packs developed, tested and validated in-house with high-quality films and extra-strong seals. 100% non-toxic, eco-friendly and stays frozen significantly longer than ice. Safe for use with food, seafood, pathology samples and temperature-sensitive pharmaceuticals.
• Sancell Bubble Rolls Bubble wrap in various diameters (10mm, 20mm, 30mm) and 2-3 layer constructions for impact absorption and vibration protection. Available in Economy to Super Heavy Duty grades.
• Sancell PE Foam Wrap Foam wrap for surface protection against abrasion and chemical reactions. Designed to preserve product finishes during transit.
• Surface Protection / Specialist Freight Protection Protective barrier materials designed to preserve product finishes including powder-coated, polished, painted, or timber surfaces that are susceptible to scuffing or moisture damage.
• Armour Phoenix Padded Mailer Bags Premium padded mailer bags incorporating Phoenix recycled content technology. Made from 100% recyclable LDPE4 with minimum 50% recycled content (25% locally sourced PCR + 25% PIR). Feature optional returnable retail seal, high-slip inner surfaces for 20% faster loading. Available in custom and stock sizes with matte black or white finish.
• Bubble Bags & Bubble Tube Bubble bags and tubes in various sizes including large 30mm bubble bags for cushioning and impact resistance during transit. Supplied on easy-to-dispense rolls.
• Cold Chain Solutions Complete cold chain packaging systems combining thermal liners, reflective insulation, gel packs, and configuration design to maintain temperature ranges up to 28 hours without refrigerated transport. Tailored solutions for food, pharmaceuticals, and temperature-sensitive goods.
• Custom Solutions Custom-manufactured packaging solutions engineered to meet specific customer requirements, including custom sizes, configurations, and thermal performance specifications.
• ThermaWeave Pallet Covers Temperature control pallet covers providing environmental shielding against dust, moisture, and UV. Extends protection boundary for long-distance freight and palletized shipments.
• Flexi-Grow for Greenhouses Innovative thermal insulation covers designed for greenhouse applications, helping maintain optimal growing conditions and protecting plants from temperature fluctuations.
• Opus Void Fill Air cushion void fill system for structural stability and movement control. Eliminates friction that causes transit damage by creating locked-down environment for products.
• Silver Sheen Thermal Liners and Bags 100% locally sourced and produced thermal liners and bags with 1mm structure taking up 75% less space than regular thermal liners. Includes minimum 40% recycled content. 100% reusable and recyclable. Optimizes warehouse space and reduces pallet freight by 90%.
• Phoenix 50% Recycled Bubble Australia's first protective packaging with minimum 25% post-consumer recycled content. 50% total recycled content (25% PCR + 25% PIR). Roll length optimized to 130m, allowing 30% more on a truck. 100% recyclable. Incorporated into Standard Bubble lines, Silver Sheen, and Armour lines.
• EnviroTherm Thermal Liners 100% recyclable LDPE 4 thermal liners suitable for disposal at over 1800 supermarket REDcycle bins. Contains minimum 20% recycled content. Lightweight, compact alternative to polystyrene and natural fibre. Can be remilled and repurposed into garbage bags, packaging, building materials, bollards, decking, and fencing.

Quantifiable outcome

• 92% reduction in waste to landfill achieved since 2019 through waste elimination and in-house recycling
• +9 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Recycle SmartcoreStrategic or Co-development Partner · 1 June 2023From June 2023, Sancell partnered with Recycle Smart to offer a convenient and responsible way for customers to dispose of all soft plastics. Recycle Smart collects and recycles thermal and protective packaging materials, supporting Sancell's circular economy objectives.
• ANZPAC Plastic PactcoreStrategic or Co-development Partner · 1 January 2021Sancell is a member of the ANZPAC Plastic Pact, committing to innovate processes that encourage consumer recycling, eliminate problematic plastic packaging, invest in reuse and recycling solutions, and work towards four ambitious targets by 2025.
• VIC Government TAKE2 InitiativeminorStrategic or Co-development Partner · 1 January 2021Sancell took the Victorian Government TAKE2 pledge for Climate Change, committing to a lower carbon future and investing in tools and technologies that result in lower operating costs. The pledge focuses on energy efficiencies, renewable energy, waste management, and responsible purchasing to help Victoria achieve net zero emissions by 2050.
• GreenPowercoreOthers · 1 January 2021On 1 January 2021, Sancell adopted 25% renewable energy with Green Power at its Melbourne site, saving 458 tonnes of carbon emissions per year. Green Power provides energy generated from 100% renewable sources such as solar and wind.
• REDcyclecoreStrategic or Co-development Partner · 1 January 2020Sancell is an official partner of REDcycle's closed-loop program that diverts soft plastics from landfill. Sancell's Bubble Wrap, EnviroTherm Thermal Liners, and Armour Padded Mailer Bags are all approved for deposit through REDcycle bins in over 1,850+ supermarkets nationwide. Collected plastics are sent to REPLAS for repurposing into outdoor products.
• APCO (Australian Packaging Covenant Organisation)coreStrategic or Co-development Partner · 1 January 2020Sancell became signatories of APCO in early 2020, committing to meet the 2025 National Packaging Targets and all regulatory obligations under APCO's framework. Sancell tracks and improves performance through action plans and annual reporting, achieving 'Leader' status in its first report.
• CSR BradfordcoreStrategic or Co-development Partner · 1 January 2013Sancell has produced insulation products for CSR Bradford since 2013, initially toll manufacturing the Polyair Unicell brand of bubble core thermo-reflective insulation. Sancell subsequently collaborated with CSR Bradford to extend the range to include the Performa XHD foam core product line, producing insulation for walls and roof systems under BCA compliance.
• APCO (External Website Reference)minorOthersSancell's environmental policy references its commitment to APCO's 2025 National Packaging Targets and the publication of its APCO Annual Report and Action Plan on APCO's member portal.

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sancellpackaging
• LinkedInlinkedin.com/company/sancell
• Instagraminstagram.com/sancellpackaging
• Pinterestau.pinterest.com/sancellptyltd/sancell-bubble-manufacturing-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sancell